Patent Application
20190158609
This application includes material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent disclosure, as it appears in the Patent and Trademark Office files or records, but otherwise reserves all copyright rights whatsoever.
The present invention relates to systems and methods for mapping and routing on a network and, more particularly, to systems and methods for mapping and routing which generate maps and routes based on user preferences and objectives.
A great deal of information is generated when people use electronic devices, such as when people use mobile phones and cable set-top boxes. Such information, such as location, applications used, social network, physical and online locations visited, to name a few, could be used to deliver useful services and information to end users, and provide commercial opportunities to advertisers and retailers. However, most of this information is effectively abandoned due to deficiencies in the way such information can be captured. For example, and with respect to a mobile phone, information is generally not gathered while the mobile phone is idle (i.e., not being used by a user). Other information, such as presence of others in the immediate vicinity, time and frequency of messages to other users, and activities of a user's social network are also not captured effectively.
In one embodiment, the invention is directed to a method. A request for the determination of a route is received over a network. The request comprises an identification of a requesting user, and at least one objective. Spatial, temporal, topical, and social data available to the network which relating to the requesting user and the request objectives are retrieved using a global index of data available to the network. At least one entity which satisfies at least one request objective and which has a physical location known to the network is selected, via the network, using the retrieved spatial, temporal, topical, and social data. At least one physical route is mapped between a starting location and the selected entity and is displayed on a display medium.
In another embodiment, the invention is directed to a system comprising: a request receiving module that receives requests over a network for the determination of routes, wherein each request comprises an identification of a requesting user, and at least one objective; a request data retrieval module that retrieves, for each request received by the request receiving module, spatial, temporal, topical, and social data relating to the requesting user and request objectives using a global index of data available to the network; an entity selection module that selects, for each request received by the request receiving module, least one entity which satisfies the objectives of the request, wherein the at least one entity is selected using spatial, temporal, topical, and social data retrieved by the request data retrieval module, and wherein the at least one entity has a physical location known to the network; a route determination module that maps, for each request received by the request receiving module, at least one physical route between a starting location and the entity selected for the request; a route display module that displays, for each request received by the request receiving module, each of the physical routes mapped for the request.
In another embodiment, the invention is directed to a method. A request for a map is received over a network. The request comprises an identification of a requesting user, and at least one map criteria. Spatial, temporal, topical, and social data available to the network which relate to the requesting user and the map criteria are retrieved using a global index of data available to the network. A personalized targeting profile having at least one targeting profile criteria is created via the network, using the retrieved spatial, temporal, topical, and social data. Content available to the network which relates to the at least one targeting profile criteria is matched and displayed on a display medium.
In another embodiment, the invention is directed to a system comprising: a map request receiving module that receives, over a network, requests for maps, wherein each request comprises an identification of a requesting user, and at least one map criteria; a map request data retrieval module that retrieves, for each request received by the request receiving module, spatial, temporal, topical, and social data available to the network relating to the requesting user and the map criteria using a global index of data available to the network; a personalized targeting profile creation module that creates, for each request received by the request receiving module, a personalized targeting profile having at least one targeting profile criteria, wherein the personalized targeting profile is created using spatial, temporal, topical, and social data retrieved by the map request data retrieval module; a content matching module that matches, for each request received by the request receiving module, content available to the network which relates to targeting profile criteria within personalized targeting profiles created by the personalized targeting profile creation module; and a content display module that displays on a display medium, for each request received by the request receiving module, content matched by the content matching module.
The foregoing and other objects, features, and advantages of the invention will be apparent from the following more particular description of preferred embodiments as illustrated in the accompanying drawings, in which reference characters refer to the same parts throughout the various views. The drawings are not necessarily to scale, emphasis instead being placed upon illustrating principles of the invention.
The present invention is described below with reference to block diagrams and operational illustrations of methods and devices to select and present media related to a specific topic. It is understood that each block of the block diagrams or operational illustrations, and combinations of blocks in the block diagrams or operational illustrations, can be implemented by means of analog or digital hardware and computer program instructions.
These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, ASIC, or other programmable data processing apparatus, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, implements the functions/acts specified in the block diagrams or operational block or blocks.
In some alternate implementations, the functions/acts noted in the blocks can occur out of the order noted in the operational illustrations. For example, two blocks shown in succession can in fact be executed substantially concurrently or the blocks can sometimes be executed in the reverse order, depending upon the functionality/acts involved.
For the purposes of this disclosure the term “server” should be understood to refer to a service point which provides processing, database, and communication facilities. By way of example, and not limitation, the term “server” can refer to a single, physical processor with associated communications and data storage and database facilities, or it can refer to a networked or clustered complex of processors and associated network and storage devices, as well as operating software and one or more database systems and applications software which support the services provided by the server.
For the purposes of this disclosure the term “end user” or “user” should be understood to refer to a consumer of data supplied by a data provider. By way of example, and not limitation, the term “end user” can refer to a person who receives data provided by the data provider over the Internet in a browser session, or can refer to an automated software application which receives the data and stores or processes the data.
For the purposes of this disclosure the term “media” and “media content” should be understood to refer to binary data which contains content which can be of interest to an end user. By way of example, and not limitation, the term “media” and “media content” can refer to multimedia data, such as video data or audio data, or any other form of data capable of being transformed into a form perceivable by an end user. Such data can, furthermore, be encoded in any manner currently known, or which can be developed in the future, for specific purposes. By way of example, and not limitation, the data can be encrypted, compressed, and/or can contained embedded metadata.
For the purposes of this disclosure, a computer readable medium stores computer data in machine readable form. By way of example, and not limitation, a computer readable medium can comprise computer storage media and communication media. Computer storage media includes volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EPROM, EEPROM, flash memory or other solid-state memory technology, CD-ROM, DVD, or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other mass storage devices, or any other medium which can be used to store the desired information and which can be accessed by the computer.
For the purposes of this disclosure a module is a software, hardware, or firmware (or combinations thereof) system, process or functionality, or component thereof, that performs or facilitates the processes, features, and/or functions described herein (with or without human interaction or augmentation). A module can include sub-modules. Software components of a module may be stored on a computer readable medium. Modules may be integral to one or more servers, or be loaded and executed by one or more servers. One or more modules may grouped into an engine or an application.
For the purposes of this disclosure an engine is a software, hardware, or firmware (or combinations thereof) system, process or functionality that performs or facilitates the processes, features, and/or functions described herein (with or without human interaction or augmentation).
Embodiments of the present invention utilize information provided by a network which is capable of providing data collected and stored by multiple devices on a network. Such information may include, without limitation, temporal information, spatial information, and user information relating to a specific user or hardware device. User information may include, without limitation, user demographics, user preferences, user social networks, and user behavior. One embodiment of such a network is a W4 Communications Network.
A “W4 Communications Network” or W4 COMN, provides information related to the “Who, What, When and Where” of interactions within the network. In one embodiment, the W4 COMN is a collection of users, devices and processes that foster both synchronous and asynchronous communications between users and their proxies providing an instrumented network of sensors providing data recognition and collection in real-world environments about any subject, location, user or combination thereof.
In one embodiment, the W4 COMN can handle the routing/addressing, scheduling, filtering, prioritization, replying, forwarding, storing, deleting, privacy, transacting, triggering of a new message, propagating changes, transcoding and linking. Furthermore, these actions can be performed on any communication channel accessible by the W4 COMN.
In one embodiment, the W4 COMN uses a data modeling strategy for creating profiles for not only users and locations, but also any device on the network and any kind of user-defined data with user-specified conditions. Using Social, Spatial, Temporal and Logical data available about a specific user, topic or logical data object, every entity known to the W4 COMN can be mapped and represented against all other known entities and data objects in order to create both a micro graph for every entity as well as a global graph that relates all known entities with one another. In one embodiment, such relationships between entities and data objects are stored in a global index within the W4 COMN.
In one embodiment, a W4 COMN network relates to what may be termed “real-world entities”, hereinafter referred to as RWEs. A RWE refers to, without limitation, a person, device, location, or other physical thing known to a W4 COMN. In one embodiment, each RWE known to a W4 COMN is assigned a unique W4 identification number that identifies the RWE within the W4 COMN.
RWEs can interact with the network directly or through proxies, which can themselves be RWEs. Examples of RWEs that interact directly with the W4 COMN include any device such as a sensor, motor, or other piece of hardware connected to the W4 COMN in order to receive or transmit data or control signals. RWE may include all devices that can serve as network nodes or generate, request and/or consume data in a networked environment or that can be controlled through a network. Such devices include any kind of “dumb” device purpose-designed to interact with a network (e.g., cell phones, cable television set top boxes, fax machines, telephones, and radio frequency identification (RFID) tags, sensors, etc.).
Examples of RWEs that may use proxies to interact with W4 COMN network include non-electronic entities including physical entities, such as people, locations (e.g., states, cities, houses, buildings, airports, roads, etc.) and things (e.g., animals, pets, livestock, gardens, physical objects, cars, airplanes, works of art, etc.), and intangible entities such as business entities, legal entities, groups of people or sports teams. In addition, “smart” devices (e.g., computing devices such as smart phones, smart set top boxes, smart cars that support communication with other devices or networks, laptop computers, personal computers, server computers, satellites, etc.) may be considered RWE that use proxies to interact with the network, where software applications executing on the device that serve as the devices' proxies.
In one embodiment, a W4 COMN may allow associations between RWEs to be determined and tracked. For example, a given user (an RWE) can be associated with any number and type of other RWEs including other people, cell phones, smart credit cards, personal data assistants, email and other communication service accounts, networked computers, smart appliances, set top boxes and receivers for cable television and other media services, and any other networked device. This association can be made explicitly by the user, such as when the RWE is installed into the W4 COMN.
An example of this is the set up of a new cell phone, cable television service or email account in which a user explicitly identifies an RWE (e.g., the user's phone for the cell phone service, the user's set top box and/or a location for cable service, or a username and password for the online service) as being directly associated with the user. This explicit association can include the user identifying a specific relationship between the user and the RWE (e.g., this is my device, this is my home appliance, this person is my friend/father/son/etc., this device is shared between me and other users, etc.). RWEs can also be implicitly associated with a user based on a current situation. For example, a weather sensor on the W4 COMN can be implicitly associated with a user based on information indicating that the user lives or is passing near the sensor's location.
