A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the United States Patent and Trademark Office files or records, but otherwise reserves all copyright rights whatsoever.
This invention relates generally to a merchandising display system, support structure and accessories for use in, for example, a retail environment and, more particularly, to a self-contained, modular merchandising display and service system, support structure and various product support hardware.
Many types of merchandise is marketed by placing the merchandise in a position that is clearly visible to potential consumers. Conventional merchandise display units provide an array of vertically spaced, horizontally extending display bins, trays, shelves and the like that are both aesthetically pleasing and provide convenient access to merchandise by consumers. Typically, merchandise display units combine numerous standardized hardware and accessories such as, for example, slat wall and peg board panels, dividers, posts and similar structures for receiving product support hardware such as brackets, hangers, shelf supports, and the like for supporting bins, trays, shelving and other specialized merchandise display units. Conventional display systems of this general type include a series of vertical support members or posts connected to panels or walls. Mounting brackets secure the panels to the vertical support members. Merchandise display hardware and accessories (e.g., the aforementioned bins, trays, shelves and the like) may be mounted to the panels and/or directly to the vertical support members. For example, U.S. Pat. Nos. 6,698,597 and 5,271,204, describe two such conventional merchandise display systems. Connecting structures and post arrangements for conventional merchandise display systems are described in, for example, U.S. Pat. Nos. 6,682,255, 6,185,887, 5,150,554 and 4,867,320. The disclosures of the aforementioned U.S. patents are incorporated by reference herein in their entireties.
In most retail environments, display systems focus on supplying consumers with product and/or services. Such supply-type display units are configured to allow the bulk storage, organization and display of merchandise. Additionally, the space that is available in a retail environment for merchandise display must be utilized effectively in order to maximize the revenue generated from merchandise displayed within a certain retail floor space. Therefore, conventional supply-type display systems are often customized to fit available floor space and/or to display certain merchandise.
Generally speaking, the retail environment is ever-changing as consumers' styles, trends and needs change. For example, user-friendly and interactive shopping environments are often employed to attract consumers of certain electronic products such as computers, traditional and digital photographic equipment (e.g., traditional and digital cameras, camcorders). Interactive shopping environments include environments where products offered for sale are integrated with supporting services and components for delivering such services. The inventors of the present invention have realized that a preferred shopping environment for such merchandise would have displays providing stations for the use and/or demonstration of products and services offered, feature technological innovations and direct consumers to complementary product offerings. Such interactive and collaborative retail environments not only capture the attention of consumers but also encourage repeat visits to a store.
In an effort to achieve the preferred interactive and collaborative retail environment, vertical support members, panels, display hardware and accessories of conventional supply-type display units are custom assembled in a number of configurations. However, once assembled, conventional display units are not adaptable to change. The inventors of the present invention have realized that the primary role of conventional supply-type display units cannot be altered to achieve the preferred collaborative retail environments without time consuming and costly modification and, more often, by replacement of an existing structure with another customized, fixed structure. As such, conventional display systems are not seen to offer flexibility in providing configurations that adapt to use in various retail locations, positioning and quantities of components and systems providing services to consumers, or replacement of components and systems when it is desired to offer new technological innovations to customers.
Accordingly, the inventors have discovered that a need exists for a self-contained, modular merchandise display and service system, support structure and accessories that can be changed to implement a collaborative retail environment now and in the future.
The present invention is directed to a self-contained modular merchandise display and service system for a retail environment. The merchandise display and service system includes a base and an upright support structure coupled to the base. The base and upright support structure may be selectively arranged to define a variety of merchandise display and service areas. In one embodiment, the upright support structure includes a number of vertically oriented tubular posts, a number of horizontal cross-bars and a number of panel members, where a pair of the horizontal cross-bars are coupled to a pair of the tubular posts and at least one of the panel members extends between the pair of posts and the pair of cross-bars to separate each of the plurality of merchandise display and service areas. In one embodiment, the merchandise display and service areas include a first area having merchandise support hardware coupled to at least one of the tubular posts and the panel member for supplying an inventory of merchandise offered for sale to prospective purchasers of the merchandise. The merchandise display and service areas also include a second area containing components operable by prospective purchasers of services provided by the components.
