In the store display of small product items, it is a common practice to provide display trays arranged to receive a plurality of product items in a front-to-back column, with a spring-actuated pusher paddle at the back of the column arranged to automatically move the column forward each time a product is removed from the front of the display. This makes for a more sales-attractive display, by keeping the merchandise always available at the front of the display where it is easily seen and easily removed.
In a typical supermarket or other large store, the products to be displayed come in a wide variety of sizes and shapes. While many such products are displayed on hooks, extending outwardly from perforated panels, products are more efficiently or more effectively displayed and sold from trays of the type mentioned above. The accommodation of different sizes, shapes and package types in these display trays requires trays of a wide variety of configurations, which can lead to the need of a storekeeper to maintain a large inventory of trays of different sizes, shapes, etc. to accommodate the various packaging. This is undesirable both from an investment standpoint and also because of the requirement for handling, storing, changing and installing the various forms of trays as the product mix changes. There thus has been a long-felt need in the trade for product display trays that are adjustable and convertible, such that a single, or a limited number of, basic tray structures can be adjusted and/or modified to accept a wide spectrum of package sizes and shapes.
One advantageous form of adjustable product display tray is represented by U.S. Pat. Nos. 6,745,906, 6,866,155, 6,886,700, 6,889,855 and 7,032,761, the disclosures of which are incorporated herein by reference. These patents are owned by Trion Industries, Inc., assignee of the present invention.
In the patented trays referred to above, among other features, advantageous arrangements are provided for easily changing the effective width of the trays, in order to accommodate packages of different widths. In U.S. Pat. No. 6,886,700, the spring-actuated pusher device, is arranged to removably receive an attachment providing greater height and/or width to the pusher paddle contacting the product column. This provides better control over the product column when displaying products significantly larger in width or height than contemplated for the “standard” tray device.
In a “standard” display tray of the type referred to in the above mentioned patents, there is frequently provided a front barrier panel, which is joined in normally fixed arrangement with a front base member of the tray. The barrier panel serves the purpose of providing a front stop for the forwardly urged column of packages, and also provides a forwardly facing surface for product information and pricing. In general, the front barrier panel is of a width appropriate for the display tray when set at its minimum width configuration, and is of a height suitable for relatively smaller sized packages likely to be displayed in the tray. The height and width of the standard front barrier panel may thus be less than optimum for product packages which are larger in height and/or width than the relatively minimum-sized packages. In accordance with one aspect of the invention, secondary barrier elements are provided, which can be securely mounted on the standard front barrier panel, enlarging it both in width and height to accommodate larger sized packages without requiring the merchandiser to change to a larger-sized tray assembly. To this end, the primary barrier panel advantageously is of generally flat form with exposed side and top edges for reception of the secondary barrier elements.
In one embodiment, a secondary barrier is provided which is of generally inverted U-shaped configuration and is provided along its inside edges with spaced apart flange elements forming a groove for the reception of edge margins of the primary barrier panel. When the display tray is to be set up for the handling of larger/wider product packages, and the adjustable side guides thereof are set to a wider-than-minimum configuration, the standard primary barrier panel can be augmented by the mounting thereon of the secondary barrier element, to increase both the width and the height of the front barrier.
In one advantageous form of the secondary barrier element, a reinforcing panel extends downward a distance from the horizontal upper portions of the barrier element. This panel desirably is positioned so as to slide closely behind upper portions of the back surface of the primary barrier, when the secondary barrier element is installed, and serves to rigidify the secondary barrier element as well as the combined parts.
Preferably, the secondary barrier element and the primary barrier panel are provided with interengaging locking detent elements such that, when the secondary barrier element is installed, it is unlikely to be removed or dislodged accidentally.
To advantage, the configuration of the secondary barrier element is such that it engages with the primary barrier only along edge margins of the barrier panel. This leaves the majority of the front surface area of the barrier panel exposed for the display of product information and/or pricing. Typically, the panel-engaging flanges of the secondary barrier element will be continuous. However, the continuity of the flanges may be interrupted, if desired, as long as there is adequate contact between the primary and secondary elements to assure a connection of adequate strength when a secondary barrier element is installed.
