1. Field
This disclosure generally relates to the field of data transference.
2. General Background
Media products are typically placed in packages on store shelves that allow consumers to read information about the content of the media products. Examples of such media products are Blu-ray discs or DVDs with movies, television shows, video games, or the like. Consumers typically peruse different packages to find out more information about the products of potential interest. Although technology has vastly progressed, the packaging configurations for media products have mainly remained stagnant. Technological developments have simply not improved the in-store experience for many users prior to purchase.
Stores often have to compete with newer online websites that sell the same media products. Such online websites sell those media products and have utilized technological developments to learn about users and provide various incentives to users prior to the purchase of the media products. As a result of such competition, stores selling media products have faced newer challenges in maintaining the same base of customers that previously purchased media products from those stores.
In one aspect, a process stores, at a data storage device within a product and/or a product package, data associated with a bundle of products and/or services. Further, the process sends, from a proximity-based device within the product and/or the product package, the data to a mobile device when the mobile device is within a proximity to the proximity-based device.
In another aspect, an apparatus comprises a data storage device within a product and/or a product package that stores data associated with a bundle of products and/or services. Further, the apparatus comprises a proximity-based device within the product and/or the product package that sends the data to a mobile device when the mobile device is within a proximity to the proximity-based device.
In yet another aspect, a system comprises a storage device that stores data associated with a bundle of products and/or services. Further, the system comprises a processor, at a server, that receives a request for data associated with the bundle of products and/or services, retrieves the data from the storage device, and generates the bundle or products and/or services.
The above-mentioned features of the present disclosure will become more apparent with reference to the following description and accompanying drawings, wherein like reference numerals denote like elements and in which:
A data transference configuration is utilized to determine a bundle of products and/or services associated with a product and/or a product package. A user may utilize a mobile device to skew the product and/or the product package prior to an in-store purchase. As a result of skewing the product and/or the product package, the user is able to obtain a list of other products and/or services that may be purchased in a bundle along with the initial product and/or product package. For example, the user may utilize his or her smartphone to skew a DVD package in a store environment. The smartphone may then display a list of other DVD titles in a series or group with the skewed DVD package and possible incentives for purchasing the bundle, e.g., discounts, rewards, bonus products, bonus services, bonus content, coupons, special promotions, or the like.
The data transference configuration provides content producers, content providers, stores, etc., with the ability to customize the in-store experience and provide a more interesting experience for the user. As an example, the data transference configuration may be utilized to provide scavenger hunt type experiences in the store environment for users. A user may skew a product and/or a product package to obtain the scavenger hunt list. The user then has to go through the store to find the items that are on the scavenger hunt list. Upon finding each item, the user may then skew that particular item to determine the incentive that the user may receive to purchase the additional item as part of the bundle.
Further, the data transference configuration may be utilized to customize the in-store experience to a particular user. The data transference configuration may utilize user profile data to customize a bundle for a particular user. As a result, the data transference configuration provides a more interesting in-store experience for users that encourages users to spend more time perusing items in stores rather than at online websites.
The product described herein may be a media product, e.g., a Blu-ray disc, DVD, video game, or the like. Alternatively, the product may be an entertainment product that is not a media product, e.g., an action figure, a doll, or the like. Further, the product may be tickets to shows, events, or the like. The service may be performed without the purchase of a particular product.
The skewing described herein may be performed by a user placing a mobile device within proximity of the product and/or product package. The mobile device may or may not touch the product and/or product package depending upon what is necessitated by a predefined proximity.
A product and/or product package may be placed on store shelves, in an amusement park, and/or in various entertainment environments. The product package 102 may have various information, e.g., pictures, text, or the like, on different portions of the product package so that the user may learn about the product prior to purchase.
