Various embodiments relate to product display assemblies for display and retail of products.
Product packaging and displays are illustrated and described in Austin, III, et al., United States Patent Application Publication Number US 2019/0216237 A1, which published to Liberty Hardware Mfg. Corp., on Jul. 18, 2019.
According to an embodiment, a display assembly is provided with a first display sized to receive a plurality of first products for display. A first display indicia portion is provided on the first display. A second display is sized to receive a plurality of second products for display. A second display indicia portion is provided on the second display. The first display indicia portion and the second display indicia portion cooperate to collectively provide complete display indicia.
According to a further embodiment, a connector is provided to connect the first display and the second display.
According to an even further embodiment, a third display indicia portion is provided on the connector. The first display indicia portion, the second display indicia portion, and the third display indicia portion cooperate to collectively provide complete display indicia.
According to another even further embodiment, the connector is further provided as a sticker.
According to another even further embodiment, the connector is formed integrally with the first display or the second display.
According to another further embodiment, the connector is further provided with a panel that extends from the first display to overlap and connect to the second display.
According to another even further embodiment, the connector is provided with a band sized to extend about an overall perimeter of the combined first and second displays.
According to an even further embodiment, a first plurality of notches is formed into the first display or the second display. A second plurality of notches is formed into the band for fit and alignment with the notches in the first display or the second display.
According to another even further embodiment, a slot is formed in the first display or the second display. A tab oriented is on the band to be received in the slot to fasten and align the band to the first display or the second display.
According to another further embodiment, an inner side panel of the first display is unornamented for side-by-side placement with the second display.
According to another further embodiment, a header is sized to be attached to the first display or the second display.
According to another further embodiment, each indicia portion provides a portion of a logo, banner, signage, graphic, or product information.
According to another further embodiment, the first display indicia portion is incomplete.
According to an even further embodiment, the first display indicia portion includes an unprinted area.
According to another further embodiment, the plurality of first products is received and displayed within the first display. The plurality of second products is received and displayed within the second display.
According to an even further embodiment, the plurality of first products is further provided as packaged faucets.
According to another even further embodiment, the plurality of second products is further provided as bath hardware.
According to another embodiment, a display connector is sized to connect at least two separate product displays. The display connector is provided with at least one panel with an incomplete display indicia portion to cooperate with the at least two separate product displays to collectively provide complete display indicia.
According to another embodiment, a method to display products at retail receives a first display with a plurality of first products. A second display is received with a plurality of second products. The first display is displayed in a retail location. The second display is displayed in the retail location. The first display is assembled to the second display so that the first and second displays collectively provide display indicia.
According to a further embodiment, the first display is connected to the second display with a connector.
As required, detailed embodiments of the present invention are disclosed herein; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention that may be embodied in various and alternative forms. The figures are not necessarily to scale; some features may be exaggerated or minimized to show details of particular components. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a representative basis for teaching one skilled in the art to variously employ the present invention.
The display assembly 20 includes multiple arrays 22, 24 of products. Although two product arrays 22, 24 are illustrated, any quantity of product arrays 22, 24 may be employed. Each product array 22, 24 includes a plurality of products 22, 24. The two pluralities of products 22, 24 differ and may be products that are displayed together for a promotion, a sale, or cross-selling of the products 22, 24. The products 22, 24 may match or complement each other; and may be displayed together to encourage a customer to combine, match and purchase both products 22, 24. For the displayed embodiment, the first plurality of products 22 are illustrated as packaged faucets 22. The second plurality of products 24 are illustrated as a packaged kit 24 of bath hardware including a toilet paper holder, a towel ring, and a towel bar. Any retail products and combinations of retail products may be displayed in the product display assembly 20.
The display assembly 20 includes a first display 26 for retaining and displaying the first plurality of products 22. The display assembly 20 also includes a second display 28 for retaining and displaying the second plurality of products 24. Each of the displays 26, 28 are separate stand-alone displays 26, 28 that are combined to provide the display assembly 20. The displays 26, 28 can each be formed from cardboard, corrugated cardboard, plastic, or any suitable material.
By providing the first plurality of products 22 in the first display 26, and the second plurality of products 24 in the second display 28, the products 22, 24 can be shipped from the manufacturer to the retailer. If both products 22, 24 were manufactured at different facilities, then both products 22, 24 would need to be combined to be packaged in a common display. The combination may be packaged together into one unit by the retailer. Alternatively, a filler may be added to the package with the first products, and shipped to the manufacturer of the second products for removal of the filler and packaging of the second products. These extra steps of packaging, shipping, and unpackaging for providing dissimilar products in one display are avoided with separate displays 26, 28. Therefore, the separate displays 26, 28 save time and costs associated with manufacturing, labor, and shipping. Additionally, when the combined products 22, 24 are provided by different companies, the retailer can purchase the products 22, 24 directly from the companies to avoid a separate sales transaction between the manufacturers of the products 22, 24.
