One or more embodiments of the present invention relate to a shelf ready display package with a dual dispensing feature that can be either a dispensing bin when the display package is placed in a standing position or a shelf opening carton when the dispensing bin is removed and the display package is laid flat.
Display cartons with dispensing bin features have been known to be used for specialized off-shelf retail spaces such as counter tops near cash registers or in hanging configurations on shelving units either within a retail shop aisle or on the aisle end caps. However, this can leave the retailer with left over product if the off-shelf specialized retail space needs change before the product sells out.
Automated display carton assembly can include a traditional “minor-major” flap folding sequence that involves first folding the two minor flaps followed by folding an inner major flap, applying glue to the inner major flap and finally folding an outer major flap to seal and close the container. Display cartons with dispensing bin features have the added complexity of bin side panels that must remain movable. Thus, display cartons with dispensing bin features have been known to be formed with an “alternate” folding sequence that involves folding the bin side panel and then folding an inner major flap, followed by folding the minor flaps, applying glue and then folding the remaining major flap to seal and close the display container. The complexity of the bin side panels makes these display cartons expensive to form.
One or more of the embodiments of the present invention provide a dispenser carton including a removable bin dispenser that forms part of the exterior surface of the carton. The carton has a dual dispensing feature in that the carton may either be displayed with the removable bin dispenser positioned on the carton to form a counter top dispenser configuration or a hanging configuration or the carton may be displayed with the removable bin dispenser simply removed to form a shelf-loaded carton configuration.
The shelf ready display with dual dispensing features is a unique approach for the assembly of a dispensing carton using a standard sleeve-style design with the traditional “minor-major” flap folding sequence.
Current dispenser designs (for candy or some similar consumer product) are often built using an “alternate” fold sequence of the minor and major flaps which are glued together. This technique preferably results in a carton which remains intact even after the dispenser feature is activated.
While this design approach has been proven a strong performer, the problem is that it may be difficult to produce in certain packaging and/or manufacturing plants, depending on plant configuration and capability. If the packaging is not able to be produced in the plant, the manufacturer may have to send the goods to an external packager, such as a packager with offsite co-pack resources. This may increase the cost of goods sold (COGs), add complexity, and may hamper the manufacturer's ability to improve their speed to market.
The new shelf ready display with dual dispensing features carton resolves this by using a modified major flap shape that includes a cut out area on the inside major flap which is positionable so that the outside major flap can be adhered to the minor flap covering the removable bin dispenser flap and the inside major flap without adhering to the removable bin dispenser flap. The modified major flap shape allows use of the traditional folding sequence and a specific glue application as further described below. This makes the implementation more efficient in that it fits within the functional operations of automated carton equipment. In some embodiments, the cut out area is on one end of the inside major flap while in other embodiments, both ends of the inside major flap have cut out areas. In some embodiments the shape and size of the cut out area can be sized to provide a desired glue application or a desired adhesive strength. For example, in some embodiments, the size of the cut out area allows for an increased amount of glue application to provide an increased adhesive strength. In some embodiments, the glue application can be performed in a single step while in other embodiments glue can be applied in two or more steps. When the glue is applied in two or more steps, one of the steps can be a glue application to the minor flap in the region of the inside major flap cut out area and another step can be a glue application to the inside major flap in the region where the outside major flap will be adhered to the inside major flap.
One advantage is that by using a traditional flap fold sequence, the equipment required to run this design is less complex in that there is one less folding station needed. As a result, the actual length of the machine will also tend to be shorter thereby reducing the footprint required on the production floor.
Dispenser type carton designs have been used successfully for over a decade, in the highly competitive arena of off-shelf merchandising for immediate consumption products. The implementation of this dispenser design help manufacturers to further optimize the total cost of the effected items by enabling certain items to be made online, in the Plants, thus saving substantial cost and adding efficiency to production. Additionally, by providing the option of converting the dispensing bin into a shelf opening carton, retailers can move the carton from an off-shelf location to a shelf when the need arises. Other packages that place the shelf opening feature on a face opposite to the bin dispensing opening force the retailer to choose a retailing space prior to opening the display. The shelf ready display with dual dispensing features gives the retailer the flexibility of first using the bin dispensing feature and then removing that feature to place the display on a standard shelf.
As shown in
As mentioned above, the carton 100 also includes a removable dispenser 110. The removable bin dispenser is preferably attached to the rest of the carton material in a detachable fashion, such as by using perforations or partial cutting of the carton material. As shown in the Figures below, the removable dispenser 110 may be removed from the carton 100 to allow the carton 100 to display its contents.