In an alternative embodiment of the invention, provision may be made for confinement of tall packages. In this embodiment of the invention, the secondary barrier element is provided with a vertical extension to retain taller packages in the proper display orientation. Desirably, the vertical projection can be relatively narrow as compared to the width setting of the display tray, so as to leave most of the front surface of the front package exposed and visible to the customer. To particular advantage, the vertical extension may also be substantially offset from the center of the barrier panel assembly, and desirably is located at one side edge thereof.
In any of its forms, the front barrier arrangement of the invention provides for a high level of flexibility to the storekeeper to optimize the configuration of display trays to suit the requirements of package sizes and configurations, by enabling basic tray units to be easily and quickly adapted and reconfigured for various packages. The arrangement enables the storekeeper to maintain an inventory of adaptor parts, rather than an extensive inventory of the complete tray assemblies.
For a more complete understanding of the above and other features and advantages of the invention, reference should be made to the following detailed description of preferred embodiments thereof, and to the accompanying drawings.
Referring now the drawings, and initially to
At the front of the display unit is a barrier panel 14 advantageously in the form of a flat, sheet-like element of plastic material. As set forth in the Nagel U.S. Pat. No. 7,032,761, the forward base member 10 is formed with a plurality of spaced-apart forward projections 15 which are grooved to receive downwardly projecting mounting tabs 16 of the barrier panel 14. The tabs 16 are provided with retention keys 17 which, when the barrier panel is assembled with the front base member 10, lock the panel in assembled relation, desirably requiring a special tool for its removal.
Preferably, the back surface of the barrier panel 14 is provided, adjacent its side edges, with vertically oriented tubular sockets 18 which are arranged to receive upturned ends 19 of an outermost pair of wires 20 forming part of the base structure. This reinforces the panel against forces applied forwardly or rearwardly to upper portions of the panel.
In accordance with the invention, when the tray is configured for larger packages, a secondary barrier element 21 (
As reflected in
When a display tray is in a widened configuration, as shown in
To advantage, the side elements 22, 23 of the secondary barrier are provided with locking detents 28 (
A strengthening and reinforcing panel 29 desirably extends across the upper portion of the secondary barrier element 24, between the side elements 22, 23 thereof. In the illustrated arrangement, the panel 29 extends from the rear flange 27. Thus, when the secondary element 24 is installed, the panel 29 slides downward along the back face of the primary panel 14.
The locking detents 28, which extend from the back flange 27, are positioned to engage the bottoms of the tubular sockets 18 to lock the secondary element 24 in installed position against accidental dislodgement or removal.
If desired, locking elements (not shown) may be provided on the front of the primary panel 14, for engagement with the front set of locking detents 28.
The secondary barrier element 24 allows the front barrier structure of the display to be quickly reconfigured, when the width of the tray is increased providing for a neater appearing display with better control of the products displayed.
An alternative embodiment of the invention is shown in
Desirably, the vertical extension 31 is of substantially less width than the overall width of the element 30 so as to maximize the visibility to the customer of packages in a column behind the barrier element. Additionally, the vertical extension preferably can be located at one side edge of the barrier element 30 to provide better continuity of the visible portions of the packages behind the barrier. For extra strength, the lowermost portion 32 of the vertical extension may extend partly or completely across the top of the upper element 33 thereof for added strength.
As shown particularly in
As can be appreciated from the heretofore described embodiments, the secondary barrier element may take a number of forms and sizes to suit particular requirements. Indeed, individual forms and styles of secondary barrier elements may be tailored to particular products and package styles to optimize display effectiveness.
By enabling a standard barrier panel to be efficiently and effectively modified by an easily mountable, attractive appearing secondary barrier element, the options made available to the storekeeper, with a minimum inventory requirement for display equipment are greatly enlarged. To the greatest extent practicable, the storekeeper can maintain an inventory of standard, basic display units, together with optimizing attachments that can be installed to enable the basic display device to be enlarged and reconfigured for various forms and sizes of packaging.
It should be understood, of course, that the specific forms of the invention herein illustrated and described are intended to be representative only, as certain changes may be made therein without departing from the clear teachings of the disclosure. Accordingly, reference should be made to the following appended claims in determining the full scope of the invention.
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Number | Date | Country | |
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20100181273 A1 | Jul 2010 | US |