The present disclosure relates generally to the selection of desired agronomic products, calculation of transaction costs or rebates, and creation of unique rewards programs based on predetermined criteria programmed into a customizable order application specific to professional turf and ornamental managers including, but not limited to golf course superintendents, lawn care and landscape maintenance companies, sports turf managers, nursery and ornamental managers, and sod farmers.
Turfgrass and ornamental plant management professionals (e.g., golf courses, lawn & landscape maintenance companies, sports turf managers, sod farmers) require a significant amount of time and resources to perform their daily functions. A key time-consuming requirement for these managers is agronomic planning which includes agronomic purchase plans designed to optimize financial leverage of seller sales programs of rebates and payment terms.
Turfgrass and other ornamental plants are professionally managed in multiple ways to provide functional and aesthetic benefits. Accordingly, turfgrass is a highly sought-after premium, and generally expensive, product. Various pests, such as weed, insect and fungal pests, can pose costly threats to the professional turf and ornamental manager, especially premium or exclusive golf courses, sports fields, residences or commercial properties known for their aesthetics. In fact, the median annual maintenance cost to golf courses is in excess of 1.2 million dollars (see, for example, clubbenchmarking.com/blog/golf-course-maintenance-how-much-should-you-spend). Therefore, there is an ongoing need for efficient and automated means of planning and purchasing agronomic products for maintaining turfgrass and other ornamental plants to efficiently procure such products.
Moreover, an agronomic product manufacturer or supplier would benefit from an automated method for providing ordering resources in that the manufacturer or supplier would enjoy reduced costs via removing a PAK assembly and management, simplifying administration, reducing marketing material and working capital while driving top-line sales.
“PAK” as used herein means a physical agronomic product selection or selections generated or delivered to a consumer according to existing methods. The agronomic industry has come to refer to physical bundles of agronomic products as PAKs, “cubes”, “pallets” and other such terms, which may be used interchangeably. PAKs can take the form of, for example, shrink-wrapped bundles of agronomic products optionally on wooden pallets. (See
For more than 10 years, professional Turfgrass and Ornamental Managers have enjoyed discounts and rebates from agronomic product manufacturers and suppliers largely in 4th quarter of the calendar year. They have experienced growing dissatisfaction with the lack of flexibility for product selection that meets their agronomic needs. Dissatisfaction come from a lack of ability to maximize potential rebates with inflexible product selection, quantities and other limiting factors that may be inconsistent with their agronomic plans.
SUMMARY
In view of the foregoing background, example implementations of the present disclosure are directed to a new way for providers of agronomic products to streamline the management of access, product selection flexibility and value capture of group orders of agronomic products.
Benefits to the end user include, for example, (a) greater purchase flexibility, (b) simplifying product selection, (c) enrollment in loyalty and/or rewards programs, which are optionally customized to the end user based on variable inputs such as identity, location, atmospheric and/or other agronomic conditions, (d) calculation of transaction rebates with variable outcome directives (e.g. maximizing savings, profit, or satisfying other agronomic-specific conditions), and (e) improved efficiencies in supply chain, inventory and logistics management, and other agronomic administrative processes.
In one embodiment, the algorithm works behind scenes preferably in a circular loop, until a user finalizes a product package and “checks out”.
Benefits to the product provider include, for example, (a) influencing end user product selection to favor the provider's brands or other variable outcome, (b) defining optimal product stewardship (including timing & application requirements), (c) maintaining market relevance, enhancing leadership in the professional turf and ornamental agronomic product category, (d) becoming a trusted advisor by including curated or branded products, (e) providing the customer flexibility to override product selection so the tool can be used with turf manager agronomic planning tools, (f) improving efficiencies in supply chain, inventory management, and other processes, and (g) allowing greater incentive for the suppliers preferred brand offers.
The present disclosure thus includes, without limitation, the following example implementations.
The primary objective of the invention is to provide a computer-implemented method for professional turf and ornamental managers, the method comprising receiving from a mobile device data pertaining to a turf or ornamental manager demographics, identity, location, agronomic conditions, prior purchase history, loyalty preferences and other details associated therewith. Further, uploading the data to a cloud computing system comprised of geospatial servers, database servers, application servers and file servers.