In one embodiment of the self-contained modular merchandise display and service system, the components of the second area include a device for inputting electronic image data provided by a prospective purchaser, a processing unit and a monitor coupled to the input device such that the prospective purchaser may preview and edit the inputted electronic image data, and an output device coupled to the processing unit such that the prospective purchaser may purchase the edited image data. Preferably, the input device includes at least one of a scanner for scanning a previously processed print photograph, a reader for reading image data from a memory card of digital photographic equipment and a communication link for retrieving image data from a portable computing device.
In one embodiment of the self-contained modular merchandise display and service system, the input devices also include a communication device for enabling the processing unit to communicate with a network and the inputted electronic image data is accessed and retrieved from a remote computing device coupled to the network.
In another embodiment of the self-contained modular merchandise display and service system, the output device includes at least one of a high quality photo printer, a high-speed printer, and an optical or digital storage device.
The present invention is also directed to a method for converting a conventional merchandise display system to a merchandise display and service system. The method includes steps of: providing the merchandise display system having a base and an upright support structure coupled to the base, the upright support structure having vertically oriented posts, horizontal cross-bars and panel members that define a plurality of areas for displaying an inventory of merchandise to prospective purchasers; placing at least one additional post in proximity to the merchandise display system; coupling the at least one additional post to the merchandise display system with an additional pair of the horizontal cross-bars; placing a component rack system in a position between the merchandise display system and the at least one additional post; and placing components on the component rack system, the components operable by prospective purchasers of services provided by the components.
The features and advantages of the present invention will be better understood when the Detailed Description of the Preferred Embodiments given below is considered in conjunction with the figures provided, wherein:
In these figures like structures are assigned like reference numerals, but may not be referenced in the description of all figures.
It should be appreciated that while described and illustrated as a self-contained, modular merchandise display and service system for electronic merchandise such as, for example, traditional film and digital photographic equipment, the scope of the present invention may be varied by those skilled in the art and used as a display and service system in other retail environments.
For example, at area A, a consumer may deposit certain merchandise for processing at a later time such as depositing a print film canister (e.g., 35 mm print film canister) in a drop box 22 for development in a photo lab (not shown). At area B, a consumer may operate components on the display and service system 10 to preview, select and print a photograph. In one embodiment, the components include a scanner 24 for scanning a previously processed photograph, input devices 26 for reading image data from a memory card of a digital camera or the like, or by using a compatible communication link 31 (e.g., wired or wireless communication channel) reading image data from a mobile phone 33, laptop, or like computing device having image and/or graphic processing capabilities. In one embodiment, the components include a film processing system (FPS) 27 (
In one embodiment, area C includes innovative merchandise support hardware 34 (e.g., brackets, hangers, shelf supports, and the like) adapted to fit the merchandise display and service system 10 and for supporting bins, trays and shelving and the other product display units. At area D, a consumer may sit at an imaging processing service station 36 adapted for processing digital image data. In one embodiment, the image processing service station 36 includes input devices 26′ and a monitor 30′ that are substantial similar to input devices 26 and monitor 30. The input devices 26′ and monitor 30′ may be coupled to the CPU 28 or to another, substantial similar processing unit (not shown). The consumer may utilize the image processing service station 36 to preview, edit, store or output image data. In one embodiment, the image processing service station 36 includes a communications card or device (COMMS) 37 such as, for example, a modem or network adapter, coupled to the CPU 28 for exchanging data with a network 38 such as, for example, the Internet, an intranet or an extranet, via a communications link 39 such as, for example, a telephone line, as is generally known in the art. As such, a consumer operating the image processing service station 36 may access, retrieve, store and transmit electronic image data stored locally at the image processing service station 36, a device coupled thereto (e.g., mobile phone or laptop), or remotely at one or more computing devices 29 coupled to the network 38. In one embodiment, the network 38 is a local area network such that image data processed at the image processing service station 36 may be sent to an array of components providing on-site services such as, for example, high quality photo printers, high-speed printers, optical or digital storage devices, located in close proximity to the image processing service station 36. Preferably, the components are integrated within the same display and service assembly (
In accordance with one aspect of the present invention, each of the plurality of display and service areas A-D are integrated within the system 10 and separated by a pair of vertically oriented tubular posts 42, a pair of horizontal cross-bars or struts 44 and a panel member 46. It should be appreciated that the panel member 46 may be comprised of, for example, a slat wall or peg board for displaying merchandise, or a screen or sheet absent of such merchandise display features. In one embodiment, the panel member 46 has decorative, informational, or advertising indicia thereon. For example, the merchandise display and service system 10 may include a corporate logo 21 or other features to visually identify the source of goods and/or services provided at the display and service system 10 with a specific company.
