The invention relates to a system for providing an easy-to-install, cost-effective means of transforming store displays and consumer interfaces into a consistently friendly, uncluttered, comprehensible, information rich and functionally superior merchandising platforms.
More particularly, the invention relates to a structure that can be used on new shelving displays or to update preexisting shelving displays, to enhance and organize the displays for an improved consumer interface.
Big box stores (e.g., The Home Depot®, Lowe's®, Wal-Mart®, Target® and other such stores) use Gondola and Industrial Rack shelving systems to display and store various types of product. Gondola system shelves are typically attached to, and cantilevered off of, a supporting backplane which is vertically stabilized at its base. Industrial Rack system shelves are attached to, and supported at, their two rear corners.
In addition to storing and displaying the for-sale product, the traditional shelves attempt to enhance the look and appeal of the product by various methods including organizing the product and attaching “take-ones” (i.e., a device holding informational pamphlets or discount coupons) near the product. Some shelves have SKU labels and prices adhered directly on the front edge of a Gondola shelf or front face of the supporting beam of an Industrial Rack system in order to try to assist the customer in making an informed decision.
These traditional shelves have become commonplace in such stores, and it is not uncommon for them to become highly disorganized as customers wade through the various products on the shelves. This causes the product to be presented in a chaotic manner which is unsightly and potentially disorienting to future customers, thus resulting in lessened sales. Furthermore, many store shelves are made of wire with front faces that partially obscure the informational SKU labels and other promotional elements. The take-ones are also usually haphazardly positioned, thus obscuring SKU labels or the product itself. It is not uncommon for the take-one devices to become partially or fully detached from their mounting positions.
Additionally, certain product lines come in a vast array of options and are confusing to the customer. In the traditional shelving system, customers are not educated and are at a loss as to which option would suit their particular needs. This problem is exacerbated by the absence of knowledgeable store personnel.
These problems have caused stores to realize, via consumer feedback, consumers' growing sense of general dissatisfaction with general store conditions.
For these reasons, it is desirable to utilize a new shelving system that would eliminate these problems while being easy and cost-effective to install over the existing shelving framework.
It is therefore an object of the present invention to improve shelving displays in big box stores as well as other stores.
It is another object of the present invention to create a consistent merchandising system.
It is a further object of the present invention to improve readability of SKU labels and product packaging graphics.
It is an even further object of the present invention to increase the effectiveness of take-one devices.
It is a further object of the present invention to assist customers in distinguishing between options in complex product lines.
It is yet a further object of the present invention to increase general consumer satisfaction with store conditions.
It is an even further object of the present invention to meet these objectives in an efficient and economical manner.
It is still further an object of the present invention to efficiently utilize vertical supports for efficient display of product.
These and further objects are achieved by the present invention, directed to a shelving merchandising system for installation on preexisting shelves comprising an extrusion, wherein said extrusion comprises an attachment member, a display front and a plurality of connection members. The attachment member may be any device or combination of cooperating devices that are capable of either permanently or removably attaching the extrusion to at least a portion of a shelf.
For example, the extrusion can be attached to Industrial Rack shelving, an example of which comprises vertical supports at the corners, a beam at the front edge of the shelf and wire or solid shelving supported thereby, using any known means, including wire, cable ties, straps, belts, screws, bolts, clamps, inserts, clips, snaps, channels, hook and loop fasteners, double sided tape, adhesives, brackets, magnets and the like. Similarly, any device or combination of devices can be used to attach the extrusion, to Gondola shelving, preferably being an insert that can engage the holes generally found at the front portion of Gondola shelves.
When a bracket is used as the attachment member, it can be secured to the shelf or beam generally using any suitable permanent or removable device or combination of devices as could be used for securing the extrusion to the shelf or beam, as described above. One preferred bracket for engagement of a beam of the shelves, however, the attachment member further comprises a securing member including a back stabilizer, a front stabilizer, a hole in a length and a shim, adapted such that at least a portion of said shim is received by said hole, said length connecting the back stabilizer and the front face with the front stabilizer extending from the length adjacent the hole.
Similarly, the extrusion can be attached to the bracket using any known means, including a channel for receiving at least a portion of the bracket, hook and loop fasteners, snaps, catches, clasps, clips, hooks and corresponding receptacles, adhesives, double sided tape and the like, or the bracket can be formed integrally with the extrusion. In a preferred embodiment, however, a channel on the extrusion may be used to removably receive at least a portion of the bracket.