In one embodiment, a W4 COMN network may additionally include what may be termed “information-objects”, hereinafter referred to as IOs. An information object (JO) is a logical object that may store, maintain, generate or otherwise provides data for use by RWEs and/or the W4 COMN. In one embodiment, data within in an IO can be revised by the act of an RWE An IO within in a W4 COMN can be provided a unique W4 identification number that identifies the IO within the W4 COMN.
In one embodiment, IOs include passive objects such as communication signals (e.g., digital and analog telephone signals, streaming media and interprocess communications), email messages, transaction records, virtual cards, event records (e.g., a data file identifying a time, possibly in combination with one or more RWEs such as users and locations, that can further be associated with a known topic/activity/significance such as a concert, rally, meeting, sporting event, etc.), recordings of phone calls, calendar entries, web pages, database entries, electronic media objects (e.g., media files containing songs, videos, pictures, images, audio messages, phone calls, etc.), electronic files and associated metadata.
In one embodiment, IOs include any executing process or application that consumes or generates data such as an email communication application (such as OUTLOOK by MICROSOFT, or YAHOO! MAIL by YAHOO!), a calendaring application, a word processing application, an image editing application, a media player application, a weather monitoring application, a browser application and a web page server application. Such active IOs can or can not serve as a proxy for one or more RWEs. For example, voice communication software on a smart phone can serve as the proxy for both the smart phone and for the owner of the smart phone.
In one embodiment, for every JO there are at least three classes of associated RWEs. The first is the RWE that owns or controls the IO, whether as the creator or a rights holder (e.g., an RWE with editing rights or use rights to the IO). The second is the RWE(s) that the IO relates to, for example by containing information about the RWE or that identifies the RWE. The third are any RWEs that access the IO in order to obtain data from the JO for some purpose.
Within the context of a W4 COMN, “available data” and “W4 data” means data that exists in an IO or data that can be collected from a known IO or RWE such as a deployed sensor. Within the context of a W4 COMN, “sensor” means any source of W4 data including PCs, phones, portable PCs or other wireless devices, household devices, cars, appliances, security scanners, video surveillance, RFID tags in clothes, products and locations, online data or any other source of information about a real-world user/topic/thing (RWE) or logic-based agent/process/topic/thing (TO).
In one embodiment, the proxy devices 104, 106, 108, 110 can be explicitly associated with the user 102. For example, one device 104 can be a smart phone connected by a cellular service provider to the network and another device 106 can be a smart vehicle that is connected to the network. Other devices can be implicitly associated with the user 102.
For example, one device 108 can be a “dumb” weather sensor at a location matching the current location of the user's cell phone 104, and thus implicitly associated with the user 102 while the two RWEs 104, 108 are co-located. Another implicitly associated device 110 can be a sensor 110 for physical location 112 known to the W4 COMN. The location 112 is known, either explicitly (through a user-designated relationship, e.g., this is my home, place of employment, parent, etc.) or implicitly (the user 102 is often co-located with the RWE 112 as evidenced by data from the sensor 110 at that location 112), to be associated with the first user 102.
The user 102 can be directly associated with one or more persons 140, and indirectly associated with still more persons 142, 144 through a chain of direct associations. Such associations can be explicit (e.g., the user 102 can have identified the associated person 140 as his/her father, or can have identified the person 140 as a member of the user's social network) or implicit (e.g., they share the same address). Tracking the associations between people (and other RWEs as well) allows the creation of the concept of “intimacy”, where intimacy may be defined as a measure of the degree of association between two people or RWEs. For example, each degree of removal between RWEs can be considered a lower level of intimacy, and assigned lower intimacy score. Intimacy can be based solely on explicit social data or can be expanded to include all W4 data including spatial data and temporal data.
In one embodiment, each RWE 102, 104, 106, 108, 110, 112, 140, 142, 144 of a W4 COMN can be associated with one or more IOs as shown.
The IOs 122, 124 can be locally stored on the device 104 or stored remotely on some node or datastore accessible to the W4 COMN, such as a message server or cell phone service datacenter. The IO 126 associated with the vehicle 108 can be an electronic file containing the specifications and/or current status of the vehicle 108, such as make, model, identification number, current location, current speed, current condition, current owner, etc. The IO 128 associated with sensor 108 can identify the current state of the subject(s) monitored by the sensor 108, such as current weather or current traffic. The IO 130 associated with the cell phone 110 can be information in a database identifying recent calls or the amount of charges on the current bill.
RWEs which can only interact with the W4 COMN through proxies, such as people 102, 140, 142, 144, computing devices 104, 106 and locations 112, can have one or more IOs 132, 134, 146, 148, 150 directly associated with them which contain RWE-specific information for the associated RWE. For example, IOs associcated with a person 132, 146, 148, 150 can include a user profile containing email addresses, telephone numbers, physical addresses, user preferences, identification of devices and other RWEs associated with the user. The IOs may additionally include records of the user's past interactions with other RWE's on the W4 COMN (e.g., transaction records, copies of messages, listings of time and location combinations recording the user's whereabouts in the past), the unique W4 COMN identifier for the location and/or any relationship information (e.g., explicit user-designations of the user's relationships with relatives, employers, co-workers, neighbors, service providers, etc.).
Another example of IOs associated with a person 132, 146, 148, 150 includes remote applications through which a person can communicate with the W4 COMN such as an account with a web-based email service such as Yahoo! Mail. A location's IO 134 can contain information such as the exact coordinates of the location, driving directions to the location, a classification of the location (residence, place of business, public, non-public, etc.), information about the services or products that can be obtained at the location, the unique W4 COMN identifier for the location, businesses located at the location, photographs of the location, etc.
In one embodiment, RWEs and IOs are correlated to identify relationships between them. RWEs and IOs may be correlated using metadata. For example, if an IO is a music file, metadata for the file can include data identifying the artist, song, etc., album art, and the format of the music data. This metadata can be stored as part of the music file or in one or more different IOs that are associated with the music file or both. W4 metadata can additionally include the owner of the music file and the rights the owner has in the music file. As another example, if the IO is a picture taken by an electronic camera, the picture can include in addition to the primary image data from which an image can be created on a display, metadata identifying when the picture was taken, where the camera was when the picture was taken, what camera took the picture, who, if anyone, is associated (e.g., designated as the camera's owner) with the camera, and who and what are the subjects of/in the picture. The W4 COMN uses all the available metadata in order to identify implicit and explicit associations between entities and data objects.
Some of items of metadata 206, 214, on the other hand, can identify relationships between the IO 202 and other RWEs and IOs. As illustrated, the IO 202 is associated by one item of metadata 206 with an RWE 220 that RWE 220 is further associated with two IOs 224, 226 and a second RWE 222 based on some information known to the W4 COMN. For example, could describe the relations between an image (IO 202) containing metadata 206 that identifies the electronic camera (the first RWE 220) and the user (the second RWE 224) that is known by the system to be the owner of the camera 220. Such ownership information can be determined, for example, from one or another of the IOs 224, 226 associated with the camera 220.
In the Where cloud 304 are all physical locations, events, sensors or other RWEs associated with a spatial reference point or location. The When cloud 306 is composed of natural temporal events (that is events that are not associated with particular location or person such as days, times, seasons) as well as collective user temporal events (holidays, anniversaries, elections, etc.) and user-defined temporal events (birthdays, smart-timing programs).
The What cloud 308 is comprised of all known data—web or private, commercial or user—accessible to the W4 COMN, including for example environmental data like weather and news, RWE-generated data, IOs and IO data, user data, models, processes and applications. Thus, conceptually, most data is contained in the What cloud 308.
Some entities, sensors or data may potentially exist in multiple clouds either disparate in time or simultaneously. Additionally, some IOs and RWEs can be composites in that they combine elements from one or more clouds. Such composites can be classified as appropriate to facilitate the determination of associations between RWEs and IOs. For example, an event consisting of a location and time could be equally classified within the When cloud 306, the What cloud 308 and/or the Where cloud 304.
In one embodiment, a W4 engine 310 is center of the W4 COMN's intelligence for making all decisions in the W4 COMN. The W4 engine 310 controls all interactions between each layer of the W4 COMN and is responsible for executing any approved user or application objective enabled by W4 COMN operations or interoperating applications. In an embodiment, the W4 COMN is an open platform with standardized, published APIs for requesting (among other things) synchronization, disambiguation, user or topic addressing, access rights, prioritization or other value-based ranking, smart scheduling, automation and topical, social, spatial or temporal alerts.
One function of the W4 COMN is to collect data concerning all communications and interactions conducted via the W4 COMN, which can include storing copies of IOs and information identifying all RWEs and other information related to the IOs (e.g., who, what, when, where information). Other data collected by the W4 COMN can include information about the status of any given RWE and IO at any given time, such as the location, operational state, monitored conditions (e.g., for an RWE that is a weather sensor, the current weather conditions being monitored or for an RWE that is a cell phone, its current location based on the cellular towers it is in contact with) and current status.
The W4 engine 310 is also responsible for identifying RWEs and relationships between RWEs and IOs from the data and communication streams passing through the W4 COMN. The function of identifying RWEs associated with or implicated by IOs and actions performed by other RWEs may be referred to as entity extraction. Entity extraction can include both simple actions, such as identifying the sender and receivers of a particular IO, and more complicated analyses of the data collected by and/or available to the W4 COMN, for example determining that a message listed the time and location of an upcoming event and associating that event with the sender and receiver(s) of the message based on the context of the message or determining that an RWE is stuck in a traffic jam based on a correlation of the RWE's location with the status of a co-located traffic monitor.
It should be noted that when performing entity extraction from an IO, the IO can be an opaque object with only where only W4 metadata related to the object is visible, but internal data of the IO (i.e., the actual primary or object data contained within the object) are not, and thus metadata extraction is limited to the metadata. Alternatively, if internal data of the IO is visible, it can also be used in entity extraction, e.g. strings within an email are extracted and associated as RWEs to for use in determining the relationships between the sender, user, topic or other RWE or IO impacted by the object or process.
In the embodiment shown, the W4 engine 310 can be one or a group of distributed computing devices, such as a general-purpose personal computers (PCs) or purpose built server computers, connected to the W4 COMN by communication hardware and/or software. Such computing devices can be a single device or a group of devices acting together. Computing devices can be provided with any number of program modules and data files stored in a local or remote mass storage device and local memory (e.g., RAM) of the computing device. For example, as mentioned above, a computing device can include an operating system suitable for controlling the operation of a networked computer, such as the WINDOWS XP or WINDOWS SERVER operating systems from MICROSOFT CORPORATION.
