The present invention relates to devices for the presentation of consumer goods, which are typically sold on store shelves or some other display means. It more specifically relates to assemblies intended for presentation in a display means, composed of a common grouping support and of items which have a round base, typically such as yoghurt pots, and are kept grouped together by means of a pattern of recesses formed in the common support.
This type of assembly is encountered in the field of agribusiness, especially for the packaging of bottles or cup-shaped beverage containers. These items typically include a label with information that is presented facing the consumer when the presentation assembly is on a shelf. When the base of the items is round (with rotational symmetry around a vertical axis, at the base of the item) or when the cavities are of reduced height compared to the height of the items, an inaccuracy in the presentation of these items is often encountered. In the case of products having a round base, rotation modifies the direction of presentation of one or more labels. And if the items are not tightly gripped to hold them in place in the cavities, the organization of the presentation is disrupted when an operator conveys the packaging assembly to its destination (shelf in a department). Such disorder is also observed when the items are handled by consumers on the shelves. In all cases, the store clerk has to waste time properly repositioning the items if an optimal presentation is desired.
It is known from U.S. Pat. No. 4,944,400 to use grouping and presentation trays that have reliefs near the upper opening of the cavities. This type of solution is complex to implement, however. In addition, particularly in the case of yoghurt pots or similar containers which are formed with very little plastic material, the integrity of the item may be affected by its contact with the reliefs.
Also known, from U.S. Pat. No. 5,695,060, is a tray for grouping yoghurt pots that adapts to a wide variety of pot formats. An elastically flexible tongue is provided on one side of the cavity that houses the circular base of a pot.
This solution ensures that the spacing between items does not change, due to the engagement and retention of the round base and cavities. However, one disadvantage of this type of solution is the high cost of the tray, while the tray may be discarded after only one or two uses. In addition, the engagement against the base of the yoghurt pot tends to deform the sidewall of the pot which is very fragile (the sidewall being especially thin and fragile at this point as there is generally no decorative band label near the base of the pot).
There is therefore a need for more practical assemblies for presenting yoghurt pots or similar items having a round/circular base, held in cavities of a support.
The present invention aims to overcome one or more of the disadvantages encountered in the prior art.
To this end, the invention proposes a presentation assembly for items having a round base, comprising:
a self-supporting grouping tray which comprises a plurality of cavities forming cavities distributed in two distinct directions (for example perpendicular) and defining at least two rows of cavities, each cavity being delimited by a bottom wall and a continuous or discontinuous inner face, the tray defining a plane which is horizontal in a presentation configuration of the assembly;
a plurality of items having a round base, each placed in one of the cavities, preferably with a slight clearance with respect to the associated inner face, and wherein each item comprises:
With these arrangements, the initial position of the items relative to the tray is maintained in a surprisingly effective manner, without excessive radial pressure of the inner face of the recesses against the sidewall of the item. Mobility in the vertical direction is prevented by the individual retention of the items within the recesses (with the base of the item in contact with the bottom wall of the cavities). It is also understood that any tilting movement is limited or even prevented due to the correspondence in shape between the recesses (typically of circular cross-section) and the base of the item. Rotation of the item about its central axis (vertical axis) is also sufficiently limited or prevented by the contact between the blocking edges, so that the angular orientation of the item in the row is unchanged or the rotation is so slight that the orientation is perceived as unchanged.
Advantageously, the item may include a promotional object or a utensil for collecting the content (for example a spoon or straw) which is effectively presented on the side of the item that corresponds to the presentation side of the tray (the side facing the consumer in the display, the object being positioned above the recesses). Additionally or alternatively, the item may have a label (for example on the top) which is oriented so that the reading direction corresponds to the consumer's view facing the presentation side of the tray.
One will note that this type of retention is of comparable efficacy to what is obtained when the top of the item has a relief that cooperates with a tray above it (as in the solution in U.S. Pat. No. 4,944,400 with multiple assemblies that are stacked), but with the advantage of further obtaining a rotation-prevention effect without being tightly gripped in the cavities. In addition, the invention allows providing a presentation assembly in which the items are fully visible from above, and are also visible from at least one side (the presentation side) and possibly several sides.
In preferred embodiments of the invention, one or more of the following arrangements may possibly be used:
Other features and advantages of the invention will be apparent from the following description of several embodiments, given as non-limiting examples, with reference to the accompanying drawings in which:
In the various figures, identical references indicate identical or similar elements.