Turf managers with existing agronomic plans can take the output of such agronomic plans to be the basis for ordering. Said output, if available, can be used in conjunction with a unique customizable order application. Further, the data uploaded by the portable device, as well as the data feeds from public, private, and/or government agencies are used as input into a web application, where an end-user can view the resultant vPAK comprising agronomic products selected by the unique customizable order application, any transaction rebates calculated by the unique customizable order application, and/or unique rewards or loyalty programs created or suggested by the unique customizable order application. “vPAK” as used herein means an agronomic product selection or selections produced by the system and methods of the present invention, which optionally include(s) one or more transactional rebates and/or loyalty- or reward-based programs for enrollment.
“Output of an agronomic plan”, as used herein, means any information obtainable from an agronomic plan, including, for example, manually keyed in input to a digitized spreadsheet, a downloadable file, and any mechanism for a starting point for creating a potential product package for a location or locations to be managed according to the agronomic plan.
Further, in the same implementation of the invention, the web application, receiving input as described above, may alert the end-user of the completion status and other metrics regarding the status of agronomic purchases and agronomic care advice based on said purchases. Features, aspects, and advantages of the present disclosure will be apparent from a reading of the following detailed description together with the accompanying drawings, which are briefly described below. The present disclosure includes any combination of two, three, four or more features or elements set forth in this disclosure, regardless of whether such features or elements are expressly combined or otherwise recited in a specific example implementation described herein. This disclosure is intended to be read holistically such that any separable features or elements of the disclosure, in any of its aspects and example implementations, should be viewed as combinable, unless the context of the disclosure clearly dictates otherwise.
In a further aspect, there is provided a method for creating a product package for a user using both static and dynamic loyalty criteria, said method comprising:
In a yet further embodiment, there is provided a method for providing a suggested product package for purchase by a user, said product package optionally being useful in the agricultural industry, the method comprising:
Having thus described the disclosure in general terms, reference will now be made to the accompanying drawings, which are not necessarily drawn to scale, and wherein:
Some implementations of the present disclosure will now be described more fully hereinafter with reference to the accompanying drawings, in which some, but not all implementations of the disclosure are shown. Indeed, various implementations of the disclosure may be embodied in many different forms and should not be construed as limited to the implementations set forth herein; rather, these example implementations are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art. As used herein, for example, the singular forms “a,” “an,” “the” and the like include plural referents unless the context clearly dictates otherwise. The terms “data,” “information,” “content” and similar terms may be used interchangeably, according to some example implementations of the present invention, to refer to data capable of being transmitted, received, operated on, and/or stored. Also, for example, reference may be made herein to quantitative measures, values, relationships or the like. Unless otherwise stated, any one or more if not all of these may be absolute or approximate to account for acceptable variations that may occur, such as those due to engineering tolerances or the like. Like reference numerals refer to like elements throughout.
“Turfgrass” as used herein means any turfgrass or other grass commonly used for its aesthetic, environmental, economic, playability and comfort value, such as, for example, use in golf course development and maintenance, residential lawns, commercial properties, sports turf fields, etc. As used herein, the terms “turfgrass”, “grass”, and “ornamental grass” are interchangeable.
“Ornamental” care as used herein refers to the maintenance of trees, shrubs, and ornamental plantings in landscapes around residences, commercial buildings, schools & parks, golf courses and other locations that would be managed by professionals. It can also include ornamental plants, trees and shrubs grown in containers or field grown in a nursery or greenhouse setting for the purpose of installing or replacing on maintained properties or resale.
The method of the present invention can either take the output of the professional turf and ornamental manager's agronomic plans, supplier-selected product combinations for common agronomic problems, the turf manager's order history, or available product selection the supplier has deemed to make available to use as an input for a unique customizable order application for an end user or for a representative of the manufacturer authorized to resell such agronomic products. In an aspect, the unique customizable order application selects desired products, calculates transaction rebates, and creates unique rewards (e.g., rebate or loyalty) programs based on predetermined criteria programmed into the algorithm of the customizable order application to generate a vPAK.
“Unique customizable order application” or “customizable order application” as used herein means an application employed according to the method of the present invention, which may use the output of a turf manager's agronomic plan, supplier-selected product combinations for common agronomic problems, the turf manager's order history, or available product selection the supplier has deemed to make available to use as an input to select products, calculate transaction rebates, and create unique rewards programs for an end user in the form of a vPAK.
“Static data” as used herein means data that is unchanging or so rarely changed that it can optionally be stored remotely.
“Dynamic data” as used herein means data that is periodically updated, meaning it changes asynchronously over time as new information is added or changed, which may optionally be added or changed in real time. Dynamic data is data that is not static. Dynamic data may be updated at any time, optionally with periods of inactivity in between updates. Because dynamic data is reused or changed frequently, it generally requires online storage.
