Patent Grant
10390103
Embodiments are related to remote control devices, systems, and methods that are used to control the fast forwarding of content on a separate display device. More particularly, embodiments are related to remote control devices, systems, and methods that output content while fast forwarding through content on the separate display device.
The ability for an advertiser to convey an advertising message to television viewers is hindered when the television viewer is using a digital video recorder (DVR) or a video on demand and opts to fast forward through the commercial break where the commercial of the advertiser is located. While fast forwarding, the viewer typically sees only bits and pieces of any given commercial during the commercial break, and the audio is typically muted altogether. Therefore, the value of the commercial break to the advertiser may be greatly diminished.
There have been efforts to address this issue. For instance, alternative commercial content may be displayed by the DVR on the same display device where the commercial break is being fast forwarded either as an overlay or as a total replacement. As a more drastic alternative, there have been proposals to block the fast forward function at least during the playback of certain content or commercials. In either case, the television viewer may not be satisfied, either with the alteration of the content being shown on the display device during fast forwarding or with the prevention of fast forwarding altogether.
Embodiments address issues such as these and others by providing an output of content such as commercials from a remote control device while the content being displayed on a separate display device is being fast forwarded by operation of the remote control device. Thus, the content being displayed on the separate display device is not necessarily altered during fast forwarding of that content yet the television viewer operating the remote control device is exposed to the content being output from the remote control device during the fast forwarding of the content on the separate display device.
Embodiments provide a method of providing advertisements to a viewer of a display device. The method involves receiving a fast forward selection from the viewer on a remote control device to initiate a fast forwarding of content being displayed on a display device. The method further involves upon receiving the fast forward selection at the remote control device, beginning presentation of advertising content via a content output of the remote control device.
Embodiments provide a remote control device for providing advertisements to a viewer of a display device. The remote control device includes an input that receives a fast forward selection from the viewer to initiate a fast forwarding of content being displayed on a display device, a remote control instruction output that produces a fast forward instruction upon the input receiving the fast forward selection, and a content output that, upon the input receiving the fast forward selection, begins presentation of advertising content.
Embodiments provide remote control devices, systems, and methods that allow for a remote control device to initiate fast forwarding of content on a separate display device and output content from the remote control device while the fast forwarding of content on the separate display device is occurring. According to various embodiments, termination of the fast forwarding of content on the separate display device can then terminate the outputting of content on the remote control device.
The remote control device 102 has a display that shows remote control functions 122, including a rewind function 124, a pause function 126, a play function 128, and a fast forward function 130. A television viewer 118 can touch the appropriate function on the display of the device 102 to cause a command to be sent to an external device that provides the content to the display device 104 and/or to the display device 104 itself where the display device 104 controls the content. Similarly, the remote control device 102′ has the same set of remote control functions 122′.
The command to control the content being shown in the separate display device 104 may be sent via a wireless signal 116, 116′ such as an infrared signal, a radio frequency signal such as a Bluetooth® signal or some other proprietary signal, or via an IEEE 802.11 protocol or other wireless networking signal. The signal 116, 116′ may be directed to one of various components depending upon the configuration of equipment being used to provide content to the separate display device 104. For instance, a DVR 112 connected to a dedicated television distribution network 110 or a content streaming device connected to the Internet may be providing the content and in that case the signal 116, 116′ is directed to that DVR 112 or streaming device. The DVR 112 or streaming device may additionally or alternatively be connected to the distribution network or Internet through a local node 114 such as a home router or gateway 114 and in such a case the signals 116, 116′ may alternatively be wireless networking signals that are directed through the node 114 to the device 112.
As another example, the display device 104 may have a direct connection to the television distribution network 110 or Internet and the signal 116, 116′ may be directed to the display device 104. The display device 104 may have a network connection to the node 114 and the signals 116, 116′ may be wireless networking signals directed through the node 114 to the display device 104 in that case.
Upon the television viewer 118 deciding to fast forward through a commercial, or according to some embodiments fast forward through any content, by selecting the fast forward control function 130, the content 106 being provided to the display device 104 begins to fast forward. The timeline 108 of the content may be displayed for the viewer 118 and may show an indicator of the fast forwarding mode that is currently in use.
The remote control device 102, 102′ may respond to the television viewer 118 selecting the fast forward command 130 by beginning to output content that the television viewer 118 can perceive. For example, the remote control device 102, 102′ may provide a video display 120 of content such as advertising content. Rather than video content, the remote control device 102, 102′ may display static content such as a logo of a particular brand of product and/or an image of the product being advertised. As yet another example, the remote control device 102, 102′ may output audio such as advertising content either in conjunction with video or a still image or as an alternative to a visual display. In any of these cases, the content being output by the remote control device 102, 102′ may be related to commercial content being fast forwarded on the separate display 104 or may be unrelated to the commercial content on the separate display 104.