It should also be appreciated that while shown in a standalone, display and service station island embodiment, the modular design of the base assembly 20 and upright support structure 40 permit a plurality of base assemblies and upright support structures to be configured and combined to form various merchandise display and service arrangements adapted to needs within a particular retail environment. For example, it is within the scope of the present invention for the inventive merchandise display and service system to combine a plurality of display and services areas A-D to form a horizontal interior wall (
In one embodiment, the tubular post 42 is formed by, for example, extrusion of a rigid material such as aluminum, styrene, polyethylene, fiberglass, or the like. As illustrated in
In one embodiment, an inside surface of the inner tubular part 44 includes a plurality of L-shaped inward projections 56, for example, projections 56A-56D. The projections 56 are adapted to receive components for terminating ends of the tubular post 42, e.g., adjustable legs and a top cap, as are generally known in the art.
In another embodiment, illustrated in
In one aspect of the invention, the plurality of channels 50 of the tubular post 42 and the first 84 and second channels 86 of the tubular post 82 receive removable inserts such as, for example, adapters, product support hardware and inserts having decorative, informational or advertising indicia. In
The channels 50A-50H of post 42 and the second channels 86A-86D of post 82 may also receive a holding insert 150 for holding a panel or sheet 160. In one embodiment, the holding insert 150 includes a puck 152 fastened about an edge of the panel 160 to retain the panel 160 in a predetermined vertical arrangement. An extension insert 170 may also be inserted into the channels 50A-50H and the second channels 86A-86D. As can be appreciated by those skilled in the art, the extension insert 170 may support shelves, trays, bins or other merchandise displays.
While the aforementioned inserts 130, 140, 150 and 170 are described as fitting within one of the channels 50A-50H of post 42 and the second channels 86A-86D of post 82, it should be appreciated that such inserts may equally be deployed within one of the third channels 112 provided by the supplemental channel adapter 110.
In one embodiment, illustrated in
In one embodiment, illustrated in
As described herein and as illustrated in
As can be appreciated, a perceived advantage of the merchandise display and service system of the present invention is its ability to change and adapted to a variety of retail environments. For example, the modular character of the merchandise display and service system 10 illustrated, for example, in
It should also be appreciated that, in accordance with one aspect of the present invention, a conventional merchandise display system may be adapted and converted to an integrated merchandise display and service system such as system 10. That is, components of the present invention may be added to a merchandise display system that currently includes only merchandise display areas to provide new functionality to the display system. For example, a merchandise display system having a base and an upright support structure may be improved by the addition of a merchandise service area comprised of an additional tubular post 42 and 82, cross-bars 44 coupling the tubular post 42 and 82 to the existing merchandise display, and a modular component rack 200. The component rack 200 includes components such as, for example, high quality photo printers, high-speed printers, optical or digital storage devices that can be operated by prospective purchasers. As such, existing merchandise display systems in a current retail environment may be updated to merchandise display and service systems (as described herein) by field technicians providing a substantial cost savings to the retailer who heretofore was required to replace display systems with new, fixed structure systems to adapt to changes.
Although described in the context of preferred embodiments, it should be realized that a number of modifications to these teachings may occur to one skilled in the art. Accordingly, it will be understood by those skilled in the art that changes in form and details may be made therein without departing from the scope and spirit of the invention.
This patent application claims benefit under 35 U.S.C. §119(e) of copending, U.S. Provisional Patent Application Ser. No. 60/543,333, filed Feb. 10, 2004, the disclosure of which is incorporated by reference herein in its entirety.
Number | Date | Country | |
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60543333 | Feb 2004 | US |