Some RWEs can also be computing devices such as, without limitation, smart phones, web-enabled appliances, PCs, laptop computers, and personal data assistants (PDAs). Computing devices can be connected to one or more communications networks such as the Internet, a publicly switched telephone network, a cellular telephone network, a satellite communication network, a wired communication network such as a cable television or private area network. Computing devices can be connected any such network via a wired data connection or wireless connection such as a wi-fi, a WiMAX (802.36), a Bluetooth or a cellular telephone connection.
Local data structures, including discrete IOs, can be stored on a computer-readable medium (not shown) that is connected to, or part of, any of the computing devices described herein including the W4 engine 310. For example, in one embodiment, the data backbone of the W4 COMN, discussed below, includes multiple mass storage devices that maintain the IOs, metadata and data necessary to determine relationships between RWEs and IOs as described herein.
The data layer 406 stores and catalogs the data produced by the sensor layer 402. The data can be managed by either the network 404 of sensors or the network infrastructure 406 that is built on top of the instrumented network of users, devices, agents, locations, processes and sensors. The network infrastructure 408 is the core under-the-covers network infrastructure that includes the hardware and software necessary to receive that transmit data from the sensors, devices, etc. of the network 404. It further includes the processing and storage capability necessary to meaningfully categorize and track the data created by the network 404.
The user profiling layer 410 performs the W4 COMN's user profiling functions. This layer 410 can further be distributed between the network infrastructure 408 and user applications/processes 412 executing on the W4 engine or disparate user computing devices. Personalization is enabled across any single or combination of communication channels and modes including email, IM, texting (SMS, etc.), photobloging, audio (e.g. telephone call), video (teleconferencing, live broadcast), games, data confidence processes, security, certification or any other W4 COMM process call for available data.
In one embodiment, the user profiling layer 410 is a logic-based layer above all sensors to which sensor data are sent in the rawest form to be mapped and placed into the W4 COMN data backbone 420. The data (collected and refined, related and deduplicated, synchronized and disambiguated) are then stored in one or a collection of related databases available applications approved on the W4 COMN. Network-originating actions and communications are based upon the fields of the data backbone, and some of these actions are such that they themselves become records somewhere in the backbone, e.g. invoicing, while others, e.g. fraud detection, synchronization, disambiguation, can be done without an impact to profiles and models within the backbone.
Actions originating from outside the network, e.g., RWEs such as users, locations, proxies and processes, come from the applications layer 414 of the W4 COMN. Some applications can be developed by the W4 COMN operator and appear to be implemented as part of the communications infrastructure 408, e.g. email or calendar programs because of how closely they operate with the sensor processing and user profiling layer 410. The applications 412 also serve as a sensor in that they, through their actions, generate data back to the data layer 406 via the data backbone concerning any data created or available due to the applications execution.
In one embodiment, the applications layer 414 can also provide a user interface (UI) based on device, network, carrier as well as user-selected or security-based customizations. Any UI can operate within the W4 COMN if it is instrumented to provide data on user interactions or actions back to the network. In the case of W4 COMN enabled mobile devices, the UI can also be used to confirm or disambiguate incomplete W4 data in real-time, as well as correlation, triangulation and synchronization sensors for other nearby enabled or non-enabled devices.
At some point, the network effects of enough enabled devices allow the network to gather complete or nearly complete data (sufficient for profiling and tracking) of a non-enabled device because of its regular intersection and sensing by enabled devices in its real-world location.
Above the applications layer 414, or hosted within it, is the communications delivery network 416. The communications delivery network can be operated by the W4 COMN operator or be independent third-party carrier service. Data may be delivered via synchronous or asynchronous communication. In every case, the communication delivery network 414 will be sending or receiving data on behalf of a specific application or network infrastructure 408 request.
The communication delivery layer 418 also has elements that act as sensors including W4 entity extraction from phone calls, emails, blogs, etc. as well as specific user commands within the delivery network context. For example, “save and prioritize this call” said before end of call can trigger a recording of the previous conversation to be saved and for the W4 entities within the conversation to analyzed and increased in weighting prioritization decisions in the personalization/user profiling layer 410.
In one embodiment the W4 engine connects, interoperates and instruments all network participants through a series of sub-engines that perform different operations in the entity extraction process. The attribution engine 504 tracks the real-world ownership, control, publishing or other conditional rights of any RWE in any IO. Whenever a new IO is detected by the W4 engine 502, e.g., through creation or transmission of a new message, a new transaction record, a new image file, etc., ownership is assigned to the IO. The attribution engine 504 creates this ownership information and further allows this information to be determined for each IO known to the W4 COMN.
The correlation engine 506 can operates two capacities: first, to identify associated RWEs and IOs and their relationships (such as by creating a combined graph of any combination of RWEs and IOs and their attributes, relationships and reputations within contexts or situations) and second, as a sensor analytics pre-processor for attention events from any internal or external source.
In one embodiment, the identification of associated RWEs and IOs function of the correlation engine 506 is done by graphing the available data, using, for example, one or more histograms A histogram is a mapping technique that counts the number of observations that fall into various disjoint categories (i.e. bins.). By selecting each IO, RWE, and other known parameters (e.g., times, dates, locations, etc.) as different bins and mapping the available data, relationships between RWEs, IOs and the other parameters can be identified. A histogram of all RWEs and IOs is created, from which correlations based on the graph can be made.
As a pre-processor, the correlation engine 506 monitors the information provided by RWEs in order to determine if any conditions are identified that can trigger an action on the part of the W4 engine 502. For example, if a delivery condition has been associated with a message, when the correlation engine 506 determines that the condition is met, it can transmit the appropriate trigger information to the W4 engine 502 that triggers delivery of the message.
The attention engine 508 instruments all appropriate network nodes, clouds, users, applications or any combination thereof and includes close interaction with both the correlation engine 506 and the attribution engine 504.
The attention engine 608 includes a message intake and generation manager 610 as well as a message delivery manager 612 that work closely with both a message matching manager 614 and a real-time communications manager 616 to deliver and instrument all communications across the W4 COMN.
The attribution engine 604 works within the user profile manager 618 and in conjunction with all other modules to identify, process/verify and represent ownership and rights information related to RWEs, IOs and combinations thereof.
The correlation engine 606 dumps data from both of its channels (sensors and processes) into the same data backbone 620 which is organized and controlled by the W4 analytics manager 622. The data backbone 620 includes both aggregated and individualized archived versions of data from all network operations including user logs 624, attention rank place logs 626, web indices and environmental logs 618, e-commerce and financial transaction information 630, search indexes and logs 632, sponsor content or conditionals, ad copy and any and all other data used in any W4COMN process, IO or event. Because of the amount of data that the W4 COMN will potentially store, the data backbone 620 includes numerous database servers and data stores in communication with the W4 COMN to provide sufficient storage capacity.
The data collected by the W4 COMN includes spatial data, temporal data, RWE interaction data, IO content data (e.g., media data), and user data including explicitly-provided and deduced social and relationship data. Spatial data can be any data identifying a location associated with an RWE. For example, the spatial data can include any passively collected location data, such as cell tower data, global packet radio service (GPRS) data, global positioning service (GPS) data, WI-FI data, personal area network data, IP address data and data from other network access points, or actively collected location data, such as location data entered by the user.
Temporal data is time based data (e.g., time stamps) that relate to specific times and/or events associated with a user and/or the electronic device. For example, the temporal data can be passively collected time data (e.g., time data from a clock resident on the electronic device, or time data from a network clock), or the temporal data can be actively collected time data, such as time data entered by the user of the electronic device (e.g., a user maintained calendar).
Logical and IO data refers to the data contained by an IO as well as data associated with the IO such as creation time, owner, associated RWEs, when the IO was last accessed, etc. For example, an IO may relate to media data. Media data can include any data relating to presentable media, such as audio data, visual data, and audiovisual data. Audio data can be data relating to downloaded music, such as genre, artist, album and the like, and includes data regarding ringtones, ringbacks, media purchased, playlists, and media shared, to name a few. The visual data can be data relating to images and/or text received by the electronic device (e.g., via the Internet or other network). The visual data can be data relating to images and/or text sent from and/or captured at the electronic device.
Audiovisual data can be data associated with any videos captured at, downloaded to, or otherwise associated with the electronic device. The media data includes media presented to the user via a network, such as use of the Internet, and includes data relating to text entered and/or received by the user using the network (e.g., search terms), and interaction with the network media, such as click data (e.g., advertisement banner clicks, bookmarks, click patterns and the like). Thus, the media data can include data relating to the user's RSS feeds, subscriptions, group memberships, game services, alerts, and the like.
The media data can include non-network activity, such as image capture and/or video capture using an electronic device, such as a mobile phone. The image data can include metadata added by the user, or other data associated with the image, such as, with respect to photos, location when the photos were taken, direction of the shot, content of the shot, and time of day, to name a few. Media data can be used, for example, to deduce activities information or preferences information, such as cultural and/or buying preferences information.
Relationship data can include data relating to the relationships of an RWE or IO to another RWE or IO. For example, the relationship data can include user identity data, such as gender, age, race, name, social security number, photographs and other information associated with the user's identity. User identity information can also include e-mail addresses, login names and passwords. Relationship data can further include data identifying explicitly associated RWEs. For example, relationship data for a cell phone can indicate the user that owns the cell phone and the company that provides the service to the phone. As another example, relationship data for a smart car can identify the owner, a credit card associated with the owner for payment of electronic tolls, those users permitted to drive the car and the service station for the car.
Relationship data can also include social network data. Social network data includes data relating to any relationship that is explicitly defined by a user or other RWE, such as data relating to a user's friends, family, co-workers, business relations, and the like. Social network data can include, for example, data corresponding with a user-maintained electronic address book. Relationship data can be correlated with, for example, location data to deduce social network information, such as primary relationships (e.g., user-spouse, user-children and user-parent relationships) or other relationships (e.g., user-friends, user-co-worker, user-business associate relationships). Relationship data also can be utilized to deduce, for example, activities information.
Interaction data can be any data associated with user interaction of the electronic device, whether active or passive. Examples of interaction data include interpersonal communication data, media data, relationship data, transactional data and device interaction data, all of which are described in further detail below. Table 1, below, is a non-exhaustive list including examples of electronic data.
