The present invention relates generally to Quick Response code (QR code) based advertising systems. More specifically, the present invention relates to an advertising system and service using a QR code-based advertisement wherein the advertisement is attached to an interior or an exterior of a vehicle. The QR code can be specific to a business and can be scanned by an onlooker for making a purchase from the business or retrieving more information about the business. A business can select one or more vehicles having available spaces for advertisements and vehicles can be registered by vehicle operators or drivers. Accordingly, the present disclosure makes specific reference thereto. Nonetheless, it is to be appreciated that aspects of the present invention are also equally applicable to other like applications, devices, and methods of manufacture.
By way of background, marketing is a strategy that businesses do in order to advertise their businesses. Marketing helps businesses to increase their presence and sales. Marketing also helps boost sales and creates revenue options. Marketing informs customers about the products or services offered by a business. Through marketing, customers get to know about the value of the products, their usage, and additional information that might be helpful to the customers. A specific type of marketing to target end customers is business-to-consumer (B2C) marketing. B2C marketing promotes the business directly to consumers through advertisements.
Conventional ways of marketing, and in particular advertisements direct to consumers, are costly and ineffective. Hundreds and thousands of dollars are spent by businesses for advertisements of a few seconds. This may be feasible for big businesses but for medium and small-scale businesses, this type of marketing is not effective. Some businesses, such as chiropractors, accident-injury lawyers, collision centers, car dealerships and others, require local targeting of the customers that are in the same or surrounding cities, which is both efficient and cost-effective.
Current billboard and vinyl advertisements that are adhered to various places and automobiles are static, and do not provide additional information to the customers or onlookers. They are not effective and do not enable people to take an instant action after looking at the advertisements. Businesses require advertisement methods and devices that can increase the traction and interactivity with their static advertisements.
Further, once physical advertisements are placed on businesses, there are no means for them to unsubscribe the advertisement services. Vehicle owners are not motivated enough to advertise businesses, as they are not paid adequately for placing advertisements on their vehicles. Conventional physical advertisements also decrease the aesthetic appeal of the vehicles. Current systems also do not provide an efficient system for the businesses to select vehicles and places where they want their advertisements to be placed.
Therefore, there exists a long felt need in the art for an advertising system and device that can increase interactivity of the advertisements placed on the vehicles. There is also a long felt need in the art for an advertising system and device that allows businesses to select vehicles on which they want their advertisements to be placed. Additionally, there is a long felt need in the art for an advertising system and device that is efficient and cost-effective. Moreover, there is a long felt need in the art for an advertising system and device that can be used by medium and small-scale businesses. Furthermore, there is a long felt need in the art for an improved advertising system and device that offers an effective mechanism to connect customers and businesses through advertisements. Finally, there is a long felt need in the art for an advertising system and device that provides customization to the businesses advertising therewith, and also enables payments effectively to the vehicle operators on whose vehicles advertisements are placed.
The subject matter disclosed and claimed herein, in one embodiment thereof, comprises a QR code-based advertisement vinyl device for businesses. The QR code-based advertisement device is configured to attach to the exterior or the interior of a vehicle for advertising or marketing purposes. The advertisement vinyl device includes a logo of a business, contact information of the business, and a QR code configured to be scanned by an imaging device such as a digital camera. The QR code having embedded information that enables individuals scanning the QR code to access more information or perform shopping from the business wherein the QR code and the logo are printed on vinyl. The QR codes are specifically designed and encoded with information of a specific business and they redirect a user to the website of the business.
In this manner, the advertising system and QR device of the present invention accomplishes all of the forgoing objectives and provides users with a QR code that can be attached to a vehicle for the purpose of advertising. The QR code can be printed on vinyl and attached to a vehicle. When a person scans the QR code, the person is redirected to the online presence of the business for which the QR code is made. Custom QR codes can be generated for specific businesses.
The following presents a simplified summary in order to provide a basic understanding of some aspects of the disclosed innovation. This summary is not an extensive overview, and it is not intended to identify key/critical elements or to delineate the scope thereof. Its sole purpose is to present some general concepts in a simplified form as a prelude to the more detailed description that is presented later.
The subject matter disclosed and claimed herein, in one embodiment thereof, comprises a QR code-based advertisement vinyl device for businesses. The QR code-based advertisement device is configured to attach to the exterior or interior of a vehicle for advertising or marketing purposes. The advertisement vinyl device further comprising a logo of a business, contact information of the business, and a QR code configured to be scanned by an imaging device such as a digital camera. The QR code having embedded information that enables individuals scanning the QR code to access more information or perform shopping from the business wherein the QR code and the logo are printed on vinyl. The QR codes are specifically designed and encoded with information of a specific business and redirects a user to the website of the business.
In yet another embodiment, the QR code is prepared by the request of a business and includes a logo of the business.
