The present invention relates to a response quality evaluation device, a response quality evaluation method, and a program.
In recent years, a sales technique called inside sales, in which sales activities are conducted in a non-face-to-face manner while utilizing mails, telephones, video meetings, and the like, has attracted attention. Because the inside sales are non-face-to-face sales activities, it is known as a typical issue that it is challenging to build a relationship of trust with customers compared to conventional field sales. In particular, this issue is significant when a telephone is used as a communication tool with customers.
In order to build a relationship of trust with a customer by telephone, improvement in response quality during a call is one of the important factors. Therefore, the response quality is evaluated, for example, through quantitative evaluation, such as evaluation of the length of a call duration, qualitative evaluation, such as evaluation of whether or not a randomly sampled call satisfies predetermined evaluation items, or quantitative and qualitative evaluation by combining them together.
As a related technique, a technique of evaluating the response quality of operators at a contact center is disclosed (e.g., Patent Document 1).
However, it has not been possible to sufficiently evaluate the response quality of calls for sales activities. This is because, for example, call duration information for quantitative evaluation cannot be sufficiently obtained, or comprehensive qualitative evaluation cannot be performed by random sampling. Meanwhile, for example, when a sufficient number of pieces of call duration information are collected or the number of samples for qualitative evaluation is increased, the costs for evaluation (expense and time) increase. In particular, for qualitative evaluation, there may be cases in which a hearing is conducted with salespersons and the contents of calls are transcribed. The increase in the number of samples directly leads to an increase in the costs.
An object of one embodiment of the present invention is to evaluate the response quality related to sales activities.
In order to achieve the above object, a response quality evaluation device according to one embodiment is a response quality evaluation device configured to evaluate response quality related to sales activities. The response quality evaluation device includes: a calculation unit configured to calculate an index value related to the response quality in accordance with data related to a dialogue between a person in charge of the sales activities and a customer; and a display control unit configured to display the index value on a terminal in response to a request from the terminal that is connected to the response quality evaluation device via a communication network.
The response quality related to sales activities can be evaluated.
One embodiment of the present invention will be described below. The present embodiment relates to a response quality evaluation device 10 that is intended for a case of conducting sales activities by inside sales mainly using a telephone as a communication tool with a customer, and can evaluate response quality related to the sales activities. However, the communication tool with the customer is not limited to a telephone, and a communication tool, such as an e-mail or the like, may be used together with an e-mail. Also, the present embodiment is similarly applicable to a case in which a communication tool, such as a video call, a text chat (including those that can send and receive stamps, attachments, and the like in addition to texts) is used instead of a telephone.
The response quality evaluation device 10 uses data representing a result obtained by analyzing a call between a customer and a salesperson by the call analysis system 20 (hereinafter the data is also referred to as call data), thereby evaluating the response quality related to the sales activities of the salesperson and calculating various evaluation index values (hereinafter also referred to as quality index values). Here, the call data refers to data including, for example: a call ID for identifying the call of interest; a salesperson ID for identifying a salesperson who responded to the call; an utterance content representing a result obtained by converting voices during the call into texts by means of voice recognition; and a call duration of the call; speaking speeds of a customer and a salesperson; and utterance percentages of a customer and a salesperson.
The call analysis system 20 is configured to analyze a call between a customer and a salesperson by an existing analysis technique (e.g., voice recognition, speaking speed estimation, or the like), thereby generating call data. Also, the call analysis system 20 transmits the generated call data to the response quality evaluation device 10.
The salesperson terminal 30 is various terminals, such as, for example, a PC (personal computer) used by a salesperson in charge of sales activities for customers, and functions as an IP (Internet Protocol) telephone set.
The QA person terminal 40 is various terminals, such as, for example, a PC used by a QA (Quality Assurance) person who assures response quality related to sales activities.
The PBX 50 is a telephone exchange (IP-PBX) and is connected to a communication network 70 including a VOIP (Voice over Internet Protocol) network and a PSTN (Public Switched Telephone Network).
The customer terminal 60 is various terminals, such as a smartphone, a mobile phone, a fixed telephone, and the like that are used by a customer.
The entire configuration of the system illustrated in
Although the salesperson terminal 30 also functions as an IP telephone set, for example, a telephone set may be installed in the sales office environment E separately from the salesperson terminal 30.
