BACKGROUND OF THE INVENTION
This invention relates generally to gift card holders and more particularly to a device for holding a gift card or gift card packet while providing graphical and mechanical enhancements to entertain the gift card recipient and add value to the gift, namely a gift card holder that provides means for a user to selectively reveal hidden images, decorations, characters or text by manipulating moveable holder components.
Transaction cards, stored value cards, or gift cards, as they are commonly called based upon their intended use, have become popular gifts. Gift cards typically comprise a stored value card whereby a certain cash equivalent value is encoded upon a magnetic strip applied to the surface of the card. This stored value may be determined by the vendor prior to packaging and display for sale or, more commonly, is selected at the point of sale by the purchaser and loaded by the cashier using a magnetic card reader/writer. While popular, gift cards are typically provided with a generic and impersonal design, typically identifying the associated merchant for which the card may be used to purchase merchandise, and therefore are not personalized in view of the intended recipient.
What is needed, therefore, is a gift card holder that provides graphical and mechanical enhancements to entertain the gift card recipient and add value to the gift.
BRIEF DESCRIPTION OF THE INVENTION
The purpose of this invention is to provide a holder for receiving and holding a gift card. The gift card holder provides graphical and mechanical enhancements to entertain the gift card recipient and add value to the gift. The gift card holder may comprise a backer board supporting a bellowed frame comprising a front panel surrounding an aperture or window and pleated sides extending from the front panel to attach to the front surface of the back board. The frame may therefore extend from or retract closer to the backer board as the pleated sides unfold or fold, respectively. The space between the frame and the backer board mimics a stage in which one or more images are displayed upon the front surface of the backer board and/or upon cardstock cutout character or decorative elements that may be mounted within the space and which are viewable through the window. When the frame is in a retracted disposition, the window is closed by two pleated flaps that may be designed to mimic stage curtains. Pull tabs extend from the outer margins of the flaps and through apertures in the side walls so that they may be grasped by a user. Each flap typically comprises three panels serially connected to one another by two folds or hinges, namely an outer panel, middle panel and rear panel. The flaps may share a common rear panel, which is typically adhered to the backer board and may form a partial front covering of the backer board that displays the backer board images referenced above. The pull tabs extend outwardly from each outer panel.
One or more character or decorative elements, typically shapes cut from cardstock, project from or are mounted upon an elongated base that extends outwardly in the plane of the backer board and frame toward the sides. Base ends pass through apertures in the middle panels and are terminated in lateral extensions that exceed the aperture dimensions and, therefore, form stops so prevent the base ends from sliding out of the apertures.
The backer board includes a pocket therein that opens at the top margin of the backer board. A thumb notch may be provided to assist with removal of the gift card from the pocket.
Other advantages of the invention will become apparent from the following description taken in connection with the accompanying drawings, wherein is set forth by way of illustration and example an embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a front view of an embodiment of a gift card holder showing the flaps in a closed position.
FIG. 2 is a front view of a gift card holder showing the flaps in an open position to reveal images including characters, decorative elements and text behind the frame of the front panel.
FIG. 3 is a front view of an embodiment of a gift card holder showing the flaps in a closed position.
FIG. 4 is a front view of a gift card holder showing the flaps in an open position to reveal images including characters, decorative elements and text behind the frame of the front panel.
FIG. 5 is a top view of a gift card holder showing the flaps in a closed position and the front panel substantially retracted proximate to the backer board.
FIG. 6 is a bottom view of a gift card holder showing the flaps in a closed position and the front panel substantially retracted proximate to the backer board.
FIG. 7 is a top view of a gift card holder showing the flaps in an open position and the front panel extended away from the backer board by outward pressure exerted by the flaps.
FIG. 8 is a bottom view of a gift card holder showing the flaps in an open position and the front panel extended away from the backer board by outward pressure exerted by the flaps.
FIG. 9 is a right side view of a gift card holder in an open position showing the front panel extended away from the backer board.
FIG. 10 is a front plan view of a frame.
FIG. 11 is a front plan view of the pull tabs, flaps and associated panels.
FIG. 12 is a front plan view of an unassembled backer board.
FIG. 13 is a rear plan view of an unassembled backer board.
FIG. 14 is a front plan view of a decorative element.
FIG. 15 is a front plan view of a decorative element.
FIG. 16 is a plan view of outside surfaces of a hang tag.
FIG. 17 is a plan view of inside surfaces of a hang tag.
DETAILED DESCRIPTION
As required, detailed embodiments of the present invention are disclosed herein; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention, which may be embodied in various forms. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a basis for the claims and as a representative basis for teaching one skilled in the art to variously employ the present invention in virtually any appropriately detailed structure.
