Patent Application
20080013927
Interactive TV Systems are currently being launched, such as the Multimedia Home Platform (MHP) that provides viewers with the capability of interacting with content, including commercials. Digital TV channels with MHP services including an electronic program guide (EPG) and the digital teletext services of the individual channels currently exist. The EPG can display program information for every digital TV channel. The EPG can run in a Digital Video Broadcasting (DHB) MHP system. The EPG typically runs as an identical application on all the digital TV channels and looks the same on every channel. The provision of EPG makes it easier for viewers to use digital TV. By providing a system with such commonality that looks and operates the same everywhere, users become used to the EPG. Systems like MHP offer numerous possibilities for future digital television applications. EPG will undoubtedly undergo further development as future versions of MHP become available. Additional EPG services could provide features such as reminders and possibilities for personalizing. MHP terminals with hard disks are currently being and will become popular. Personal video recording (PVR) functions also can be added to the EPG. The full use of the PVR role will be available in future MHP systems, probably MHP 2.0.
It is envisioned that digital TV channels will provide interactive, information services, referred to as digital teletext. These digital teletext services, or the like, are the core of interactive services for digital TV. These digital teletext services provide a platform for interactive services. Additionally, digital teletext services can provide information services containing images, graphics, text and other data. Digital teletext systems can provide interactive services on every channel. Unlike EPG, Digital teletext systems can be customized and, therefore, be different on every channel.
There are numerous prior art references that are dedicated to the detection of commercials within broadcast content. The vast majority of these references are directed towards the removing commercials from the program content in one way or another. These prior art references allow the user to avoid viewing commercials based on the underlying assumption that the commercials have no value to the viewer; however, there are commercials that the viewer will find interesting and the content of these commercials should be preserved for the viewer. An example of a commercial that viewers found interesting is a Britney Spears commercial that aired for Pepsi® during a Superbowl and received higher view ratings than the football game itself. In the similar manner, numerous commercials have points of interest that make viewers interested in viewing the commercial content. Another instance of commercials of interest to viewers is where the item being advertised by the commercial is of interest to that particular viewer. Viewers perceive interesting commercials as information rather than advertising. Highly targeted commercials tend to be interesting to the viewers for which they are targeted. If the viewer finds the subject matter of the commercial interesting, there is a high probability that the viewer will watch the commercial given the opportunity.
Interactive TV Systems, such as the MHP, provide viewers with the ability to interact with content, including commercials. Future versions of the these interactive systems, as currently envisioned, will support Internet connectivity, giving viewers the ability to buy products advertised through e-commerce services. By supplying the viewer with interactive Internet connectivity, more detailed information can be provided to the viewer. The ability of the viewer to purchase or receive more detailed information on advertised items will increase the perceived value of highly targeted advertisements. A problem that exists within the prior art of providing highly targeted advertising as well as the purchasing ability for advertised items through interactive Internet connectivity is that the time it takes to actually execute an e-commerce transaction will generally take longer than the length of the commercial. Thus, completing the e-commerce transaction distracts form the viewing of the actual content.
Much of the existing prior art is related to automatic deletion of commercial content to allow users to view content without any commercials. Typically, these prior art references time-shift the program content with the commercials deleted so that the content without commercials appears as a single piece of content. A problem that exists within the prior art is that the deletion of commercial content directly threatens the business models of broadcasters that are support by the revenue from the advertisements that are being viewed. As time-shifted viewing becomes more commonplace, it is entirely possible that there will not be any advertisers willing to pay for programming if their commercials are not being viewed to an extent that can justify paying for the programs. This creates a situation in which there ultimately may not be any program channels left to time-shift. Therefore, time shifting should be accomplished in a manner that allows viewers to watch commercials at a desired time rather than eliminating the commercial content altogether. Accordingly, it is worthwhile to consider alternatives that allow the user to navigate through commercial content.
This invention proposes a method and apparatus that allows the user to navigate through commercials of interest without viewing commercials while watching the program content. The invention can be used in conjunction with features that facilitate user's skipping commercials. It is envisioned by the invention that assumes storage is available, typically HDD storage in either the TV or PVR.
The inventive concept is to explicitly record the commercials and to provide a user interface that allows the viewer the ability to select commercials to watch from thumbnail images. The invention provides the viewer with the ability to select commercials of interest rather than deleting the commercials. The method of the invention envisions presentation of commercials at two preferred times, although it will be readily apparent to those skilled in the art that there are numerous periods, including but not limited to user determined time periods, wherein recorded commercials can be viewed. The first preferred time period is at the end of a program, having a menu presented with the commercials from that program shown to the user as a series of thumbnail images. The second preferred time period is user selection of a ‘My Commercials’ folder provided in the storage system with a Table of Contents (or a series of thumbnail images) so that commercials of interest can be saved for later viewing. By selecting and activating the thumbnail the user can view the commercials, similar to chapter selection in DVD menus.