The television viewer 118 is thereby provided with the ability to fast forward through commercial breaks in the programming being watched on the separate display 104 while still being exposed to content such as advertising content on the remote control device 102, 102′. This content from the remote control device 102, 102′ may be significantly more perceptible to the television viewer 118 than the content being fast forwarded on the separate display device 104. Thus, advertisers may be willing to purchase advertising time on the remote control device 102, 102′.
While the discussion thus far has been in the context of the television viewer 118 choosing to fast forward through content on the separate display device 104, it will be appreciated that other functions selected by the viewer 118 may also trigger the remote control device 102, 102′ to begin outputting content. One other example is when the viewer 118 chooses to select the rewind function 124.
The processor 202 may access a storage device 206 such as a non-volatile memory where information may be stored. The information being stored may include various application programs, audio and/or visual content including advertising content, and the operating system 208. One of the application programs may be a remote control application 212 that allows the computing device 102, 102′ to function as a remote control device. As an alternative, the computing device 102, 102′ may be a dedicated remote control device with the capability of outputting video and/or audio.
The processor 202 also communicates with one or more forms of a content output that provides the content to the viewer 118 from the remote control device 102, 102′ while fast forwarding or rewinding content on the separate display 104. For example, the processor 202 may communicate with an audio circuit 214 that drives a speaker 216 to produce audio that the viewer 118 can hear. As another example, the processor 202 may communicate with a video circuit 218 that drives the display screen 220 of the remote control device 102, 102′ to display video or static images to the viewer 118 as well as to display the remote control functions 122.
The processor 202 also communicates with one or more forms of input that allows some external action to control the operations of the processor 202. For example, an input circuit 222 may be present and may allow the processor 202 to receive inputs from a first input such as a touchscreen 224, the inputs including the selections of the remote control functions by the viewer 118. According to some embodiments, the input circuit 222 may also allow the processor 202 to receive additional external signals via a second or subsequent input, such as audio information via a microphone 226 and/or visual information via a camera 228. According to some embodiments, the processor 202 may communicate with a network interface 234, such as an IEEE 802.11 wireless interface, as a second input to receive external signals in the form of data messages from the local data network that may control the operations of the processor 202.
The remote control device 102, 102′ also includes one or more forms of a remote control output to allow the remote control device 102, 102′ to send the control function that has been selected by the viewer 118 to the device that provides the content to the separate display device 104. For example, the processor 202 may communicate with an infrared circuit 230 to emit infrared signals that carry the control function selected by the viewer 118. As another example, the processor 202 may communicate with a radio frequency circuit 232 to emit radio frequency signals such as Bluetooth® signals or other such signals that carry the control function selected by the viewer 118. As yet another example, the processor 202 may communicate with the network interface 234 for purposes of delivering the control function as a data message over the local data network.
When the received selection is the fast forward function, then the processor 202 causes the fast forward instruction to be sent to the appropriate separate device through a remote control output at an instruction operation 306. As discussed above, the remote control output may be of various forms, such as in infrared signal, radio frequency signal, wireless networking signal, and the like.
The fast forward function that has been selected may be the standard fast forward function or may be an alternative fast forward function such as a successively selected 30 second skip function or a 30 second slip function. Because in any of these cases the viewer 118 may not adequately perceive the advertising content on the separate display device 104 as it is fast forwarding, the content being output by the remote control device 102, 102′ at a normal speed may be better perceived.
At this point, the processor 202 also initiates the outputting of content from the remote control device 102, 102′ at a content operation 308. As discussed above, the outputting of content from the remote control device 102, 102′ may be audio, video, and/or static images. The processor 202 then awaits another control function at the selection operation 304.
When the received selection is the rewind function, then the processor 202 causes the rewind instruction to be sent to the appropriate separate device through a remote control output at an instruction operation 310. Again, the remote control output may be of various forms, such as in infrared signal, radio frequency signal, wireless networking signal, and the like.
At this point, the processor 202 of this example also initiates the outputting of content from the remote control device 102, 102′ at the content operation 308. Again, the outputting of content from the remote control device 102, 102′ may be audio, video, and/or static images. The processor 202 then awaits another control function at the selection operation 304.
When the received selection is the play function, then the processor 202 causes the play instruction to be sent to the appropriate separate device through a remote control output at an instruction operation 312. Again, the remote control output may be of various forms, such as in infrared signal, radio frequency signal, wireless networking signal, and the like.
At this point, the processor 202 of this example also terminates the outputting of content from the remote control device 102, 102′ at a content operation 314. By terminating the outputting of the content, the viewer 118 can again focus on the content at the separate display device 104 without distraction from the remote control device 102, 102′. The processor 202 then awaits another control function at the selection operation 304.
When the received selection is the pause function, then the processor 202 causes the pause instruction to be sent to the appropriate separate device through a remote control output at an instruction operation 316. Again, the remote control output may be of various forms, such as in infrared signal, radio frequency signal, wireless networking signal, and the like. According to some embodiments including the example shown, the processor 202 then awaits another selection at the selection operation 304. As an alternative, the remote control device 102, 102′ may begin outputting content at the content operation 308 in response to the pause function being selected.
