Patent Application
20140068669
This invention relates to interactive television program guides, and more particularly, to techniques for presenting advertising to users of such television program guides.
Cable, satellite, and broadcast television systems provide viewers with a large number of television channels. Viewers have traditionally consulted printed television program schedules to determine the programs being broadcast at a particular time. More recently, interactive electronic television program guides have been developed that allow television program information to be displayed on a viewer's television.
Interactive program guides are typically implemented on set-top boxes. Such program guides allow users to view television program listings in different display formats. For example, a user may instruct the program guide to display a grid of program listings organized in a channel-ordered or a time-ordered list. Users may also search and sort program listings by theme (e.g., movies, sports, etc.) or by title (i.e, alphabetically). A user may obtain additional information for a program by placing a highlight region on a desired program listing and pressing an “info” key. The user may purchase a pay program from the program guide or may set a reminder for a future program by placing the highlight region on a program listing and pressing an “OK” key. Some systems allow the user to select a program for recording by placing the highlight region on a program listing and pressing a “record” key.
Program guides with a browse or flip display are capable of generating an overlay containing program listings information for a single channel. Browse displays contain information on programs available on channels other than the channel to which the user is currently tuned. The user may browse through program listings for other channels and other times using cursor keys, without changing the current channel. Flip displays contain information for the current channel. When the flip display is activated, using the up or down channel keys causes the both the current channel to change and the flip display to be updated accordingly.
Although flip and browse displays are useful, it would be desirable if more information were available to the user of such displays. For example, it would be desirable if advertisements were available in flip and browse displays to provide the users of such displays with additional information.
It is therefore an object of the present invention to provide an interactive television program guide system that provides advertising on flip and browse displays.
It is also an object of the invention to provide an interactive television program guide system with special effects for removing such flip and browse displays from the user's television screen.
These and other objects of the invention are accomplished in accordance with the principles of the present invention by providing a system having an interactive television program guide that provides video (including audio) for the current channel and a program listings display region containing a program listing for a single channel and an advertisement. The program listings display region may be either a browse display in which the channel or time for the program listing may be different than the current channel or time or a flip display in which the channel for the program listing and the current channel are the same.
A browse display may be provided in which a user may change the channel for the program listing by navigating a highlight to an advertisement adjacent to the program listing with a cursor key and by activating that cursor key again after the advertisement has been highlighted.
The advertisement may be selectable. When the user selects the advertisement, the program guide may take an appropriate action. If the advertisement is related to programming, selecting the advertisement may direct the program guide to perform a programming related task such as setting a reminder for a program, tuning to a program, recording a program, ordering a pay-per-view program, etc. If the advertisement is a conventional advertisement, selecting the advertisement may direct the program guide to assist in the ordering of a product or service, to process an inquiry for additional information, to display additional information, etc.
Multiple advertisements may be provided within the program listings display region. Advertisements may contain text, graphics, and video.
The program listings display region may be removed by the program guide using a special effect such as a wipe, a dissolve, a fade, etc.
Further features of the invention, its nature and various advantages will be more apparent from the accompanying drawings and the following detailed description of the preferred embodiments.
An illustrative program guide system 30 in accordance with the present invention is shown in
Television distribution facility 38 is a facility for distributing television signals to users, such as a cable system headed, a broadcast distribution facility, or a satellite television distribution facility.
The program guide information transmitted by main facility 32 to television distribution facility 38 includes television program listings data such as program times, channels, titles, descriptions, etc. Transmitted program information also includes pay program data such as pricing information for individual programs and subscription channels, time windows for ordering programs and channels, telephone numbers for placing orders that cannot be impulse ordered, etc. The advertising information transmitted by main facility 32 to television distribution facility 38 includes text, graphics, and video advertisements for various products and services. If desired, some of the program guide and advertising information may be provided using data sources at facilities other than main facility 32. For example, data related to pay program order processing (e.g., billing data and the like) may be generated by an order processing and billing system that is separate from main facility 32 and separate from television distribution facility 38. Similarly, advertising information may be generated by an advertising facility that is separate from main facility 32 and television distribution facility 38.