The subject matter disclosed and claimed herein, in another embodiment thereof, comprises an advertising system for advertising on available spaces inside and outside of motor vehicles. The advertising system includes a QR generation service configured for receiving advertisement requests from a business for placing advertisements on motor vehicles, receiving registration information from one or more vehicle operators or drivers for registering their vehicles for advertisement placement, preparing a QR code customized to the business along with a logo and attaching the QR code along with the logo on the selected motor vehicle by the business.
In yet another embodiment, the QR generation service receives a monthly fee and a setup fee for the QR-based advertisement from the business.
In yet another embodiment, the vehicle operator or driver uploads vehicle’s license plate number, license plate state, major city in which driver operates, payment method, vehicle year, vehicle model, average miles per day and average number of persons per day in the vehicle during registration of the vehicle.
In yet another embodiment of the present invention, a method for using available spaces of a motor vehicle for advertising for a business is disclosed. The method includes the steps of a business selecting a vehicle for placement of QR-based advertisement wherein the vehicle is selected from a plurality of vehicles having available space for advertisements, created by an advertising service, a vinyl advertisement having a QR code along with a logo for placement on available spaces on the selected vehicle and crediting the operator of the vehicle when the advertisement is placed on the vehicle.
In yet another embodiment, the business pays a one-time fee and a recurring fee, and can select one or more places of one or more vehicles. In yet another embodiment, the vehicle can be selected from a wrecker, a passenger vehicle or a box truck.
To the accomplishment of the foregoing and related ends, certain illustrative aspects of the disclosed innovation are described herein in connection with the following description and the annexed drawings. These aspects are indicative, however, of but a few of the various ways in which the principles disclosed herein can be employed and are intended to include all such aspects and their equivalents. Other advantages and novel features will become apparent from the following detailed description when considered in conjunction with the drawings.
The description refers to provided drawings in which similar reference characters refer to similar parts throughout the different views, and in which:
The innovation is now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding thereof. It may be evident, however, that the innovation can be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate a description thereof. Various embodiments are discussed hereinafter. It should be noted that the figures are described only to facilitate the description of the embodiments. They are not intended as an exhaustive description of the invention and do not limit the scope of the invention. Additionally, an illustrated embodiment need not have all the aspects or advantages shown. Thus, in other embodiments, any of the features described herein from different embodiments may be combined.
As noted above, there is a long felt need in the art for an advertising system and device that can increase interactivity of the advertisements placed on the vehicles. There is also a long felt need in the art for an advertising system and device that allows businesses to select vehicles on which they want their advertisements to be placed. Additionally, there is a long felt need in the art for an advertising system and device that is efficient and cost-effective. Moreover, there is a long felt need in the art for an advertising system and device that can be used by medium and small-scale businesses. Furthermore, there is a long felt need in the art for an improved advertising system and device that offers an effective mechanism to connect customers and businesses through advertisements. Finally, there is a long felt need in the art for an advertising system and device that provides customization to the businesses advertising therewith, and also enables payments effectively to the vehicle operators on whose vehicles advertisements are placed.
The present invention, in one exemplary embodiment, is a novel advertising system for advertising on available spaces inside and on the exterior of motor vehicles, for example, such as wreckers, passenger vehicles and box trucks. The advertising system includes a QR generation service configured for receiving advertisement requests from a business for placing advertisements on motor vehicles, receiving registration information from one or more vehicle operators or drivers for registering their vehicles for advertisement placement, preparing a QR code customized to the business along with a logo and attaching the QR code along with the logo on the selected motor vehicle for the business.
Referring initially to the drawings,
Similarly, a vehicle driver and/or operator can connect and register their vehicles having available advertising spaces with the custom QR generation service 1000. A plurality of vehicle operators, for example a wrecker or tow truck operator 108, a box truck operator 110 and a passenger vehicle operator 112 can register or link their vehicles on the custom QR generation service 1000 as best described in
It should be appreciated that the businesses can subscribe to pay a setup fee for generation of their QR code having a logo and a monthly fee, for example for attaching their customized QR code to the vehicle of their desire. Vehicle operators can receive a monthly payment, a ‘run-time’ payment, and/or a ‘roll-time’ payment when their vehicle is selected for placement or transmission of a QR code and the payment can be received by the vehicle operators on a monthly basis, for example.