Interaction data includes communication data between any RWEs that is transferred via the W4 COMN. For example, the communication data can be data associated with an incoming or outgoing short message service (SMS) message, email message, voice call (e.g., a cell phone call, a voice over IP call), or other type of interpersonal communication related to an RWE. Communication data can be correlated with, for example, temporal data to deduce information regarding frequency of communications, including concentrated communication patterns, which can indicate user activity information.
The interaction data can also include transactional data. The transactional data can be any data associated with commercial transactions undertaken by or at the mobile electronic device, such as vendor information, financial institution information (e.g., bank information), financial account information (e.g., credit card information), merchandise information and costs/prices information, and purchase frequency information, to name a few. The transactional data can be utilized, for example, to deduce activities and preferences information. The transactional information can also be used to deduce types of devices and/or services the user owns and/or in which the user can have an interest.
The interaction data can also include device or other RWE interaction data. Such data includes both data generated by interactions between a user and a RWE on the W4 COMN and interactions between the RWE and the W4 COMN. RWE interaction data can be any data relating to an RWE's interaction with the electronic device not included in any of the above categories, such as habitual patterns associated with use of an electronic device data of other modules/applications, such as data regarding which applications are used on an electronic device and how often and when those applications are used. As described in further detail below, device interaction data can be correlated with other data to deduce information regarding user activities and patterns associated therewith. Table 2, below, is a non-exhaustive list including examples of interaction data.
In a mobile society, persons are continuously traveling from one point to another. Often, a person wants or needs to know the distance between two real-world locations. Numerous services exist to calculate spatial distance. Such services may be, without limitation, web based services, such as Yahoo! Maps, Mapquest, or may be GPS-based services. Such services calculate spatial distance tied to a specific route and may be able to estimate travel time, either based on average travel time, or based on real-time traffic data. Such services may additionally provide for a small degree of customization, such as finding routes that avoid highways or tolls.
The distances calculated by such services are not, however, typically personalized to any significant degree. A spatial distance does not factor in a person's goals or objectives in traveling between two points. Furthermore, it does not factor in a person's schedule, interests, preferences or social networks in determining the desirability of particular route. A personalized distance can be determined that takes such factors into account. The factors that can be used in determining a personal distance between two points can be categorized as spatial factors, temporal factors, social factors, and topical (or logical) factors.
In one embodiment, calculation of a personalized distance between two real-world entities can begin with determining one or more routes between two real-world entities. One or more routes can be chosen based on a user's preferred mode of travel. For example, a person may prefer to walk or use public transportation rather than driving. Routing can simply choose the shortest available route. Routing can additionally reflect further travel preferences, such as avoiding highways, tolls, school zones, construction areas, and so forth. Given a known route, spatial distance can then be determined for the route. In one embodiment, spatial distance is the length of the route. In another embodiment, the time to travel to a destination can be considered a form of spatial distance.
Spatial distance can be modified by spatial factors not directly related to distance. Such spatial factors may relate to additional spatial dimensions such as height, altitude, a floor on a building, and so forth. Such factors can relate to physical properties of the route or entities having a location on or near the route. For example, if a person values scenery or visually stimulating surroundings, whether natural, or manmade, a route that has a view of a bay or ocean or skyline can be more desirable. If a portion of a route has a reputation for being in poor physical condition or is under construction, the route can be considered less desirable. Spacial factors may additionally include the additional dimension of velocity (i.e. direction and speed) of a user or other entities. Spatial factors may additionally include environmental conditions tied to physical locations, such as local weather conditions.
Spatial distance can then be further modified using temporal factors, social factors, and topical factors. Temporal factors can be generally defined as factors that relate to how the passage of time affects the desirability of a route and the mode of transportation. The most basic temporal factor is the time it takes to travel a route. Travel time on a route can be estimated based on average travel time historically associated with a route. Alternatively, travel time can be more precisely determined by monitoring average speed and travel times from real-time monitors or sensors. Such sensors can be fixed sensors specifically installed along major avenues of travel for monitoring traffic flow. Such sensors can also be user devices, such as cellular telephones or GPSs whose location is continuously monitored and which can thus be used to determine the speed of travel for individual user devices whose physical position is known. In one embodiment, data used to determine travel time on a route may be a combination of many sources of data from multiple sensor networks.
Such travel time can be useful, but can be enhanced by combining it with historical travel time data accumulated over a period of time. For example, on Friday, people may historically leave the office earlier, and traffic predictably suffers a 15 to 20 minute slow down between 6:00 PM and 7:00 PM on major routes out of a city. Thus, the speed of traffic at 5:45 PM may provide an overly optimistic estimate of travel time between 6:00 PM and 7:00 PM for a person whose commute would normally be 30 minutes.
Travel time can also be affected by weather conditions. Thus, when it begins to rain, historically, traffic may suffer a 30 minute slow on major routes out of a city. Thus, if rain is predicted or if it just begins to rain, travel time for such routes may be adjusted accordingly. Travel time can also be affected by local events. For example, a concert may be booked at a large arena downtown for a specific date starting at 7:00 PM. Historical data may indicate that traffic slows down in the vicinity of the arena during concerts, increasing commute times by 10 minutes.
Temporal factors can additionally include temporal data relating to the starting point and ending points of a route. For example, if the destination of a route is a restaurant or a retail location, if the location closes before the route can be fully traversed, the route is undesirable. If the wait time to be seated at a restaurant exceeds, for example, 30 minutes, the route may also be undesirable. If an event is scheduled to occur at a location at a particular time, for example, live music begins at 10 PM, a route that arrives at the location after 10:00 PM may be undesirable.
Temporal factors can additionally include temporal data relating to a specific person. For example, if a person has an appointment, a route that arrives early for the appointment is desirable. If a person typically engages in specific activities at home, such as viewing a specific television program, a route that takes a person to a location away from home, for example, a restaurant, that is so distant that the person will not be able to reach home before the program airs may be undesirable.
Thus, the time it takes to traverse a route, informed by real-time and historical data, and the impact of such travel time on cotemporaneous events can be determined for a specific route or a group of routes. Spatial distance, travel time, and events affected by travel time can, in one embodiment, be displayed individually. Alternatively, temporal factors can be used to modify spatial distance to create a personalized distance. The personalized distance reflects the overall desirability of the route. In one embodiment, the distance increases as the desirability of the route decreases. For example, a route that reflects a spatial distance of 10 miles may be increased to 30 miles because of slow travel time or because the route will arrive late for an appointment based on real-time travel estimates. A route which is expressed as a temporal distance of 10 minutes may be increased to 30 minutes or “TL” for too long if the route will arrive late for an appointment based on real-time travel estimates.
In one embodiment, temporal factors can be used as weighting factors or additive factors that are used to modify spatial distance in a consistent manner. Weighting and additive factors can be used to reflect a simple, continuous numerical relationship. For example, if a 10 mile route is projected to have a travel time of 30 minutes, reflecting an average speed of 20 mph, whereas 60 mph is taken to be an arbitrary target travel speed, a weighted distance of 30 miles could be computed by multiplying the travel time by the target travel speed. In another example, an arbitrary increment of 1 mile can be added to spatial distance for every additional minute a person is projected to be late for an appointment. In another embodiment, a pre-defined code or tag could be associated with the spatial distance, e.g. “10 L” for ten minutes late, or “TL” for too late or too long.
Weighting and additive factors can additionally or alternatively, be used reflect a discrete intervals used multiplicatively or additionally. For example, if a person is projected to be late for an appointment from 1 to 10 minutes, a multiplier of 1.5 or an addition of 10 miles could be applied to spatial distance, whereas if a person is projected to be 11-20 minutes late, a multiplier of 10 or an addition of 100 miles could be applied to spatial distance.
Spatial distance can thus be weighted by temporal factors in a large number of ways to produce a qualitative personal distance that reflects spatial distance of a route and also reflects the impact of temporal factors on the desirability (or even feasibility) of the route. In one embodiment, the exact methodology for combining spatial distance and temporal weighting factors can vary from person to person, and can be customized to reflect the personality or habits of a person. Thus, a person who hates driving may heavily weight travel time, whereas an obsessively punctual person may heavily weight being late for work or appointments. In one embodiment, the user can explicitly input such preferences. In another embodiment, such preferences may be imputed user behavior which is reflected by sensor data and interaction data for the user accumulated over time.
Spatial distance can additionally be modified using social factors. Social factors can be generally defined as factors that relate to how a person's social relations affects the desirability of a route. A route can be considered more desirable if the route is in proximity to one or more individuals who are in a person's social network or otherwise demonstrate a social relation with a user on the basis of spatial, temporal, or topical associations, correlations, overlaps or degrees of separation.
Such factors could be based on profile data associated with individuals in a person's social network. For example, a route that passes the home address of a close friend can be considered more desirable, as it offers the potential opportunity to drop in on a friend. Such factors could also be based on dynamic, real time data associated with persons in a social network. For example, a route to a location may be considered more desirable if one or more friends or acquaintances are currently present at that location.
Social factors may also make use of interaction or transaction data associated with individuals in a person's social network. For example, a route to a location may be considered more desirable if the location is a business which is frequented or favorably reviewed by one or more friends or relatives. In another example, a route containing roads that have been unfavorably commented on by friends or are habitually avoided by friends can be considered less desirable.
Social network factors can also be used in a negative fashion as well. Thus, if an individual is identified within a person's social network as a person to be avoided, routes that tend to avoid the individual and businesses and locales frequented by the individual may be considered preferable.
Spatial distance can additionally be modified using topical factors. Topical factors can be generally defined as including factors that relate to known information associated with locations, users, and other entities in the environment. Such factors can relate to how a person's interests and preferences, as well as external events, affects the desirability of a route. For example, topical factors may relate to the general area surrounding the route. For if a person is safety conscious, a route that passes through an area that has a high crime rate can be considered less desirable. If a person enjoys shopping for haute couture, a route that passes through an area that has a high density of high end retailers or boutiques may be more desirable. Topical factors may relate to events occurring on or in the vicinity of the route. For example, if a festival is occurring in a neighborhood, a route that passes through the neighborhood may be more or less desirable, depending on whether a person has an interest in the festival or not.
Topical factors may relate to the destination of the route. For example, a route to a location may be considered more desirable if the location is a business which is associated with a topic of interest (or aversion) to the user. For example, if a person is a fan of blues music, a route to a destination associated with blues music (i.e. a blue's club) can be considered more desirable. In another example, if a person doesn't like children, a route to a destination that is rated as a great family destination can be considered less desirable. A route to a location may be considered more desirable if the location is a business which is favorably reviewed by a favorite reporter or news publication or a friend. For example, a route to a restaurant which has received glowing reviews in local publications can be considered more desirable, but may be less desirable if a user's best friend gives the restaurant a bad review. Topical factors can thus be weighted by any known social factor related to the topic.