The quality index value calculation unit 101 is configured to use the call data stored in the call DB 103, thereby evaluating the response quality related to the sales activities of the salesperson during a predetermined period (hereinafter also referred to as an evaluation period) and calculating the quality index values. Also, the quality index value calculation unit 101 stores the calculated quality index values, as evaluation result data, in the evaluation result DB 104 for respective periods and for respective salespersons. Here, in the present embodiment, five quality index values, i.e., open-heart capability, empathy capability, pace capability, dialogue capability, and commitment capability, are introduced as the quality index values. In the following, these five quality index values can each take a value of 0 or higher and 100 or lower. A specific calculation method for these five quality index values will be described below.
The open-heart capability is a quality index that indicates whether or not a personal topic could be mentioned in a call with a customer and whether or not the call duration was long. This is because it is conceivable that when a personal topic is mentioned and the call duration is long to some extent, the customer is open to the salesperson.
The empathy capability is a quality index that indicates whether or not the call duration was long. This is because it is conceivable that the longer the call duration, the more the customer is open.
The pace capability is a quality index that indicates whether or not the customer could speak at a speaking speed according to the speaking speed of the customer. This is because it is conceivable that speaking at a pace that is close to that of the customer leads to the formation of the customer's sense of security.
The dialogue capability is a quality index that indicates whether or not the customer made many utterances. This is because it is conceivable that the higher the percentage of utterances made by the customer compared to the salesperson, the more the customer is interested in the sales target product or service.
The commitment capability is a quality index that indicates whether or not some agreement (commitment) is made with the customer, such as, for example, whether or not a material related to the sales target product or service could be sent to the customer, and whether or not some promise could be made. This is because it is conceivable that when the salesperson could send the customer a material related to the sales target product or service or could make some promise (e.g., an appointment to make the next phone call, or the like), an agreement (commitment) was made with the customer, leading to the next sales activities.
In response to a request from the QA person terminal 40, the evaluation result display control unit 102 transmits evaluation result data corresponding to the request among the evaluation result data stored in the evaluation result DB 104. In accordance with the evaluation result data, the display of the QA person terminal 40 displays a screen including a salesperson ID, a salesperson name, an evaluation period, quality index values of the salesperson during the evaluation period, and the like (hereinafter this screen is also referred to as an evaluation result screen).
The call DB 103 stores the call data received from the call analysis system 20.
The evaluation result DB 104 stores evaluation result data.
The call ID is identification information for identifying the call. The salesperson ID is identification information for identifying the salesperson who responded to the call. The telephone number is a telephone number of the customer in the call. The utterance content is a text representing the result obtained by processing voices during the call through voice recognition by a voice recognition technique. The call duration is a duration of from the beginning of the call to the end of the call. The speaking speed (customer) is a speaking speed of the customer in the call (or an average thereof). The speaking speed (person in charge) is a speaking speed of the salesperson in the call (or an average thereof). The utterance percentage (customer) is a percentage of utterances made by the customer in the call. The utterance percentage (person in charge) is a percentage of utterances made by the salesperson in the call.
The call data illustrated in
In the following, a quality index value calculation process in a case of evaluating the response quality of a predetermined salesperson during a predetermined evaluation period and calculating the quality index values will be described with reference to
In the following, the call data stored in the call DB 103 is denoted by Di, and the number N of call data Di are stored in the call DB 103. That is, a set of the call data stored in the call DB 103 is D={Di|i=1, . . . , N}. Also, the set of the call data of the salesperson during the evaluation period is D′={Di|i∈E}. E is an index set of the call data of the salesperson during the evaluation period, and |E|=M (<N) is satisfied.
The quality index value calculation unit 101 uses the call data stored in the call DB 103, thereby calculating the open-heart capability of the salesperson during the evaluation period (step S101). Here, the quality index value calculation unit 101 calculates the open-heart capability of the salesperson during the evaluation period in accordance with (1-1) to (1-3) below. In the following, the average of the call duration of the call data Di∈D is denoted by μ1, and the standard deviation thereof is denoted by σ1.
However, this is by no means a limitation. For example, for each of the customers, the word or keyword describing a personal topic may be a word or keyword describing the customer's personal hobby or interest, a word or keyword describing the customer's personal topic, or the like. Such a word or keyword describing the customer's personal topic for respective customers may be created or extracted from information (e.g., customer's contract information and the like) registered in a customer management system, such as CRM (Customer Relationship Management) or the like.
The quality index value calculation unit 101 uses the call data stored in the call DB 103, thereby calculating the empathy capability of the salesperson during the evaluation period (step S102). Here, the quality index value calculation unit 101 calculates the empathy capability of the salesperson during the evaluation period in accordance with (2-1) to (2-3) below.