The two directions of alignment of the recesses 3 are preferably perpendicular, which allows optimizing the filling of a tray 4 of rectangular shape. While the examples illustrated in
Furthermore, it is understood that the number of recesses 3 may vary in order to accommodate the desired number of items 2. The number of rows R1, R2, R3, and R4 may vary and the number of items 2 per row may be for example between 2 and 10, preferably between 3 and 6. It is understood that the number of items 2 in the assembly 1 can typically vary between 4 and 100.
In a preferred embodiment, each item 2 can be grasped with one hand and may consist of a pot for a food product, which comprises for example a yoghurt product, or a similar container closed by a closing element 12. A sealing membrane which typically can be flat may form the closing element 12. The container 5 here forms the base 2a of the item 2 and comprises an opening 5a which may be for example at least as wide as the base 2a. The geometry of the opening 5a may vary and the example of a circular opening is given by way of non-limiting example.
In contrast, the base 2a of the item 2 has a format with a continuously curved outer edge, so that the base 2a is round, as is the cavity 8 defined by each of the recesses 3. Therefore, when a single item 2 is placed on the tray 4, a rotational movement of the item 2 about the central axis X of the cavity 8 can easily be performed while the base 2a is housed in the recess 3. There is a slight clearance between the sidewall 5b of the container 5 and the tray 4 (with a maximum distance or lateral spacing for example of less than 3 mm) which is sufficient (for example with a lateral spacing of at least 0.5 mm) to minimize friction against the sidewall 5b. It is understood here that the term “round base” means that the bottom of the container 5 has a circular cross-section (any other interpretation is illogical).
Referring to
The items 2, having a round base 2a, are each placed in a corresponding cavity 8 (clearly visible in
The tray 4 shown in the figures is made of a material that is plastic and/or impermeable to water and the cavities 8 are obtained during formation of the recesses 3. However, it is understood that the cavities 8 may be formed other than by pressure and that the tray 4 may be composed of a wide variety of materials.
With multiple presentation assemblies that are stacked, the tray 4 may be supported by the tops of items 2 of another assembly. In a manner known per se in the food packaging industry, stacks of presentation assemblies 1 can be formed and placed on a pallet for transport. The bottom walls 3a preferably have a planar bottom surface which has a circular periphery, for example with a diameter corresponding to at least two thirds of diameter D5. More generally, it is practical for stacking to have the largest dimension or the diameter (slightly greater than the inner diameter d4 visible in
Referring to
In the example in the figures, one will note that the tray 4 has a periphery with at least two parallel edges. In addition, at least one of these edges, preferably on the presentation side 4a, may optionally have a maximum height h2 (
Referring to
For example, the upper face of the tray 4 may be partly or entirely inclined toward the presentation side 4a.
The container 5 is, for example, made of plastic and thermoformed, with a sidewall 5b which is very thin. The container 5 is obtained by means of thermoforming a plastic sheet to form the volume of the container body. The plastic sheet is heated and then stretched into mold cavities using vacuum or pressure. The flange 5c of the container 5, which has an annular form, is not deformed during manufacture of the container 5. It is therefore thicker and more rigid than the sidewall 5b.
Referring to
Optionally, the closing element 12 has an upper face 12a that is printed and/or supports an accessory object or a coupon. This type of object is typically housed in a plastic bag adhered to the upper face of the closing element 12. Identifying the object and/or reading text printed on the upper face 12a is greatly facilitated if the item 2 is oriented in the proper direction relative to the presentation side 4a of the tray 4 (the side facing the consumer). The same is true for the identification of the content C of the container 5, which is typically displayed on only one side of the container 5. For example, a display area or a label portion 6a are found on this side, which does not exceed one third of the perimeter of the band label 6. Often the side providing visual identification of the content C is distinguished from the price coding side (with the presence of a conventional barcode or two-dimensional barcode), as a detailed list of the ingredients of the content C may also be displayed on the decorative band label 6.
In the example of
Examples of maintaining the orientation of the items 2 in the assembly presentation 1 will now be described with reference to
In the assemblies 1 shown in
In the example shown in
In the absence of rounded blocking edges 16 and 17, it is understood that rotation on itself of the item 2 located in row R3 is prevented because blocking edge 16 immediately abuts against the facing blocking edge 17′ (blocking edge 17′ of the item located immediately in front in row R3). The same blocking effect is obtained at the opposite side at blocking edge 17 which presses against blocking edge 16′ of an item located immediately behind in row R3.
In other words, it is understood that for a given item 2, several neighboring items form a rotation-prevention system with complementary connecting or mating surfaces engaging with the outer periphery of the flange 5c of the item 2. The non-circular outer periphery of the flange 5c which provides the rotation-prevention effect is defined by a peripheral edge which preferably comprises an even number of straight edges, for example with rounded corners between two adjacent blocking edges. At least one corner portion 18 of the flange 5C may have a larger surface area to facilitate detachment of the closing element 12.
