Patent Application
20190266290
This invention relates to a media system, components thereof and associated methods, specifically adapted for commercial use as a form of entertainment.
The last decade has seen an increase in immersive marketing, which is marketing where an entertainment company will create a virtual world for consumers to explore. For example, for the 2008 film The Dark Knight, the movie studio made a fake website for the Gotham City Police Department, so that movie fans could explore the fictional world of the film as though it were real, by looking around the website for clues about the Joker. And for the 2015 film Jurassic World, the movie studio made a fake corporate website for the fictional company that runs the dinosaur amusement park in the film, so that fans could again explore the fictional world as though it were real. Studios have even made fake social media accounts for fictional characters, so that fans can pretend to interact with their favorite characters on Facebook, Twitter, or the like. Then video-games like Pokémon Go developed this idea further, by allowing people to use their smartphones to earn virtual game points by interacting with real-world locations, hence blurring the line between virtual and real content.
The invention described in this application takes these concepts of immersive marketing and video-gaming, and presents a series of concrete mechanisms for delivering immersive content to text-based storytelling (including graphic novel storytelling): Consumers can read the text and images on their smartphones or other electronic devices, and then click on links that are embedded directly in that text in order to navigate to webpages that expand the fictional world of the story. A paper-printed version of this invention can, instead of hyperlinks, use barcodes in the text: QR barcodes can be scanned by smartphones, and once they are scanned they can trigger the smartphone to navigate to a certain webpage, just like clicking on a hyperlink. This mechanism will give print-version consumers a way to still explore the web content. Hence, this system sustains a single entertainment experience across multiple platforms, by hosting additional story content on these various platforms and providing methods by which consumers can navigate between these platforms in order to engage with all of this content.
Consumer interest in storytelling through electronic media has increased in recent years, wherein consumers prefer to engage with entertainment via computers and smartphones and e-book readers rather than printed books, and consumer expectations and demands have increased for more diverse forms of media engagement. Technology has also newly developed which allows for different printed and electronic media platforms to interconnect, such that a section of text or an image on an e-book reader could be hyperlinked to a webpage and so on, allowing consumers to navigate to different platforms within the same entertainment session, thereby following the same sustained narrative across multiple platforms.
Thus far, no entertainment experience has interconnected the same narrative across multiple platforms before. The technology to do so did not exist until approximately 2016: While multiple platforms existed, the interconnectivity aspect (such as being able to insert a reliable and functioning hyperlink into an e-book reader's text or into an image that is displayed among the sections of that text, wherein that hyperlink would bring the consumer to a related webpage) was not plausible until the most recent generation of electronic reading and communication devices. Entertainment experiences have, in the past, created separate narratives on different platforms with a degree of narrative continuity between platforms, but no previous entertainment experience has sustained the same single narrative across multiple platforms which are directly interconnected with active electronic hyperlinks or scannable barcodes that allow the consumer to navigate from one platform to another within the same user session. Moreover, the system and method for creating such a network of platforms—in a way that works reliably between various electronic and print devices—requires extensive coordination between platforms, and is therefore not apparent without technical knowledge.
A system and method are provided for creating an entertainment network that sustains one narrative across multiple media platforms. A pictorial representation of such a system is first displayed along with a plurality of components thereof. Next, information is presented relating to the interconnection of the different components of the system on the pictorial representation. The interconnectivity information relates more specifically to optional features of the components of the system that are available to consumers who are engaging with the system recreationally.
In one aspect of the present invention, a quantity of electronic text or an image is imbued with an internet hyperlink, such that a consumer who is reading a story on a certain device can click on the hyperlink embedded in the text or image in order to navigate to a different section of the story which is hosted on a webpage, thereby exploring a different element of the same narrative sustained across multiple platforms. As an option, a plurality of webpages can be hyperlinked to each other such that a consumer who navigates from a reading device to a webpage can then proceed to other related webpages which contain further sections of the same sustained narrative.
In another aspect of the present invention, a quantity of physical text printed on paper is specially formatted with barcodes which allow the consumer to use a smartphone to navigate to webpages so that the consumer can still engage with additional sections of the narrative across multiple platforms.
The invention is constructed by first generating a fictional primary narrative in a printed or electronic textual medium, and then creating a plurality of webpages which extend the fictional content of the primary narrative by containing additional content that furthers the same plot points or character information that was presented in that primary narrative. Hyperlinks or barcodes, embedded directly within the text of the original primary narrative, allow the consumer to navigate between the primary narrative and the extended content that exists on other media platforms. Hence, the invention is a system consisting of three parts: A primary narrative, an extended narrative contained in webpage content, and internet hyperlinks or barcodes which connect these two aforementioned elements into a network whereby consumers may navigate to multiple media platforms in order to experience the same extended narrative across these different platforms.
When used in this specification and claims and figures, the terms “include” and “including” and variations thereof mean that the specified features, steps or components are included. The terms are not to be interpreted to exclude the presence of other features, steps or components.
When used in this specification and claims and figures, “platform” refers to any physical object or device or non-physical presentation of data (such as a webpage) which can be used to convey information.
When used in this specification and claims and figures, “webpage” refers to a particular resource which exists under a single Uniform Resource Locator (URL) on the internet, while “website” refers to a collection of webpages that exist as subdivisions under a single internet domain name.
When used in this specification and claims and figures, “media” or “medium” refers to any system of communication by which sensory information can be conveyed to a consumer.
When used in this specification and claims and figures, “consumer” refers to any person or entity who is engaging with the invention. The intention of this invention is that consumers shall be paying customers engaging with the invention recreationally, but the definition is not limited solely to that scenario.
When used in this specification and claims and figures, “hyperlink” shall refer to any data that can directly navigate a consumer to a URL by clicking, tapping, or hovering over the electronic text or image that contains the navigational data.
When used in this specification and claims and figures, “barcode” or “OR barcode” shall refer to any optical, machine-readable representation of data.
The features disclosed in the foregoing description, or the following claims, or the accompanying drawings, expressed in their specific forms or in terms of a means for performing the disclosed function, or a method or process for attaining the disclosed result, as appropriate, may, separately, or in any combination of such features, be utilized for realizing the invention in diverse forms thereof.
