DESCRIPTION OF THE DRAWINGS
FIG. 1 is a perspective view of a representative greeting card display configured in accordance with the disclosure;
FIG. 2 is a perspective view of a portion of the greeting card display of FIG. 1;
FIG. 3 is an exploded perspective view of the greeting card display of FIG. 1, and
FIG. 4 is a profile view of a portion of the greeting card display of FIG. 1, in the direction of the arrows indicated in FIG. 2.
DETAILED DESCRIPTION OF PREFERRED AND ALTERNATE EMBODIMENTS
With reference to the Figures, and in particular FIG. 1, there is illustrated a greeting card display, indicated generally at 10, which is configured for display of multiple greeting cards C (shown in phantom) in multiple card pockets P in a retail shopping environment such as along aisles in a retail store. The display 10 is in the form of one module M or gondola (i.e., a freestanding structure for displaying merchandise in a retail establishment) which can be used alone or in combination with multiple modules of the same or dissimilar configuration, the most common arrangement being multiple modules arranged side-by-side along a store aisle. Each module M is defined by a base B upon which a frame F is supported. The frame F includes two spaced apart upright members 12 which generally define the width and height of the module M. The present disclosure is not limited to any particular width or height dimensions of the frame F or module M or other components. In one form, the upright members 12 are channel pieces with periodically spaced slots 14 arranged vertically along the length of the members.
Spanning between and engaged with the upright members 12 are one or more rails 16. As shown in FIG. 3, the ends 18 of the rails 16 are configured to engage with the upright members 12. In one embodiment, the ends 18 include one or more brackets 20 which fit within slots 14. The brackets 20 are formed at one side of a channel 22 which projects from a plane or planar section 24 of the rail 16. The channel 22 projects from planar section 24 by a web 26 which is generally perpendicular to plane 24. The web projects forward from plane 24 so that the planar section 24 is recessed with respect to a front surface 122 of the upright members 12 in which the slots 14 are formed. In addition to planar section 24, the rail 14 also has an angled upper flange 141 which extends from the top of planar section 24 and which in this embodiment is angled slightly back from the front of planar section 24. At a bottom edge of planar section 24 there is an angled lower flange 142 which extends away from the planar section 24. The depth of the upright members 12 allows for recess of the plane 24 and the angled upper flange 141. Also the location of the planar section 24 between the upright members adds to the structural rigidity of the frame F of the module M. The height of the rail 16 extends over three or four or more slots 14 of the upright members 12. Multiple rails 16 can be attached to a pair of upright members 12.
To form card shelves upon the rails 16, the display further includes card shelves 30 which engage with the rails 16. FIGS. 3 and 4 illustrate one end of a card shelf 30 and the manner of engagement with the corresponding rail 16. Each card shelf 30 has a planar back 32, a top section 34, a channel 36 formed by an upper web 361 and a lower web 362, a shelf bottom 38 and a shelf front 39. The card shelf 30 engages with the rail 16 by a flange 341 which extends over a top edge of the angled upper flange 141, and by a rearward projection 381 of the shelf bottom 38 which fits over a bottom edge and over the angled lower flange 142 of the rail 16. The planar back 32 of the card shelf 30 thus fits flush against the front surface of the of the plane 24 of rail 16. The shelf bottom 38 projects forward to an extent which will accommodate at least several cards and envelopes in a stacked arrangement.
To form individual card pockets P along the card shelves 30, there are provided dividers 40 which engage with the channel 36 of the card shelves 30. The dividers 40 have a base 42 which fits within the channel 36 of the card shelves 30. In one form, as shown for example in FIGS. 2-4, the base 42 of the dividers 40 is an arcuate plane with terminal ends 44 which contact the interior of channel 36, and an outer surface of the base 42 contacting the webs 361 and 362 of channel 36. This creates frictional engagement of the base 42 of the dividers 40 within the channel 36 of the card shelf 30. Stop projections 46 may also be formed on the outer surface of the base 42 for additional contact with the webs 361 and 362, to secure the divider 40 in a desired location along the length of channel 36. Extending outwardly and generally perpendicular from the base 42 is a flange 48 which resides in a generally vertical plane relative to the card shelf bottom 38, thereby providing an orthogonal surface which works in conjunction with the underlying shelf bottom 38 to form a pocket for one or more cards and envelopes. As shown in FIG. 4, the size of the flange 48 may be substantial relative to the card shelf 30 and shelf bottom 38, and may extend outward over the entire projection of the shelf bottom 38, and upward to and beyond the top section 34 of the card shelf 30. In the embodiment shown, the flange 48 provides a vertical planar surface with substantial surface area which provides a side wall to a card pocket. The divider 40 also has a front tab 49 which extends perpendicular from the flange 48 and generally aligned with the card shelf 30 and parallel to the back 32 of the card shelf 30. The front tab 49 can also have substantial area relative to the area of the card shelf to which it is opposed, and forms a front wall to a card pocket which is formed by the engagement and cooperation of the card shelf 30 and the divider 40. The front tab 49 is generally oriented in a vertical plane parallel to or vertically aligned with the shelf front 39 of the card shelf 30. The lateral extent of the front tab 49 relative to the flange 48 may vary depending upon dimensional requirements, but preferably has an extent which is sufficient to adequately retain one or more greeting cards and envelopes upon the card shelf 30. As shown in FIG. 1, multiple dividers 40 can be engaged and positioned with a single card shelf 30 to form multiple card pockets P in the display.
The bases 42 of each of the dividers 40 are slidable within the channel 36 so that the width of a card pocket P can be adjusted. Frictional contact of the terminal ends 44 and the stop projections 46 with the channel 36 maintains the dividers 40 in position within the channel 36.
Although described to this point as separate components, the disclosure further includes the concept of constructing the rail and corresponding card shelf as a single integral or integrated structure which is attached or attachable directly or indirectly to a supporting frame. For example, the described brackets 22 or other fastener or engagement structure could be integrally molded with ends of the card shelf and its other described features, such as the divider-receiving channel 36, the shelf bottom 38 and shelf front 39. Multiple card shelves can be made in this form, together or in combination, and arranged vertically or tiered upon supporting upright frame members, and in combination with other product-supporting structures.
Patent Application
20080078728
