Patent Application
20140372563
Many users discover, explore, and/or interact with content provided by web sources, such as websites. For example, a news website may provide articles, images, videos, and/or other content related to a variety of topics such as sports, entertainment, local news, national news, technology, etc. Because web sources may provide a vast amount of content over time, the user may be left to sift through such content to locate content that may be interesting to the user. For example, the user may manually explore or search the news website to find technology articles regarding speaker systems that the user may be researching.
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key factors or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
Among other things, one or more systems and/or techniques for displaying related content associated with browsing a website are provided herein. For example, a user profile may be maintained for a user. The user profile may specify one or more user interests of the user based upon various information about the user (e.g., previously performed queries, previously viewed content, a social network profile, etc.). When the user browses a website, the user profile may be used to identify related content (e.g., images, articles, web pages, documents, music, videos, and/or other content provided by the website or other web sources) that may be interesting to the user.
In an example, a content recommendation request may be received from a client device accessing a website, such as a news website. The content recommendation request may specify a client identifier (e.g., an identifier for a user of the client device) and/or a website identifier (e.g., a URL or other identifier of the news website). A user interface profile for the user of the client device may be identified based upon the client identifier. Related content for the website may be identified based upon the website identifier (e.g., used to identify content, such as web pages, image, articles, documents, and/or other content provided by the website) and/or based upon the related content comprising one or more topics corresponding to one or more user interests specified within the user interface profile above an interest threshold. For example, the user interest profile may specify that the user has an interest in cooking pizza. The news website may provide a pizza article (e.g., related content) that was assigned a cooking topic and a pizza topic. The pizza article may be identified as related content based upon the cooking topic and the pizza topic corresponding to the user interest in cooking pizza above an interest threshold (e.g., a 65% correlation between the topics and the user interest).
One or more related content references, referencing the related content, may be provided to the client device for display. In an example, the website and/or other web sources may provided related content (e.g., the pizza article, an cheese image provided by a photo sharing service, a pizza shop social network page from a social network, etc.), and a related content reference may reference the related content (e.g., an identifier such as a pizza URL for the pizza article, a social network ID for the pizza shop, etc.). In another example, the related content reference may comprise the related content (e.g., a related content reference to a pizza image may comprise the pizza image). Because the related content may be identified, referenced, and/or provided to the client device from a source that is external to the website, such as a search engine, related content may be provided for any website regardless of whether a website is capable of providing personalized content to a user. In an example of providing the one or more related content references, the pizza URL for the pizza article and/or other related content references may be provided to a web browser accessing the website. The web browser may host a content recommendation reader interface through which the web browser may display related content referenced by the one or more related content references. In an example, the content recommendation reader interface may be hosted by the web browser and not the website, thus allowing for related content to be displayed for any website. In an example, the content recommendation reader interface may display related content according to a magazine reader layout (e.g., an arrangement of one or more portions of related content per magazine page) where the user may navigate between (e.g., “flip through”) one or more portions of related content referenced by the related content references (e.g., the user may view the pizza article through a first page of the content recommendation reader interface, and then may navigate to a second page comprising a cheese picture, a franchise article, and a pizza delivery article arranged on the second page according to a magazine layout). In this way, personalized content may be provided through the content recommendation reader interface to a user browsing a website.
To the accomplishment of the foregoing and related ends, the following description and annexed drawings set forth certain illustrative aspects and implementations. These are indicative of but a few of the various ways in which one or more aspects may be employed. Other aspects, advantages, and novel features of the disclosure will become apparent from the following detailed description when considered in conjunction with the annexed drawings.
The claimed subject matter is now described with reference to the drawings, wherein like reference numerals are generally used to refer to like elements throughout. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide an understanding of the claimed subject matter. It may be evident, however, that the claimed subject matter may be practiced without these specific details. In other instances, structures and devices are illustrated in block diagram form in order to facilitate describing the claimed subject matter.
An embodiment of displaying related content associated with browsing a website is illustrated by an exemplary method 100 of
At 104, a content recommendation request may be received from the client device (e.g., a tablet, a mobile device, a personal computer, etc.). For example, the content recommendation request may be received (e.g., by a content recommendation component associated with a search engine) from a web browser hosted by the client device. The content recommendation request may specify a client identifier (e.g., identifying the client device or a user of the client device) and/or a website identifier (e.g., identifying the website that is being accessed by the client device).