In one embodiment, social and topical factors can be used in addition to temporal factors as weighting factors or additive factors that are used to modify spatial distance in a consistent manner to produce a personalized distance. In one embodiment, the exact methodology for combining spatial distance and temporal weighting factors can vary from person, and can be customized to reflect the personality, habits, and preferences of a person.
Note that the methodologies described above can be extended to determine a personalized distance which is not tied to a physical route, or even to spatial or temporal dimensions. In one embodiment, the route is a straight line between the starting location and the ending location, a relative distance from a central third point, or a calculation based on a cluster of locations, and can be adjusted by social and topical factors.
In yet another embodiment, spatial and temporal dimensions are ignored and the personalized distance between the starting location and the ending location is based on social and topical factors relating to the requesting user, the starting and ending location, and all known RWEs and IOs associated with the user and the starting and ending location Such a personalized distance becomes, in effect, a metric which measures how closely the starting and ending locations relate to the requesting user's interests and associations.
The embodiments of the present invention discussed below illustrate application of the present invention within a W4 COMN. Nevertheless, it is understood that the invention can be implemented using any networked system which is capable of tracking the physical location of users and media enabled electronic devices, and which is further capable of collecting and storing user profile data, location data, as well as temporal, spatial, topical and social data relating to users and their devices.
A W4 COMN can provide a platform that enables the determination of personalized distances between two or more real world objects that includes spatial factors, temporal factors, social factors, and topical factors. The W4 COMN is able to achieve such a result, in part, because the W4 COMN is aware of the physical location of persons and the relative location of places, and is further aware of the preferences of such persons and places and their relationship to one another and to the greater network.
In the illustrated embodiment, an individual 702 wishes to determine a personalized distance between a starting location 720 and an ending location 724. In one embodiment, a user 704 enters a personalized location request using a user proxy device 704, for example a PDA or portable media player, which is transmitted to a W4 COMN 750. In one embodiment, the request comprises the starting location 720 and the ending location 724. In alternative embodiments, the user may choose to enter more than two locations, which in one embodiment, can comprise a starting location 720 and an ending location 724 and one or more additional locations, for example an auditorium (i.e. to buy event tickets) and a friend's house 718 (i.e. to stop and visit.)
At least one physical route 730 exists between the starting 720 and ending locations 724. The route can be identified by a mapping application, such as, for example, Yahoo Maps, that is capable of plotting routes along highways and roads between two locations. Alternatively, the route can be specified in the personalized location request. The routes may be, without limitation, routes proceeding along roads and highways, may be a pedestrian route, and may include segments utilizing mass transit. Where a route request comprises more than two locations, each route will include all locations in the route request, and may provide alternate routes with differing ending locations. For example a route request starting at location 720 and including locations 740, 718, and 724 could generate alternate routes ending at location 718 and location 724.
There are fixed traffic sensors 730 along all or part of the route. The sensors are in communication with the W4 COMN and continuously transmit real-time data including at least traffic information to the W4 COMN. Additionally or alternatively, the W4 COMN can track the location of network user devices which are traveling on the route 730. For example, the network can determine the location of cell phones by triangulating cellular signals or through the use of embedded GPS. Vehicles 708 may additionally contain sensors or geo-locatable devices which includes the vehicles rate, direction, and mode of motion. Such vehicles may include the user's vehicle. Additionally or alternatively, the W4 COMN can track alerts and traffic advisories transmitted by local authorities, or data provided by the local 911 network (not shown.) Additionally or alternatively, the W4 COMN can track the movement of air traffic 709 as well as vehicular traffic.
The route begins at a starting location 720. The starting location can be a physical point, an address, or a real-world entity, such as a building or an individual (e.g. the requesting user.) The route 730 proceeds past a municipal auditorium 740 that periodically hosts events such as concerts. The route additionally passes near the home 728 of a friend of the user 702. The route additionally passes a scenic area 744 such as a shoreline, an overlook, or a clear view of a city skyline. The location terminates at an ending location 724. The ending location can be a physical point, an address, or a real-world entity, such as a building or an individual whose position is known to the network (e.g. a friend of the requesting user with a device whose position is known through, e.g. GPS.)
The requesting user 702 has three friends 706, 710, and 726 known to the network. User 706 is a friend of requesting user 702, but has no association with the route 730. User 726 has a home located 728 on the route 730. User 710 is currently located at the ending location 724. User 710 has a proxy device 712, such as a smart phone, that is in communication with the W4 COMN and whose geographical position can be determined, for example, by GPS technologies or triangulation of cellular signals.
Physical locations of any type, such as starting location 720 and an ending location 724, can further contain or be associated with proxy devices known to the network. Such devices can include proxy devices associated with, without limitation, other users' proxy devices, vending machines, printers, appliances, LANs, WANs, WiFi devices, and RFID tags which can provide additional information to the network. All of the entities shown in
Individuals 702, 706, 712 and 726 are represented as user RWEs 802, 806, 810 and 826 respectively. Each individual's devices are represented as proxy RWEs 804, and 812. Locations 720, 724, and 740 are represented as location (or business) RWEs 820, 824, and 840. The traffic sensor 730 is represented as a sensor RWE 830. The route 730 is represented as a IO 830 containing route information. The scenic area is represented by an RWE which includes information on the location and other attributes of the scenic area. All RWEs can have additionally have, without limitation, IOs associated with RWEs proxies, friends, and friends proxies.
The RWE for the requesting user is associated with a route IO 830. The route IO 830 includes, in one embodiment, sufficient data to fully define the physical route, such as road segments and distances or a set of GPS coordinates. The route IO is directly associated with a set of RWEs: RWE 820 representing the starting location of the route; RWE 830 representing a traffic sensor on the route; RWE 840 representing a municipal auditorium on or near the route and a scenic area 844; and RWE 824 representing the ending location.
In the illustrated embodiment, the route IO is further associated with two IOs relating to topics: IO 828 representing the user profile of an RWE 820 representing a friend 820 of the requesting user whose home address is located on or near the route. Note that the route IO may be directly related to any or all IOs associated with physical locations along the route, but is also indirectly related to an unbounded set of IOs related to spatial, temporal, and topical factors related to the route and requesting user. For example, in
The requesting user RWE is associated with friend/user RWEs 806, 810, and 820 through a social network represented by an IO relating to a topic 803. User RWE 806 is associated with one or more interaction data IO that can include, without limitation, communications relating to ending location RWE 824 and other users or locations. User RWE 810 is associated with the ending location RWE 824, for example, by an association indicating the user is physically present at the location. User RWE 810 is also associated with a user proxy device RWE 812 whose physical location is known.
The location RWE 840 for the municipal auditorium is further associated with an IO having information on events occurring at the auditorium, including a calendar with dates and times of events. The location RWE 824 for the destination is further associated with one or more IOs relating to topics 828 which may include, without limitation, a calendar of live music to be performed at the destination, ratings by customers of the destination location, or reviews of the location by local media.
In one embodiment, the relationships shown in
A request is received for the calculation of a personalized distance 910 between real-world entities, wherein the request comprises two real-world entities corresponding to a starting location and an ending location. The request may additionally include a physical route between the starting location and an ending location or other criteria. The request may be for the current time, or may be for a future point in time. One or more physical routes between the starting location and the ending location are mapped 920. For every route 930, data is retrieved 940 from network databases 942 and network sensors 944 for entities and objects associated with the route, wherein the network databases contain spatial, temporal, social, and topical data relating to entities and objects within the network. In one embodiment, the network databases 942 include a global index of RWE and IO relationships maintained by the W4 COMN. The spatial, temporal, social, and topical data is used to calculate a personalized distance 950 using one or more embodiments of methodologies discussed above. The personalized distance is then displayed 960 for each route.
A request receiving module 1100 receives requests for the calculation of personalized distances between real-world entities, wherein the request comprises at least two real-world entities corresponding to a starting location and an ending location. The request may additionally include a physical route between the starting location and the ending location. A route determination module 1200 maps one or more physical routes between the starting location and ending location. A route data retrieval module 1300 retrieves spatial, temporal, social, and topical data from network databases 1320 and sensors 1340 for entities and objects associated with a route. A personalized distance calculation module 1400 uses retrieved spatial, temporal, social, and topical data to calculate a personalized distance using one or more embodiments of methodologies discussed above. A personalized distance display module 1500 displays personalized distance on a display medium 1520.
In one embodiment, the request receiving module provides an interface for entry of personalized distance requests. The interface may be a graphical user interface displayable on computers or PDAs, including HTTP documents accessible over the Internet. Such an interfaces may also take other forms, including text files, such as emails, and APIs usable by software applications located on computing devices. The interface provide. In one embodiment, a personalized distance request can be entered on a mapping application interface, such as Yahoo Maps. The request may be for the current time, or may be for a future point in time.
In one embodiment, route determination module may determine routes using a mapping engine such as that provided by Yahoo! Maps that is capable of mapping a route between two locations. Alternatively, the route may be presumed to be a straight line between two locations, a relative distance from a central third point, or a calculation based on a cluster of locations. Alternatively, no physical route may be determined. In one embodiment, the route determination module returns multiple physical routes. The routes can be routes consisting entirely of roads and highways, pedestrian ways, public transportation, or any combination thereof.
In one embodiment, the distance display module displays personalized distance on a user interface. The interface can be a graphical user interface displayable on computers or PDAs, including HTTP documents accessible over the Internet. Such an interface may also take other forms, including text files, such as emails, and APIs usable by software applications located on computing devices. In one embodiment, the personalized distance for one or more routes can be listed as text or numbers. The factors used to calculate the personalized distance can be listed on same display as text or numbers so that the user can understand the basis of the calculation. In one embodiment, distances above and below a user defined threshold can be automatically excluded or preferred.
In one embodiment, a personalized distance can be displayed as an overlay of a graphical display of a map of the route to which the personalized distance relates. For example, the personalized distance could be displayed as a colored highlight over the length of the route wherein the color indicates the magnitude of the distance. For example, red could signify a distance of 20 miles or greater, or, alternatively, a route wherein the personalized distance is greater than twice the spatial distance. The personalized distance could also be displayed as a text tag on the route. Entities and objects which were used in the personalized distance calculation and which have a physical location close to the route can additionally be displayed as text tags or symbols on the map. In an alternative embodiment, the color coding of routes based on rank of users' likely preferences (e.g. the best route is colored green, the worst, brown.)
