Retailers are continually evolving product displays in hopes of discovering more effective and visually attractive means for displaying products to potential consumers. The retail display of frames, artwork, other wall hangings, or similar products offered for retail sale presents specific challenges as potential consumers generally want to view and/or tactilely examine edges and corners of the products, but the same areas of the products need to be protected during transport and display. Consequently, new aesthetically pleasing packaging that allows for tactile examination and viewing while still protecting the products from inadvertent damage are desired.
One aspect of the present invention relates to a product package including a backer and a corner protector. The backer is formed from as a single piece and includes a back panel having an edge, a flange, one or more fold lines, and a slot. The one or more fold lines extend along the edge of the back panel, and the slot is positioned near the one or more fold lines. The flange extends from the one or more fold lines away from the back panel and is folded about the one or more fold lines to extend over the back panel. The corner protector is formed as a single piece separate from the backer and includes a front section, a side section, and a rear section. The front section extends substantially parallel to and spaced from the back panel of the backer, and the side section extends from the front section toward the backer. The rear section extends from the side section opposite the front section and through the slot of the backer. The rear section is maintained between the back panel and the flange. Other related products, assemblies and methods are also disclosed and provide additional advantages.
Embodiments of the invention will be described with respect to the figures, in which like reference numerals denote like elements, and in which:
Embodiments of a product package of the present invention are configured to display a product in a retail display, for example, on a shelf or hung from a retail support rod. More specifically, a package includes a backer sized and shaped to substantially cover a rear surface of the product and corner protectors coupled to the backer to both secure the product to the backer and protect the product from incidental damages. In one example, the corner protectors are substantially transparent allowing a potential consumer to fully view the front and sides of the product without removing the product from the package. In one example, a substantial entirety of the front and side surfaces of the product are exposed even while the product is in the package thereby allowing the potential consumer to interact with and tactilely examine the product without removing it from the package. In one example, the package is assembled without the use of tools.
Turning to the embodiment illustrated in
In one example, package 14 includes a backer 30 and corner protectors 32. Each of backer 30 and corner protectors 32 is assembled with one another substantially without the use of tools. In one example, backer 30 is formed of cardboard, paperboard, or other suitably rigid yet readily disposable material, and each corner protector 32 is formed from a piece of a substantially transparent sheet. Backer 30 and corner protectors 32 interact with each other via fold lines, slots, and tabs substantially or entirely without the use of tools as illustrated in the figures. In one example, package 14 additionally includes a hanger 34 to facilitate hanging package 14 from a retail support in a retail display (not shown).
Backer 30 is formed, more particularly, from a folded cardboard or similarly formed flat blank as illustrated in
More specifically, back panel 50 is formed with overall dimensions and shape substantially identical to, but slightly larger than the overall dimensions and shape of product 12. In the illustrated embodiment, product 12 and back panel 50 are both substantially identically formed as rectangles. Backer 30 defines a different fold line along each linear boundary edge of back panel 50. In particular, backer 30 defines a top fold line pair 60 extending along a top perimeter portion of back panel 50, a bottom fold line pair 62 extends along a bottom perimeter portion of back panel 50, and opposing side fold line pairs 64 extend along opposing side perimeter portions of back panel 50. Each fold line pair 60, 62, and 64 is formed by two substantially parallel fold lines positioned apart a distance substantially equal to or greater than twice a thickness of backer 30, in one embodiment. In one example, a single fold line is used as an alternative to one or more of fold line pairs 60, 62, and 64.
