Claims
- 1. A rotatable label system, comprising:a drinking vessel having first indicia arranged about an exterior surface of said drinking vessel; and a rotatable label formed from a heat-shrinkable shell disposed about said drinking vessel and generally conforming thereto, said rotatable label having second indicia arranged thereon.
- 2. The rotatable label system of claim 1, further comprising a transparent window formed in said rotatable label to permit viewing of an underlying subset of said first indicia.
- 3. The rotatable label system of claim 1, wherein said drinking vessel is shaped to inhibit vertical displacement of said rotatable label relative to said drinking vessel.
- 4. The rotatable label system of claim 3, wherein said drinking vessel is tapered along its longitudinal length.
- 5. The rotatable label system of claim 3, wherein said drinking vessel is adapted with a surface contour extending circumferentially around said drinking vessel for prohibiting the longitudinal displacement of said rotatable label.
- 6. The rotatable label system of claim 5, wherein said surface contour comprises a raised rim.
- 7. The rotatable label system of claim 5, wherein said surface contour comprises a depression.
- 8. The rotatable label system of claim 1, wherein said first indicia is disposed on an inner label affixed to said drinking vessel.
- 9. The rotatable label system of claim 1, wherein said drinking vessel further comprises a gripping portion.
- 10. The rotatable label system of claim 1, wherein said drinking vessel further comprises a closure located on a top end of said drinking vessel.
- 11. The rotatable label system of claim 1, wherein said shell includes a perforation line extending circumferentially about said drinking vessel and detachably coupling a border to said rotatable label.
- 12. The rotatable label system of claim 11, wherein said border has an adhesive disposed thereon for affixing said border to said drinking vessel.
- 13. The rotatable label system of claim 12, further comprising a release tab coupled to said border, said release tab being configured to facilitate detachment of said border from said drinking vessel.
- 14. The rotatable label system of claim 1, wherein said rotatable label is substantially transparent and said second indicia is limited relative to the surface area on said rotatable label, said rotatable label creating a three-dimensional visual effect.
- 15. A method for constructing a rotatable label system on a drinking vessel, comprising the steps of:providing a drinking vessel having first indicia arranged about an exterior surface of said drinking vessel; inverting said drinking vessel; providing a generally cylindrical rotatable label formed from a heat-shrinkable shell; longitudinally disposing said shell about said inverted drinking vessel; and applying heat to said shell such that said shell generally conforms to said drinking vessel.
- 16. The method of claim 15, wherein the step of providing said drinking vessel further comprises providing a circumferential surface contour.
- 17. The method of claim 15, wherein the step of providing said shell further comprises providing a transparent window in said rotatable label to enable viewing of an underlying subset of said first indicia.
- 18. The method of claim 15, wherein the step of providing said shell further comprises providing at least one circumferential line of weakening coupling a border to said rotatable label.
- 19. The method of claim 18, wherein the step of providing at least one circumferential line of weakening further comprises disposing an adhesive to a rear surface of said border.
- 20. The method of claim 19, further comprising the step of providing a release tab to said border to facilitate detachment of said border from said drinking vessel.
- 21. The method of claim 15, wherein the step of longitudinally disposing further comprises adjusting a vertical position of said shell such that said first indicia is properly framed by said window.
- 22. The method of claim 15, further comprising the step of disposing a slip agent between an inner surface of the rotatable label and said drinking vessel to ensure that said rotatable label may be rotated relative to said drinking vessel.
CROSS-REFERENCE TO RELATED PATENTS AND APPLICATIONS
The present application is related to and incorporates by reference the following patents and patent applications: U.S. Pat. No. 5,809,674 issued Sep. 22, 1998, for an invention entitled “Apparatus and Method for Increasing an Effective Information Carrying Surface Area on a Container”; U.S. Pat. No. 5,884,421 issued Mar. 23, 1999 entitled “Apparatus and Method for Constructing a Rotatable Label Device”; U.S. patent application Ser. No. 09/126,010 filed on Jul. 29, 1998 entitled “Rotating Label System and Method”; U.S. patent application Ser. No. 09/187,299 filed Nov. 5, 1998 entitled “Rotatable Label System and Method for Constructing the Same”; and U.S. patent application Ser. No. 09/247,245 filed Feb. 9, 1999 entitled “Rotatable Label System Including Tamper-Evident Feature and Method for Constructing Same.”
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