Thus, a rotation-prevention effect is obtained which maintains the orientation of the items 2 in the corresponding row, for example row R3. This effect can be obtained even when the items 2 of adjacent rows R2 and R4 are removed from the assembly 1. More generally, one can use items 2 having two blocking edges 14 and 15 or 14 and 16 which prevent rotation by pressing against a facing complementary edge. It is further understood that the pressing of the blocking edge 14, 15, 16, 17 against an edge acting as a stop may be direct or indirect. Indeed, a relatively thin intermediate wall portion between two adjacent flanges 5c may be provided, for example to mark a visible separation between two types of content. For example, rows R1 and R2 may contain a first type of content (corresponding to a first flavor for example) and rows R3 and R4 may contain a second type of content (corresponding to a second flavor for example). The intermediate wall portion, removable from the tray 4 and visible due to its protruding beyond the level of the flanges 5c, then forms a straight divider bearing on the blocking edges, such that it does not impair the rotation-prevention effect.
As illustrated in
When the flange 5c has such straight edges, the ratio between the length L1 of a blocking edge and the diameter D5 of the opening 5a of the container 5 may be between 1:10 and 1:0.8, and preferably between 1:5 and 1:1. In the example of
Referring to
In the alternative option shown in
Referring to
Referring now to
It may be noted that items 2 such as those shown in
Another example of preserving the orientation of the items 2 in the presentation assembly 1 will now be described with reference to
In this case, it should first be noted that the tray 4 may be identical or similar to what is shown in
In this non-limiting example, each flange 5 has a generally rectangular or square external shape and the breakable joining J is formed between two straight outer edges of the two blocking edges 16′ and 17. As in the other examples, the length of the blocking edges can vary. Thus, the ratio between the length L2 of the breakable joining J and the diameter D5 of the opening 5a of the container 5 may be between 1:10 and 1:0.8, and preferably between 1:5 and 1:1.
When the items 2, filled and hermetically sealed by the closing element 12, are inserted into the cavities 8 of the tray 4, the central axis X of the cavity 8 can define an axis of symmetry or an axis of rotation for the item 2. However, due to the firm abutment between the blocking edges, no rotation is possible. Other formats for the flange 5c may of course be used, possibly with blocking edges 14, 15, 16, 17 that are shorter, wavy, or discontinuous. In addition, in packs 30 comprising a single row, the format shown in
In this example where packs 30 are used, one will note that an accidental or deliberate detachment of the connection between items 2 of a pack 30 does not cause a noticeable presentation deficiency in the items 2 of the presentation assembly 1. In addition, the rotation-prevention effect is maintained due to the complementary blocking edges 16′ and 17 which have a non-circular cut.
The shape of the flanges 5c may, of course, be of the type shown in
One advantage of the invention lies in the fact that the orientation of the items 2, which can be established in the factory during placement of the items 2 in the tray 4, is in practice impossible or very difficult to change involuntarily. This allows defining a presentation side 4a of the tray 4, which is known to correspond to the side of the item 2 to be visible in a display. This is, for example, a side with the characteristic indication of the content C and/or a picture representative of the flavor of the content C on a label portion 6a.
It should be obvious to those skilled in the art that the invention allows embodiments in many other specific forms without departing from the scope of the invention as claimed. In particular, although the description mentions examples with continuous and straight outer edges 25 for implementing the non-circular blocking edges 14, 15, 16, 17, a person skilled in the art can appreciate that any other flange 5c format, for example with wavy edges and/or facing edges that present complementary shapes, can provide blocking edges spaced slightly apart to form a rotation-prevention abutment.
In addition, the invention is not limited to applications for grouping and displaying pots for food products such as yoghurt pots. In particular, the items 2 may have a similar format without containing a dairy product. As non-limiting examples of semi-liquid food compositions, we can mention desserts, edible compositions that can be eaten with a spoon (which includes cakes), fresh fermented products, compotes, and sauces. The containers 5 may have a capacity of 50 to 500 g, preferably 75 to 200 g. In addition, it is possible to use items 2 having an upper end that is configured differently, if a flange distanced from the lower portion 9 of the container 5 and projecting laterally is provided to block rotational movement of these items 2 having a round base.
Number | Date | Country | Kind |
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13 60722 | Oct 2013 | FR | national |
Filing Document | Filing Date | Country | Kind |
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PCT/FR2014/052728 | 10/27/2014 | WO | 00 |