The present disclosure relates generally to energy conservation and more specifically to increasing utility customer participation in demand response (DR) events.
During certain peak use events, energy systems may not be able to meet energy demand or energy prices may spike. For example, during a heat wave or when a power plant needs to be taken offline for maintenance, blackouts, brownouts, or energy price spikes may occur due to shortages in energy. Accordingly, during a peak use event, a utility company may initiate a DR event. A DR event refers to actions that are taken to reduce energy demand during these peak use events.
For example, a DR event may involve remotely controlling utility customers' thermostats to reduce energy consumption of heating/cooling systems during a peak use event, either by cycling heating/cooling systems off for a period of time or by adjusting a thermostat set point. However, because utility customers are generally worried about being uncomfortable during DR events and because DR events are generally optional, utility customers often opt out of DR events.
In the related art, utility companies may offer financial incentives to utility customers who participate in DR events during peak use events. However, these incentives may be expensive for the utility companies to provide and utility customers may still opt out of these DR events.
A general architecture that implements the various features of the disclosure will now be described with reference to the drawings. The drawings and the associated descriptions are provided to illustrate embodiments of the disclosure and not to limit the scope of the disclosure. Throughout the drawings, reference numbers are reused to indicate correspondence between referenced elements.
Embodiments may address at least some of the above problems and/or disadvantages and other disadvantages not described above. Also, embodiments are not required to overcome the disadvantages described above, and an embodiment may not overcome any of the problems described above.
An embodiment employs behavioral science techniques to encourage utility customers to participate in DR events (e.g., to not opt out of DR events). In particular, utility customers are segmented into groups according to different metrics to encourage group participation. For example, utility customers may be segmented by a zip code or neighborhood associated with each utility customer (e.g., where each utility customer resides), demographic information, socioeconomic data, particular utility programs that utility customers are enrolled in, utility substations that utility customers use, or other targeting algorithms. Thereafter, DR event feedback information is generated based on utility customer participation in DR programs and may be provided to the utility customers in the group.
For instance, when a utility customer is asked to enroll in a DR event or attempts to opt out of a DR event, DR event feedback information such as “98 percent of your neighbors are participating” may be provided to the utility customer. Because utility customers are provided with information corresponding to how they compare with their peers (e.g., utility customers in the same neighborhood, or utility customers in the same utility program), they may be encouraged to conform to, or exceed, normative behavior. For example, if a utility customer sees that 98% of his or her neighbors are participating in a DR event, the utility customer may be much less likely to opt out of the DR event.
The term “peak use event” as used herein may refer to an event that occurs or a situation in which an energy system (e.g., an energy grid) may become compromised or when energy price spikes occur due to energy shortages or predicted shortages in the energy system. For example, as set forth above, a peak use event may occur during a heat wave when utility customers are using (or are expected to be using) their air conditioning systems to stay cool, and as a result, energy use in the energy system may exceed (or be expected to exceed) a certain threshold level.
Accordingly, in order to avoid blackouts, brownouts, and/or energy price spikes, which are implemented to discourage energy use during certain times or occur as a consequence of high levels of energy use, utility companies have begun utilizing DR programs. The term “DR program” as used herein may refer to a program in which utility customers agree to lower their power consumption by participating in DR events during peak use event. The term “DR event” as used herein may refer to an implementation of a DR program during which participating utility customers' thermostats are remotely controlled by a utility company so as to reduce energy consumption of heating/cooling systems during a peak use event. For example, during a heat wave, energy consumption can be reduced by cycling off an air conditioning unit for periods of time or adjusting a thermostat set point. In other implementations of DR programs, utility customers may control their thermostats or other energy consuming devices themselves in order to reduce energy consumption during a peak event. The DR event may also include an enrollment or opt out period before or during a peak use event for which the DR event is initiated.
According to an embodiment, the DR feedback event information may be provided to utility customers in real-time, prior to, during, or after a DR event. For example, the DR feedback event information may be transmitted to a client device, such as a utility customer's smartphone, mobile device, computer, or thermostat mounted in a utility customer's home, and displayed on the client device. Alternatively, the DR feedback event information may be transmitted to and displayed on a website accessible to a utility customer (e.g., the utility customer's utility account).
Because information about participation in DR events may be provided to utility customers in real-time, utility customers are made aware of what other utility customers are doing during the DR event, and, as a whole, will learn what perceived normal behavior is and will be more likely to conform with that learned behavior. According to an embodiment, using behavioral comparisons is effective for driving outliers (i.e., utility customers who opt out of DR events) to normative behavior (i.e., not opting out of DR events) because, in general, individuals do not want to be perceived as doing something incorrectly or outside of what is considered to be normal. Instead, individuals, especially within a group of their peers, want to conform to or exceed the behavior practiced by their peers. For example, if a large number of utility customers participate in DR events, outliers may be encouraged to participate in the DR events and/or not opt out. Further, if there is a particularly hot day in which DR event is necessary to avoid blackouts or brownouts, utility customers, who may have otherwise opted out, may not opt out in order to avoid deviating from what is perceived as being normal behavior.
