The invention relates to a system for integrating bar code and RFID tag technologies in retail dispenser shelving to provide real-time shelf inventory status.
Currently, retailers routinely assign employees to walk through the aisles of a store to check for shelf items that are depleted or nearly depleted. On the basis of what is seen by the clerk, replacement items can be drawn from the “backroom” or warehouse. It would be beneficial to avoid the use of employees' time in these shelf inventory surveys.
Certain products being removed from a retail shelf by a customer may be complemented with other products, services, or advice that could be provided by the store management. Therefore, it would be advantageous to advertise or announce such complementary products or services to a customer with a video or audio presentation starting at the time an item is drawn from a shelf.
Certain consumer items such as baby formula, medications and cosmetics, are targeted by organized crime. Criminals steal products by removing them from shelves and exiting a store by some subterfuge without paying for the stolen items. This activity is often characterized by a thief quickly taking all or most of a targeted item from a shelf. It would be therefore desirable for a retailer to have the ability to immediately detect a circumstance and location where an unusual number of items are removed from a shelf at the same time. Data on the time and frequency that items are removed from a shelf can be helpful in uncovering patterns and sources of “shrinkage” where there is no apparent explanation for a loss of inventory.
RFID tag and reader technology has been extensively developed, but has yet to be widely implemented in retail operations because of costs. Such costs include not only the RFID tags, but also, labor and equipment to attach the tags as well as the associated hardware and software necessary for implementation of this technology. Some metal objects and liquids cannot easily or effectively use RFID tags. It would be desirable to derive some of the potential benefits of RFID technology in retail applications by applying this technology on a limited basis that can avoid otherwise currently prohibitive costs.
The invention is embodied in retail shelf systems that combine bar code and RFID technologies to achieve an adaptable, low cost, real time monitoring of shelf inventory. In various embodiments of the invention, a retail display and dispensing shelf has, from front to back, rows of RFID tags (hereafter “tags” or “tag” when singular, each tag with a unique identity and a unique bar code spatially associated with each row of tags. The system further includes an antenna arrangement, preferably multiple special twin-feed antennas, associated with the shelf and connected to a tag reader. The reader interfaces with a controller, inter alia, to store the identity of each tag row by a unique bar code, the location of the row on a shelf, the location of the shelf in the store, the identity of each of the tags associated with the row, and, if desired, their respective location in a row. On each shelf, the tags are preferably arranged in patterns corresponding to the patterns that retail items are arranged on a shelf.
A portable bar code reader or scanner is used to electronically collect and feed data to the computer or controller. One effective way of implementing the invention is to correlate individual unique shelf bar codes, each embodied in a printed label, for instance, with a set of tags, each of unique identity.
The tags can be fixed to a composite planar board that includes an electrically conductive ground plane spaced below the tags. The composite board can be disposed on a conventional shelving unit. The system relies on a medium that blocks communication between a tag and an antenna associated with the respective shelf when an item is resting on the shelf and overlies a tag. The medium can be the item itself, or some other barrier to radio waves that is displaced when the item is removed.
The tags may be, but not necessarily, located in a pattern that corresponds, one for one, with the layout of items on a shelf. Ordinarily, all of the items being displayed on a shelf in a row or other pattern at a site associated with a common shelf bar code will be identical.
The system can include any number of shelves and any number of bar code sites on any particular shelf. When an item is removed, an underlying tag is no longer blocked from communicating with a shelf antenna. A signal from an unblocked tag is received by an antenna and relayed to the reader of the system. The controller registers the signal as an item removed from the shelf within a very short time of the actual removal. The controller can initiate video and/or audio announcements while the customer is still at the area of the shelf. The controller can produce a signal requesting a re-stock of the shelf when all or most of the items are removed from a bar code site. If many of the items are removed en masse, the controller can signal a potential theft attempt.
A significant advantage of the system comes from the integration of bar code and RFID technologies. As suggested, this integration enables the identity of an item on a shelf and the shelf row to which it is assigned to be electronically recorded by scanning the item UPC and the bar code of the row to which it is assigned with the hand-held bar code scanner. This feature is of significant advantage to those retailers who routinely shift the position of merchandise within a store from one shelf to another. The location of items reorganized among different shelves can be quickly and efficiently electronically entered and recorded simply with a portable hand-held bar code reader. The reader scans and records the bar code at the site of a row on a shelf and the UPC or bar code on an item to be placed on a shelf at such site. This data is transmitted to the system controller electronically so that human labor is minimized and data errors are reduced.
The tags 42, which are commercially available, are RFID tags that have a rectangular footprint and are essentially flat. The tags 42 are preferably arranged to correspond to a row 16 in which items are placed on the shelves 11 as described above. Ideally, but not necessarily, the spacing between adjacent tags 42 of a row 16 corresponds to the front to back spacing of items being retailed on the relevant row of a shelf 11. Preferably, but again not necessarily, the spacing between tag rows is the same as the spacing between rows of retail items on a shelf 11. Each tag 42 on any panel assembly 41 used in a retail store installation has a unique identity. In accordance with the invention, each row 16 of tags 42 has associated with it a bar code 51 located on the front of the panel assembly 41 in line with a respective row. The bar code 51 can be printed on a pressure sensitive label applied to the edge of the panel assembly 41 so that it is in a position to be optically scanned.
