Claims
- 1. A method of advertising utilizing a mail item such as a postcard or mailing envelope comprising the steps of printing a sticker with a first item representing a lottery number, printing said sticker with a second item representing the date of issuance of the sticker, printing the said sticker with a third item representing the date of expiration of the lottery, determining said date of expiration to be a plurality of months after said date of issuance, printing said sticker with a fourth item representing the day of the month on which the lottery is performed such that a plurality of said days of the month on which the lottery is performed occurs between said date of issuance and said date of expiration, printing said sticker with a fifth item representing the name of a sponsor offering premiums or prizes for the lottery, printing said sticker with a sixth item separate and distinct from said fifth item representing an advertisement, distributing said printed sticker free of charge to a sticker user, affixing said sticker with a pressure-sensitive adhesive onto said mail item, depositing said mail item into the postal system for delivery to an addressee, performing a plurality of lottery offerings for said sticker on the day of the month represented by said fourth item and which occurs between said date of issuance and said date of expiration, whereby the printed lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that a plurality of monthly lotteries are performed with said sticker on the same day of the month printed on said fourth item over a plurality of months between said date of issuance and said date of expiration.
- 2. A method according to claim 1, wherein the time between said date of issuance and said date of expiration is at least twelve months.
- 3. A method according to claim 1, wherein the time between said date of issuance and said date of expiration is at least twenty-four months.
- 4. A method according to claim 1, wherein the time between said date of issuance and said date of expiration is at least thirty-six months.
- 5. A method according to claim 2, wherein said step of performing a plurality of lottery offerings comprises performing at least twelve of said lottery offerings.
- 6. A method according to claim 2, wherein said step of performing a plurality of lottery offerings comprises performing at least four of said lottery offerings.
- 7. A mail advertising device comprising a mail item such as a postcard or mailing envelope which is adapted to be posted through the mail, a sticker body having a front and a back, pressure-sensitive adhesive on said back of said sticker body such that said sticker body is adhered onto said mail item by said pressure-sensitive adhesive, said front of said sticker having a first item printed with a lottery number, a second item printed with the date of issuance of the sticker, a third item printed with the date of expiration of the lottery, said date of expiration being at least twelve months after said date of issuance, a fourth item printed with the day of the month on which the lottery is performed, a fifth item printed with the name of sponsor offering a premium or prizes for the lottery, and a sixth item separate and distinct from said fifth item printed with an advertisement, whereby the lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that at least four monthly lotteries are performed with said sticker on the same date of the month provided in the fourth item over the at least twelve month period between said date of issuance and said date of expiration.
- 8. A method of advertising utilizing a mail item such as a postcard or mailing envelope comprising the steps of printing a sticker with a first item representing a lottery number, printing said sticker with a second item representing the date of issuance of the sticker, printing said sticker with a third item representing the date of expiration of the lottery, said date of expiration being at least twelve months after said date of issuance, printing said sticker with a fourth item representing the day of the month on which the lottery is performed, printing said sticker with a fifth item representing the name of a sponsor offering premiums or prizes for the lottery, printing said sticker with a sixth item separate and distinct from said fifth item representing an advertisement, distributing said printed sticker free of charge to a sticker user, affixing said sticker with a pressure-sensitive adhesive onto said mail item, depositing said mail item into the postal system for delivery to an addressee, performing at least four lottery offerings for said sticker on the day of the month represented by said fourth item and which occurs between said date of issuance and said date of expiration, whereby the printed lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that said at least four monthly lotteries are performed with said sticker on the same day of the month printed on said fourth item over the at least twelve month period between said date of issuance and said date of expiration.
- 9. A mail advertising device comprising a mail item such as a postcard or mailing envelope which is adapted to be posted through the mail, a sticker body having a front and a back, pressure-sensitive adhesive on said back of said sticker body such that said sticker body is adhered onto said mail item by said pressure-sensitive adhesive, said front of said sticker having a first item printed with a lottery number, a second item printed with the date of issuance of the sticker, a third item printed with the date of expiration of the lottery, said date of expiration being a plurality of months after said date of issuance, a fourth item printed with the day of the month on which the lottery is performed such that a plurality of said days of the month on which the lottery is performed occurs between said date of issuance and said date of expiration, a fifth item printed with the name of sponsor offering a premium or prizes for the lottery, and a sixth item separate and distinct from said fifth item printed with an advertisement, whereby the lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that a plurality of monthly lotteries are performed with said sticker on the day of the month printed in the fourth item over a plurality of months between said date of issuance to said date of expiration.
- 10. A mail advertising device according to claim 9, wherein said plurality of months between said date of issuance and said date of expiration is at least twelve months.
- 11. A mail advertising device according to claim 9, wherein said plurality of months between said date of issuance and said date of expiration is at least twenty-four months.
- 12. A mail advertising device according to claim 9, wherein said plurality of months between said date of issuance and said date of expiration is at least thirty-six months.
- 13. A mail advertising device according to claim 10, wherein said plurality of days on which said lottery is performed comprises at least twelve days all on the same day of the month.
- 14. A mail advertising device according to claim 10, wherein said plurality of days on which said lottery is performed comprises at least four days all on the same day of the month.
Parent Case Info
This is a continuation of application Ser. No. 679,957, filed on Dec. 10, 1984, now abandoned.
US Referenced Citations (1)
Number |
Name |
Date |
Kind |
3940124 |
Johnsen |
Feb 1976 |
|
Foreign Referenced Citations (3)
Number |
Date |
Country |
1188160 |
Sep 1959 |
FRX |
3272 |
Jan 1861 |
GBX |
139092 |
Feb 1920 |
GBX |
Non-Patent Literature Citations (1)
Entry |
Research Disclosure Package Labels, #19161, Mar. 1980, Crowforth, D. L. |
Continuations (1)
|
Number |
Date |
Country |
Parent |
679957 |
Dec 1984 |
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