In one embodiment, in a W4 COMN, the route data retrieval module 1300 can be component of a correlation engine 506, and makes use of data relationships within the W4 COMN to retrieve data related to a route. In one embodiment, the network databases 1320 include a global index of RWE and IO relationships maintained by the W4 COMN.
For example, referring back to
The route IO 830 further relates to a location RWE 840, an auditorium having a location near the route. The RWE 842 is associated with an events IO that can include a calendar of events. If there is an event scheduled for the time the route will traversed, the event can be a factor in a personalized distance calculation. The route IO 830 further relates to an IO relating to a topic for a scenic location near the route. If the requesting user 802 values scenic views (e.g. as indicated in profile or interaction data), the scenic location can be a factor in a personalized distance calculation.
In the illustrated embodiment, the route IO 830 is owned by the requesting user RWE 802. The user RWE 802 is associated through a social network with three user RWEs 806, 810 and 820 that are friends of the requesting user. The friend RWEs each relate to data that can be factors in calculating a personalized distance for the route. User RWE 806 can have interaction data or profile data relating to the destination RWE 824, such as emails or text messages expressing opinions about the destination (e.g. bad food, great music.) User RWE 810 is physically present at the destination, possibly increasing the attractiveness of the location. The profile IO 828 of user/friend RWE 820 indicates the user RWE's home is near physically near the route, and hence, it would be easy for the requesting user to drop in.
The destination location RWE 824 has topical and other IOs 828 associated with it that contain additional data that can be factors in a personalized distance calculation. A music calendar may indicate a musical performance at a specific time. Users outside of the requesting RWE's social networks may have rated the destination location for food, ambience, and service. Local media may have reviewed the destination location.
In one embodiment, the personalized distance calculation module 1400 can weight spatial, temporal, social, and topical factors differently. Such weighting may be determined automatically based on the context of the request. Since each context will have a potentially unbounded set of associated data, the personalized distance calculation module 1400 can, if sufficient information is present, determine the category of the most important factor depending on context. For example, shop hours (a temporal factor) become the primary factor for a destination of a distance to a location that is about to close, but are mostly ignored for calculations in the middle of business hours. When, for example, a friend is presently shopping there (a social factor), such a social factor becomes the most important factor for weighting a spatial distance.
In one embodiment every RWE and IO associated with a personalized distance calculation has at least one data point for spatial, temporal, social, and topical factors, and can have large sets of data points for each type of factor. Such factors can be sorted and ranked for weighting a personalized distance calculation. Alternatively, or additionally, a users weighting preferences are stored on the network in a weighting profile, which can be additionally maintained using a user interface such as that shown in
Objective-Based Routing and Mapping
Typically, when users enter a request for a route into a mapping and routing application such as, for example, Yahoo! Maps, the user specifies a beginning point and an ending point with, perhaps a few basic parameters such as, for example, avoid highways or tolls or take public transportation. As discussed above, such conventional routing may be enhanced by calculating a personalized distance for the route.
Often, however, a user may have more complex objectives in mind than simply proceeding from a starting point to an ending point including knowing what type of location they desire but not the exact location of any instances of such a location. A user may also wish to enter a multipoint routing request that explicitly states a time constraint, such as, for example, a route including three specific locations in the possible shortest time, the most scenic route or a route known to the user or a trusted source.
Thusly, a user may also wish to enter a request composed of criteria that are completely unrelated to spatial or temporal dimensions. For example, a user might wish to enter a routing request for a type of place, such as a sushi restaurant or bar, near a group of persons the user is going to meet at a specific time. In another example, a user might wish to enter a routing request for two specific places making sure to avoid another person, place or thing.
Thus, routing requests can be specifically enhanced by allowing the entry of routing requests that include spatial, temporal, social, and topical objectives or constraints. Spatial objectives can be physical locations or proximity requests designated by a spatial position and radius, a bounded spatial area and distances, or by name. A spatial position can be expressed any way of designative a physical point, such as an address or GPS coordinates. A spatial area can be any bounded physical area, such as a country, state, city, neighborhood, or an arbitrary geometrical area, such as a 10-mile radius from a specific position, such as a user's current position. A name can be the name of any entity whose location is known, such as a business or an event, city, or state, and so forth.
A spatial objective can also be a user or group of users whose position or relative positions can be determined by the network. Such an objective can target the location of one or more individuals. Such a location can be the current physical location of the individuals, may be home or work addresses of the individuals, or can be the projected position of the individuals at a future point time. Such an objective can be positive, such as a request to preference specific physical locations for routing or types of physical locations including maximum and minimum proximities to stay with or avoid people, places or things, e.g. for a route to meet friends, or negative, such as a request to avoid a specific person or people.
A temporal objective can be expressed as a known specific target time, such as 8:30 PM today, an unknown specific target time, such as when a specific contact or event happens, a duration of known time, such as 8:30-9:30 PM today, or a duration of an unknown time, such as two hours after it rains. Where a routing request has multiple objectives, for example, three target locations, a specific time can be stated for each objective, and a temporal order or condition can be stated. A specific time can have a tolerance, such as +/−30 minutes. A temporal objective can be stated as a constraint, such as no later than 11:30 PM today, or after 3:30 PM. A temporal constraint can also be stated as an offset from an event, such as 2 hours before a concert, or 1 hour before a user's next appointment. A temporal objective can be placed well into the future, for example, a date more that one month in the future.
A social objective is any kind of non-spatial objective that refers to a person, a group of persons, or a class of persons, which can include, for example, the behavior, or preferences of such persons. A person can be a specific individual known to a user, e.g. Bob Jones, or a specific individual not known to user, e.g. John Smith as well as a known or unknown conditional individual expressed as a set of spatial, temporal, social and topical criteria. A group of persons can be a list of specific individuals, or can be a predefined group, such as individuals in a user's social network or in a user's family.
A class of persons can be a general description of attributes of user's that fit a specific profile, such as persons between the ages of 18 to 25 who attended a specific high school, or a satisfy specific criteria, such as persons who pass a specific location at least three times a week.
A social objective can target the behavior of one or many individuals. Such behavior can include routes traveled by such individuals, retailers or restaurants frequented by such individuals, locations visited by such individuals, or the hours that such individuals are at home or are at work. Such objectives can be positive, such as a request for a route that includes roads used by friends, or negative, such as a request to avoid restaurants frequented by a specific individual or those not well reviewed by friends.
A social objective can target the preferences of one or more individuals. Such preferences can include general categories such as the type of food preferred by such individuals, the type of music disliked by such individuals. Such preferences can relate to specific locations, such as a favorite nightclub, or a favorite city or neighborhood within a city. Such preferences can relate to other persons, such as persons liked or disliked by such individuals. Such preferences can relate to time preferences, such as a preferred bedtime. Such preferences can relate to travel preferences, such as a preference to travel no more that 30 minutes to a location. Such objectives can be positive, such as a request for a route to a friend's favorite nightclub, or negative, such as a request to avoid restaurants serving food of a type disliked by a friend.
A topical or logical objective is any kind of objective that refers to a topic or a category that is not spatial, temporal, or social. Such topics can be specific or generic. Such topics may refer to genera of locations, such as parks or scenic locations. Such topics can relate to specific known locations, such as Paris, or specific unknown locations like the biggest comic book store in the city. It should be noted that a topical reference to a location or type of location can be an alias for a spatial reference, such as, for example, any diner within a city, or can be a topic that relates to a location, for example, nightclubs that play music relating to Paris.
Such topics can relate to any topic, e.g. food and can be specific or generic. For example, a food topic can be a reference to a specific dish or drink, such as pasta carbonara and Napa Valley Merlot, or a generic reference to a type of food, such as sushi or soup. Such topics can relate to any interest or activity, e.g. music or other types of entertainment, and can be specific or generic. For example, such topics can relate to a specific musical group or can relate to genera of music, e.g. blues. A topical objective can relate to events. For example, an event topic can relate to a specific event, such as a festival, or can relate to categories of events, such as art openings. Topical objectives can be positive, such as a request for a route to an art opening, or negative, such as a request to avoid night clubs which play a particular genera of music.
Such objective based routing requests can be implemented using any networked system capable of tracking the physical location of users and media enabled electronic devices, and which is further capable of collecting and storing user profile data, as well as temporal, spatial, topical and social data relating to users and their devices. One such networked system is a W4 COMN.
Referring to
A point-to-point request can be qualified by temporal, social, and topical criteria. In one embodiment, temporal, social, and topical criteria are used to weight the personalized distance calculation for each of the routes. Thus, for example, a temporal criteria that specifies the shortest travel time causes the personalized distance calculation to heavily weight projected travel time and minimize or ignore other factors. A temporal criterion that states a specific time or range of times causes the personalized distance calculation to negatively affect personalized distance only when projected travel time falls outside the targeted time or range of times.
A social criteria that specifies, for example, a wish to be with friends causes the personalized distance calculation to heavily weight the presence of the user's friends along a route or at the destination. A social criteria that specifies, for example, a desire to avoid a specific person causes the personalized distance calculation to negatively weight the presence of such a person along a route or at the destination. A topical criteria that specifies an interest in a musical performance at the ending location may negatively weight a route that arrives at the location after musical performances have ended can be negatively weighted.
An objective based routing request can be comprised of criteria that do not explicitly specify beginning and ending locations. Referring back to
Thus, rather than initially determining an actual route, spatial, temporal, social, and topical data are retrieved within the domain defined by the objectives. Referring to
The spatial, temporal, social, and topical data relating to the request can be correlated to determine spatial locations that can satisfy the objectives in the request. In one embodiment, every entity and logical object known to the W4 COMN that is potentially relevant to the request can be mapped and represented against all other known entities and data objects in order to create both a micro graph for every such entity, as well as a global graph that relates all such known entities with one another. In one embodiment, such relationships between entities and data objects are stored in a global index within the W4 COMN.