As an example, the bundle of products and/or product packages 104 may include a product and/or product package A 106 and a product and/or product package B 108. For instance, the user may find the product and/or product package A 106 in a store environment. The user may utilize a mobile device 102 to interact with the product and/or product package A 106, i.e., skew the product and/or product package A 106 to obtain data about the available bundle 104. The mobile device 102 has a display 110 and a proximity-based reader (or transceiver) 112. The mobile device 102 is a device such as a smartphone, tablet, laptop, wearable computing device, or the like. The display 110 displays data such as text, video, or the like on the mobile device 102. The display 110 may be a display that is integrated within the mobile device 102, e.g., a smartphone display. Alternatively, the display 110 may be a display that is operably connected to the mobile device, e.g., an LED monitor, an LCD monitor, or the like.
Further, the product and/or product package A 106 has a data storage device 114 that stores bundle data 116 for the available bundle 104. The product and/or product package A 106 also has a proximity-based sensor and/or transceiver 118, e.g., RFID chip, RFID tag, Near Field Communication (“NFC”) chip, NFC tag, Bluetooth, or the like. The proximity-based sensor and/or transceiver 118 may establish radio or other communication with the proximity-based reader 112 of the mobile device 102 based upon one or more standards, e.g., NFC standards.
For example, the proximity-based reader 112 may be a receiver that detects the presence of the proximity-based sensor and/or transceiver 118. Upon detection, the mobile device 102 may receive the bundle data 116 when in proximity to the proximity-based sensor and/or transceiver 118 of the product and/or the product package A 106. The reading may be performed with or without connecting to a network such as the Internet to access more content.
In one aspect, the bundle data 116 is stored directly at the data storage device 114 so that the mobile device 102 does not have to connect to a network. Accordingly, the mobile device 102 may obtain the bundle data 116 directly. The user may then utilize the bundle data 116 to determine the available products in the bundle 104 and then search the store for those products. In one aspect, the bundle incentives are provided to the user along with the bundle items. In another aspect, the bundle incentives are provided to the user only after the user finds each other item, e.g., the product and/or product package B 108, and skews that particular product.
In one aspect, the bundle incentives are static, e.g., predetermined. For example, the bundle incentives are stored in a fixed fashion on the data storage device 114 and are not customized for different users. In another aspect, the bundle incentives are dynamically updated for different users, different stores, different regions, or the like.
In one aspect, the server 202 is in operable communication, e.g., wireline or wireless, with a user profile database 208. The mobile device 102 may also send a user identifier to the server 202. The server 202 may then determine user preferences for the particular user and utilize those preferences to generate a customized bundle for the particular user. The user profile database 208 may store previous purchase information, demographic information, and/or the like that may help the server 202 in automatically generating a customized bundle that is of interest to a particular user. Further, the incentives such as rewards may be provided to the particular user. For example, a user that has purchased more products from a particular store may receive a larger discount than a user that has purchased less products from that particular store.
When the server 202 receives a request from a user for bundle data as illustrated in
The processes described herein may be implemented in a general, multi-purpose or single purpose processor. Such a processor will execute instructions, either at the assembly, compiled or machine-level, to perform the processes. Those instructions can be written by one of ordinary skill in the art following the description of the figures corresponding to the processes and stored or transmitted on a computer readable medium. The instructions may also be created using source code or any other known computer-aided design tool. A computer readable medium may be any medium capable of carrying those instructions and include a CD-ROM, DVD, magnetic or other optical disc, tape, silicon memory (e.g., removable, non-removable, volatile or non-volatile), packetized or non-packetized data through wireline or wireless transmissions locally or remotely through a network.
It is understood that the apparatuses, systems, computer program products, and processes described herein may also be applied in other types of apparatuses, systems, computer program products, and processes. Those skilled in the art will appreciate that the various adaptations and modifications of the aspects of the apparatuses, systems, computer program products, and processes described herein may be configured without departing from the scope and spirit of the present apparatuses, systems, computer program products, and processes. Therefore, it is to be understood that, within the scope of the appended claims, the present apparatuses, systems, computer program products, and processes may be practiced other than as specifically described herein.
This application claims priority to U.S. Provisional Patent Application Ser. No. 61/766,065, filed on Feb. 18, 2013, entitled TRANSFERENCE OF DATA TO PROVIDE CONTENT, which is hereby incorporated by reference in its entirety.
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