From the foregoing, it will be understood that the full area of each shelf 11 of the unit 10 shown in
Retail items opaque to radio waves and properly located on a shelf will overlie and electromagnetically shield underlying tags 42 so that these tags cannot be seen by the shelf antennas 21. Contrarily, when a retail item is removed from a shelf, the tag 42 beneath it is exposed to electromagnetic energy and will be immediately seen by the shelf antennas 21.
Under normal conditions, in addition to signaling a need to replenish the shelf with certain items, the controller 57 can record data reflecting the time and date of item removal. The controller 57 can be programmed to issue a lost item report when an item has been removed from a shelf but has not appeared at a cash register within a prescribed time. In other special circumstances, the system can respond in other ways. For example, experience has shown organized crime thieves target certain retail products that can be easily hidden and easily sold. To be profitable for the perpetrators, these thefts are characterized by quickly grabbing all or most of the same item from a shelf. The controller 57 can be programmed to respond to a sudden reduction of identical shelved items by instantly sending an alarm to appropriate personnel. The alarm signal can include identity of the precise location in a store where the activity is occurring. The controller can, for example, focus a security camera at the identified location in the store to record the activity and pictures of suspected culprits.
The employee 59 stocking shelves can be issued an identification badge that can be electronically recognized by the shelf system controller 57. For example, the badge can have an RFID tag associated with it that can be seen by the shelf antennas 21. Alternatively, the employee badge can have an associated bar code capable of being read and electronically reported by the portable bar code scanner 61 being used by the employee when stocking shelves. With the controller 57 aware of the identity of the person stocking a shelf at the time of this activity his productivity can be observed and accurately measured. If desired, the controller 57 can be programmed to cause the restocking labor to be video monitored. The metrics recorded by the controller can include the number of items actually being placed on a shelf and the time expended since the shelf antennas 21 report changes in shelf inventory on a real time basis. The identity of the person stocking the shelf, his promptness and his efficiency can be recorded and made available to the manufacturer of an item being stacked to assure that the manufacturer's item is displayed according to the terms existing between the retailer and the manufacturer.
The system, through the antennas 21 and reader 56 can detect a customer carrying a loyalty card with an embedded RFID tag identifying the customer. This feature can be used for marketing purposes based on the customer withdrawing a particular item from a shelf.
The system can readily monitor compliance with a “planogram” by which store management dictates the location of all shelves and items to be shelved. Assuming each shelf is initially properly laid out according to an authorized floor plan and each shelf and its associated tags are registered in the controller memory, the controller can be programmed to verify that the items being placed on each shelf row (with a representative item first scanned for its UPC code) as the items specified by the planogram.
An important aspect of the invention is the ability to electronically enter and record the selected location for each kind of item to be placed on a shelf 11 in a retail store or other establishment. Moreover, the system enables the location at which items are to be shelved to be changed whenever necessary or desired and allows such a change to be entered and recorded electronically. Such changes will routinely occur when new products are introduced by a supplier and/or when the store management chooses to rearrange the product display for merchandising purposes or when existing products are discontinued either by the retailer or by the supplier.
Ordinarily, the bar code 51 (which is a unique number) at each shelf row 16 will have a unique set of tags 42 associated with it and this correspondence will be stored in the memory of the controller 57. The invention allows a clerk or other personnel member pictured in
For simplicity, only one shelf dispenser 66 is shown in
Multiple shelf dispenser units 66 can be used in place of a panel 41 in the unit 10 described above in connection with
In some applications where the retail item is small, the spring 68 driving a pusher plate 67 may be relatively narrow. In such a case, the tags 42 can be aligned with the lengthwise direction of a shelf row 16 or otherwise oriented to ensure that the tags are adequately blocked when the spring overlies them. In such as case, resolution of the system is reduced such that removal of more than one item may be needed to register a change in the tags being read.
The shelf row 16 or shelf dispenser 66 can be identified by other than the optically scannable bar code 51. For example, these row or dispenser sites can be individually identified by an associated RFID tag, a magnetic code, optical characters or patterns, or other indicia that can be electronically read by a portable scanner and electronically coupled by wire or wireless to the reader (in the case of an RFID row or dispenser tag) or the controller 57.
It should be evident that this disclosure is by way of example and that various changes may be made by adding, modifying or eliminating details without departing from the fair scope of the teaching contained in this disclosure. The invention is therefore not limited to particular details of this disclosure except to the extent that the following claims are necessarily so limited.
This application is a division of Ser. No. 13/222,079, filed Aug. 31, 2011.
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Child | 14143075 | US |