The separate product displays 26, 28 can be combined on the retail floor by the retailer. Alternatively, the retailer can combine the displays 26, 28 elsewhere and place the combined display assembly 20 on the retail floor. In another option, one manufacturer may ship one of the displays 26, 28 to the other manufacturer for combination at a manufacturer facility. In another option, both manufacturers may ship the displays 26, 28 to a third party for assembly of the product display assembly 20 that is then delivered to the retailer.
The first display 26 includes a first indicia portion 30. Likewise, the second display 28 includes a second indicia portion 32. Each indicia portion 30, 32 provides a portion of a logo, banner, signage, graphic, product information, or the like. At least one of the indicia portions 30, 32 may be incomplete. According to the depicted embodiment, both of the indicia portions 30, 32 are incomplete. According to one embodiment, both of the indicia portions 30, 32 collectively provide complete display indicia.
According to at least another embodiment, the display assembly 20 includes a connector 34 for connecting the first display 26 to the second display 28. In the depicted embodiment, the connector 34 is a band sized to extend about an overall perimeter of the combined first and second displays 26, 28, which is often referred to as a bellyband. According to another embodiment, the connector 34 is formed integrally with one, or both of the first and second displays 26, 28. The connector 34 is illustrated in
The connector 34 includes a plurality of panels, including a front panel 36 and a side panel 38. The front panel 36 and the side panel 38 each include an incomplete display indicia portion across the panels 36, 38. The display indicia portions of the panels 36, 38 cooperate with the indicia portions 30, 32 of the displays 26, 28 to collectively provide complete display indicia. Therefore, once the band 34 is connected to the displays 26, 28, the display assembly 20 appears complete with complete indicia as depicted in
Referring again to
An inner side panel 52 is also pivotally connected to the front panel 44. Bottom panels 54, 56, 58, 60 are each pivotally connected to a lower end of one of the upright panels 44, 48, 50, 52 of the display 26. When each of the upright panels 44, 48, 50, 52 are folded perpendicularly to sequential panels 44, 48, 50, 52, the bottom panels 54, 56, 58, 60 are folded inward to enclose the bottom of the display 26. A tab 62 is pivotally connected to the inner side panel 52 to be folded into the display 26. The tab 62 is adhered or otherwise fastened to an inside of the rear panel 50 to enclose and fasten the upright panels 44, 48, 50, 52.
The inner side panel 52 of the display 26 is left unornamented for side-by-side placement with the display 28. A plurality of tabs 64 can also be formed in the inner side panel 52 for connecting the first display 26 to the second display 28. Alternatively, other fasteners may be provided on the panel 52, such as adhesive, double-sided adhesive, tape, fasteners, hook and loop fasteners, and the like.
An outer side panel 70 is pivotally connected to the front panel 66. An inner side panel 72 is also pivotally connected to the front panel 66. A rear panel 74 is pivotally connected to the inner side panel 72. The second indicia portion 32 is formed on the front panel 66, the outer side panel 70, and the rear panel 74.
Bottom panels 76, 78, 80, 82 are each pivotally connected to a lower end of one of the upright panels 66, 70, 72, 74 of the display 28. When each of the upright panels 66, 70, 72, 74 are folded perpendicularly to sequential panels 66, 70, 72, 74, the bottom panels 76, 78, 80, 82 are folded inward to enclose the bottom of the display 28. A tab 84 is pivotally connected to the outer side panel 70 to be folded into the display 28. The tab 84 is adhered or otherwise fastened to an inside of the rear panel 74 to enclose and fasten the upright panels 66, 70, 72, 74.
The inner side panel 72 of the display 28 is left unornamented for side-by-side placement with the display 26. According to another embodiment, the inner side panel 72 may be ornamented so that the display 28 may be displayed separately. A plurality of slots 86 can also be formed in the inner side panel 72 for receiving the tabs 64 of the first display 26 to connect the first display 26 to the second display 28.
Referring now to
Referring again to
Various components of the display assembly 20 may include assembly instructions and printed orientation marks to ensure proper alignment and installation to complete the display assembly 20 and the associated graphics.