Regardless of its source, advertising information may be maintained on a server 42 within television distribution facility 38 if desired. Server 42 may be capable of handling text, graphics, and video.
Television distribution facility 38 distributes program guide and advertising information to the user television equipment 44 of multiple users via communications paths 46. User television equipment may be any suitable equipment for providing television to the user that contains sufficient processing capabilities to implement an interactive television program guide. Paths 46 may be cable links, fiber optic links, satellite links, broadcast links, or other suitable link or combination of such links. Any suitable communications scheme may be used to transmit data over paths 46, including in-band transmissions, out-of-band transmissions, digital transmissions, analog transmissions, cable transmissions, satellite transmissions, over-the-air transmissions, multichannel multipoint distribution services (MMDS) transmissions, etc.
If desired, program guide data may be distributed over an out-of-band channel on paths 46 or over an in-band path such as the vertical blanking interval (VBI). Advertising information may be distributed using any of a number of suitable techniques. For example, text and graphics advertisements may be distributed over an out-of-band channel using an out-of-band modulator. Video advertisements may also be distributed in this way, although large quantities of video information may be more efficiently distributed using one or more digital channels on path 46. Such digital channels may also be used for distributing text and graphics.
Each user has a receiver, which is typically a set-top box such as set-top box 48, but which may be other suitable television equipment such as an advanced television receiver into which circuitry similar to set-top-box circuitry has been integrated or a personal computer television (PC/TV). Program guide data is distributed to set-top boxes 48 periodically:
Television distribution facility 38 may also poll set-top boxes 48 periodically for certain information (e.g., pay program account information or information regarding programs that have been purchased and viewed using locally-generated authorization techniques). Main facility 32 preferably contains a processor to handle information distribution tasks. Each set-top box 48 preferably contains a processor to handle tasks associated with implementing a program guide application on the set-top box 48. Television distribution facility 38 may contain a processor for handling tasks associated with the distribution of program guide and advertising information.
Each set-top box 48 is typically connected to an optional videocassette recorder 50 so that selected television programs may be recorded. Each videocassette recorder 50 is connected to a television 52. To record a program, set-top box 48 tunes to a particular channel and sends control signals to videocassette recorder 50 (e.g., using infrared transmitter 43) that direct videocassette recorder 50 to start and stop recording at the appropriate times.
During use of the interactive television program guide implemented on set-top box 48, television program listings may be displayed on television 52. Each set-top box 48, videocassette recorder 50, and television 52 may be controlled by one or more remote controls 54 or any other suitable user input interface such as a wireless keyboard, mouse, trackball, dedicated set of keys, etc.
Communications paths 46 preferably have sufficient bandwidth to allow television distribution facility 38 to distribute scheduled television programming, pay programming, advertising and other promotional videos, and other video information to set-top boxes 44 in addition to non-video program guide and advertising data. Multiple television and audio channels (analog, digital, or both analog and digital) may be provided to set-top boxes 48 via communications paths 46. If desired, program listings and advertising information may be distributed by one or more distribution facilities that are similar to but separate from television distribution facility 38 using communications paths that are separate from communications paths 46.
Certain functions such as pay program purchasing may require set-top boxes 48 to transmit data to television distribution facility 38 over communications paths 46. If desired, such data may be transmitted over telephone lines or other separate communications paths. If functions such as these are provided using facilities separate from television distribution facility 38, some of the communications involving set-top boxes 48 may be made directly with the separate facilities.
Users may interactively order additional information, products, or services. Such orders may be satisfied by fulfillment facilities 49 and 51. If desired, orders may be transmitted directly to fulfillment facilities such as fulfillment facility 51 via links 53, which may be telephone links, the Internet, or other suitable communications links. Orders may also be transmitted to television distribution facility 3B via links 46, where the billing system of the television distribution facility may be used. After the television distribution facility 38 has processed the user's order, television distribution facility 38 may transmit the order to fulfillment facility 49 via link 55.
