The present application relates generally to vending machine transactions and, more specifically, to a payment last order-of-processing facilitating multi-vend transactions and combination discounting.
Vending machines offer unattended sales of commodities such as snacks, canned or bottled beverages, or any of a variety of other articles. The normal order-of-processing for a vending machine transaction generally involves payment by a customer, selection of the desired product by the customer, delivery by the product dispensing system of the vending machine, and then return of change to the customer if necessary. However, this order-of-processing imposes several constraints on vending machine sales. For example, “combo” sales or multi-vend transactions involving a sale of multiple products for a reduced aggregate price are inhibited, and generally limited to offering pre-selected product combinations or a reduced price for a second purchase during a limited period following completion of a first vend transaction. “Up-selling” and other advertisement or promotion opportunities during a vend transaction are therefore reduced if not completely eliminated.
Payment-selection-delivery order-of-processing for vend transactions also complicates cashless (e.g., credit or debit card) transactions, particularly where the vend products offered correspond to a substantial range of product prices or for multi-vend transactions. If payment is required before product selection, authorization of the transaction may involve placing a “hold” on an amount of funds corresponding to the highest product price, even when a much lower-priced product is actually purchased. Generally, that “hold” is not immediately released by the customer's financial institution upon completion (or even cancellation) of the transaction, which may annoy the customer. For multi-vend transactions, multiple holds may be necessary.
A shopping cart vend transaction order-of-processing allowing the customer to aggregate product selections before payment brings familiar purchasing sequences to vending transactions, facilitates multi product purchase discounting, and brings heightened benefits in the authorization cycle to cashless transactions by decreasing the vend time and reducing the operational costs to perform cashless vending.
For a more complete understanding of the present disclosure and its advantages, reference is now made to the following description taken in conjunction with the accompanying drawings, in which like reference numerals represent like parts:
In embodiments of the present disclosure, a vending machine includes an advanced control system that employs a “shopping cart” vend transaction process. The shopping cart vend transaction can be analogous to shopping cart paradigms employed for Internet-based purchases. In the shopping cart vend transaction, a customer selects one or more products to purchase. The selected products are added to a virtual “shopping cart” until the customer decides to “check-out” in order to purchase the selected products. During check-out, the customer is able to tender payment and, subsequently, receive delivery.
Multi-vend transactions are facilitated by a change to the order of selection and payment in the vending machine. Conventional multi-vending typically employs a product-selection-before-payment process in which the order is: insert money, get product, then insert money again, and get second product again. Therefore, the product-selection-before-payment process is time consuming, tedious, and not customer friendly. Furthermore, the product-selection-before-payment process is not well suited for cashless multi-vend transactions. Cashless multi-vend transactions work poorly in the vending industry because the general solution currently involves one product selection and one payment authorization for each transaction. As a result, a separate credit/debit card authorization is performed per product selection made, which extends the time it takes a customer to purchase multiple products from the vending machine. The multiple card authorizations also increase operator costs since vending machine operators pay charges to the merchant account holder for each cashless payment authorization. The “shopping cart” format provides multi-vend transactions that are more customer and operator friendly. A “shopping cart” workflow program allows the customer to select N products into the cart, accumulate the total price, and perform a single credit card authorization for all of the selected products. The shopping cart vend process provides a true multi-vend that benefits the customer with ease and the vending machine operator with cost efficiencies.
The shopping cart vend process also enables discounting in a manner visible to the consumer, another true benefit. For example, when each product is placed into the shopping cart, a discount can be provided and displayed to the customer. Similarly, product promotion through discounts can be offered, such as encouraging the purchase of a soft drink when a bag of chips is selected, and offering a discount if both items are placed into the shopping cart. Product promotions can be dynamic and tied to specific product promotion screens at time of purchase.
The vending machine 100 includes a user interface 115 and payment system 120. In certain embodiments, the user interface 115 is mounted on the service door 102. The user interface 115 includes a display configured to provide information in a graphical and/or textual format. In one example, the display is a touch screen liquid crystal display (“LCD”). The payment system 120 can be mounted within the service door 110. In certain embodiments, the payment system 120 and the user interface 115 form a single integrated unit. The payment system 120 includes a bill validator, a coin acceptor, a credit card reader, a cashless payment device reader, or any combination thereof. The credit card reader can be configured to read credit cards and debit cards. The cashless payment device reader can be a reader of fobs, tags, tokens, and the screen of a user device, such as a screen of a smart-phone. The payment system 120 receives currency, coins or other forms of payment, from the customer and returns change as necessary.