Most preferably, however, the extrusion is attached to the shelf, or beam front forming part of the shelf, without an attachment member other than a bracket. In this preferred embodiment, the extrusion preferably includes a continuous trough or stand-off extending from the rear of the extrusion to rest against the face of the shelf or beam to which the extrusion is to be mounted. A screw is then driven through the rear wall of the extrusion and into the surface of the shelf or beam to which the extrusion is being mounted.
In another preferred embodiment, the extrusion is mounted to Gondola system shelves as described above using an integral bracket which extends out from the extrusion and parallel with the top surface of the Gondola shelf to which it is being attached. The integral bracket of the extrusion is secured to the shelf with the insertion of a securing member such as a push-in mechanical fastener inserted into holes in the extrusion bracket and through corresponding holes in the front portion of a typical Gondola shelf.
The plurality of connection members of the extrusion provide a variety of options for enhancing consumer interface, most notably providing a display front for displaying information about the item on the corresponding shelf. The extrusion also preferably includes hooks at one or both of the top and bottom, channels, recesses, clips, shelves, clasps, snaps, hook and loop fasteners, etc. to retain additional extrusion components such as secondary display fronts, divider panels, bins, merchandising prongs, mounting blocks with or without a clear lens to display an item, holding racks for take-one information, information spirals for presenting information to the consumer, etc. In this regard, the connection members provide that the extrusion can be adapted to a variety of forms that make it a universal, efficient and visually appealing consumer interface.
Additionally, the present invention contemplates a vertical column fixture having a vertical shaft with a width approximately the same as a vertical support column of the existing Industrial Rack shelf system or at the ends of existing Gondola shelves. The preferred vertical column fixture includes a single front face and/or two side angled faces attached to the vertical shaft at converging angles of equal to or less than 90°. Most preferably, a front face is attached to the two side angled faces at an angle equal to or greater than 90°, with the front face being substantially parallel to the preexisting vertical support column. The angled and front faces preferably include a plurality of holes on each for accepting prongs, clips, snaps, hooks, catches or the like on which product may be hung. The back of the vertical shaft preferably includes one or more support hooks for removably mounting the vertical column fixture on a vertical support column.
The attached drawings are intended to better illustrate the present invention without limiting it in any manner whatsoever.
The following description of preferred embodiments is presented to describe the present invention and is not to be construed to limit the scope of the appended claims in any manner whatsoever.
As more fully set forth herein, the present invention is directed to a shelving merchandising system for installation on preexisting shelves comprising an extrusion, wherein said extrusion comprises an attachment member, a display front and a plurality of connection members. The attachment member may be any device or combination of cooperating devices that are capable of either permanently or removably attaching the extrusion to at least a portion of a shelf or shelf beam. The connection members can be any of a variety of members that provide a connection to another element to be held by the extrusion.
Numerous embodiments are envisioned, limited solely by the appended claims, the following are some of the preferred embodiments presently contemplated for use on a shelving system having one or more shelves. Although the present invention is adaptable to virtually any type of commercial shelving system, it will described herein for attachment to what may presently be the most popular systems being used in “big box” stores, Industrial Rack and Gondola shelving.
As briefly described above, Industrial Rack shelving generally includes a front beam at a front portion of one or more of said shelves. In one preferred embodiment, the extrusion is removably attached to the beam using one or more brackets, wherein said bracket comprises engagement of a beam of the shelves and a front face. Also in the preferred embodiment, the extrusion comprises means for removable attachment of the extrusion to the bracket as well as connection members capable of removably coupling extrusion components.
As best shown in
A shim (17) is provided to fit snugly into the hole (20) on the length (16). When the bracket (12) is placed over a preexisting shelving beam (11), the shim (17) is placed into the hole (20) in order to secure the bracket (12) to the beam (11). The shim (17) acts as a wedge between the beam and the front stabilizer (14) to create pressure against the back stabilizer (13).
As best shown in
The preferred bracket and shim can be formed out of any suitable material, including plastics, resins, metals, alloys, etc., although the preferred embodiment of both the bracket (12) and the shim (17) are formed out of a high quality, durable plastic. Similarly, the bracket (12) and shim (17) can be of any size desired to fit onto various shelving components, depending, for example, on the depth of the front horizontal crossbar of the shelving. The shim (17) can be any desired shape, as long as it fits snugly into the hole (20) and holds the bracket (12) in place on the shelving beam (11).