The carton 100 also includes a first cut out area 120 in the top inside major flap 130 and a second cut out area 122 in the bottom inside major flap 132. The cut out areas are preferably positioned so that the outside major flaps 140, 142 can be adhered to the minor flaps 150, 152 covering the removable bin dispenser flaps 160, 162 and the inside major flaps 130, 132 without adhering to the removable bin dispenser flap 160, 162.
In some embodiments, the depth of the carton and thus the height of the side panels is increased or maximized to allow for bin side panels that are as large as possible. Increasing the side panel height and corresponding bin side panel size enables the bin dispenser to open at are larger angle thus creating a larger open area for product dispensing. However, the side panel height may be restricted by the height of shelf where the shelf pack may be shelved. In some embodiments, the side panel has a height of from about 3.5 in. to about 4.0 in. In some embodiments, the bin dispenser opens to an angle of from about 35 degrees to about 55 degrees.
Thus, as shown in
Additionally, as mentioned above, in the hanging and counter top displays, a tab or power wing 710 hangs downward from the front of the removable dispenser 110. The power wing 710 adds strength to the removable dispenser and may thus prevent deformation of the removable dispenser when employed as a bin dispenser. Also, the power wing 710 facilitates opening the removable dispenser and may be used to provide additional communication. In some embodiments, the power wing 710 may be displayed or removed. Additionally the power wing may be referred to as a display flap.
Stated another way, as shown in
As with the alternative embodiment of
Stated another way, as shown in
The alternative embodiments of
As an alternative description, the carton may be referred to as a pack. The pack is a shelf ready display pack with a dual opening feature that may be a dispensing bin opening and/or a standard shelf opening because both opening features are preferably on the same facing. Providing the retailer with the flexibility of using the display as a special pack with the dispensing bin and then converting it to a standard shelf pack provides the retailer with more confidence in purchasing the pack because the retailer is not limited to using it as a special display. The retailer may initially set the display up as a special pack with the dispensing bin and may then remove the dispensing bin and move it to a standard shelf if the product is not moving fast enough or if retail space needs change.
Additionally, the carton is preferably formed by using a standard flap folding sequence (minor flaps followed by inner major flap followed by outer major flap) that allows use of automated carton forming equipment. The standard sequence is possible by first folding the bin side flap and then executing the standard sequence. Individually wrapped confectionery goods are side loaded into the carton. Flexible packs like M&M's singles bags are shingled upon loading to facilitate dispensing via the bin. In some embodiments, the carton can hold 3-9 lbs. of product while in other embodiments, the carton can hold 5-8 lbs. while in still other embodiments, the carton can hold 7-8 lbs. of product.
The use of a fluted intermediate layer in the paperboard material of the carton may provide enough strength to potentially eliminate the tertiary shipper package. In some embodiments, the use of a fluted intermediate creates a bin dispensing display that holds from about 5 lbs. to about 15 lbs. of product.
In some embodiments, when the carton is formed, one or more product packs may be placed inside the carton. The carton may be formed around the product packs or the product packs may be inserted into the carton before or during the folding process.
In some embodiments, the product packs may be shingled with other product packs. Shingling is often described as the process of aligning or stacking packaged products such that the bottom of an upper packaged product covers the top of a lower packaged product or the other way around (top of a lower packaged product covers the bottom of an upper packaged product) and may be similar in appearance to roof shingles. In some embodiments, the shingled product packs may be oriented in the carton so as to facilitate gravitational flow of the product packs out of the bin dispenser
Also, as shown in
Additionally, as mentioned above, the area of perforation shown in
Additionally, the adhesive or glue used to join one or more of the flaps may be selected from the group consisting of pressure sensitive adhesive, hot melt adhesive, cold melt adhesive, and combinations thereof. Cold melt adhesive or cold seal adhesive may be preferred because it has the advantage of taking some time to set up which allows some movement of the flaps prior to fixation and then provides a stronger seal.
While particular elements, embodiments, and applications of the present invention have been shown and described, it is understood that the invention is not limited thereto because modifications may be made by those skilled in the art, particularly in light of the foregoing teaching. It is therefore contemplated by the appended claims to cover such modifications and incorporate those features which come within the spirit and scope of the invention.
The present application claims the benefit of U.S. Provisional Application No. 61/545,806, filed Oct. 11, 2011, entitled “Shelf Ready Display With Dual Dispensing Features” and claims the benefit of U.S. Provisional Application No. 61/586,904, filed Jan. 16, 2012, entitled “Shelf Ready Display With Dual Dispensing Features”
Filing Document | Filing Date | Country | Kind | 371c Date |
---|---|---|---|---|
PCT/US12/59674 | 10/11/2012 | WO | 00 | 4/11/2014 |
Number | Date | Country | |
---|---|---|---|
61545806 | Oct 2011 | US | |
61586904 | Jan 2012 | US |