In any of the cases above, some embodiments of the remote control device 102, 102′ may also offer a skip function to the viewer 118. This skip function may allow the viewer 118 to select to terminate the outputting of content while maintaining the fast forward, rewind, or pause mode. This skip function may be provided immediately upon beginning the outputting of content from the remote control device 102, 102′ or may be provided after some period of time to ensure that at least some of the content being output has been perceived.
In some cases, in order for the viewer 118 to stop the fast forwarding by selecting the play function at the appropriate time, the viewer 118 needs to be viewing the separate display 104 to see that the content of interest, such as the post-commercial break content, has been reached. However, where the remote control device 102, 102′ is outputting visual content through the display of the remote control device 102, 102′, the viewer 118 may not be paying adequate attention to the separate display 104. By providing an audio output rather than a visual output of content at the remote control device 102, 102′, this issue may be avoided. However, various embodiments of the remote control device 102, 102′ discussed below in relation to
The separate display device 104 is shown in
This graphical element 402 or audible element 404 is able to be recognized by the remote control device 102, 102′ as an external signal that represents the play function. The camera 228 may capture the graphical element 402 and/or the microphone 226 may capture the audible element 404 which instructs the processor 202 to send the play instruction and terminate the outputting of content at the remote control device 102, 102′. Thus, if the viewer 118 does not select the play function, the remote control device 102, 102′ will perceive the graphical element 402 or audible element 404 and send the play function on behalf of the viewer 118.
As another example of an external signal causing the remote control device 102, 102′ to terminate the outputting of content, the device that is providing the content to the separate display device 104 may be in communication with the remote control device 102, 102′ through a wireless form of communication. For example, the remote control device 102, 102′ may be capable of receiving external signals through the infrared circuit 230, through the radio frequency circuit 232, and/or through the wireless networking interface 234. In such a case, the device that is providing the content may have the ability to detect the end of the commercial break, such as by detecting the black space or by detecting information within the audio/video signal. In that case, the device providing the content to the display device 104 may be capable of returning to the normal play mode without receiving an instruction from the remote control device 102, 102′, but the remote control device 102, 102′ continues to output content. Thus, upon detecting the end of the commercial break, the device that is providing the content to the display device 104 may then send the external signal to the remote control device 102, 102′ to cause the remote control device 102, 102′ to terminate the outputting of content as if the play function of the remote control device 102, 102′ had been selected by the viewer 118.
However, where the processor 202 receives a form of external signal, the operations then proceed as shown in
The logical operations 600 of the content device result in interaction with the user device to bring about the logical operations 601 of the user device. Initially, the content device and the user device may establish a connection, such as through a Wi-Fi connection, infrared, radio frequency, and the like at a connection operation 602. As an alternative to this initial connection, the content device and the user device may interact at a later time as discussed below by the content device providing an audible or visual signal such as those discussed above with reference to
The content device receives a fast-forward or a rewind command from a user at a command operation 604. This command may originate from the user device or may originate from an entirely different device such as a conventional remote control that lacks the ability to output content. In response to this command, the content device sends a content instruction to the user device and the content device then begins fast-forwarding or rewinding content on the television 104 as commanded at the content operation 606. The content instruction may be provided through the pre-established wireless connection to the user device. Alternatively, where there is no pre-established wireless connection between the content device and the user device, the content device may provide the instruction via audible or visual information like that of
Meanwhile, the user device receives the content instruction from the content device and responds to the instruction by beginning to output content at an output operation 612. The content being output by the user device may be audio, video, still images, or combinations. Thus, there is content being output by the user device while the content device is fast-forwarding or rewinding through content being provided to the television 104, regardless of whether the fast-forward or rewind command originated from the user device or from a conventional remote control.
Eventually the content device will receive a play command initiated by the viewer that originates from either the user device or from another device such as a conventional remote control at a command operation 608. In response to this command, the content device sends a content instruction to the user device and the content device then begins normal playback of content on the television 104 as commanded at the content operation 606. The content instruction may be provided through the pre-established wireless connection to the user device. Alternatively, where there is no pre-established wireless connection between the content device and the user device, the content device may provide the instruction via audible or visual information like that of
While embodiments have been particularly shown and described, it will be understood by those skilled in the art that various other changes in the form and details may be made therein without departing from the spirit and scope of the invention.
| Number | Name | Date | Kind |
|---|---|---|---|
| 20040034874 | Hord | Feb 2004 | A1 |
| 20120108230 | Stepanian | May 2012 | A1 |
| 20120131098 | Wood | May 2012 | A1 |
| 20120188112 | Beals | Jul 2012 | A1 |
| Number | Date | Country | |
|---|---|---|---|
| 20170006354 A1 | Jan 2017 | US |
| Number | Date | Country | |
|---|---|---|---|
| 61747906 | Dec 2012 | US |
| Number | Date | Country | |
|---|---|---|---|
| Parent | 14144538 | Dec 2013 | US |
| Child | 15266064 | US |