In an aspect, static data comprises product use guidelines, contact information, location details (e.g., golf course details such as size or topography), and segment.
In an aspect, dynamic data comprises purchase history, demographic data, or recommendations based on a general agronomic condition or conditions common to turf managers (e.g., control of problematic weeds or diseases common to the turfgrass manager).
“End user details” mean areas of the course to be treated (specific to golf courses), turf composition, soil composition, segments such as fairways, greens, tees and roughs (golf courses), and acres (or other units of measure) of treatable area, an end user's history, and additional existing data including available irrigation, and/or zoning data.
As used herein, the term “product” can refer to a physical item and/or a service or intangible item that could be purchased by a user.
While the present invention is described herein for the agricultural industry, the concepts are equally applicable to use by other industry sectors which have similar needs or structures. For example, it would be envisioned that the present method would work for pest control, maintenance and/or cleaning, food industry, pharmaceutical industry, educational facilities, or any sector where preplanning and/or pre-purchase of goods and/or services for a use or location would potentially be advantageous.
In an aspect, an end user's history includes details regarding priority weeds to be controlled, turfgrass diseases to be prevented or treated, and pest concerns, as well as any identified affected treatable areas (e.g., in acres or other unit of measure), and any preferred product solutions of the end user.
“Agronomic solution” or “agronomic solution transfer” means a recommendation for certain agronomic products either based on an output from the turfgrass manager's agronomic plans or a prompt which is used as an input for the customizable order application. An end user may utilize the customizable order application to select desired agronomic products, calculate transaction rebates, and participate in rewards and/or loyalty programs.
In an aspect, the customizable order application may be embodied in a computer-based platform, in a mobile device application, and/or in a tablet device application.
“Computer-implemented method” as used herein means a method of the present invention as implemented on a computer, on a mobile device, on a tablet device, or on any other electronic internet-enabled device. Thus, “computer-implemented method” is not intended to be limiting.
“DSR” as used herein refers to a Distributor Sales Representative.
In accordance with the present invention, there is provided a system and method which can be used to take requirements for a certain period of time for a location and/or locations and optimize the delivery, nature of product selected and pricing based on volume, user history, other incentives to create a unique and optimized order protocol for each customer or user. The protocol has been termed vPAK.
An aspect of the present invention is described by
It is contemplated that determining which agronomic goods a particular user will need for a given time and location can be done in any feasible way. For example, the decisions can be completely manually entered into the program or could be automated using any possible mechanism.
Retrieval, loading and execution of the program code instructions may be performed sequentially such that one instruction is retrieved, loaded and executed at a time. In some example implementations, retrieval, loading and/or execution may be performed in parallel such that multiple instructions are retrieved, loaded, and/or executed together. Execution of the program code instructions may produce a computer-implemented process such that the instructions executed by the computer, processor or other programmable apparatus provide operations for implementing functions described herein.
In one embodiment, the envisioned protocol includes the following calculations of the multidimensional features to create the incentive plan or rebate.
For example, in the case of a golf course as a possible customer/end user, the relevant purchaser will have a spreadsheet or other output of products they intend to buy for their site over a specific time frame. In such a case, an end user will prepopulate or load shopping cart. Once items are entered, the application will prompt in optionally one or more of the following four scenarios:
By using one or more of identity, demographics, location, and/or other agronomic plan inputs, unique and/or multiple loyalty/rebate offerings are presented to the user after being calculated in the context of a predefined outcome directive (e.g. maximizing profit or savings, or other agronomic condition such as replicating prior purchases, treating particular conditions known to be present and/or providing similar products that were purchased by similarly situated user in same geographic area and for similar usage).
As described, for example, in
Based on the comparison of the selected product brands and quantities, compared to the algorithm criteria, overall incentives are compared to minimum and maximum incentives at a brand level. Overall incentives are advantageously within an established min. and max. incentive parameters that are set by the algorithm.
The proposed algorithm optionally has additional flexibility to override incentives, and/or add or remove additional criteria to address business, agronomic or market needs.
There are 2 elements to the discreet “Loyalty Incentive” within the vPAK algorithm:
Calculations based on input of brands & quantities (Step 1) and Incentives (Step 2A Base Incentive and Step 2B Loyalty Incentive) are displayed:
Simultaneous to “Output/Display” (Step 3), “Prompts” are optionally displayed (Step 4).