The vending machine 100 includes an access port 125. The access port 125 can be located within the service door 110 or on a panel of the cabinet 105 of the vending machine 100. The access port 125 provides access to a delivery receptacle mounted within the service door 110 or in the cabinet 105. The access port 125 includes a delivery door or other mechanical system (e.g., rotatable delivery receptacle open on one side) for controlling and restricting customer access into the delivery receptacle, the interior of the vending machine, or both. In some vending machine configurations, such as when the vending machine 100 is a helical coil snack vending machine, the access port 125 can be located near the bottom of the vending machine 100 and extend across most of the width of the vending machine 100. The access port 125 can be disposed below a large glass window allowing the contents within the cabinet to be viewed, or below a large LCD selectively presenting images of products available for vending or advertisements. Other vending machine designs, in particular beverage vending machines, have X-Y product retrieval and delivery mechanisms and a glass or substantially transparent front or large LCD front, but can include an access port 125 to the side, at a height convenient to the customer for product retrieval without bending over.
Those skilled in the art will recognize that the complete structure of a vending machine is not illustrated in the drawings, and the complete details of the structure and operation of the vending machine is not described in the present disclosure. Instead, for simplicity and clarity, only so much of the structure and operation of a vending machine as is unique to the present disclosure or necessary for an understanding of the present invention is illustrated and described.
The vending machine 100 includes control system 200. The control system 200 includes processing circuitry configured to enable the vending machine 100 to implement the shopping cart vend process. The control system 200 includes a programmable vending machine controller (“VMC”) 205, a display controller 210, a communication interface 215 and one or more memories 220, 225.
The VMC 205 is coupled to and communicates with the display controller 210 for the user interface 115. The display controller 210 is coupled to user interface 115. The display controller 210 provides content for display on the user interface 115. The display controller 210 also detects customer contact with the touch screen, such as by detecting a physical contact by a human and the touch screen. The display controller 210 is coupled to and communicates with a display memory 220. The display memory 220 contains the content for display on the user interface 115, such as screen displays and videos. During a vend transaction and between transactions, the display controller 210 accesses media content for display stored in display memory 220 and renders that media content (i.e., screen displays and videos) on the user interface 115. The VMC 205 is optionally coupled to and communicates with display memory 220. The content for display, screen display graphics and videos, is stored in display memory 220 in exclusive association with a “tag” or unique identifier employed to access the respective content for display on the user interface 115. The display controller 210 also is optionally coupled to a communication interface 215, enabling communication with an external device.
The display memory 220 may include any suitable volatile or non-volatile storage and retrieval device(s). For example, the display memory 220 can include any electronic, magnetic, electromagnetic, optical, electro-optical, electro-mechanical, and/or other physical device(s) that can contain, store, communicate, propagate, or transmit information. The display memory 220 can store data and instructions for use by the display controller 210.
The VMC 205 is coupled to and communicates with communication interface 215. The communication interface 215 enables the control system 200 to transfer data to external devices, such as a handheld computer, a network operations center, or another vending machine. Communication may be by wireless data transfer, local area network Internet communication, or through an access port provided in the vending machine 100, such as Universal Serial Bus (“USB”). Communication with devices external to the vending machine 100 allows the for update of the media content displayed during a vend transaction, for the update of the programming of the vending machine 100, for transfer of data including operational data such as sales, remaining inventory or the operational status of various subsystems, and allows for the coordinated and common operation of multiple vending machines.
The VMC 201 also is coupled to or includes another memory 225. While shown as separate from VMC 205, memory 225 may be implemented within the same integrated circuit as VMC 205. In addition, memory 225 and display memory 220 may be included within a single memory unit, such as partitioned sectors within a single memory unit. The memory 225 may include any suitable volatile and/or non-volatile storage and retrieval device(s). For example, the memory 225 can include any electronic, magnetic, electromagnetic, optical, electro-optical, electro-mechanical, and/or other physical device(s) that can contain, store, communicate, propagate, or transmit information. The memory 225 can store data and instructions for use by the VMC 205. Additionally, the memory 225 can store information related to the object to which the VMC 205 is attached, such as product information, promotion information, product inventory, co-located vending machine status, event history, maintenance history, and so forth. Memory 225 stores the workflow program 230 used to control the vending machine's operations during a vend transaction, a “shopping cart” data structure 235 that holds identifiers for product selections (e.g., the product's Universal Product Code (“UPC Code”)) during the vend transaction, and optionally, a table 240 of promotions. In one example of table 240, the promotions are associated with and organized by the UPC Code for product selections.
The VMC 205 is coupled to and communicates with one or more product dispensers 245 (e.g., helical coils or an X-Y product retrieval mechanism) and payment system 120. Payment system 120 is optionally coupled to the communication interface 215. The communications interface 215 enables communication between the payment system 250 and an external facility, such as an account server, bank or credit card authorization center. The payment system 120 may include a coin mechanism, a bill validator/recycler, a magnetic stripe card reader, a cashless payment device reader (e.g., reader of fobs, tags, tokens, and screen of user devices), or any combination thereof. The VMC 205 receives signals from and controls the operation of product dispensers 245 and payment system 120.