A number of suitable techniques may be used to distribute videos related to advertising. For example, if each path 46 includes a number of traditional analog television channels, one or more of these channels may be used to support a number of digital channels. The bandwidth of each analog channel that is used to support digital channels may support ten or more of such digital channels. If desired, videos may be provided from server 42 in a continuously looped arrangement on these digital channels. Information provided to set-top box 48 may then be used to determine which digital channels to tune to when it is time to display a desired video. Alternatively, videos may be provided on demand. With this approach, set-top box 48 and server 42 may negotiate to determine a channel on which to provide the desired video. Videos that originate from main facility 32 or a separate facility are preferably distributed to user television equipment 44 using these or other suitable techniques.
As shown in
Graphics information for advertisements may be downloaded periodically (e.g., once per day) to set-top boxes 48 of
Text information for advertisements may be provided to set-top boxes 48 using the same paths that are used for distributing program guide data. For example, advertising data from database 36 of
Text information, graphics information, and videos for advertisements may also be distributed using a combination of these techniques or any other suitable technique.
If desired, advertising related information (whether video, graphics, text, or a combination of video, graphics, and text) may be presented to the user based on the user's interests, as determined by the user's interactions with the program guide. This is described in Knudson et al. U.S. patent application Ser. No. 09/034,939, filed Mar. 4, 1998, which is hereby incorporated by reference herein in its entirety.
A suitable remote control 60 that may be used to operate the program guide implemented on user television equipment 44 is shown in
A conventional program guide browse display arrangement is shown in
A conventional flip display arrangement is shown in
As shown in
In accordance with the present invention, the program guide provides browse and flip displays that contain advertisements. An illustrative browse display that may be provided by the program guide is shown in
When browse display 80 is initially invoked by the user by pressing a cursor key 62, browse display 80 contains program listing 84 for the current channel (e.g., channel 6) and time, as shown on the upper screen in
As shown in
Another way in which the program guide may allow the user to select advertisements such as advertisements 82 and 94 is to provide a special remote control button. Left and right cursor keys may be used to access advertisements (e.g., panel advertisements to the left or right of the program listing) if desired.
A program guide flip display 96 containing an advertisement 98 is shown in
Another aspect of the invention involves removing program listings displays such as browse and flip displays from the screen. Browse displays may be removed after a period of inactivity (e.g., 5 minutes) that indicates that the user is no longer interested in browsing the program listings. The flip display (which may appear automatically whenever the user changes channels with the channel keys) may be removed after a shorter period of time (e.g., 5 seconds).
The program guide may remove program listings displays such as browse and flip displays from the screen using special effects. One such special effect (a vertical glide) is illustrated in
The glide effect shown in
Steps involved in using such special effects to remove a program listings display from the screen are shown in
Another browse and flip display arrangement containing advertising is shown in
Like the browse and flip program listings display regions shown in
Program listings display region 142 may operate in either browse mode or flip mode. The user may invoke the browse mode by activating a cursor key or other suitable key. Further use of the cursor key in browse mode directs the program guide to change the program listing 134 to a new channel without changing the channel for video window 126. If desired, left and right cursor keys may be used to browse program listings for different times. Activating “OK” key 64 directs the program guide to tune the channel for video window 124 to the channel of the current program listing. The user may invoke the flip mode by activating a channel up or down key or other suitable key. Further use of the channel up or down key in the flip mode directs the program guide to change the channel for both video window 126 and program listing 134 simultaneously. If desired, advertisement 128c may be omitted to provide more space for listing 134 and video window 126. The user may navigate to panel advertisements such as advertisements 128a and 128b using special (e.g., dedicated or numeric) remote control buttons or by using the left and right cursor keys (in which case the left and right cursor keys are not used for browsing program listings at different times).
As shown in
Advertisements such as those shown in
Steps involved in using selectable advertisements are shown in
The foregoing is merely illustrative of the principles of this invention and various modifications can be made by those skilled in the art without departing from the scope and spirit of the invention.
| Number | Date | Country | |
|---|---|---|---|
| Parent | 11371490 | Mar 2006 | US |
| Child | 14079133 | US | |
| Parent | 10127220 | Apr 2002 | US |
| Child | 11371490 | US | |
| Parent | 09070555 | Apr 1998 | US |
| Child | 10127220 | US |