At 106, a user interest profile for a user of the client device may be identified based upon the client identifier (e.g.,
At 108, related content for the website may be identified based upon the website identifier and/or based upon the related content comprising one or more topics corresponding to one or more user interests specified within the user interest profile above an interest threshold. The related content may comprise content provided by the website (e.g., a news website may provide vacation images, articles, videos, and/or other content identifiable based upon the website identifier) and/or from external web sources that are external to the website (e.g., a second website, a social network, an advertisement service, etc.).
In an example of identifying related content, a content repository comprising content references to content provided by one or more web sources may be maintained (e.g.,
At 110, one or more related content references may be provided to the client device for display of the related content. In an example, a related content reference may comprise the related content. In another example, a related content reference may comprise a reference, such as a URL, to content provided by the website or an external web source (e.g., a second website, a social network, a news feed, a photo sharing service, etc.). In another example, the client device may be instructed to cache the one or more related content references for subsequent display of the related content (e.g., while browsing the website, while browsing a different website, during a subsequent browsing session, etc.).
The related content, referenced by the one or more related content references, may be displayed through a content recommendation reader interface. For example, the content recommendation reader interface may be provided by the web browser and/or may not be hosted by the website, thus allowing for related content to be displayed for websites that may or may not be capable of identifying and/or displaying related content. In an example, related content (e.g., first related content, second related content, etc.) may be displayed through the content recommendation reader interface according to a magazine layout where a magazine page may comprise one or more portions of related content (e.g., a first page may comprise an arrangement of a pizza delivery article, a truck article, and/or other portions of first related content; a second page may comprise an arrangement of a business news article, a franchise article, a restaurant article, and/or other portions of second related content; etc.). Based upon content navigation input through the content recommendation reader interface (e.g., a gesture such as a finger swipe; user interaction with a “next” user interface element or a “back” user interface element' etc.), the content recommendation reader interface may transition from displaying first related content (e.g., referenced by a first related content reference) to displaying second related content (e.g., referenced by a second related content reference). For example, one or more portions of the second related content (e.g., a third pizza article, a food industry article, and/or other portions of the second related content) may be displayed through a second page of the content recommendation reader interface. To mitigate display of redundant content, a local history of content displayed by the client device may be used to determine whether the second related content has already been displayed. If the second related content has already been displayed, then the content recommendation reader interface may not transition to the second related content, but may transition to a third related content. In this way, the user may view related content through the content recommendation reader interface that may be interesting to the user, as opposed to manually searching for such content through the website or other web sources.
In an example, different related content may be provided for various users that may visit the website (e.g.,
An embodiment of displaying related content associated with browsing a website is illustrated by an exemplary method 200 of
Content referenced by content references may be evaluated to determine one or more topics for the content. In an example, content of the ski vacation webpage, referenced by the ski vacation page URL associated with the news website identifier 406, may be evaluated to identify a sports topic that may be assigned to the ski vacation page URL (e.g., images, text, and/or video of the ski vacation webpage may be identified as relating to sports). In another example, content of the Europe travel webpage, referenced by the Europe travel page URL associated with the encyclopedia website identifier 408, may be evaluated to identify a vacation topic that may be assigned to the Europe travel page URL (e.g., images, text, and/or video of the Europe travel webpage may be identified as relating to travel). In this way, one or more topics may be assigned to content references within the content repository 404.
Rankings may be assigned to content references based upon various factors, such as a freshness factor (e.g., a time elapsed since publication of an article) and/or a popularity factor (e.g., a number of users who have recently accessed the article within a threshold period of time). In an example, the ski vacation page URL may be assigned a relatively low rank based upon a freshness factor of 8% and/or a popularity factor of 6% (e.g., the ski vacation page may have been updated months prior during a skiing season and/or a small number of users may have accessed the ski vacation page due to a current summer season). In another example, the Cancun vacation page URL may be assigned a relatively high rank based upon a freshness factor of 80% and/or a popularity factor of 40% (e.g., a Cancun vacation page may have been recently updated and/or accessed by users due to Spring break travel season). In this way, rankings and/or topics may be used to identify related content that may be interesting to a user.