Those skilled in the art will recognize that the complete structure and operation of the control system 200 is not shown or described herein. Instead, for simplicity and clarity, only so much of the complete structure and operation of the control system 200 as is unique to the present disclosure or necessary for an understanding of the present disclosure is shown and described.
Transaction processing begins in an idle state 305, during which loops or series of media content are displayed on the customer user interface 115. The media content may include promotions (e.g., advertisements tied to the products available within the vending machine 100), any other type of advertisement, as well as instructional content (screen displays informing the customer of how to use the customer user interface 115 and vending machine 100). The media content can be stored in memory 220 and displayed on user interface 115. In certain embodiments, the user interface 115 uses a simplified Application Programming Interface (API) for content rendered by an animation or other display software such as a FLASH platform sold by ADOBE Systems Incorporated.
The managed loop of content may include static images (e.g., digital signs or the type of images displayed during previews at movie theaters), simple non-interactive FLASH animations, simple interactive FLASH content, fully interactive FLASH content, and full-screen video. The advertising and promotional content may be interleaved and/or overlaid with instructional content.
Each advertisement, promotion and instruction screen, is individually scheduled within the managed loop of content designated for display on the user interface 115. A third party can set the content, the position of the content within the loop, set the number of occurrences for each media content item within a loop (i.e., whether repeated), and the number of seconds to run each content item. Simplified FLASH programming makes altering the content of the loop relatively easy for third parties, so that new sets of content may be programmed and uploaded to the vending machine as a package via communication interface 215, over-the-air (OTA), wirelessly, or via a USB connection.
During operation, the vending machine control system 200 can gather statistics while the loop displays. The control system 200 can track how often the loop was shown, how many advertisements or promotions were “clicked through” (e.g., had an associated user control actuated), and how many promotions drove or related to a sale. All “clicks” (actuation of a displayed user control) are time-stamped, for later review relative to the loop content being displayed at that time. Advertisement statistics may thus be retrieved as consumer insight data records, such as time-stamped and linked displays, clicks, click-throughs, and purchases. The vending machine time-stamps provide traceability via consumer insight data. The vending machine 100, such as through the control system 200, can base the advertising rate on the control system 200 resources used, such as based on a simple ad not associated with a product in the machine, an advertisement for an out-of-stock product normally sold by the machine, an advertisement for a product in-stock within the machine that can be added to cart, whether the advertisement got clicked, and the time of the click, and so forth.
The “shopping cart” vend operation framework shown and described in the present disclosure enables promotional content to be displayed on the user interface 115 to influence or otherwise directly drive purchases. For example, the shopping cart vending operation can influence a consumer to add items to the shopping cart by actuation of either of the “Yes! I want this!” and “Buy 2 and save $0.25!” user controls shown in
The control system 200 supports a dynamic revenue model for advertising and promotions, having different rates applied to advertisements and promotions that are interactive, depending on whether the corresponding product is out-of-stock within the vending machine 100.
When the loop content is being displayed in the idle state 305 and a customer actuates a user control on the customer user interface 115 designed to initiate a product selection (e.g., the “Press Here to Start” user control in
The display memory 220 can include a plurality of instructions that enable text or images displayed via the user interface 115 to change dynamically and provide for clearing a product selection entry and returning deposited money. For example, the user interface 115 can provide user controls that enable the language in which text is displayed on the user interface 115 to change dynamically, to progress from a product selection, clearing of the selected product, additional selections, checking out and returning of deposited or excess money. In certain embodiments, the user interface is disposed no higher than at a height of forty-eight inches above the floor. When all user controls are positioned below forty-eight inches above the floor on which the vending machine rests, the Americans with Disabilities Act (“ADA”) control shown in
Operation of the vending machine 100 in the product selection state via the user interface 115 shown in
The control system 200 supports a dynamic revenue model for advertisements and promotions displayed during the selection state 310. The user interface 115 is configured to display banner promotions.