The custom QR generation service 1000 provides a plurality of user interfaces for the businesses and vehicle operators to register and sign-up. Further, the custom QR advertising code generation service 1000 can be accessed through a website (such as https://www.’rolling advertisement’s.com/) or through a smartphone application that can be downloaded from a play store, such as Google playstore or Apple store. The custom QR generation service 1000 can be accessed by any business or vehicle operator using any local area network (LAN), metropolitan area network (MAN), wide area network (WAN), a public data network (e.g., the Internet), short range wireless network or any other suitable packet-switched network, such as a commercially owned, proprietary packet-switched network, e.g., a proprietary cable or fiber-optic network and the like, or any combination thereof. In addition, the wireless network can be, for example a cellular network and can employ various technologies including enhanced data rates for global evolution (EDGE), general packet radio service (GPRS), global system for mobile communications (GSM), Internet protocol multimedia subsystem (IMS), universal mobile telecommunications system (UMTS), etc., as well as any other suitable wireless medium, e.g., worldwide interoperability for microwave access (WiMAX), Long Term Evolution (LTE) networks, code division multiple access (CDMA), wideband code division multiple access (WCDMA), wireless fidelity (WiFi), wireless LAN (WLAN), Internet Protocol (IP) data casting, satellite, mobile ad-hoc network (MANET) and the like, or any combination thereof.
The customized QR code includes a scannable code that can be scanned using an imaging device, such as a camera of a smartphone. A URL of the business for which the customized QR code advertisement is designed is embedded in the QR code and the company introduction information is provided to the customer after scanning of the code.
For contacting the driver or the operator of the vehicle and for providing regular updates, an email 412 and a contact number 413 are provided by the operator. It should be noted that vehicle information is displayed on the user interface that allows a business to select a vehicle as per their preferences.
The shape, size, and design can be customized as per businesses requirements. Further, the advertisement along with the QR code can be printed on vinyl, or can be an electronic screen attached to or placed in a vehicle. The ‘rolling advertisement’ offers a way to connect customers and businesses through advertisements.
In one potential embodiment, the QR code of the ‘rolling advertisement’ can contain information directing the handheld device with which the code is scanned to communicate with a pricing information provider. For example, a uniform resource locator (URL) can be directed to a merchant website or fileserver. After the code is decoded, the handheld device will initiate wireless communication in order to access the specified URL. Access of the URL can show pricing information which relates to prices for products or services. Convenience of QR codes can be used to take advantage of limited time pricing offers such as sales, discounts or special offers. The consumer can simply scan the QR code displayed on the ‘rolling advertisement’ to obtain more information that can be used for shopping and completing electronic transactions. As stated earlier, QR codes are captured using a digital camera that can be positioned on any side of the handheld device. The camera must have sufficient resolving capability to capture the different data sectors of a QR code.
Certain terms are used throughout the following description and claims to refer to particular features or components. As one skilled in the art will appreciate, different persons may refer to the same feature or component by different names. This document does not intend to distinguish between components or features that differ in name but not structure or function. As used herein “motor vehicle available space advertising system”, “advertising system”, and “system” are interchangeable and refer to the motor vehicle available space advertising system 100 of the present invention. Also, as used herein “QR code”, “custom QR advertising code”, “rolling advertisement” and “advertising QR code” are interchangeable and refer to the advertising QR code 500,606 of the present invention.
Notwithstanding the forgoing, the motor vehicle available space advertising system 100 and the advertising QR code 500, 606 of the present invention can be of any suitable size and configuration as is known in the art without affecting the overall concept of the invention, provided that it accomplishes the above-stated objectives. One of ordinary skill in the art will appreciate that the size, configuration and material of the motor vehicle available space advertising system 100 and the advertising QR code 500, 606 as shown in the FIGS. are for illustrative purposes only, and that many other sizes, shapes and electronics of the motor vehicle available space advertising system 100 and the advertising QR code 500, 606 are well within the scope of the present disclosure. Although the dimensions of the motor vehicle available space advertising system 100 and the advertising QR code 500, 606 are important design parameters for user convenience, the motor vehicle available space advertising system 100 and the advertising QR code 500, 606 can be of any size that ensures optimal performance during use and/or that suits the user’s needs and/or preferences.
Various modifications and additions can be made to the exemplary embodiments discussed without departing from the scope of the present invention. While the embodiments described above refer to particular features, the scope of this invention also includes embodiments having different combinations of features and embodiments that do not include all of the described features. Accordingly, the scope of the present invention is intended to embrace all such alternatives, modifications and variations as fall within the scope of the claims, together with all equivalents thereof.
What has been described above includes examples of the claimed subject matter. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the claimed subject matter, but one of ordinary skill in the art may recognize that many further combinations and permutations of the claimed subject matter are possible. Accordingly, the claimed subject matter is intended to embrace all such alterations, modifications and variations that fall within the spirit and scope of the appended claims. Furthermore, to the extent that the term “includes” is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term “comprising” as “comprising” is interpreted when employed as a transitional word in a claim.
The present application claims priority to, and the benefit of, U.S. Provisional Application No. 63/245,877, which was filed on September 19th, 2021 and is incorporated herein by reference in its entirety.
Number | Date | Country | |
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63245877 | Sep 2021 | US |