The display assembly 102 includes a quantity of displays 104. A band 106 is slid over the displays 104. A plurality of notches 108 are formed into the band 106. A corresponding plurality of the notches are formed into the displays 104 to receive the notches 108 of the band 106 for fit and alignment of the band 106.
Similar to the prior embodiments, the display assembly 110 includes displays 112, 114 for retaining and displaying the products 22, 24. A band 116 is provided about the displays 112, 114 for connecting the displays 112, 114 and for completing an ornamental appearance about the displays 112, 114. As illustrated in
An inner side panel 136 is also pivotally connected to the front panel 128. A connector panel 138 is formed in a cutout 140 of the inner side panel 136, pivotally connected to the front panel 128. The connector panel 138 can be pulled out of the inner side panel 136. A tab 142 is provided on the connector panel 138. The inner side panel 136 of the display 124 is left unornamented for side-by-side placement with another display. A first indicia portion is formed on the front panel 128, the outer side panel 132, the rear panel 134, and the connector panel 138.
Bottom panels 144, 146, 148, 150 are each pivotally connected to a lower end of one of the upright panels 128, 132, 134, 136 of the display 124. When each of the upright panels 128, 132, 134, 136 are folded perpendicularly to sequential panels 128, 132, 134, 136, the bottom panels 144, 146, 148, 150 are folded inward to enclose the bottom of the display 124. A tab 152 is pivotally connected to the inner side panel 136 to be folded into the display 124. The tab 152 is adhered or otherwise fastened to an inside of the rear panel 134 to enclose and fasten the upright panels 128, 132, 134, 136.
An outer side panel 162 is pivotally connected to the front panel 156. An inner side panel 164 is also pivotally connected to the front panel 156. A rear panel 166 is pivotally connected to the inner side panel 164. A second indicia portion is formed on the front panel 156 except for a region that is covered by the connector panel 138 during assembly. The second indicia portion is also printed on the outer side panel 162, and the rear panel 166.
Bottom panels 168, 170, 172, 174 are each pivotally connected to a lower end of one of the upright panels 156, 162, 164, 166 of the display 154. When each of the upright panels 156, 162, 164, 166 are folded perpendicularly to sequential panels 156, 162, 164, 166, the bottom panels 168, 170, 172, 174 are folded inward to enclose the bottom of the display 154. A tab 176 is pivotally connected to the outer side panel 162 to be folded into the display 154. The tab 176 is adhered or otherwise fastened to an inside of the rear panel 166 to enclose and fasten the upright panels 156, 162, 164, 166.
The inner side panel 164 of the second display 154 is left unornamented for side-by-side placement with the first display 124. The connector panel 138 of the first display 124 extends across the front panel 156 of the second display 154. The connector tab 142 is installed into the slot 160 in the second display front panel 156, thereby connecting the displays 124, 154 together. The header 94 of
In the depicted embodiment, the indicia portions 186, 188 include regions of solid color, such as a light region and a dark region. Likewise, the stickers 190, 192 include a solid light sticker 190 and a solid dark sticker 192. The stickers 190, 192 could include logos, fonts, graphics, or the like to match corresponding ornamental features on the display assembly 180. By utilizing solid color regions for the stickers 190, 192, misalignment of ornamental features is avoided. Although two pairs of stickers 190, 192 are provided for a quantity of four stickers 190, 192, any suitable number of stickers 190, 192 may be employed.
With reference to
The displays 222, 224 each include an incomplete portion 230, 232 within the indicia portions 226, 228. The incomplete portions 230, 232 may provide an incomplete, off looking, or out-of-place appearance on each merchandiser display 222, 224. The incomplete appearance is then completed with the application of the stickers 190, 192 to provide a uniform or harmonized appearance. The incomplete portions 230, 232 may include text to identify the appropriate sticker 190, 192. The incomplete portions 230, 232 may motivate or incentivize the retailer to combine and connect the displays 222, 224 as a completed and connected display assembly 220.
While various embodiments are described above, it is not intended that these embodiments describe all possible forms of the invention. Rather, the words used in the specification are words of description rather than limitation, and it is understood that various changes may be made without departing from the spirit and scope of the invention. Additionally, the features of various implementing embodiments may be combined to form further embodiments of the invention.
This application claims the benefit of U.S. provisional application Ser. No. 63/175,109 filed Apr. 15, 2021, the disclosure of which is hereby incorporated in its entirety by reference herein.
Number | Date | Country | |
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63175109 | Apr 2021 | US |