1. Field of the Invention
The present invention relates to a scent/fragrance sampling card in which a scented or fragrance oil is microencapsulated, then applied to another substrate, where it is sandwiched between two outer protective layers, the separation of the outer protective layers causing the release of the fragrance or scent from the microencapsulated fragrance oil or scent infused or coated substrate.
2. Description of the Prior Art
Manufacturers of consumer products have a profound interest in determining the acceptability of their products by the consuming public. For that reason, manufacturers routinely test market new products with consumers in order to get their reactions. The test marketing can involve a myriad of trials. The manufacturer can hire representatives to offer samples of the new products at the locations where the new products might be sold. These samples would be provided gratis to consumers and then the consumer would be asked their reaction. Additionally, the manufacturer might have a mass mailing of small samples of the new product to consumers in a particular geographical location, together with a questionnaire regarding the consumer's likes or dislikes with respect to the product.
The products involved in such consumer testing can range from health care products, such as hair shampoos and conditioners, to makeup, to kitchen cleaners, all purpose cleaners, dishwashing cleaners, clothes and soap blends, and health care, as well as beauty care products. The manufacturers are interested in not only how the consumer reacts to the new product and its effectiveness, but also if the consumer is influenced by the style and even the scent or fragrance of the product. Thus health care and beauty care products are test marketed extensively. An individual's most common interaction with a test marketing situation involving a scent or fragrance occurs at the perfume or mens cologne counter at large department stores. There are numerous sample bottles of cologne, perfume, and eau de toilette on display for sampling. In some instances, these are actual bottles of the product with small absorbent substrates associated therewith where one can spray the scent of a particular product onto the absorbent substrate, and wave the substrate and then smell the substrate to obtain a sense of the fragrance or scent of the particular perfume. In other instances, the manufacturers go to great cost and expense to have extremely small samples of the product prepared which can be given away as promotional materials to people in order to gain their feedback regarding the fragrance and scent.
With respect to health care, the most common form of fragrance or scent is that of a spray inhalant available primarily for use as a nasal decongestant, however, these products are bulky and not easily carried on an individual's person. This scent/fragrance sampling card of the present invention could be utilized for the inclusion of health care products in the form of nasal decongestants, germ fighters, or other formulas intended to combat against flu and cold germs, bacteria, and sickness. The particular health care product could be positioned again in a microencapsulated fragrance oil, or onto a scented infused or coated substrate which is sandwiched between two impervious plies of protective material which maintains the efficacy of the health care product until the outside protective plies have been separated, which in turn would expose and release the encapsulated health care product either infused in oil or scent infused or coated substrate.
An object of the present invention is to provide for a novel scent/fragrance delivery system for inexpensively providing sample scents and fragrances to the consumer for sampling purposes.
A still further object of the present invention is to provide for a novel scent/fragrance delivery system in the form of a sampling card which can be infused with microencapsulated oils or a scent infused or coated substrate protected by an outer layer which serves to release a beauty care product and/or scent or fragrance upon opening.
A still further object of the present invention is to provide for a novel scent/fragrance delivery system in the form of a sampling card in which health care products in the form of anti-germ, anti-cold, anti-bacterial, or anti-flu defenses can be positioned in a microencapsulated oil or scent infused or coated substrate which will release the health care product upon the separation of the protective outer layers covering the protective oils or scent infused substrate.
A still further object of the present invention is to provide a novel scent/fragrance delivery system in the form of a sampling card for aroma therapy formulas for, but not limited to, purpose of energy, concentration, stress release, sleep, or dietary scents to help relieve appetite.
A still further object of the present invention is to provide for a novel scent/fragrance sampling card which can be easily constructed and fabricated using a variety of different printing processes.
A still further object of the present invention is to provide for a novel scent/fragrance delivery system in the form of a sampling card which is convenient for travel and convenient for an individual to carry on his or her person.
A still further object of the present invention is to provide for a novel scent/fragrance delivery system in the form of a sampling card which has a long shelf life.
A still further object of the present invention is to provide for a novel scent/fragrance sampling card or health delivery card which is of a convenient size and which does not make the user self-conscious during the course of its use.