The quality index value calculation unit 101 uses the call data stored in the call DB 103, thereby calculating the pace capability of the salesperson during the evaluation period (step S103). Here, the quality index value calculation unit 101 calculates the pace capability of the salesperson during the evaluation period in accordance with (3-1) to (3-4) below. In the following, the average of the speaking speed (customer) of the call data Di∈D is μ2 and the standard deviation thereof is σ2, and the average of the speaking speed (person in charge) of the call data Di∈D is μ3 and the standard deviation thereof is σ3.
In the following, the index set of the call data Di∈D′ satisfying the above conditions is defined as E2⊂CE.
The above conditions each include ±20 [mora/minute], which is, however, merely illustrative and by no means a limitation. For example, this can be appropriately changed to ±25 [mora/minute], ±15 [mora/minute], or the like.
The quality index value calculation unit 101 uses the call data stored in the call DB 103, thereby calculating the dialogue capability of the salesperson during the evaluation period (step S104). Here, the quality index value calculation unit 101 calculates the dialogue capability of the salesperson during the evaluation period in accordance with (4-1) to (4-3) below. In the following, the average of the utterance percentage (customer) of the call data Di∈D is μ4 and the standard deviation thereof is σ4.
The quality index value calculation unit 101 uses the call data stored in the call DB 103, thereby calculating the commitment capability of the salesperson during the evaluation period (step S105). Here, the quality index value calculation unit 101 calculates the commitment capability of the salesperson during the evaluation period in accordance with (5-1) to (5-3) below.
Finally, the quality index value calculation unit 101 stores, in the evaluation result DB 104: the salesperson ID of the salesperson; the evaluation period; and the evaluation result data including the open-heart capability, the empathy capability, the pace capability, the dialogue capability, and the commitment capability calculated in steps S101 to S105 (step S106).
In the following, the display process of the evaluation result screen in a case of displaying, on a display of the QA person terminal 40, the evaluation result screen including the quality evaluation values of a predetermined salesperson during a predetermined evaluation period will be described with reference to
The evaluation result display control unit 102 receives the display request for the evaluation result screen from the QA person terminal 40 (step S201).
The evaluation result display control unit 102 obtains, from the evaluation result DB 104, evaluation result data including the salesperson ID and the evaluation period designated in the display request, and transmits the obtained evaluation result data to the QA person terminal 40 (step S202). Thereby, an evaluation result screen as described below is displayed on the display of the QA person terminal 40 in accordance with the evaluation result data.
Hereinafter, modified examples of the present embodiment will be described.
A plurality of evaluation periods may be designated in the display request for the evaluation result screen. In this case, the quality index values of the salesperson in the plurality of evaluation periods may be displayed so as to be able to be compared. As one example,
In the example illustrated in
A plurality of salesperson IDs may be designated in the display request for the evaluation result screen. In this case, the quality index values of the plurality of salespersons during the evaluation period may be displayed so as to be able to be compared. As one example,
When calculating the open-heart capability, it is determined in the above (1-1) whether or not the utterance content includes a specific word set describing a personal topic. At this time, by using different word sets, the open-heart capability corresponding to respective word sets may be calculated.
For example, when there are a word set A describing a personal topic, a word set B describing a personal topic, and a word set C describing a personal topic, the open-heart capability corresponding to the word set A, the open-heart capability corresponding to the word set B, and the open-heart capability corresponding to the word set C may be calculated by performing the determination in the above (1-1) for respective word sets.
Similarly, when calculating the commitment capability, a plurality of specific word sets describing sending a material may be used, or a plurality of specific word sets describing commitment may be used.
As described above, the response quality evaluation device 10 according to the present embodiment is intended for inside sales mainly using a telephone as a communication tool, and can calculate various index values obtained by evaluating a service quality of a salesperson during a predetermined evaluation period. These index values quantitatively represent important factors for building a relationship of trust with customers and leading to, for example, sales of goods or services. Thus, sales activities can be conducted more effectively by improving these index values. In addition, the QA person can consider various measures for improving these index values (e.g., education of salespersons, and the like).
In the present embodiment, the five quality index values, i.e., the open-heart capability, the empathy capability, the pace capability, the dialogue capability, and the commitment capability are calculated. However, the five quality index values need not necessarily be calculated, and only some of the quality index values may be calculated if necessary. Also, existing quality index values other than these five quality index values may be calculated.
The present invention is not limited to the embodiments specifically disclosed above. Various modifications or changes, combinations with existing techniques, and the like are possible without departing from the scope of the claims as recited.
| Filing Document | Filing Date | Country | Kind |
|---|---|---|---|
| PCT/JP2022/012921 | 3/18/2022 | WO |