As best shown in
As best shown in
More particularly, as best shown in
In its preferred embodiment, the hinge (53) can be formed to drop back to vertical or remain at whatever angle it is positioned. When a flexible hinge (53) is used with the extrusion (23), a stop (60) is preferably used to maintain the display front (55) in a secure and proper orientation relative to the front face (15) of the bracket (12).
The extrusion (23) is also preferably provided with a top hook (54) and a bottom hook (57), each of which may be used to retain a cooperating element (not shown). For example, the top hook (54) is suitable for holding cooperative elements such as a spiral flip book that can contain product information and specifications. Similarly, the bottom hook (57) is suitable for holding cooperative elements such as a display extension, where an additional display front is provided below the main display front (55) of the extrusion (23). A catch (54A and 57A) is preferably used for secure retention of the cooperating element. Items placed in either the top hook (54) or bottom hook (57) can be simply removed by pressing down on the edge of the hook so that the catch (54A or 57A) releases the cooperating element.
In the extrusion (23) shown in
As best shown in
The extrusion (23′) may likewise be provided with a top hook (64) and a bottom hook (67), which can be used to mount cooperative elements retained via a catch (64A and 67A). Items placed in either the top hook (64) or bottom hook (67) can be simply removed by pressing down on the edge of the hook to release the catches (64A and 67A). Informational displays and other attachments (discussed below) are preferably placed on the display front (65) using two display gripping elements (66) that form a channel adjacent the display front (65).
A third preferred embodiment of the extrusion (23″) is shown in
These and other embodiments of the extrusion (23) can be formed out of any suitable material, along with the cooperative interchangeable elements, although the preferred embodiments are formed out of a high quality, durable plastic. All embodiments of the extrusion can be formed in any desired length to fit any length of shelving. Additionally, any embodiment of an extrusion is intended to be able to comprise any combination of a plurality of connection members, including hooks, channels, clips, clamps, snaps, grips, or other attachments and variations described in the specification, depicted in the figures and/or known in the art.
It is also possible, and sometimes desirable, to use an extrusion (23) without using a bracket. In certain aisles of a store, there may be a peg board or channeled board for attaching merchandising rods on which product can be placed, for example by hanging paintbrushes on the merchandising rods through a hole in the handle of the paint brush. Generally, the prior art merchandising rods include SKU label plates held at the end of rods to advertise price, size, etc. of the hanging product. In such circumstances, the extrusions (23) of the present invention can be used to upgrade the SKU label plates of the merchandising rods by simply treating the SKU plate labels as the front face of the bracket (15) and attaching the extrusion (23) over the flat face (51, 61 or 71) to the SKU label plates. The face gripping elements (52, 62 or 72) then grip the SKU label plates.
Another embodiment of the extrusion (23) including an attachment member comprising a screw (150) for attaching the extrusion (23) directly to the shelf is best shown in
Yet another embodiment of the extrusion (23), shown in
In another alternative, as best shown in
In the preferred embodiment, the divider panels (80) have mounting inserts (not shown) that fit into the hooks (54, 64 or 74) by placing the inserts of the divider panels (80) into desired points (81) along the extrusion (23). The divider panels (80) can be spaced apart from each other in order to accommodate any product being shelved, for example cans of spray paint of different colors separated by divider panels (80). A number of divider panels (80) can be installed on the wire shelving (21) and serve to keep product organized. The divider panels (80) can easily be attached to and removed from the extrusion (23), or slid along the extrusion (23) in order to widen or narrow the space between adjacent divider panels (80) to accommodate different sized products.
The divider panels (80) are preferably formed from a hard, durable plastic but they can be formed of any suitable material. They can be of any height and length desired to accommodate different side products between adjacent shelves of the preexisting shelving.
In the embodiment of the extrusion (23) shown in
In another alternative embodiment, shown in
The merchandising prong (90) can be made of any suitable material, however, a rigid material such as metal or hard plastic is preferred. Similarly, the diameter of the merchandising prong (90) can vary depending on the type of product or information to be hung. In the preferred embodiment, the merchandising prong (90) has some play, so that it can wiggle back and forth to keep it from snapping off if a customer inadvertently brushes against it.