Top flange 52 extends outwardly away from top fold line pair 60 to top free edge 80, for example, a topmost free edge that extends substantially in parallel with top fold line pair 60. One or more tabs 82, for example, two tabs 82 are defined to extend slightly upwardly from a remainder of top free edge 80. Each tab 82 is spaced from but positioned near to side edges 84 of top flange 52. Side edges 84 extend from top free edge 80 toward top fold line pair 60. In one example, side edges 84 extend from top free edge 80 with an initially linear and substantially perpendicular orientation relative to each of top fold line pair 60 and top free edge 80. A second portion 86 of side edge 84 angles from a first portion 88 of the respective side edge 84 outwardly and downwardly, tapering toward a respective end of top fold line pair 60. In one example, elongated slots 66 are defined at two locations along top fold line pair 60 and each extends between the two fold lines comprising top fold line pair 60. Each slot 66 is, in one example, centered laterally (e.g., left and right in
Bottom flange 54 extends outwardly away from bottom fold line pair 62 to bottom free edge 100, for example, a topmost free edge that extends substantially in parallel with bottom fold line pair 62. One or more tabs 102, for example, two tabs 102, are defined to extend slightly upwardly from a remainder of bottom free edge 100. Each tab 102 is spaced from, but positioned near to, side edges 104 of bottom flange 54. Side edges 104 extend from bottom free edge 100 back toward bottom fold line pair 62. In one example, a first portion 108 of each side edge 104 extends from bottom free edge 100 with an initially linear orientation substantially perpendicular to each of bottom fold line pair 62 and bottom free edge 100. A second portion 106 of each side edge 104 angles from an outside end of first portion 108 of the respective side edge 104 outwardly and upwardly, tapering toward a respective end of bottom fold line pair 62. In one example, elongated slots 66 are defined at two locations along bottom fold line pair 62 and each extends between the two fold lines comprising bottom fold line pair 62. Each slot 66 is, in one example, centered laterally (e.g., left and right in
In one embodiment, side flanges 56 are formed as substantially mirror images of one another on opposing sides of back panel 50. Each of side flanges 56 extends outwardly away from a different one of side fold line pairs 64 to a side free edge 120, for example, an outermost free edge that extends substantially in parallel with side fold line pair 64. A different cutout 122 is formed at each end of side free edge 120 with a substantially L-shape. Side edges 124 extend from outermost edges of cutouts 122 inwardly and longitudinally outwardly to a corresponding side fold line pair 64. In one example, C-shaped or U-shaped cut lines or slits 70 are defined at two spots along side fold line pair 64 between the two fold lines comprising side fold line pair 64. Each slit 70 is, in one example, elongated and defined near a different end of each side fold line pair 64. Each slit 70 extends between the two corresponding fold lines of a side fold line pair 64 and longitudinally along the outermost fold line of the corresponding side fold line pair 64.
Hanger 34 is any suitable hanger, member, or other device to facilitate placement of retail product assembly 10 in a retail setting. In one example, hanger 34 is similar to the hangers described in U.S. Pat. No. 8,418,858, issued on Apr. 16, 2013, which is hereby incorporated by reference in its entirety. Hanger 34, as shown in the illustrated embodiment of
During use, hanger 34 is coupled to a portion of exterior surface 44 defined by back panel 50 of backer 30 according to the illustrated embodiment. More specifically, primary panel 130 is coupled with back panel 50, for example, via suitable fasteners 140 extending through apertures 138 of hanger 34 and coupling apertures 68 of back panel 50. Hooked section 132 extends from top edge 134 of primary panel 130 and is configured to fold and unfolded about its hinged coupling with primary panel 130 to move between a position extending above a remainder of retail product assembly 10 during use and a position within the overall footprint of retail product assembly 10 during transport. When in a use position, hooked section 132 is placed over supporting rods or other suitable structure in a retail display (not shown) to hang retail product assembly 10 therefrom. In one example, hanger 34 is eliminated from retail product assembly 10.