A scent delivery system in the form of a scent sampling card in which a fragrance/oil of a scented nature is encapsulated in the form of microscopic beads or scent of scented oil encased in a gelatinous or plastic cell wall, the encapsulation protects the microscopic beads and the scent or fragrance from escaping or migrating out of the card until its intended time of use. The card comprises a two ply substrate which sandwiches the area of encapsulated fragrance within. The two ply substrate can be formed of paper stock, or paper stock and another substance, such as a laminate. Once the card is opened, the encapsulation is penetrated, and the capsules of fragrance and scent are ruptured or break open exposing and emitting the fragrance. The delivery system may be used as a single use or reusable system depending upon the method of securing the two ply substrate.
These and other objects of the present invention will become apparent, particularly when taken in light of the following illustrations wherein:
The sampling card 10 has been described with respect to the illustrations of
The scent sampling card 10 can be manufactured by several processes. The concerns are the requirement of less waste, and reducing the amount of additional production stages in order to finish the scent sampling card. With respect to short run quantities of product, a small printing press, such as a narrow web flexographic printing press layout, can be utilized to produce the product completely in a single pass. Alternatively, a large press with format design can be utilized to reduce the number of multi-stage operations in order to obtain a scent sampling card.
The fragrance oil or scent which is encapsulated may be selected from a wide variety of stock fragrances, oils, or made as a special order. Fragrance oils or scents are formulated with as little volatile or water soluble reactive ingredients as possible to help enable encapsulation which is to form a wall around the fragrance oil creating beads of the microencapsulated fragrance. The fragrance solution which resembles a slurry, contains a transporter fluid to help transfer the encapsulated fragrance onto the printable substrate. Once the fragrance slurry has cured and the transporter solution has been flashed off or dissipated, only the fragrance of the oil itself will remain and provide an accurate rendition of the fragrance once the capsules have been broken. The microencapsulated fragrance will bond to the substrate it is transferred to and remain intact until, as in this case, the scent sampling card is opened along the opposing edge from common edge 16. The scent is thereby revealed.
For larger production quantities of the scent sampling cards, larger printing equipment would be more efficient, such as, but not limited to, heat-set web offset printing, which will yield more product in a shorter amount of time. Web printing refers to paper or other printable substrates loaded onto/into the printing press to provide a steady stream or web of paper, unlike sheet-fed printing, which uses sheets of paper for production instead of rolls of paper.
Multiples of scent sampling cards may be stepped or ganged as used in the art in printing plates of large presses, which will mass produce cards at a higher yield per impression. The impression is determined by the amount of area across the width of the press and the circumference or distance around the printing plate cylinder. For example, a “half web” press circumference may be 17¾ inches and the width may be 26 inches.
Considering a “half web” press, a 4×4 layout will yield 16 card units per each single press impression. This is based on a “half web” press circumference of 17.750 inches and a width of 26 inches. This will produce a 16 card layout with each revolution of the printing press. This layout or array is illustrated in
Once the ink/graphics have been printed and dried, the paper is primed to receive a fragrance which can be applied from a separate unit or by a method of extrusion through a nozzle. In one method, the encapsulated fragrance in the form of a slurry would be introduced into a pan or reservoir from which it is drawn out by a roller and transferred to the web 80. This method can be achieved by applying the fragrance using separate pads or patches affixed around the circumference of the cylinder in as may rows across the cylinder as required to accommodate the layout, the pads or patches positioned so as to register with each impression on the right half 88 side of the web as indicated in
An alternative method of applying the fragrance patch would be to have a plurality of extrusion nozzles positioned across the web in alignment with the array of right half 88 impressions 1 through 4 and subsequent rows thereafter. As the web passed below the extrusion nozzles, whose width would determine the width of the fragrance patch, the nozzles would extrude the slurry direction onto all of the impressions on the right half of the web.
In the half web press array as illustrated in
In the methods described, it has been identified that the fragrance patch in most instances would be sufficient to secure the two plies of the scent sampling card together until separated. The preferred method of separation would be the grasping of the two plies along a longitudinal edge, and pulling apart the two plies with one's fingers. It will be recognized that the sampling card might also be manufactured in the method by which an embossed perforation is formed along one edge, preferably longitudinal edge, of the scent sampling card, this embossed perforation presenting a tear away perforation removable by the user which would then allow for more facile grasping and separation of the plies to release the fragrance or scent.
Therefore, while the present invention has been disclosed with respect to the preferred embodiments thereof, it will be recognized by those of ordinary skill in the art that various changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore manifestly intended that the invention be limited only by the claims and the equivalence thereof.
Applicant claims the benefit of provisional application Ser. No. 61/736,773, filed Dec. 13, 2012.