The result of such correlation can be a list of locations that can satisfy the objectives of the request, as well as spatial, temporal, social, and topical data relating to every such location. A personalized distance, can be determined for every such location, and one or more locations having the shortest or most desirable personalized distance to the user can be automatically (or manually) selected. For example, in the case of the routing request discussed above, when data relating to the request is retrieved, it may be determined based on profile or interaction data 838 that the user's friend 726 will be at home for the evening, thus the first physical location in the route will the friend's home 728. A physical route having the shortest personalized distance from the user's starting location 720 to the user's friend's house can then be determined
It may be further determined that there are one or more locations featuring jazz music. The personalized distance to each location can be then be determined. In one embodiment, one or more physical routes can be selected for each location beginning at the user's friend's house 718 (the first stop on the requesting user's route), and ending at the location. The personalized distance to each location can then be determined factoring in route specific properties, such as travel time and overall desirability to the requesting user based on as well as any other spatial, temporal, social, or topical factors. The location having the shortest or most desirable personalized distance to the user can be automatically or manually selected. In one embodiment, more that one location is selected and is presented to the user as an alternative route.
At the time an objective-based routing request is processed, real-time sensor data as well as historical and interaction data are taken into account. An objective-based routing request can additionally be defined as dynamic, and can be periodically, or continuously updated and reevaluated using real-time sensor and interaction data. For example, if a route has been mapped for user 702 proceeding on physical route 730, first to user 726's house 728, and from there to location 724, conditions may change to alter the desirability of the route. A traffic accident on route 730 may require rerouting to a different physical route, or the arrival of another undesired person at the friend's house 728 may change the personal distance associated with that part of the user's route and thus cause some change in display/routing and/or notification of the change. Alternate routes may be dynamically evaluated by, for example, recalculating the personalized distance of each alternate route, and the most desirable route chosen.
Interaction data or GPS data may indicate that the user's friend 710 has cancelled plans to go to location 724 or is stuck in traffic, rendering the location 724 less desirable. Alternate locations can then be evaluated to determine if there are any locations featuring jazz that have are more desirable (i.e. have a more favorable personalized distance.) If user 702 leaves the location 720 too late, the user's friend 726 may be in bed, and thus, the spatial location 728 may be entirely dropped from the route.
In one embodiment, routing information is presented to the requesting user as a map overlay. Alternate routes can be presented with an indication of the personalized distance of each route. The map can scroll as the user's physical position changes. If a routing request is updated in real-time using real-time sensor and interaction data, the map overlay can be updated in real-time, and can additionally flash or provide visual alerts for changed conditions or rerouting.
In one embodiment, an objective-based routing request is periodically reprocessed as user proceeds along a route. The routing request can be reprocessed based on a trigger condition. A trigger condition can be based on any spatial, temporal, social, or topical criteria. For example, the request can be reprocessed if a real-time event indicates travel time may be impacted, for example, a change in traffic speed along the route, or the proximity of the user to a location, object, event or person encountered along the route or at one of the destinations.
The request can also be reprocessed if an event occurs that requires the selection of an alternative destination, for example, if a destination restaurant closes, or if a friend cancels a lunch appointment. The request can also be reprocessed if the user makes an unplanned stop. The request can also be reprocessed if the user alters the criteria of the routing request. Alternatively, the objective-based routing request may simply be reprocessed at a set interval, e.g. every 60 seconds to insure the route display remains fresh.
A request is received for mapping an objective-based route 3100, where the request can include spatial, temporal, social, and topical criteria and where such criteria may be objectives or constraints. Spatial, temporal, social, and topical data related to request criteria are retrieved 3200 from network databases 3220 and network sensors 3240. At least one entity that satisfies at least one objective within the request criteria, and which has a known physical location, are selected 3300 using the data retrieved from the network databases 3220 and sensors 3240. At least one physical route is mapped 3400 between a starting location, such as, for example, the requesting user's current location or a starting location specified in the request, and each selected entity.
A personalized distance is determined 3500 for every route mapped in step 3400 using the methods discussed above. The personalized distance can be determined using only the data that was initially retrieved relating to the request criteria in step 3200. Alternatively, the personalized distance determination may additionally retrieve additional spatial, temporal, social, and topical criteria which relates to one or more of the routes identified in step 3400. The entities and routes having the most favorable personalized distances are selected 3600 and used to construct and display one or more suggested routes 3700 that best meet the criteria of the objective-based route. If a route request is a dynamic or real-time route request, steps 3200 through 3700 can be repeated until the request expires periodically or based on a trigger condition.
A request receiving module 4100 receives requests for mapping an objective-based route, where the request can include spatial, temporal, social, and topical objectives. A request data retrieval module 4200 retrieves spatial, temporal, social, and topical data from network databases 4220 and sensors 4240 for entities and objects associated with request objectives. An entity identification module 4300 identifies entities that satisfy objectives within the request and which have a known physical location using the data retrieved from the network databases 4220 by the request data retrieval module 4200.
A route determination module 4400 maps one or more physical routes between a starting location and entities selected. Starting locations may be, without limitation, a requesting user's location, or a starting location identified in an objective-based route request. A personalized distance determination module 4500 determines a personalized distance for every route mapped by the route determination module 4400.
The personalized distance can be determined using only the data that was retrieved relating to the request criteria. Alternatively, the personalized distance determination may additionally retrieve additional spatial, temporal, social, and topical criteria which relates to one or more of the routes identified by the route determination module 4400. A route selection module 4600 selects the entities and routes having the most favorable personalized distances. A route display module 4700 constructs and displays one or more suggested routes using the selected routes and entities that best meet the criteria of the objective-based route on a display medium 4720, for example, a user interface of a user proxy device.
In one embodiment, the request receiving module provides an interface for entry of objective-based mapping requests. The interface may be a graphical user interface displayable on computers, mobile phones or gaming devices or PDAs, including HTTP documents accessible over the Internet. Such an interfaces may also take other forms, including text files, such as SMS, emails, and APIs usable by software applications located on computing devices. In one embodiment, a personalized distance request can be entered on a mapping application interface, such as Yahoo Maps. The request may be for the current time, or may be for a future point in time.
In one embodiment, the request data retrieval module 4200 can be component of a correlation engine 506, and makes use of data relationships within the W4 COMN to retrieve data related to the criteria of an objective-based mapping request. For example, referring back to
The W4 COMN can additionally include information about locations 824 that can include the location's physical position, the nature of the business conducted at the location RWE 824, and the business's name and other demographic information. Locations, such as RWE 824 can be further associated with IOs relating to topics 828 which can that indicate, for example, that the business hosts live music of a particular genera, or which can contain ratings or reviews of the location. Thus, an objective-based mapping request that references a specific location can retrieve geographical and demographic information, as well as ratings and reviews for the location using relationships within a W4 COMN. An objective-based mapping request that references a topic, such as a genera of music, can retrieve data relating to all locations which host the performance of a particular genera of music, and personalize the rank of those locations according to the relative W4 data associated with each.
The W4 COMN can additionally include information about events 842 occurring at a specific location 840 that can include the titles, dates and attendees of such events, as well as metadata about the event, such as the genera of the event, ranking of event, relevance to other topics, users or objects. Thus, an objective-based mapping request that references an event can retrieve biographical, geographical and scheduling information about the event using information sources and relationships within a W4 COMN. An objective-based mapping request that involves locations near location 840 can retrieve data relating to events occurring at the location 840 during the time frame of the request.
The W4 COMN can additionally include real-time sensors 824 that provide real-time data that can include traffic data on specific roads, as well as environmental conditions existing at specific spatial points. Objective-based mapping requests can explicitly specify a physical area, for example, a city or a geographical radius from a specific point. Alternatively, to the extent a mapping request retrieves one or more entities having a spatial locations, the physical area surrounding such spatial locations are implied by the request. Thus, an objective-based mapping request can retrieve real-time sensor data for geographical areas related to the request. Such sensor data retrieval can be performed before physical routes are mapped, or, alternatively, may be performed after one or more routes, for example, IO 830, are selected and may be updated as discussed above.
In one embodiment, the route display module 4700 displays routes on a user interface. The interface can be a graphical user interface displayable on mobile phones or gaming devices, computers or PDAs, including HTTP documents accessible over the Internet. Such an interface may also take other forms, including text files, such as SMS, emails, and APIs usable by software applications located on computing devices. In one embodiment, routes identified for an objective-based route can be displayed as an overlay of a graphical display of a map.
In one embodiment, the personalized distance of each displayed route can be displayed as an overlay of a graphical display of a map of the route to which the personalized distance relates. For example, the personalized distance could be displayed as a colored highlight over the length of the route wherein the color indicates the magnitude of the distance. For example, red could signify a distance of 20 miles or greater, or, alternatively, a route wherein the personalized distance is greater than twice the spatial distance. The personalized distance could also be displayed as a text tag on the route. Entities and objects which were used in the personalized distance calculation and which have a physical location close to the route can additionally be displayed as text tags or symbols on the map. In an alternative embodiment, the color coding of routes based on rank of users' likely preferences (e.g. the best route is colored green, the worst, brown), while another alternative embodiment uses size to differentiate the suggested route as the largest and others of further personal distance in decreasing size.
Content Enhanced Maps and Routing
A routing and mapping application that has access to spatial, temporal, social and topical data for users of the routing application can provide opportunities to provide enhanced content to users relating to entities on or near a route or on a map displayed on an end user device. In one embodiment, enhanced content takes the form of information on businesses known to the network related to a displayed map or route. Such information can include advertisements which can include sponsored content.
In one embodiment, the businesses displayed are selectively chosen based on spatial, temporal, social and topical data associated with an end user, which can include, without limitation, user profile data, user interaction data, and social network data. User data can be matched to profiles of businesses or advertisements such that only businesses of potential interest and ads targeted to the user are displayed. In one embodiment, such enhanced content can be displayed as an overlay on a map of a route or an area selected by a user.
The map 5010 displays symbols for several businesses located along the route 5030: an amphitheater 5040; a scuba shop 5048; and a tennis court 5052. In the embodiment shown, these businesses may have been selected because of spatial and temporal proximity to the route 5030, and further because they relate to subject matter of interest to user 5002 (i.e. suggested content), who both plays tennis and scuba dives. In one embodiment, all businesses known to the network who are physically located on the route 5030 and which relate to subject matter of interest to the user 5002 are displayed.
In another embodiment, only businesses which have paid to have their businesses listed on content enhanced maps are displayed. In another embodiment, businesses bid against each other for the right to serve their advertisements or sponsored content to this user and map/route combination.
