Promotional display system

Abstract

By providing a pre-printed promotional system which employs two cooperating panels securely affixed to each other, with each panel being movable between a folded, compacted position and an unfolded, extended position, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. In addition, in the preferred construction of the present invention, the promotional system of the present invention is constructed to produce a snapping or cracking sound whenever the promotional system is moved between its two alternate positions. Although the creation or production of a sound is not required, it has been found that the sound produced further enhances consumer surprise and interest.

Description

THE DRAWINGS

For a fuller understanding of the nature and objects of the present invention, reference should be had to the following detailed description taken in connection with the accompanying drawings, in which:

FIG. 1 comprising FIGS. 1A, 1B and 1C each represent three sequential perspective views of one embodiment of the promotional system of the present invention depicting the promotional system in the process of being moved from a folded, compacted position to an unfolded, fully extended position;

FIG. 2 comprising FIGS. 2A, 2B and 2C each represent three sequential perspective views of an alternate embodiment of the promotional system of the present invention depicting the alternate embodiment of the promotional system in the process of being moved from a folded, compacted position to an unfolded, fully extended position;

FIG. 3 comprising FIGS. 3A, 3B and 3C each represent three sequential perspective views of a further alternate embodiment of the present invention depicting the further alternate embodiment in the process of being moved from a folded, compacted position to an unfolded, fully extended position for one portion thereof;

FIG. 4 comprising FIGS. 4A, 4B, 4C and 4D each represent four sequential perspective views of a still further alternate embodiment of the present invention depicting the still further alternate embodiment in the process of being moved from a folded, compacted position to an unfolded, fully extended position;

FIG. 5 comprising FIGS. 5A, 5B and 5C each represent three sequential perspective views of another alternate embodiment of the present invention depicting this alternate embodiment in the process of being moved from a folded, compacted position to an unfolded, fully extended position;

FIG. 6 comprising FIGS. 6A, 6B and 6C each represent three sequential perspective views of another alternate embodiment of the present invention depicting this alternate embodiment in the process of being moved from a folded, compacted position to an unfolded, fully extended position;

FIG. 7 comprising FIGS. 7A, 7B and 7C each represent three sequential perspective views of a further alternate embodiment of the present invention depicting this further alternate embodiment in the process of being moved from a folded, compacted position to an unfolded, fully extended position;

FIG. 8 is a side elevation view of a still further alternate embodiment of the present invention depicted in a fully extended configuration and incorporating a unique visual, die cut, pop-up indicia display incorporated therein;

FIG. 9 comprising FIGS. 9A, 9B and 9C each represent three sequential perspective views of a still further alternate embodiment of the present invention depicting the still further alternate embodiment in the process of being moved from a folded position to an unfolded position;

FIG. 10 comprises FIGS. 10A-10E which depict a further alternate embodiment of the present invention with FIGS. 10A, 10B, and 10C representing sequential perspective views of this alternate embodiment in the process of being moved from a folded, compact position to an unfolded fully extended position, with FIG. 10D depicting the component forming this embodiment, while FIG. 10E is a perspective view of this embodiment partially disassembled;

FIG. 11 comprises FIGS. 11A, 11B, and 11C represent sequential perspective views of a still further alternate embodiment of the promotional system of the present invention depicting this alternate embodiment of the promotional system in the process of being moved from a folded, compact position to an unfolded, fully extended position;

FIG. 12 comprises FIGS. 12A, 12B, and 12C which represent sequential perspective views of a further alternate embodiment of the promotional system of the present invention depicting this alternate embodiment of the promotional system in the process of being moved from a folded, compact position to an unfolded, fully extended position;

FIG. 13 comprises FIGS. 13A, 13B, and 13C which represent sequential perspective views of another alternate embodiment of the promotional system of the present invention depicting this alternate embodiment of the promotional system in the process of being moved from a folded, compact position to an unfolded, fully extended position; and

FIG. 14 comprises FIGS. 14A, 14B, and 14C, with FIG. 14A and 14B representing sequential perspective views of a still further alternate embodiment of the promotional system of the present invention depicting this alternate embodiment of the promotional system in the process of being moved from a folded, compact position to an unfolded, fully extended position, with FIG. 14C depicting a top plan view of this embodiment of the present invention disassembled.

Claims

1. A promotional display system constructed for providing an exciting and interest generating display, said system comprising: A. a first panel comprising a) a substantially flat, rectangular shape,b) a first side end and a second side end, andc) a first fold line and a second fold line formed therein in juxtaposed, spaced, generally parallel relationship to each other;B. a second panel comprising a) a substantially flat, rectangular shape,b) a third side end and a fourth side end, andc) a third fold line and a fourth fold line formed therein in juxtaposed, spaced, generally parallel relationship to each other;C. said first end of said first panel being affixed to said third end of said second panel; andD. said second end of said first panel being affixed to said fourth end of said second panel, thereby enabling the joined second ends of the first panel and the second panel to be longitudinally movable toward the joined first ends of the first panel and the second panel by applying a force thereto and causing a portion of the side wall of the first panel and second panel to flex outwardly along the first fold line of the first panel and the third fold line of the second panel;

2. The promotional display system defined in claim 1, wherein the portion of the first panel extending between the second fold line and the second side edge thereof is securely affixed in its substantial entirety to the portion of the second panel extending between the fourth fold line and the fourth side edge, thereby establishing a first, substantially rigid wall portion.