The invention seeks to record commercials and provide a user interface to allow viewers with the capability to select commercials from a Table of Content, menu or set of thumbnail images at a desired time to watch the commercials. The invention provides the viewer with the ability to select commercials of interest rather than deleting the commercials. As envisioned, the foregoing features can be implemented by the player or by the broadcaster in an interactive TV system. Newer standards (such as MHP 2.0) will include support for storage; therefore, the broadcaster will be able to transmit applications to provide the features that will be retained with the storage system. The storage of contents on local hard disc media is an issue being considered for future version of MHP and is actively being pursued by TV Anytime. Discussions related extensions for MHP 2.0 have included Local Home Network that provides objective connection to a large variety of devices including wireless connections. The invention envisions a user interface that provides broadcasters with the ability to control the look and feel of the commercial presentations.
Additional modifications to the inventive concept provide the user with the capability to select commercials of interest during viewing and view only the selected commercials after the program has completed, or have the selected commercials placed in their ‘My Commercials’ folder for later viewing. In this manner, the viewer can select only those commercials that are of interest.
The invention also envisions that content analysis algorithms can be used to choose the most representative key frame for the thumbnail. Content analysis algorithms can be used in conjunction with techniques that provide the automatic deletion of commercials from recordings. The commercials are not watched by the viewer during initial viewing but are presented as thumbnails at the end of the program so the user can selectively view the commercials.
One manner of identifying commercials is by Content Reference Identifiers (CRIDs) within a TV Anytime system which provides CRIDs as location independent references and defines a process wherein CRIDs can be used to resolve times and locations of the content. Based on the CRIDs the system can identify the commercials and also identify duplicates, which of course need not be recorded. CRIDs provide resolution of program related descriptive metadata with corresponding program location data published over a different distribution network or at a different time. A content publisher can release the same audio/video material on a number of platforms, or numerous times. CRIDs can associate these different publications in a single description. The foregoing is a example of identifying commercials within the TV Anytime system that can be used with content analysis algorithms, other embodiments for identifying commercials will be readily apparent to those skilled in the relevant art.
Referring to
Another option that can be provided by the invention is that during initial viewing, the user can select the commercials of interest by pressing a ‘Save’ button and only those commercials selected will be presented at the end of the program. Preferably, this option would have the system record all commercials and those that the user has selected will be displayed at the end of the program. Such an embodiment is preferred because the user cannot be expected to choose ‘Save’ at the beginning of a commercial and because the user may desire to view additional commercials that were not selected. It is envisioned that the set of ‘Saved’ commercials could very well span multiple programs.
The invention envisions that the user will be able to bring up the commercial thumbnails at any point in the content and watch a commercial before returning to the content (either live content or recorded on a HDD).
A set of features expected to extend the MHP standard to include storage can be used to implement the invention upon a MHP platform. The following concepts for implementing these extensions within the MHP standard have been proposed and are envisioned by the invention. The broadcaster sends an application to support recording of commercials. This application will initiate recording of all commercials to the local storage (during live viewing). It is envisioned that each commercial can potentially contain features to signal the application and have the commercial identify itself to the application so that a thumbnail, or some other form of entry is provided within the system. In MHP these features could include an event with data (requiring less than 1K bytes) to indicate the title of the commercial and to include the thumbnail or the event data could indicate a file in the Object Carousel that contains the thumbnail and title. Also MHP Stream Events can be used to signal the start and the end of commercials. The application can then display the thumbnails at any time as provided by the broadcaster. This will be possible in response to user request or in response to an event. Using an event, the broadcaster can display the commercial thumbnails at particular times such as during the program credits at the end of the program. If the program is recorded (as compared to being watched live) then the commercials do not need to have been recorded. Even if the commercials have been automatically skipped, on playback, the application will be able to detect missing commercials so it will either not present anything or else load alternative version of the commercials through the Internet (such as text only).
The foregoing description describes the embodiments most preferred by the inventors for performing the invention. Variations of the foregoing embodiments will be readily apparent to those skilled in the art, therefore, the invention should be measured by the appended claims.
| Filing Document | Filing Date | Country | Kind | 371c Date |
|---|---|---|---|---|
| PCT/IB05/52102 | 6/24/2005 | WO | 12/29/2006 |
| Number | Date | Country | |
|---|---|---|---|
| 60584194 | Jun 2004 | US |