In certain embodiments, once a product selection is added to the shopping cart 235, the user interface display changes to a display of the current contents of the shopping cart. The user interface 115 provides a user control to enable the consumer to make additional product selections. In certain embodiments, once a product selection is added to the shopping cart 235, the user interface display remains in a product selection and advertising mode, such as offering additional promotions, providing suggested purchase selections or enabling general product selections. The user interface 115 provides a user control to cause the display to render the current contents of the shopping cart. The listing of UPC Codes within shopping cart data structure 235 is employed by the control system 200 to generate a display of items within the cart, such as illustrated by
Actuation of the product information user control (the “i” button in
In certain embodiments, a planogram in the control system 200 provides richer user interface options for the product selection consumer interface display screens. As shown in
When in the product selection state 310, the user interface 115 displays the customer's current credit, provides a user control for displaying the current shopping cart contents, provides a user control for returning credit, provides language choices and dynamic (on-the-fly) language changes, and displays the current temperature inside the vending machine, as shown in
When the customer has made all product selections desired, the customer may indicate readiness to complete the vend transaction by pressing the “Pay Now” user control in
The vending machine 100 is not strictly a “post pay” system, in which payment is accepted and processed only after the customer completes all product selections. Instead, cash or cashless payments may be inserted or applied by the customer at any time. Accordingly, the control system 200 is configured to determine whether payment has been made before, during and after product selection. That is, the VMC 205 can continually monitor if payment is submitted via the payment system 120 or if the user selects a user control to enter payment. Additionally, in the payment state, the customer may return to the selection state 310 to make further selections or to change existing selections. Under the process flow of the present disclosure, payment need not occur at any particular time during the vend cycle. Instead, payment (coin, bill, or credit card, or a combination thereof) is accepted at any point in the vend transaction process, requiring only sufficient credit to pay for all product selections in the cart before the vending machine delivers the selected products. For example, in response to actuation of a “Vend Products” user control (not shown), if sufficient credit is not available at the time the customer attempts to initiate product delivery, then the control system will prompt the user to continue adding credit until sufficient credit has been received. In response to a customer inserting a credit/debit card (or other cashless payment means) prior to completing product selections, the control system 200 can capture the information necessary to complete the transaction. The control system 200 can store that the captured information in the memory 225 until needed. Alternatively, the control system 200 can establish preauthorization credit of either N times the maximum vend price, or maximum credit available on card, whichever is less. In certain embodiments, split tender is accepted, and coins, bills, and cards (and other cashless payment forms) can be freely intermixed.
The payment state 315 includes an intuitive cart confirmation prior to “check out.” The intuitive cart check out confirms credit and instructs users on which payment devices to use, and communicates payment device status (e.g., “Use Correct Change”, “Accepts $1 and $5”, etc.). The monetary status is displayed clearly and completely in customer user interface 115, including low coin/change availability, bill recycler status, and cashless payment reader online/offline. In payment state 315, a payment screen (illustrated in
Upon completion of payment processing, the control system 200 transitions to a vend state 320. In vend state 320, the customer user interface communicates the status of product delivery, illustrated in
A shopping cart vend transaction order-of-processing brings familiar purchasing sequences and views from grocery/retail stores and the like to the consumer in vending transactions, allows multi product purchase discounting, introduces a “virtual receipt” to the consumer at a vending machine (the screen output can look like a grocery store receipt), and brings heightened benefits in the authorization cycle to cashless transactions by decreasing the vend time and reducing the operational costs to perform cashless vending. At the completion of product delivery, the control system immediately transitions to idle state 301 in order to get the next customer started as quickly as possible.
Although various features have been shown in the figures and described above, various changes may be made to the figures. For example, the size, shape, arrangement, and layout of components shown in
As used throughout this patent document: the terms “include” and “comprise,” as well as derivatives thereof, mean inclusion without limitation; the term “or,” is inclusive, meaning and/or; the phrases “associated with” and “associated therewith,” as well as derivatives thereof, may mean to include, be included within, interconnect with, contain, be contained within, connect to or with, couple to or with, be communicable with, cooperate with, interleave, juxtapose, be proximate to, be bound to or with, have, have a property of, or the like; and the term “controller” means any device, system or part thereof that controls at least one operation, such a device may be implemented in hardware, firmware or software, or some combination of at least two of the same. It should be noted that the functionality associated with any particular controller may be centralized or distributed, whether locally or remotely. Definitions for certain words and phrases are provided throughout this patent document, those of ordinary skill in the art should understand that in many, if not most instances, such definitions apply to prior, as well as future uses of such defined words and phrases.
Although the present disclosure has been described with exemplary embodiments, various changes and modifications may be suggested to one skilled in the art. It is intended that the present disclosure encompass such changes and modifications as fall within the scope of the appended claims.
This application claims priority to U.S. Provisional Patent Application Ser. No. 61/477,078, entitled “SHOPPING CART” PARADIGM FOR SINGLE- OR MULTI-VEND VENDING MACHINE TRANSACTION PROCESS FLOW and filed on Apr. 19, 2011. The content of the above-identified patent document is incorporated herein by reference.
Number | Date | Country | |
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61477078 | Apr 2011 | US |