Claims
- 1. A system for advertisers to efficiently manage their search listings in a pay for placement database search system, the system comprising:
grouping means for managing multiple categories for the search listings; query means for searching search listings; and quick-fill means for modifying an attribute in plurality of search listings by specifying the modification at single location.
- 2. The system of claim 1 wherein the grouping means comprises:
means for keeping a listing in one or more categories.
- 3. The system of claim 1 wherein the grouping means comprises:
means for creating a category in response to an advertiser's input.
- 4. The system of claim 3 wherein the grouping means comprises:
means for naming the category in response to an advertiser's input.
- 5. The system of claim 3 wherein the grouping means comprises:
means for renaming the category in response to an advertiser's input.
- 6. The system of claim 1 wherein the grouping means comprises:
means for adding a listing to a category in response to an advertiser's input.
- 7. The system of claim 1 wherein the grouping means comprises:
means for deleting a category in response to an advertiser's input.
- 8. The system of claim 1 wherein the grouping means comprises:
means for moving a search listing between a user defined category and another category in response to an advertiser's input.
- 9. The system of claim 8 wherein the means for moving a search listing is operative to move the search listing between the user defined category and one of an unassigned category and another user defined category.
- 10. The system of claim 1 wherein the grouping means comprises:
means for keeping all the search listings for an account in an all listings category wherein, once added to an account, a search listing cannot be moved from the category.
- 11. The system of claim 1 wherein the grouping means comprises:
means for calculating performance metrics for a user defined category.
- 12. The system of claim 1 wherein the grouping means comprises:
means for predicting click traffic for a user defined category.
- 13. The system of claim 1 wherein the query means comprises:
means for searching search listings in response to a search criteria specified by an advertiser; and displaying a query result.
- 14. The system of claim 1 wherein the query means comprises:
means for sorting the query result in response to an advertiser's input.
- 15. The system of claim 1 wherein the query means comprises:
means for saving the query results in response to an advertiser's input.
- 16. The system of claim 1 wherein the query means comprises:
means for printing the query results in response to an advertiser's input.
- 17. The system of claim 1 wherein the query means comprises:
search means configured to search with a search term as the search criteria.
- 18. The system of claim 1 wherein the query means comprises:
search means configured to search with a description as the search criteria.
- 19. The system of claim 1 wherein the query means comprises:
search means configured to search with an URL as the search criteria.
- 20. The system of claim 1 wherein the query means comprises:
search means configured to search with a title as the search criteria.
- 21. The system of claim 1 wherein the query means comprises
search means configured to search with a bid amount as the search criteria.
- 22. The system of claim 1 wherein the quick-fill means comprises:
means for modifying an attribute of a plurality of search listings in response to an advertiser specification at a single location.
- 23. The system of claim 1 wherein the quick-fill means comprises:
means for modifying an URL for search listings in a specified category;
- 24. The system of claim 1 wherein the quick-fill means comprises:
means for modifying a Title for search listings in a specified category;
- 25. The system of claim 1 wherein the quick-fill means comprises:
means for modifying a description for search listings in a specified category.
- 26. The system of claim 1 wherein the quick-fill means comprises:
means for modifying a category for search listings in a specified category.
- 27. A database management method comprising:
storing a plurality of search listings in a database; receiving a category indication for one or more search listings from an advertiser; and associating the one or more search listings in the database according to the category indication.
- 28. The method of claim 27 wherein the category indication comprises a category name.
- 29. The method of claim 27 further comprising:
receiving a rename category indication and a new category name from the advertiser.
- 30. The method of claim 27 wherein storing comprises:
for each search listing, storing a search term and descriptive text; and associating each search listing with an advertiser.
- 31. A search listing management method for a pay for position database system, the method comprising:
storing in a database search listings associated with advertisers; processing search queries to the database; and providing information about processed search queries to an advertiser.
- 32. The method of claim 31 wherein providing information comprises:
receiving time windowing information from the advertiser; and providing information about access to search listings of the advertiser during a time window defined by the time window information.
- 33. The method of claim 31 wherein providing information comprises:
providing statistical information about one or more of
accessed search terms of the advertiser; accessed uniform resource locators of the advertiser; and categories of search listings of the advertiser.
- 34. The method of claim 31 wherein providing information comprises:
providing statistical information about one or more of
cost per click information for search listings of the advertiser; and total click information for the search listings of the advertiser.
- 35. A user interface for a pay for placement search system storing advertiser search listings, each search listing including at least a uniform resource locator (URL), the user interface comprising:
a display area configured to display a plurality of advertiser search listings; for each advertiser search listing, a common hyperlink displayed with the advertiser search listing; and apparatus for displaying a URL associated with a particular advertiser search listing upon a mouseover of the common hyperlink displayed with the particular advertiser search listing.
- 36. The user interface of claim 35 further comprising:
redirection apparatus for directing a web browser to the URL associated with the particular advertiser search listing upon receiving a click of the common hyperlink displayed with the particular advertiser search listing.
- 37. The user apparatus of claim 36 wherein the redirection apparatus opens a new browser window directed to the URL.
RELATED APPLICATIONS
[0001] This application is related to application Ser. No. 09/922,028 entitled SYSTEM AND METHOD FOR PROVIDING PLACE AND PRICE PROTECTION IN A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE, filed on Aug. 3, 2001 in the names Cheung, et al., which is a continuation in part of application Ser. No. 09/911,674 filed Jul. 24, 2001 in the names of Darren J. Davis, et al., (attorney docket number 9623/334), which application is incorporated herein in its entirety and which is a continuation of application Ser. No. 09/322,677, filed May 28, 1999, in the names of Darren J. Davis, et al., now U.S. Pat. No. 6,269,361.