The present invention relates to the field of product packaging. More particularly, the invention relates to package having a partially transparent sleeve and an interior slide-out tray having a pull-tab with an overhanging element.
One embodiment of the present invention provides a two-part packaging with a sliding tray that is disposed within a sleeve. The tray has a recessed cavity formed in its front face into which a product can be placed. The sleeve has a partially transparent body, allowing a consumer to look through the sleeve and see the product positioned within the sliding tray.
Both the sleeve and the tray have a tab on their top portions through which is positioned a hang-hole. The hang-holes in these two tabs align when the tray is inserted into the sleeve, allowing a display hanger to pass through the hole in both tabs. This prevents gravity from pulling the tray out from the sleeve when the packaging is hanging at a retail location.
The tray also has a second tab that is used to pull the tray out from the sleeve. This pull-handle tab extends from the top of the tray, and has an overhang portion that extends beyond the side wall of the tray. The overhang portion of the pull-handle tab is positioned to abut the edge of the sleeve when the tray is fully inserted into the sleeve. This prevents the tray from passing too far into, or even through the sleeve.
In one embodiment, the sleeve has a rectangular cross section, while the front wall of the tray has a curved, convex shape. When the tray is inserted into the sleeve, the front wall of the sleeve will assume the same convex shape of the tray. The opening in the front face of the tray preferably has a sloped upper portion to help ensure that the sleeve does not catch on the top of the opening when the tray is inserted into the sleeve.
In one embodiment, the tray 100 is manufactured through a plastic thermoforming process. In this process, plastic is heated and placed over an aluminum mold that has been machined to be either a positive or negative version of tray 100. The plastic is molded into shape by positive or negative air pressure, then cooled. In such an embodiment, the rear edge portions of walls 140, 150, 160, 170 of tray 100 form a rear plane 130, and the various raised features of tray 100 are contoured according to the shape of the original aluminum mold. Other known manufacturing processes, such as injection, blow, or rotational molding could also be used to create tray 100.
In a preferred embodiment, right and left side walls 140, 150 are generally flat, extending at approximately right angles from the generally flat rear plane 130. The front face 110 preferably has a curved, convex shape that extends away from the rear plane 130 near the center of the tray 100.
The interior space 120 is designed to hold a product (not shown). The rear wall 122 of the interior space 120 may be located at the rear plane 130 of the tray 100, or slightly in front of rear plane 130. The bottom wall 116 and top wall 117 of the interior space 120 (see
The tray 100 is designed to be placed within a relatively tight-fitting sleeve 300, which is described below in connection with
On the top wall 170 of the tray resides a hang-hole tab 180 and a pull-handle tab 190. These two elements 180, 190 are shown in more detail in
The pull-handle tab 190 is shown on the right side of the tray 100, although it could easily be located on the left side. Alternatively, the tab 190 could be located on both the left and right sides of the tray. The purpose of the pull-handle tab 190 is to allow a consumer a convenient handle to pull the tray out of the sleeve 300 after purchasing the product. An indicator 192 (in this case a simple triangle) on the pull-handle tab 190 shows the consumer the direction that the consumer should pull to remove the tray 100 from the sleeve. The pull-handle 190 also has an overhang portion 194 that extends rightward beyond the right wall 140 of the tray (the overhang portion 194 would extend leftward beyond the left wall 150 of the tray if the tab 190 were located on the left side of tray 100). This overhang portion 194 is designed to engage the top of the sleeve 300 to prevent the tray 100 from sliding too far into (or even through) the sleeve 300, as is described below in connection with
Located on the top of the rear side wall 310 of the sleeve is a sleeve hang-hole tab 340. Like the hang-hole tab 180 of the tray, the sleeve hang-hole tab 340 has a sleeve hang-hole 342 designed to receive a hook during the retail display of the product.
The many features and advantages of the invention are apparent from the above description. Numerous modifications and variations will readily occur to those skilled in the art. For instance, the pull-handle tab 190 and the hang-hole tab 180 of the tray 100 are shown and described above as separate tabs on the tray 100. It is well within the scope of the present invention to combine the hang hole of tab 180 and the overhang 194 of tab 190 onto a single structure on the top of tray 100. Since such modifications are possible, the invention is not to be limited to the exact construction and operation illustrated and described. Rather, the present invention should be limited only by the following claims.
This application claims the benefit of U.S. Provisional Application No. 61/498,045, filed Jun. 17, 2011, which is hereby incorporated by reference in its entirety.
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