3. The promotional display system defined in claim 2, wherein the first panel comprises a first intermediate wall member extending between the first fold line and the second fold line, and the second panel comprises a second intermediate wall member extending between the third fold line and the fourth fold line, with the first intermediate wall member being constructed for arcuately pivoting approximately 180° about the second fold line while the second intermediate wall member is constructed for arcuately pivoting approximately 180° about the fourth fold line, thereby effectively enabling the promotional display system to move from a compact folded configuration, with the first and second intermediate wall members overlying the first rigid wall portions, to a fully extended open configuration.

4. The promotional display system defined in claim 3, wherein the portion of the first panel extending between the first side edge and the first fold line comprises a first section and a second section, while the portion of the second panel extending between the third side edge and the third fold line comprises a third section and a fourth section, and the first section of the first panel is securely bonded to the third section of the second panel, while the second section of the first panel and the fourth section of the fourth panel remain independent of each other and freely flexible about the first fold line in the third fold line.

5. The promotional display system defined in claim 4, wherein the arcuate pivoting movement of the first intermediate wall member and the second intermediate wall member about their respective fold lines simultaneously produces a snapping or cracking noise by causing the surfaces of the first intermediate wall member and the second intermediate wall member to contact the third intermediate wall member and the fourth intermediate wall member.

6. The promotional display system defined in claim 5, wherein a noise enhancing plate is mounted extending between the first intermediate wall member and the second intermediate wall member for cooperatingly pivoting with the movement of the wall members in a manner which produces enhanced production of the cracking or snapping sound.

7. The promotional display system defined in claim 6, wherein the display system further comprises an interior support plate mounted to the first rigid wall portion and extending therefrom into the area formed between the first intermediate wall member and the second intermediate wall member, with the interior support plate being constructed for enhancing the overall construction and display provided by the promotional display system.

8. The promotional display system defined in claim 7, wherein the interior support plate is further defined as being constructed for securely holding a desired product thereon and presenting the product to the user whenever the display system is moved into its fully extended configuration.

9. The promotional display system defined in claim 8, wherein the product supported on the interior support plate comprises one selected from the group consisting of compact discs, DVDs, and computer disks.

10. The promotional display system defined in claim 2, wherein the first panel and the second panel incorporates indicia printed thereon for enhancing the visual presentation of the promotional display system.

11. The promotional display system defined in claim 10, wherein the first panel incorporates a plurality of apertures formed therein positioned for cooperating with indicia printed on the inside surfaces of the second panel for providing a further enhanced visual effect.

12. The promotional display system defined in claim 11, wherein the display system further comprises an interior support plate mounted to the first rigid wall portion and extending therefrom into the area formed between the first intermediate wall member and the second intermediate wall member, with the interior support plate incorporating indicia printed thereon and positioned for cooperating with the apertures formed on the first panel for enabling the indicia to be visible through the apertures when the display system is in its compact position.

13. The promotional display system defined in claim 2, wherein the first, substantially rigid wall portion incorporates a plurality of slots formed therein, for effectively dividing the wall portion into a plurality of separate and independent segments, with each of said segments being separately movable relative to each other, thereby providing a promotional display system which incorporates a plurality of movable segments individually displayable in response to consumer activation.

14. The promotional display system defined in claim 2, wherein the first panel comprises three-dimensional, foldable die cut elements formed on the walls thereof constructed for being movable between a compact position and a fully extended position simultaneously with the movement of the display system from its compact position to its fully extended position, thereby further enhancing the excitement and interest provided by the display system.

15. The promotional display system defined in claim 2, wherein the first panel and the second panel incorporates arcuately pivotable, foldable wall portions cooperatively associated with the overlying first side edge and third side edge thereof for providing an enhanced longitudinally extending display system movable from a compact position to a fully extended position.

16. The promotional display system defined in claim 1, wherein the first panel and the second panel each comprise substantially enlarged flat rectangular shapes with the fold lines thereof being formed at each of the corners, thereby providing a promotional display wherein longitudinally extendable foldable display elements are movable from a compact position to an extended position by activating the folded portions formed at the corners thereof.

17. The promotional display system defined in claim 1, wherein the display system further comprises a frame assembly peripherally surrounding the first panel and the second panel effectively establishing an enlarged cut out zone within which the first panel and the second panel are positioned, with a portion of the first rigid wall member extending outwardly from the frame assembly for enabling the first panel and second panel to be longitudinally moved between its compact position and fully extended position within the cut out zone of the frame assembly.

18. The promotional display system defined in claim 17, wherein said display system incorporates eye-catching, visually exciting indicia printed on the first panel and the second panel, for producing an interest generating and visually exciting effect whenever the display system is moved from its first compact position to its second fully extended position, with that movement occurring within the cut out zone of the frame assembly.