Referring to
Next, in block 110, DR event feedback information is determined using the received participation information. In an embodiment, utility customers may be segmented into one or more groups and metrics may be generated based on participating information for utility customers in the one or more groups. The utility customers may be segmented in such a way as to maximize participation in DR events. For example, a utility customer may be more likely to respond to feedback indicating high participation among utility customers that are similar to them (e.g., neighbors). Additionally, a utility customer may be more likely to respond to feedback indicating high participation among utility customers that they aspire to be like (e.g., energy efficient neighbors).
Therefore, according to an embodiment, utility customers may be segmented into one or more groups of similar utility customers. Similar utility customers may be identified based on various factors/characteristics and signals including, for example, location (e.g., residential addresses, work addresses, etc.), socioeconomic data, demographic data, building data, weather data, etc. Location information may include a zip code, a city, a neighborhood, global positioning system (GPS) coordinates, an area around a location (e.g., a four block radius around a utility customer's home), weather patterns, characteristics, or other weather data near a location, or any other location information. Other information used to identify similar users may include household income, property values, a number of occupants of a residence, a number of children in a family, a number of bedrooms and/or bathrooms in a building, a size (e.g., square footage) of a building, a number of floors in a building, a building type, or any other information that may be obtained about a utility customer or calculated for a utility customer. In some embodiments, the information may be retrieved from the customer and stored on a server of the system or obtained from a 3rd party system. However, the embodiments are not limited thereto.
For instance, a group that includes all of the utility customers in a certain neighborhood may be selected, as a utility customer may be more likely to enroll or continue participating in DR events when provided with feedback on the participation of neighbors because the utility customer may be motivated to conform his or her behavior with that of his or her neighbors. Alternatively or additionally, a subset of the group of neighbors that includes utility customers in the neighborhood that are energy efficient may be selected. A utility customer may be more likely to enroll or continue participating in DR events when provided with feedback on the participation of high performing neighbors because the utility customer may be motivated to join or beat his or her high performing neighbors. An energy efficient neighbor may be a utility customer that uses an amount of energy below a certain threshold level or a utility customer that is associated with an energy efficiency score that exceeds (or does not exceed) a certain threshold value. The number or percentage of participating utility customers among the utility customers in the selected group may be calculated and continuously updated during a DR event.
According to an embodiment, individualized DR event information may be provided to each participating utility customer. For example, a utility customer associated with at least one of the above-discussed characteristics (e.g., location information) may be identified. Thereafter, a group may be selected based on the at least one characteristic and individualized DR event feedback information may be generated and provided to the identified utility customer. Therefore, participation in DR events can be further improved.
Next, in block 120, the determined DR event feedback information is provided to at least one utility customer among the plurality of utility customers. As set forth above, the DR event feedback information may be transmitted to and displayed on a client device of the utility customer. This will be discussed in greater detail below with reference to
Referring to
Next, in block 210, it is determined if a utility customer has opted out of the DR event. A utility customer may be able to opt out of the DR event prior to the DR event and/or during the DR event.
Next, in block 220, the percentage of utility customers remaining in the DR event is determined based on the total number of utility customers in the group and the number of utility customers that have opted out or that are still participating. In an embodiment, a utility customer participating in a DR program may be able to opt out of the DR event before it begins. Accordingly, the percentage of utility customers remaining in the DR event may be calculated before the DR event begins and updated until the DR event ends. Utility customers may be provided with participation information leading up to the DR event and throughout the DR event.
Next, in block 230, if the DR event has not ended, the process returns to block 210 to determine if any other utility customers have opted out of the DR event. Otherwise, if the DR event has ended, the process is terminated. Although the embodiment discussed with respect to
Referring to
Next, in block 310, if the DR event has not started, the process returns to block 300. Otherwise, if the DR event has started, the process proceeds to block 320 and the percentage of utility customers participating in the DR event, among the total number of utility customers in the group, is determined. The embodiment is not limited thereto and the system may be configured to add utility customers during a DR event. In this case, the total number of utility customers may be updated during the DR event.
Next, in block 330, the determined percentage or number of participating utility customers and/or other feedback information is provided to at least one utility customer. The percentage or number of participating utility customers and/or other feedback information may be provided to participating utility customers to encourage the utility customers currently participating in the DR event to remain in the DR event and not opt out. According to another embodiment, the percentage or number and/or other feedback information may also be provided to utility customers who have opted out of the DR event and/or utility customers not participating in the DR program to encourage the non-participating utility customers to participate in future DR events.
Next, in block 340, if no utility customers are requesting to opt out of the DR event, the process determines if the DR event has ended, in block 380. Otherwise, if a utility customer is requesting to opt out of the DR event, the process may provide, to the utility customer requesting to opt out of the DR event, the percentage of participating utility customers, along with a prompt requiring that the utility customer confirm the request to opt out of the DR event, in block 350. This will be described in greater detail below with reference to
Next, in block 360, if the utility customer confirmed the request to opt out of the DR event, the percentage of utility customers participating in the DR event is updated, in block 370. Otherwise, if the utility customer did not confirm his or her request to opt out of the DR event (i.e., the utility customer decided to remain in the DR event) the process returns to block 340 and a determination is made as to whether or not any other utility customers are requesting to opt out of the DR event.