Depicted below is a limited visualization of “Prompt Engagement” that would suggest value, agronomic or local solutions for the Turfgrass Manager
Weed Control (drop down menu product/solution)
Insect Control (drop down menu product/solution)
Disease Control (drop down menu product/solution)
Many of your peers are using Product X
Increased moisture in your area anticipated, increasing the
Regulations are changing in your area. Many of your peers are
The process loops until the Turfgrass Manager exits the loop by “Disengaging from Prompts” (Step 6) to move to “Order Confirmation” (Step 7)
By default, when the Turfgrass Manager moves to “Order Confirmation” (Step 7), he/she has “disengaged” from the intuitive prompts.
In an alternate embodiment, it is possible to provide a system, method and product wherein not only products per se a purchased by a user, but also services can be monetized. One unique area that the vPak brings value is the ability to monetize value-add features that can be used either singly, or together with products purchased. For example, it could be possible for a user to purchase items such as product guarantees, technical service support, and the like and assign a value to each or for a bundle. Such monetized services could be offered within the protocol as additional features to add as part of a volume discount etc. Up to now, such services are commonly offered only as value adds, but no manufacturer has been able to include them as an option that has a monetized value.
In addition, in accordance with an aspect of the present invention, it would be advantageous to provide visibility and ability to immediately accrue for future sales and rebates. Currently it is a common practice to offer early order programs for purchasing products to be used late. In such campaigns rebates for sales are commonly offered. However, because of the delay, such early sales are often recorded and invoiced days or weeks after the fact and reported back to up the supply chain sometimes weeks or even months after the actual transaction date. Similarly, rebates are calculated and paid months after the transaction. Accruals for rebates are based on historical assumptions but with often large sales volumes (ie possibly tens of millions of sales) occurring in early order programs, a small shift in product demand or product mix can have a significant swing in rebate obligations versus rebate accruals. With the vPak, there is provided a way to electronically project what sales are committed to, and what the potential rebate may be. As such the potential benefits are multiple. By providing a mechanism for immediate visibility of pending sales, it is possible to dramatically improve financial forecasting in terms of sales and rebates to precise financial expectations. Furthermore, it is possible to provide accurate accrued funds for future obligations and assess shifts in profitability to upstream suppliers on a real time basis. The presently disclosed method and product can also provide advance notice when a certain product upticks in sales, which can greatly improve supply chain efforts by the manufacturer and the distributor. Up to now, there has not been disclosed any tool available that proactively forecasts anticipated sales and rebates and give insights in supply chain demands far in advance of actual reported transactions.
While the instant description involves use by an agronomic purchaser, it is equally envisioned that the method could be utilized in any other section that includes supply chains and would benefit by having real time information available across the supply chain. While other platforms have been used in the past, the present method and platform provides an update to dynamic loyalty data in real time such that access to that information is available in real time across the supply chain. As such, the most upstream supplier(s) will know what goods and services have been sold by distributors immediately and in real time. This knowledge can assist with planning, warehousing and production line prioritization among other things.
As explained above, the present disclosure includes any combination of two, three, four or more features or elements set forth in this disclosure, regardless of whether such features or elements are expressly combined or otherwise recited in a specific example implementation described herein. This disclosure is intended to be read holistically such that any separable features or elements of the disclosure, in any of its aspects and example implementations, should be viewed as combinable, unless the context of the disclosure clearly dictates otherwise.
Many modifications and other implementations of the disclosure set forth herein will come to mind to one skilled in the art to which the disclosure pertains having the benefit of the teachings presented in the foregoing description and the associated drawings. Therefore, it is to be understood that the disclosure is not to be limited to the specific implementations disclosed and that modifications and other implementations are intended to be included within the scope of the appended claims. Moreover, although the foregoing description and the associated drawings describe example implementations in the context of certain example combinations of elements and/or functions, it should be appreciated that different combinations of elements and/or functions may be provided by alternative implementations without departing from the scope of the appended claims. In this regard, for example, different combinations of elements and/or functions than those explicitly described above are also contemplated as may be set forth in some of the appended claims. Although specific terms are employed herein, they are used in a generic and descriptive sense only and not for purposes of limitation.
This patent application is a continuation patent application of U.S. patent application Ser. No. 16/264,528, filed Jan. 31, 2019, which claims the benefit of U.S. Provisional Patent Application No. 62/756,969, filed Nov. 7, 2018, the contents of which are herein incorporated by reference in their entirety.
Number | Date | Country | |
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62756969 | Nov 2018 | US |
Number | Date | Country | |
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Parent | 16264528 | Jan 2019 | US |
Child | 18423860 | US |