With reference to the figures, FIGS. 1 through 17 illustrate embodiments of a gift card holder 100 comprising a backer board 105 supporting a bellowed frame 110. The frame 110 comprises a front panel 115 surrounding an aperture or window 120 and pleated sides 125 extending from the front panel 115 to attach to the front surface 105a of the backer board 105. Tabs 125a extending from the sides 125 contact and are attached to the front surface 105a. FIG. 12 shows adhesive 105b applied to the front surface 105a that contacts the tabs 125a at tab attachment locations indicated by phantom lines 125b on the reverse side (from that shown) of the tabs 125a. The frame 110 may therefore extend from or retract closer to the backer board 105 as the pleated sides 125 unfold or fold, respectively. The space 130 between the frame 110 and the backer board 105 mimics a stage in which one or more images or text 135 are displayed upon the front surface of the backer board 105 (or rear panel 153 adhered thereto) and/or upon cardstock cutout character or decorative elements 140 that may be mounted within the space and which are viewable through the window 120. When the frame 110 is in a retracted disposition, the window 120 is closed by two pleated flaps 150 that may be designed to mimic stage curtains. FIGS. 1 and 3 are front views of embodiments of a gift card holder 100 showing the flaps 150 in a closed position.
Pull tabs 155 extend from the outer margins of the flaps 150 and through apertures 160 in the sides 125 so that they may be grasped by a user. Each flap 150 typically comprises three panels serially connected to one another by two folds or hinges, namely an outer panel 151, middle panel 152 and rear panel 153. The flaps 150 may share a common rear panel 153 (see FIGS. 7, 8 and 11), which is typically adhered to the backer board 105 and may form a partial front covering of the backer board 105 that displays the backer board images 135 referenced above. The pull tabs 155 extend outwardly from each outer panel 151.
One or more character or decorative elements (140 in FIGS. 2, 14, and 15 and 170 in FIGS. 5, 6, 7, and 8), typically shapes cut from cardstock, project from or are mounted upon an elongated base 175 that extends outwardly in the plane of the backer board 105 and frame 110 toward the sides 125. Base ends 180 pass through apertures 185 in the middle panels 152 and are terminated in lateral extensions 190 that exceed the aperture dimensions and, therefore, form stops 190 to prevent the base ends 180 from sliding out of the apertures 185.
When the pull tabs 155 are pulled outward in the direction of arrows A (see FIG. 3), the middle 152 and outer 151 panels move about the hinge or fold lines therebetween (152a and 153a) and the front edge of middle panel 152 moves forward to exert pressure on the outer panel 151, which transmits such pressure to the frame 110 causing the front panel 115 to extend forward, and the outer panels 151 move outward opening a space 195 therebetween and revealing the images 135 and elements 140, 170 behind the window 120. FIGS. 2 and 4 each provide a front view of a gift card holder 100 showing the flaps 150 in an open position to reveal images including characters, decorative elements and text behind the frame 110.
The backer board 105 includes a pocket 200 therein that opens at the top margin of the backer board 105. As shown in FIGS. 12 and 13, the backer board 105 may comprise two backer panels 106 and 107 in order to form the pocket 200 therebetween. A first or front backer panel 106 includes adhesive 105b to contact and adhere the front surface 105d of the front backer panel 106 to the tabs 125a at locations 125b, and also centrally disposed adhesive 150c to contact and adhere the front surface 105d of the front backer panel 106 to the rear surface of rear panel 153. The rear surface 105e of the front backer panel 106 bears adhesive 105f so that when the rear backer panel 107 is pivoted upward along fold line 108 the rear backer panel 107 contacts and adheres to rear surface 105e via adhesive 105f. Adhesive is omitted from a space 105g sized to accept a gift card on the rear surface 105e so that when panel 106 and panel 107 are attached or adhered to one another, a pocket 200 is formed corresponding to such space 105g for receiving a gift card. A thumb notch 205 may be provided to assist with removal of a gift card (not shown) from the pocket 200. FIGS. 16 and 17 show views of a hang tag 210 that may be attached to the rear surface of the backer board 105 so that the holder 100 may be hung upon the peg of a display stand at a point of sale. The hang tag 210 may include adhesive 210a on inner surfaces as shown in FIG. 17 for adhering the hang tag subpanels to one another. A first adhesive portion 210b on the outer surface of the hang tag 210 is used to attach the hang tag to the rear surface of the backer board 105. A second adhesive portion 210c may be used to attach the holder 100 to a polybag or other substrate.
Note that drawings are not to scale or to relative scale but are representative of aspects of one or more embodiments of the present invention.
Patent Application
20130199964