After the percentage of utility customers participating in the DR event is updated, in block 370, it is determined if the DR event has ended, in block 380. If the DR event has ended, the process is terminated. Otherwise, if the DR event has not ended, the process returns to block 340.
According to another embodiment, DR event feedback information may be additionally provided to utility customers in the form of e-mails, text messages, or other forms. According to yet another embodiment, a utility customer's participation in DR event programs, along with the participation of the other utility customers in the group of the utility customer, may be provided on the utility customer's utility bill.
The feedback generator 445, controller 447, and memory 449 operate to execute instructions, as known to one of skill in the art. The term “computer-readable storage medium” as used herein refers to any tangible medium, such as a disk or semiconductor memory, that participates in providing instructions to the feedback generator 445 or controller 447 for execution.
According to an embodiment, one or both of server 1440 and server 2430 may implement the DR event participation system. For example, server 1440 and/or server 2430 may be located at a utility company, a third-party site, or any other location and may be configured to receive information from the client devices 450-1, 450-2, 450-3, database 420, or another source (e.g., the utility company, a thermostat manufacturer, a third-party database, or any other source) regarding participation information in DR events or programs. Server 1440 and/or server 2430 may segment the utility customers into groups, determine DR event feedback information based on the received information, and communicate the determined DR event feedback information to the client devices 450-1, 450-2, 450-3 and/or to the database 420, the utility company, the thermostat manufacturer, a third-party database, or any other source. However, this is merely exemplary and the system may be implemented on a single server or on more than two servers. Further, the database 420 may be optionally omitted.
The controller 507 and the memory 509 operate to execute instructions, as known to one of skill in the art. The controller 507 may include at least one of a processor, a hardware module, or a circuit for performing its respective functions. The display 505 may be configured to display the received information. Further, the display 505 may be a touchscreen display and may act as an input device for interacting with a utility customer or other user. The client device 500 may connect to the network 410 using wireless protocols, such as 802.11 standards, Bluetooth®, or cellular protocols, or via physical transmission media, such as cables or fiber optics.
The client device 500 may be embodied in many different forms such as a smartphone, a mobile device, a thermostat, a computer, a device having a graphical UI (GUI) from which a thermostat set point can be selected or adjusted, etc. The GUI may be accessed through an application installed on a utility customer's smartphone or through a browser displaying the utility customer's utility account. Therefore, a utility customer may be able to remotely control his or her thermostat and participate in DR events.
Referring to
Because there are a number of different screens that may be displayed on the smartphone, a page identifier (i.e., “Thermostat”) 606 may be displayed to indicate to the utility customer that the currently displayed page corresponds to the utility customer's thermostat. Icon 608 may be displayed to identify a current program or mode. For example, a flame icon may be displayed to indicate a heating program, and a snowflake icon (not illustrated) may be displayed to indicate a cooling program. Finally, a thermostat message 602 which may provide relevant information about scheduled, active, and/or completed DR events may be displayed.
If the utility customer selects the menu button 604, a screen 600-2 may be displayed, as shown in
If the utility customer selects “Peak Use Events” 628, screen 600-3 is displayed, as shown in
The message band 634 may display information about scheduled, active, and completed DR events. For example, the message band may display participation information (e.g., DR event feedback information) and information to encourage participation during DR events. The additional information box 636 may provide utility customers with a set of tips designed to help them stay conformable during a DR event along with other information to motivate them to remain in the DR event (i.e., not opt out). The additional information box will be described in greater detail below with reference to
If the utility customer selects “Learn about peak use events” 638, screen 600-4 is displayed, as shown in
Referring to
Referring to
Referring to
Referring to
Referring to
Referring to
The foregoing detailed description has set forth various embodiments via the use of block diagrams, schematics, and examples. Insofar as such block diagrams, schematics, and examples contain one or more functions and/or operations, each function and/or operation within such block diagrams, flowcharts, or examples can be implemented, individually and/or collectively, by a wide range of hardware, software, or virtually any combination thereof, including software running on a general purpose computer or in the form of a specialized hardware.
While certain embodiments have been described, these embodiments have been presented by way of example only, and are not intended to limit the scope of the protection. Indeed, the novel methods and apparatuses described herein may be embodied in a variety of other forms. Furthermore, various omissions, substitutions and changes in the form of the methods and systems described herein may be made without departing from the spirit of the protection. The accompanying claims and their equivalents are intended to cover such forms or modifications as would fall within the scope and spirit of the protection.
This application claims priority to and the benefit of U.S. Provisional Patent Application No. 61/937,249, filed on Feb. 7, 2014, the disclosure of which is incorporated by reference herein in its entirety.
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61937249 | Feb 2014 | US |