While a hanging take-one container would be able to hang from the blind hanger hook (90′), other take-one items are envisioned as working with preferred embodiment of the present invention. For example, a take one item could be placed into the front face of the extrusion (55 on
Another preferred embodiment of a cooperative element used with the extrusion (23) is a take one pocket (166) attached to various connection members of the extrusion (23), shown in
Of course, similar cooperative elements to that shown in
As shown in
If desired, the product that is secured to the mounting block (101) via the elliptical hole (106) can be covered by a lens housing (102). The lens housing (102) can be attached to the mounting block (101) by inserting snap inserts (108) on the lens housing (102) into rectangular holes (105) on the mounting block (101). The lens (107) of the lens housing (102) can be made of any material suitable to allow the product to be viewed, with clear plastic being preferred for protection without breakage. The lens housing (102) can be of any depth, height, or length to accommodate any particular product. In this regard, the lens housing (102) can be wider or narrower and taller or shorter than the width or height of the mounting block (101) to cover different sized items.
Moreover, it is possible to simply place product or take ones items between the extrusion (23) and the mounting block (101) by resting the product or take ones items on the shelf created by the mounting insert (104). The type of product able to be placed on top of the mounting insert (104) would obviously depend on the amount of distance between the extrusion (23) and the mounting block (104), ceramic tiles being a suitable example of a potential product that can rest on the mounting insert (104).
An additional cooperative element is shown in
The preferred bin walls (117) are designed with at least two tracks (118 and 119) in order to allow the depth of the bin to be varied. In such an embodiment, the bin floor (112) may be removably attached to either track (118 or 119). If the bin floor (112) is attached to the shallow track (118), then product will be forced towards the front of the bin more quickly than if the bin floor (112) is attached to the deep track (119). It is envisioned that any number of tracks can be used with the product bin (111).
The view front (113) of the product bin (111), whether being the bottom of the bin floor (112) or a separate member, is preferably clear in order to allow customers to more easily view the product contained within the product bin (111). The bin floor (112) can be attached to the tracks (118 and 119) by any known method, however it is preferable that fastening hooks (not shown) on the floor bin (112) be used to clasp receiving hooks (not shown) in the tracks (118 and 119). This allows for easy conversion of the product bin (111) between shallow and deep.
Of course, the walls (117) of the product bin (111) can be attached to the connection members of the extrusion (23) in any suitable manner, and preferably in a manner similar to that in which the divider panels (80) shown in
In another embodiment, shown in
In an additional embodiment, shown in
As shown in
Once the vertical column fixture (135) is installed into the vertical support column (133), then a prong (142), shown in
Due to the nature of how the prongs are inserted, there is some “give” in them so that if a customer accidentally upsets a prong, it will be able to adjust itself to the pre-upset position. Any suitable product can be hung from the prongs (142) once they are installed, however, the weight of the product may be a concern. In the preferred embodiment, there is also provided an indicia space (147) that can be used, for example, to advertise the price of the product hanging on the vertical column fixture (135).
The prong (142) itself preferably has a neck (143) and a length of approximately three inches, however, any desired length can be used. The prong (142) also preferably has a rounded tip (146) that points upward in order to hold product more easily. The bottom point (145) of the prong (142) is the portion that is threaded back through the rectangular hole (137) in order to stabilize it. In between the neck (143) and the bottom point (145) is a curve (144). While a curve is a preferred shape for the prong (142), any shape that can retain the prong (142) on the vertical column fixture (135) can be used, including, for example, a C-shaped prong.
The prong (142) can be made of any suitable material, however, a rigid material such as metal or a hard plastic is most preferred. The vertical column fixture (135) can also be made of any suitable material, however, heavy duty plastic is most preferred.
It is preferred that all of the above described elements be able to work in conjunction with each other, with the various elements described configured in an mix and match fashion, to provide a display system with maximum utility. For example, the vertical column fixture (135) may be used in conjunction with the bracket (12) and extrusion (23) in order to maximize efficiency. Notwithstanding, it is envisioned that the elements can be used as particularly described above or alone, as well.
Variations, modifications and changes to the preferred assemblies described above will be apparent to those skilled in the art. All such variations, modifications and changes are intended to fall within the spirit and scope of the present invention, limited solely by the appended claims.
This application claims priority from U.S. Provisional Application 60/796,759, filed on May 1, 2006.
Number | Date | Country | |
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60796759 | May 2006 | US |