The content recommendation component 508 may be configured to identify related content for the news website 504 that may be interesting to the user (e.g., related content comprising topics corresponding to user interests of the user specified within the user interest profile 512) and/or related to the news website 504 (e.g., related content, corresponding to the website identifier, provided by the news website 504). For example, the content recommendation component 508 may retrieve a set of content references 516 from a content repository 514 based upon the set of content references 516 referencing content corresponding to the website identifier and/or referencing content comprising rankings above a relevancy threshold (e.g., content that may be fresh/recent and/or popular). The content recommendation component 508 may evaluate content from the set of content references 516 to identify related content based upon the identified content comprising topics corresponding to one or more user interests specified by the user interest profile 512 for Dan. For example, the related content may comprise a skiing vacation webpage, a Cancun vacation webpage, a superhero movie review, a car image, and/or other content assigned topics correspond to user interests of Dan (e.g.,
The content recommendation component 508 may be configured to provide related content references 518 to the client device 502 for display of the related content (e.g., URLs for the related content). In an example, the related content may be displayed through a content recommendation reader interface 520 (e.g., a user interface hosted by a web browser of the client device 502, as opposed to being hosted by the news website 504). For example, first related content, such as an Egyptian vacation article 522, may be displayed through the content recommendation reader interface 520. In an example, the related content may be displayed according to a magazine reader layout (e.g., one or more portions of the first related content, such as the Egyptian vacation article 522, a Cancun article, and a Paris article, may be arranged within a first magazine page; one or more portions of second related content, such as a swimming article, may be arranged within a second magazine page), such as a side-by-side or other arrangement). In this way, a user may navigate between pages of related content using content navigation input (e.g., Dan may “flip through” pages utilizing a back user interface element 524 to access previously displayed related content and/or a next user interface element 526 to access new related content not yet displayed) (e.g.,
The content recommendation component 508 may be configured to identify second related content for the news website 504 that may be interesting to Jill (e.g., second related content comprising topics corresponding to user interests of Jill, as specified within the second user interest profile 612) and/or related to the news website 504 (e.g., second related content, corresponding to the website identifier, provided by the news website 504). For example, the content recommendation component 508 may retrieve a second set of content references 616 from a content repository 514 based upon the second set of content references 616 referencing content corresponding to the website identifier and/or content comprising rankings above a relevancy threshold (e.g., content that may be fresh/recent and/or popular). The content recommendation component 508 may identify content from the second set of content references 616 to identify second related content based upon the identified content comprising topics corresponding to the one or more user interests specified by the second user interest profile 612 for Jill. For example, the second related content may be a running webpage, a shoes webpage, a purses shopping article, and/or other content assigned topics correspond to user interests of Jill (e.g.,
The content recommendation component 508 may be configured to provide second related content references 618 to the second client device 602 for display of the second related content (e.g., URLs for the second related content). In an example, the second related content may be displayed through a content recommendation reader interface 620 (e.g., a user interface hosted by a web browser of the client device 602, as opposed to being hosted by the news website 504). For example, second related content, such as a trail running webpage 622, may be displayed through the content recommendation reader interface 620. Jill may navigate between pages of related content using content navigation input (e.g., Jill may “flip through” pages utilizing a back user interface element 624 to access previously displayed related content and/or a next user interface element 626 to access new related content not yet displayed). In this way, related content may be displayed to various visitors of a website based upon interests of such visitors (e.g., Dan may be displayed related content that may differ from related content displayed to Jill).
Still another embodiment involves a computer-readable medium comprising processor-executable instructions configured to implement one or more of the techniques presented herein. An example embodiment of a computer-readable medium or a computer-readable device that is devised in these ways is illustrated in
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.
As used in this application, the terms “component,” “module,” “system”, “interface”, and/or the like are generally intended to refer to a computer-related entity, either hardware, a combination of hardware and software, software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, and/or a computer. By way of illustration, both an application running on a controller and the controller can be a component. One or more components may reside within a process and/or thread of execution and a component may be localized on one computer and/or distributed between two or more computers.
Furthermore, the claimed subject matter may be implemented as a method, apparatus, or article of manufacture using standard programming and/or engineering techniques to produce software, firmware, hardware, or any combination thereof to control a computer to implement the disclosed subject matter. The term “article of manufacture” as used herein is intended to encompass a computer program accessible from any computer-readable device, carrier, or media. Of course, those skilled in the art will recognize many modifications may be made to this configuration without departing from the scope or spirit of the claimed subject matter.
Although not required, embodiments are described in the general context of “computer readable instructions” being executed by one or more computing devices. Computer readable instructions may be distributed via computer readable media (discussed below). Computer readable instructions may be implemented as program modules, such as functions, objects, Application Programming Interfaces (APIs), data structures, and the like, that perform particular tasks or implement particular abstract data types. Typically, the functionality of the computer readable instructions may be combined or distributed as desired in various environments.