Package 14 includes two or more corner protectors 32, for example, four corner protectors 32. Corner protectors 32 are each configured to be placed around at least two opposing corners of product 12 to securely maintain product 12 in package 14. In one embodiment, each corner protector 32 is substantially identical and interacts with backer 30 in a substantially identical fashion, but in a different corner of backer 30 with a corresponding different orientation. In one example, each corner protector 32 is formed of a flat blank of a sheet material that may have thermoformed pre-folded or other wise defined fold lines. In one example, the sheet material is transparent, translucent, or opaque. Each corner protector 32 defines an interior surface 150 (
In one example, as illustrated in at least
Second rear section 162 extends from fold line pair 188 away from free end edge 180 to a fold line 194, which extends substantially parallel to each fold line in fold line pair 188. Second rear section 162 is substantially rectangular, in one embodiment, and defines free sides edges 192 extending from and collinearly with free side edges 182 of first rear section 160. First side section 164 extends from fold line 194 away from second rear section 162 to a fold line 198, which extends substantially parallel to fold line 194. In one embodiment, first side section 164 has a height that is greater than a height of each of first rear section 160 and second rear section 162 such that a free edge 196 of first side section 164 extends from and collinearly with one of free side edges 192, and first side section 164 extends away from free edge 196 past the other free side edge 192 to a fold line 216. Fold line 216 extends substantially parallel to free side edges 182 and 192, and free edge 196 and is positioned a further distance away from free side edges 182 and 192 and free edge 196 than free side edges 182 and 192.
Front section 166 extends from fold line 198 to define a front free edge 200, which extends from an end of free edge 196 opposite free side edge 192 and defines an angle of about 45 degrees, with other angles between about 20 degrees and 60 degrees also being contemplated, between front free edge 200 and fold line 198. Front section 166 is triangular, more specifically, in one example, an isosceles triangle, bound by fold line 198, front free edge 200, and a fold line 202. Fold line 202 extends substantially perpendicularly to fold line 198, for example, substantially parallel to free edge 196 and free side edges 192 and 182. Second side section 168 extends away from fold line 202 to a free edge 206 opposite and, in one embodiment, substantially perpendicular to fold line 202. Second side section 168 includes a free edge 204 extending from an end of front free edge 200 opposite free edge 196, for example, in a direction substantially parallel fold line 198.
Tab 170 extends away from free edge 206 along a fold line 208 positioned collinearly with free edge 206. Tab 170 defines free edge 212 opposite fold line 208 and opposing side edges 210 generally extending from fold line 208 to free edge 212. Notches or indentations 214 are formed on opposing side edges 210 substantially immediately adjacent fold line 208 and free edge 206. In one example, tab 170 has a smaller width between indentations 214 than between opposite side edges 210 adjacent indentations 214.
Flap 172 extends from fold line 216 away from first side section 164 to a flap free edge 220. In one embodiment, free edge 220 extends substantially parallel to fold line 216 and is positioned on an opposite side of fold line 216 as compared to free edge 196 of first side section 164. Flap 172 includes cut side edges 218 along opposing sides thereof extending between and, in one example, substantially perpendicular to fold line 216 and flap free edge 220. One of cut side edges 218 extends between and immediately adjacent flap 172 and second side section 168 and terminates in a small circle 222 to decrease the likelihood of tearing corner protector 32 where the corresponding cut side edge 218 terminates at an internal portion of corner protector 32.
Package 14 is assembled at least partially around product 12. If hanger 34 is used, in one example, hanger 34 is coupled to, for instance through, back panel 50, before corner protectors 32 are coupled with backer 30, for example, as illustrated in
In one embodiment, a first corner protector 32 is coupled to backer 30 as illustrated in
Subsequently, as illustrated with reference to
After side flange 56 is folded over back panel 50, all of corner protector 32 other than first and second rear sections 160 and 162 is folded about fold line 194 relative to second rear section 162 to extend forwardly from backer 30. When so folded, first side section 164 extends substantially perpendicularly relative to back panel 50, and fold line 194 is positioned in slot 66 of backer 30. Next, flap 172 folds about fold line 216 to extend perpendicular to first side section 164 and just forward from an edge of backer 30 defined by corresponding side fold line pair 64 as is illustrated in
Referring to
As will be apparent to those of skill in the art, while the coupling of one corner protector 32 to backer 30 is specifically described and illustrated, in one example, the two top corner protectors 32 are at least partially coupled to backer simultaneously such that both corner protectors 32 are inserted into their respective slot 66 before top flange 52 is folded over backer panel 50. The two bottom ones of corner protectors 32 are coupled to backer 30 partially around bottom flange 54 in a similar manner as the top corner protectors 32 are described above as being coupled with backer 30 partially around top flange 52. No matter the sequence of assembly, corner protectors 32 are nearly entirely positioned within the overall footprint of backer 30, which, when folded for use, has two dimensions just slightly larger than product 12.