The map 5010 further displays symbols for several businesses which are not located along the route 5030, but which are within, or near the bounds of the displayed geographical area: a restaurant 5056; a coffee shop 5060; a hotel 5064; and shopping mall 5068. The hotel 5064 is not located on the displayed map, but a pointer displays the direction where the hotel is located. The restaurant 5056 may have been selected because of spatial, temporal, social, or topical factors for example, because it is on the map and because it is a favorite restaurant of one or more of the user's 5002 friends. The shopping mall 5068 may have been selected because of the real-time presence of a friend at the mall.
The a coffee shop 5060; a hotel 5064; and shopping mall 5068 may have been selected because each may have an advertisement (i.e. sponsored content) which targets users which fit targeted advertisement criteria. In one embodiment, a targeted advertisement criteria can contain any spatial, temporal, social or topical criteria that define a targeted customer. The targeted advertisement criteria can be matched to user data, including user spatial and temporal position, user profile data, user interaction data, user transaction and historical data and user social network data, explicit such as in a defined friend's network or implicit from actual associations, communications and congregations. Targeted advertisement criteria may be broad, for example, any user who displays a map which displays the street the business is on. Targeted advertisement criteria may be narrow, for example, users whose friends are customers of the business.
Targeted advertisement criteria may specify a geographic radius that extends beyond the boundaries of the map. Targeted advertisement criteria may be a combination of multiple factors and conditioned on exact criteria as specified by the Advertiser or Network operator.
In one embodiment, targeted advertisement criteria can include detailed information on sales and incentive programs associated with the advertisement. For example, a marketing program may be offering coupons, a percentage discount, other commercial incentives or non-commercial incentives such as reputation scores or reward points. In one embodiment, a targeted advertisement criteria can additionally offer means to communicate with an advertiser. For example, the advertising profile may specify that when an advertiser symbol on a map is selected, a real-time chat window in communication with sales associates opens up or a call is initiated to reservations, etc.
In one embodiment, if a route has been generated in response to an objective-based routing request, any spatial, temporal, social or topical criteria within the request itself can also be used to select businesses or targeted advertisements. For example, a route containing a dinner reservation, a movie, then coffee, may suggest a date, and the system could suggest “Send Them Flowers to Let Them Know You Had a Good Time” targeted advertisement, while a route containing a bakery, a florist and a dress shop could include targeted advertisements for local wedding planners or ceremony venues.
In one embodiment, user profile or preferences data can be used to control the display of suggested and sponsored content. A user can choose to suppress all content and simply display a map and a route. Alternatively, a user can condition display of suggested and sponsored content using any spatial, temporal, social, or topical criteria. For example, a user may limit display of sponsored content for places along a route that are offering a 10% or more incentive, sponsored content for places offering points for a specific reward program, or sponsored content for places rated well by the users friends. In one embodiment, users pay a periodic subscription fee for an ad free or an “ad control” version of their maps.
In the embodiment illustrated in
The RWE for the requesting user 5402 and the users proxy is directly associated with a map IO 5410. The map IO 5410 includes, in one embodiment, sufficient data to fully define the content of the map displayed on the user's proxy device. The IO can include the geographical bounds of the map, an image of the map, symbols representing businesses and other entities, and one or more routes that are displayed on the map. The map IO is associated with a route IO 5430 of a route displayed on the map. The route IO 5430 includes, in one embodiment, sufficient data to fully define the physical route, such as road segments and distances or a set of GPS coordinates.
The map IO is directly associated with a set of RWEs displayed on the map. The RWEs include an RWE for the starting location 5420 of the route 5430, an RWE for the ending location 5424 of the route 5430, and a set of business RWEs 5440, 5448, 5452, 5456, 5460, and 5468. The business RWEs 5440, 5448, 5452, 5456, 5460, and 5468 are each associated with an IO 5441, 5449, 5453, 5457, 5461, and 5469 respectively that contain a profile of each business, which can include the type of business, products offered, hours of operation, current incentives and so forth. Businesses 5460, 5464 and 5468 are each further associated with advertisements 5462, 5466 and 5470 respectively.
A request is received for a map 6100 from a user. In one embodiment, the request is a request for mapping an objective-based route 6100, where the request can include spatial, temporal, social, and topical criteria, where such criteria may be objectives or constraints. Alternatively, the request can be a conventional request for a point to point route or for a map displaying a bounded physical area that contains only spatial criteria. Spatial, temporal, social, and topical data related to request criteria and the requesting user are retrieved 6200 from network databases 6220 and network sensors 6240. In one embodiment, the network databases 6220 include a global index of RWE and IO relationships maintained by the W4 COMN.
The spatial, temporal, social, and topical data related to request criteria and the requesting user are used to create 6300 a personalized targeting profile 6320 for every instance of a map request. The personalized targeting profile 6320 is then used to match sponsored and recommended content 6400 which relate to the targeting profile criteria. Sponsored content refers to any content an advertiser pays to have displayed to end users, such as, for example a map icon ad copy, a map overlay or translucent ad copy, a banner advertisement, a text link advertisement, a display ad copy advertisement, a mouseover ad copy or any other form of advertisement. Recommended content refers to information about businesses which may be interest to an end user, such as, for example, business profile information, ratings, reviews, and so forth. Finally, sponsored and recommended content is displayed 6500 on a user interface 6520 which displays the requested map. If a route request is a dynamic or real-time route request, steps 6200 through 6600 can be repeated until the request expires.
Note that, in one embodiment, steps 6100 and 6200 can correspond to the steps 3100 and 3200 of process 3000 in
A map request receiving module 7100 receives requests for a map from an end user. A map request data retrieval module 7200 retrieves spatial, temporal, social, and topical data from network databases 7220 and sensors 7240 related to request criteria and the requesting user. A personalized targeting profile 7300 creation module uses spatial, temporal, social, and topical data related to request criteria and the requesting user to create a personalized targeting profile 7320 for the map request. A content matching module 7400 uses personalized targeting profiles 7320 to match sponsored and recommended content 7420 which relate to the targeting profile criteria. A content display module 7500 displays sponsored content on a display medium 7520.
In one embodiment, the request receiving module 7100 provides an interface for entry of mapping requests. The interface may be a graphical user interface displayable on mobile phones or gaming devices, computers or PDAs, including HTTP documents accessible over the Internet. Such an interfaces may also take other forms, including text files, such as SMS, emails, and APIs usable by software applications located on computing devices. In one embodiment, a personalized distance request can be entered on a mapping application interface, such as Yahoo Maps.
In one embodiment, the request receiving module 7100 provides for entry of a request for an objective-based route, where the request can include spatial, temporal, social, and topical criteria, and where such criteria may be objectives or constraints. Alternatively, the request can be a conventional request for a point to point route or for a map displaying a bounded physical area that contains only spatial criteria.
In one embodiment, the personalized targeting profile 7300 creation module creates targeting profiles 7320 that include spatial, temporal, social, and topical criteria that define attributes of the requesting user and the map request, and which indicate the type of businesses and advertisements the requesting user is interested in and which relate to the current map request. For example, the targeting profile 7320 can contain, without limitation, geographic boundaries that delimit a physical area, the requesting user's interests based on data about the starting point, route and destination(s), user profile data or user interaction data, the requesting user's recent purchasing behavior, and savings or incentives programs the user participates in.
In one embodiment, sponsored and recommended content reside on one more databases 7420 reserved for such content. Alternatively, sponsored and recommended content may be distributed throughout network databases 7220. In one embodiment, sponsored content includes advertisements which an advertiser wishes to direct to users whose targeting profile contains one or more spatial, temporal, social, and topical criteria. For example, in the case of spatial criteria, an advertiser may wish to target users who live in a particular zip code or any users requesting a route within a three mile radius of a specific location, or users of specific demographic or purchasing pattern history.
In the case of temporal criteria, an advertiser may wish to target users requesting a route on a specific day, or who are projected to be on the road at a specific time, or who are projected to be late for an objective. In the case of social criteria, an advertiser may wish to target a member of a specific social networking group, or an advertiser may target users whose friends are among the advertiser's customers or critics. In the case of topical criteria, an advertiser may wish to target users having a specific interest, such as an interest in a specific genera of music.
Referring back to the map displayed in
In one embodiment recommended content includes basic business profile information, such as products offered, hours of operation, and so forth, for businesses which have attributes which indicate the businesses may be of interest to the requesting end user in the context of the current mapping request or the current known contexts of the user's life. In one embodiment, such recommended content can include data for all businesses whose location is on a displayed map and a user can mouseover or select each business as indicated on the map for more information or sponsored content. Spatial, temporal, social, and topical data can be used to select recommended content.
For example, in the case of spatial criteria, businesses may be selected that are within three blocks of the user's projected route. In the case of temporal criteria, only businesses that are open for business within a specific time range may be selected. In the case of social criteria, only businesses which are frequented by the friends of the requesting user are selected. In the case of topical criteria, only businesses relating to the requesting user's hobbies or interests are selected.
Referring back to the map displayed in
Referring back to
For example, selected content can be displayed on a map in a manner similar to that shown in
The popup window contains the business name 7420 and data regarding the location 7440, such as address, telephone number, hours of operation, and products and services offered. If sponsored content, such as a targeted advertisement, is available for the location, it is displayed in a separate area 7460 on the popup window. The popup window can also display data 7480 which reveals temporal 7484, social 7482, and topical 7486 relationships between the content and the requesting user or the map request.
While various embodiments have been described for purposes of this disclosure, such embodiments should not be deemed to limit the teaching of this disclosure to those embodiments. Various changes and modifications may be made to the elements and operations described above to obtain a result that remains within the scope of the systems and processes described in this disclosure.
Those skilled in the art will recognize that the methods and systems of the present disclosure may be implemented in many manners and as such are not to be limited by the foregoing exemplary embodiments and examples. In other words, functional elements being performed by single or multiple components, in various combinations of hardware and software or firmware, and individual functions, may be distributed among software applications at either the client level or server level or both. In this regard, any number of the features of the different embodiments described herein may be combined into single or multiple embodiments, and alternate embodiments having fewer than, or more than, all of the features described herein are possible. Functionality may also be, in whole or in part, distributed among multiple components, in manners now known or to become known. Thus, myriad software/hardware/firmware combinations are possible in achieving the functions, features, interfaces and preferences described herein. Moreover, the scope of the present disclosure covers conventionally known manners for carrying out the described features and functions and interfaces, as well as those variations and modifications that may be made to the hardware or software or firmware components described herein as would be understood by those skilled in the art now and hereafter.
| Number | Date | Country | |
|---|---|---|---|
| Parent | 12182969 | Jul 2008 | US |
| Child | 16254856 | US |