In other embodiments, device 812 may include additional features and/or functionality. For example, device 812 may also include additional storage (e.g., removable and/or non-removable) including, but not limited to, magnetic storage, optical storage, and the like. Such additional storage is illustrated in
The term “computer readable media” as used herein includes computer storage media. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions or other data. Memory 818 and storage 820 are examples of computer storage media. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, Digital Versatile Disks (DVDs) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by device 812. Any such computer storage media may be part of device 812.
Device 812 may also include communication connection(s) 826 that allows device 812 to communicate with other devices. Communication connection(s) 826 may include, but is not limited to, a modem, a Network Interface Card (NIC), an integrated network interface, a radio frequency transmitter/receiver, an infrared port, a USB connection, or other interfaces for connecting computing device 812 to other computing devices. Communication connection(s) 826 may include a wired connection or a wireless connection. Communication connection(s) 826 may transmit and/or receive communication media.
The term “computer readable media” may include communication media. Communication media typically embodies computer readable instructions or other data in a “modulated data signal” such as a carrier wave or other transport mechanism and includes any information delivery media. The term “modulated data signal” may include a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal.
Device 812 may include input device(s) 824 such as keyboard, mouse, pen, voice input device, touch input device, infrared cameras, video input devices, and/or any other input device. Output device(s) 822 such as one or more displays, speakers, printers, and/or any other output device may also be included in device 812. Input device(s) 824 and output device(s) 822 may be connected to device 812 via a wired connection, wireless connection, or any combination thereof. In one embodiment, an input device or an output device from another computing device may be used as input device(s) 824 or output device(s) 822 for computing device 812.
Components of computing device 812 may be connected by various interconnects, such as a bus. Such interconnects may include a Peripheral Component Interconnect (PCI), such as PCI Express, a Universal Serial Bus (USB), firewire (IEEE 1394), an optical bus structure, and the like. In another embodiment, components of computing device 812 may be interconnected by a network. For example, memory 818 may be comprised of multiple physical memory units located in different physical locations interconnected by a network.
Those skilled in the art will realize that storage devices utilized to store computer readable instructions may be distributed across a network. For example, a computing device 830 accessible via a network 828 may store computer readable instructions to implement one or more embodiments provided herein. Computing device 812 may access computing device 830 and download a part or all of the computer readable instructions for execution. Alternatively, computing device 812 may download pieces of the computer readable instructions, as needed, or some instructions may be executed at computing device 812 and some at computing device 830.
Various operations of embodiments are provided herein. In one embodiment, one or more of the operations described may constitute computer readable instructions stored on one or more computer readable media, which if executed by a computing device, will cause the computing device to perform the operations described. The order in which some or all of the operations are described should not be construed as to imply that these operations are necessarily order dependent. Alternative ordering will be appreciated by one skilled in the art having the benefit of this description. Further, it will be understood that not all operations are necessarily present in each embodiment provided herein.
Further, unless specified otherwise, “first,” “second,” and/or the like are not intended to imply a temporal aspect, a spatial aspect, an ordering, etc. Rather, such terms are merely used as identifiers, names, etc. for features, elements, items, etc. For example, a first object and a second object generally correspond to object A and object B or two different or two identical objects or the same object.
Moreover, “exemplary” is used herein to mean serving as an example, instance, illustration, etc., and not necessarily as advantageous. As used herein, “or” is intended to mean an inclusive “or” rather than an exclusive “or”. In addition, “a” and “an” as used in this application are generally be construed to mean “one or more” unless specified otherwise or clear from context to be directed to a singular form. Also, at least one of A and B and/or the like generally means A or B or both A and B. Furthermore, to the extent that “includes”, “having”, “has”, “with”, and/or variants thereof are used in either the detailed description or the claims, such terms are intended to be inclusive in a manner similar to the term “comprising”.
Also, although the disclosure has been shown and described with respect to one or more implementations, equivalent alterations and modifications will occur to others skilled in the art based upon a reading and understanding of this specification and the annexed drawings. The disclosure includes all such modifications and alterations and is limited only by the scope of the following claims. In particular regard to the various functions performed by the above described components (e.g., elements, resources, etc.), the terms used to describe such components are intended to correspond, unless otherwise indicated, to any component which performs the specified function of the described component (e.g., that is functionally equivalent), even though not structurally equivalent to the disclosed structure which performs the function in the herein illustrated exemplary implementations of the disclosure. In addition, while a particular feature of the disclosure may have been disclosed with respect to only one of several implementations, such feature may be combined with one or more other features of the other implementations as may be desired and advantageous for any given or particular application.
