This Small Business Innovation Research (SBIR) Phase I project seeks to reduce the cost of fuel<br/>cell electrodes by preparing a novel class of oxygen reduction electrocatalysts featuring<br/>high activity, low cost, and greater longevity. The basis of this catalyst is a novel<br/>multimetallic catalyst. The result of this effort will be an electrocatalyst suitable for use<br/>in the fuel cells envisoned for next generation vehicles (NGVs), as well as fixed fuel cells<br/>for commercial power generation.<br/><br/>This research will advance the understanding of electrocatalysis, extending the world of<br/>known catalytic materials, and providing further opportunities for research. This will<br/>also provide opportunities for teaching, training, and learning. Additionally, the<br/>technological fruits of the project will benefit society by reducing pollution from fossil fuel<br/>sources. Finally, society will benefit economically from the elimination of costly<br/>platinum from fuel cells.