Next, the two bottom corner protectors 32 are partially assembled to backer 30 to a point that first rear section 160 is secured to bottom flange 54 and both bottom flange and side flanges 56 are folded over back panel 50. At this point, the two top corners of product 12, defined at an intersection between two sidewalls 24 thereof, are each placed in a different one of the two top corner protectors 32, which also places the two bottom corners of product 12 to align with bottom corners of backer 30. In one example, as illustrated with reference to
After product 12 is properly positioned relative to backer 30, the bottom corner protectors 32 are folded over and secured to sides of backer 30 around the bottom corners of product 12 to securely couple product 12 to backer 30. In one example, adhesive members or stickers 230 are subsequently secured to a portion of exterior surface 152 of corner protector 32 defined by second side section 168 and an adjacent portion of exterior surface 44 of backer 30 defined by back panel 50 to further secure corner proctors to backer 30, and therefore, product 12 to package 14. While described as assembling top corner protectors 32 followed by bottom corner protectors 32, the opposite assembly is also contemplated and would produce substantially identical results. No matter the sequence of assembly, corner protectors 32 are nearly entirely positioned within the overall footprint of backer 30, which, when folded for use, has two dimensions just slightly larger than product 12. Also, as described above, the orientation of package 14 can be rotated 90 degrees and still achieve substantially the same results. Other variations in the sequence of assembly will also be apparent to those of skill in the art upon reading this application.
In view of the above, package 14 securely holds product 12 substantially within the overall footprint of product 12 such that right to left and up and down shifting or product 12 is substantially eliminated due to interaction of product 12 with opposing corner protectors. In addition, a height that corner protectors 32 extend from backer 30 is just greater than a thickness of product 12 such that forward and rearward shifting of product 12 in package 14 is decreased and/or substantially eliminated via interaction of product 12 with flanges 52, 54, and 56 of backer 30 and front sections 166 of corner protectors 32. In this manner, package 14 holds product 12 in a secure manner while providing protection to corners of product 12, which are typically the most prone to damage during shipping and/or other handing.
In addition, the sides of product 12 extending between corner protectors 32 remain exposed allowing a consumer to touch, feel, and/or otherwise fully examine the profile, finish, texture, thickness, etc. of product 12 to inform their purchasing decision. In one example, the transparent and/or translucent nature of corner protectors 32 allows a consumer to fully visually inspect the corner construction of product 12. By allowing the consumer to tactilely and visually examine product 12, the consumer is more at ease with the shopping process leading to consumer happiness that, in turn, promotes a good reputation for the manufacturer and/or retailer driving initial and repeat sales of items being offered for sale by the manufacturer and/or retailer. As a result, the retail product assembly 10, as described herein, provides a protective package 14 for product 12 that does not substantially restrict consumer observance of product 12.
Although the invention has been described with respect to particular embodiments, such embodiments are meant for illustrative purposes only and should not be considered to limit the invention. Various alternatives and changes will be apparent to those of ordinary skill in the art upon reading this application. Other modifications within the scope of the invention and its various embodiments will be apparent to those of ordinary skill.
This application is a non-provisional application of and claims priority under 35 U.S.C. §119 to U.S. Provisional Patent Application No. 61/802,268, filed Mar. 15, 2013, which is incorporated herein by reference.
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Copy of Office Action from Canadian Patent Application No. 2,827,163, mailed Nov. 29, 2013 (2 pages). |
“Plastic Protection Corner for Photo Frame”, printed from http://annyzhang1.en.made-in-china.com/product/ToUmbhgMaqRD/China-Plastic-Protection-Corner-for-Photo-Frame.html, publicly available at least as early as Feb. 15, 2012 (3 pages). |
Photographs of packaging for wall hanging retail items publicly used at Target stores (admitted prior art) (1 page). |
Number | Date | Country | |
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20140262924 A1 | Sep 2014 | US |
Number | Date | Country | |
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61802268 | Mar 2013 | US |