This invention relates generally to shelving assemblies, and more particularly to product display shelving assemblies.
Retail shelf space is valuable. Stores display retail products on shelves so that customers can inspect the products and select the ones that they will buy. Many customers make buying decisions while they are in the store, often quite literally within arm's reach of various competing products. In order for a product to be considered by these customers, it must be visible at the moment the buying decision is made. Without adequate, prominent retail shelf space, the product is effectively invisible.
The basic unit of shelf space is a square foot of display frontal area. Conventional display shelving assemblies may often include a rectangular shape having a vertical support member, known as an “upright,” at each corner of the shelving assembly. The uprights are longitudinally connected via horizontal support members, referred to as “stretchers,” and are laterally connected via reinforcing support members. While this arrangement has served for many years, the stretchers tend to waste frontal area. Every square foot of frontal area occupied by a stretcher represents lost sales opportunities.
A need exists for a new type of retail display shelving assembly that has a greater proportion of usable frontal area as compared to conventional shelving. Desirably, the new shelving assembly has fewer stretchers. More desirably, the new shelving assembly can be installed as an after-market accessory to upgrade conventional shelving assemblies.
The invention is a shelving assembly for displaying products to retail customers. The shelving assembly includes a suspended shelf that depends from another shelf by a plurality of suspension pieces. Because the suspended shelf does not require a dedicated horizontal support member, a higher proportion of the shelving assembly's frontal area can be used for displaying products as compared to many types of conventional display shelving. The suspension pieces are constructed as rigid members to lend stability to the shelves, and adjacent suspension pieces can be joined together to make the shelves even more stable. The suspension pieces may be fixed to the shelves or the shelving frame by fasteners, or the suspension pieces may include curves or angles that wrap around the shelves or the shelving frame. Conventional shelving assemblies can be upgraded to include the invention.
In one embodiment, the invention is a product display shelving assembly adapted to support a product. The shelving assembly includes at least two spaced uprights and a stretcher extending laterally between the uprights. The stretcher and/or the uprights support an upper shelf. A lower shelf is positioned below the upper shelf and suspended from the upper shelf by a plurality of suspension pieces.
The suspension pieces may be, for example, rigid metal brackets or bands that attach to the shelves via fasteners. Alternatively, the suspension pieces may include hooks for capturing a shelf or a stretcher.
In another embodiment, the invention is a kit for upgrading a conventional shelving assembly to include a suspended shelf. The invention also provides a method for assembling the display assembly of the invention and a method for upgrading a conventional shelving assembly to include the invention.
One advantage of the present invention is that additional merchandising space is created, as compared to the merchandising space of a comparatively sized, conventional product display shelving assembly. Using fewer stretchers than are required by conventional product display shelving assemblies creates the additional display space. The additional display space can be used for adding more shelves or for increasing the number of products displayed per shelf.
The present invention is further described with reference to the accompanying drawings, which show preferred embodiments of the present invention. However, it should be noted that the invention as disclosed in the accompanying drawings is illustrated by way of example only. The various elements and combinations of elements described below and illustrated in the drawings can be arranged and organized differently to result in embodiments that are still within the spirit and scope of the present invention.
In a preferred embodiment, the invention is a product display shelving assembly or rack 10 as depicted in FIG. 1. Shelving assembly (rack) 10 includes front uprights 22 and rear uprights 26 vertically supporting upper shelf 18. Lower shelf 14 is suspended from upper shelf 18. Front and rear uprights 22, 26 are generally arranged in a rectangular configuration, with front uprights 22 and rear uprights 26 attached, respectively, by stretchers 30, 34 (best seen in FIG. 2). Uprights 22, 26 are substantially vertically extending support members, and stretchers 30, 34 are substantially horizontally extending support members.
Uprights 22, 26 include spaced apertures 38 along their lengths, and stretchers 30, 34 include mounting portions 42 having corresponding spaced apertures (
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As illustrated in
To prevent products from falling from front end 66, front guard member 90 is attached to wire frame 54. As shown in
Front guard member 90 is preferably made from a clear plastic material, such as polycarbonate. Alternatively, front guard member 90 may be made of any transparent and/or translucent material that permits customers to view the products on shelves 14, 18. Front guard member 90 may be utilized to support signs that convey information about the product, such as price.
As can be seen in
Turning now to
Back support bracket 110 is also attached to back end 70 of wire frame 54, as depicted in FIG. 4. Back support brackets 110 support back end 70 on back stretcher support portion 78. Back support brackets 110 include a slot (not shown) allowing back support brackets 110 to laterally adjust on wire frame 54 to accommodate the change in length caused by changes in the relative vertical positions of front and back stretchers 30, 34.
Continuing with
Wire guide members 118, working in combination with coated and inclined wire frame 54, promote “self-facing” of the products on shelves 14, 18. When, for example, a customer removes a first product from product line 122, guide members 118 and inclined shelves 14, 18 cooperate to slide the next product in product line 122 forward on wire frame 54 so that the customer can see and reach the next product in product line 122.
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In
Suspending lower shelf 14 from supported upper shelf 18 helps to free more merchandising space on shelving assembly or rack 10. More specifically, removing stretchers 30, 34 from lower shelf 14 improves space utilization and permits a higher proportion of shelving frontal area to be used for displaying products. Typically, stretchers 30, 34 are about 3 to about 5 inches tall and several feet long. By removing stretchers 30, 34, the frontal area previously occupied by stretchers 30, 34 is freed to display additional products. In many instances, two front stretchers 30 and two rear stretchers 34 can be replaced by two suspended shelves 14 so as to free about 6 to about 10 inches of vertical merchandising space along the length of shelving assembly or rack 10 for displaying additional products. The additional space can be used for adding display shelves or for displaying more products per shelf.
Another preferred embodiment of the invention is depicted in
Turning now to
Rear support piece 684 includes middle portion 692, first end portion 688 and second end portion 696. Each of the end portions 688, 696 is bent or angled to form a hook. Preferably, the hook of first end portion 688 is of appropriate size and shape to capture and partially surround rear stretcher 534. The hook of second end portion 696 is appropriately shaped to capture back plate 610 of lower shelf 514. Optionally, middle portion 692 includes apertures (not shown) that cooperate with fasteners 698 for additionally securing suspension 684 to rear stretcher 584. Preferably, two or more suspension pieces 534 are employed, each located adjacent one of the rear corners of shelving assembly or rack 510.
In both of the preferred embodiments described above, suspension pieces 134, 635, 684 are preferably distributed along the front 66, 566 and the rear 70, 570 of shelving assemblies 10, 510. If two suspension pieces 134, 635, 684 are located close to one another, they may be joined together by fasteners or the like to increase the rigidity and stability of the shelving assembly 10, 510. If more than one shelving assembly or rack 10, 510 of the present invention is positioned immediately adjacent another such shelving assembly or rack 10, 510, one or more suspension pieces 134, 634, 684 may be joined together with those of the other shelving assembly or rack 10, 510 in order to increase the overall rigidity and stability of the display.
The invention better utilizes display shelving space. By using the invention, additional display shelves can be included in a shelving assembly or more products can be displayed per shelf. With the benefit of the invention, more products can be displayed in a given floor space, less inventory needs to be warehoused and customers can shop more conveniently.
The preceding embodiments are to be regarded as illustrative of the invention. It will be apparent to those skilled in the art that modifications may be made without departing from the spirit and scope of the invention. These modifications are intended to be included within the scope of the invention, as set forth in the appended claims, and it is not intended that the invention be otherwise limited.
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Number | Date | Country | |
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20040099619 A1 | May 2004 | US |