Patent Application
20100030642
The present disclosure relates to the field of targeted advertising.
Targeted advertisements have historically been mailed to large targeted geographic areas such as a particular city, so that regional advertisers reach only persons who are deemed by the advertiser as most likely to be responsive to their advertisements.
Advertisements are a component in digital video services, including live or pre-recorded broadcast television (TV), special or pay-per-view programming, video on demand (VOD), and other content choices available to subscribers.
In an illustrative embodiment, an end user obtains advertising data and other information data at an end user device related to a product that appears in an internet protocol television (IPTV) video data stream. For example, an end user sees a product on television, such as a bicycle in a bicycle race. The end user, via a remote control and an end user device clicks on or selects a product such as the bicycle or a bicycle helmet that appears in a video presentation of a bicycle race that is presented in a video data presented on a display at an end user device. Upon selection of the product, the IPTV system identifies the product and sends advertising data which includes but is not limited to price, availability and technical specifications for the product.
An enhanced video icon appears on the end user device display when the enhanced advertising feature described above is available on the end user display. In a particular embodiment, a dialogue menu box opens on the end user display device showing a list of products for sale that are displayed in the accompanying program the customer is watching with a price and link to additional information and a buy button or additional information related to program i.e. recipes, parts lists, tools, required, sponsor links. The list of products offered for sale or for which additional informational data are offered varies depending on an end user profile for the end user currently associated with the end user device. If the viewer elects to purchase the listed item, the purchase price is billed to their IPTV account and the product is processed and delivered to their door by the preferred product supply and fulfillment resources.
In another embodiment, the IPTV system monitors the video data stream for occurrences of product data that can be associated with advertising data in an advertising data pool before sending it to the end user device. For example, a bicycle company may want to advertise their products when one of their products appears on television, thus, advertising data keys representing a bicycle image and audible words such as bicycle and words relating to a bicycle are placed in a system key data pool. When a bicycle image or the word bicycle or other words related to bicycle (for example, “Lance Armstrong”, “Tour de France”, etc.) appear in the audio data for the video data stream, the advertising key data for the bicycle are placed in the system key data pool. The advertising data keys are indices to advertising data in the advertising data pool which includes but is not limited to price data, availability data and source data.
In a particular embodiment, when an end user at an end user device clicks on the bicycle image data in the video data stream, the bicycle image data selection is sent to the IPTV system. The IPTV system takes a portion of the video data surrounding the data selected by the end user device and analyzes the data to determine the product selected by the end user. The IPTV system correlates the video data selected by the end user device with the advertising key data in system key data pool to determine which product has been selected. When a particular product is identified and associated with particular advertising key data, advertising data in the advertising data pool associated with the advertising key data are encoded into the video data stream and sent to the end user device and presented along with the bicycle data as it appears in the displayed video data stream.
In another embodiment, key data exchanges between end user devices are monitored for the presence of advertising key data or other audio and image data relating to the advertising key data. Thus, when a first end user device exchanges data with the IPTV system or another end user device, that is, sends or receives a message containing data such as an image of a bicycle or an audio expression of the word bicycle or a related word, the data exchanged is placed in an end user key data pool. The data in the end user key data pool are correlated with the advertising data pool data to determine the occurrence of key data exchanged, that is, sent and received by each end user device in the IPTV system. The IPTV system forms communities of end user devices that discuss, that is, exchange data related to a particular advertising data key, for example, “bicycles”, the data key discussed above. All end users that exchange particular key data (for example, key data for the bicycle) with another end user device or with the IPTV system are placed in a key data community together. This particular key data community can be referred to as the “bicycle” key data community. All end user devices that exchange particular key data such as the “bicycle” key data with the first end user are placed in a “bicycle” key data discussion community for the first end user.
When the first end user selects the bicycle data for advertising data to be displayed during the bicycle race video presentation, a first password and icon activation data are sent to all end user devices in the “bicycle” key data community and second password data and the icon activation data are sent to all end user devices that appear both in the “bicycle” key data community and the “bicycle” key data discussion community for the first end user. The passwords are used to decode advertising data encoded into the video data sent to the end user device by the IPTV system in response to the end user selection of the bicycle image in the video data stream. Thus, separate data can be encoded into the video data stream for the “bicycle” key data community and the “bicycle” key data discussion community for the first end user. Thus, the end user devices in the “bicycle” key data community use the first password data to decode a first advertising data encoded into the video data stream and the “bicycle” key data discussion community for the first end user use the second password to decode a second advertising data encoded into the video data stream.
In another particular embodiment, a computer readable medium is disclosed containing a computer program useful in performing a method for sending advertising data to an end user device, the computer program comprising instructions to monitor video data for advertising key data; instructions to monitor end user data exchanged between end user devices for the advertising key data; instructions to receive data from an end user device indicating a product selected from a selected data segment in the video data; and instructions to send advertising data relating to key data in the selected data segment to the end user device. In another embodiment of the medium, the computer program further includes but is not limited to instructions to form a key data community of end user devices based on the data exchanged between end user devices wherein each end user device in the key data community of end user devices has exchanged data related to the key data with at least one other end user device in the key data community of end users; and instructions to send the advertising data relating to the key data to the key data community of end user devices.
In another embodiment of the medium, the computer program further includes but is not limited to instructions to form a discussion community of end users devices based on the data exchanged between end user devices wherein the discussion community of end users includes the end user device and wherein each end user device in the discussion community of end user devices has exchanged data related to the key data with the end user device; and instructions to send the advertising data relating to the key data to the end user devices in the discussion community of end user devices. In another embodiment of the medium, the advertising data is encoded in the video data, the computer program further comprising instructions to send first password data to end user devices in the key data community of end users to decode the advertising data from the video data.
In another embodiment of the medium, the advertising data is encoded in the video data, the advertising data is encoded in the video data, the computer program further comprising instructions to send second password data to end user devices in the discussion community of end user device to decode the advertising data from the video data. In another embodiment of the medium, the computer program further includes but is not limited to instructions to send activation data to end user devices indicating advertising data for a product in the video data are encoded in the video data. In another embodiment of the medium, the instructions to monitor further include but are not limited to instructions to perform video and audio content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.
In another illustrative embodiment, a system is disclosed for sending advertising data to an end user device, the system including but not limited to a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium, the computer program comprising instructions to monitor video data for advertising key data, instructions to monitor end user data exchanged between end user devices for the advertising key data, instructions to receive data from an end user device indicating a product selected from a selected data segment in the video data and instructions to send advertising data relating to key data in the selected data segment to the end user device. In another embodiment of the system, the computer program further includes but is not limited to instructions to form a key data community of end user devices based on the data exchanged between end user devices wherein each end user device in the key data community of end user devices has exchanged data related to the key data with at least one other end user device in the key data community of end users; and instructions to send the advertising data relating to the key data to the key data community of end user devices.
In another embodiment of the system, the computer program further includes but is not limited to instructions to form a discussion community of end users devices based on the data exchanged between end user devices wherein the key data discussion community of end users includes the end user device and wherein each end user device in the discussion community of end user devices has exchanged data related to the key data with the end user device and instructions to send the advertising data relating to the key data to the end user devices in the discussion community of end user devices. In another embodiment of the system the advertising data is encoded in the video data, the computer program further includes but is not limited to instructions to send first password data to end user devices in the key data community of end users to decode the advertising data from the video data.
In another embodiment of the system, the advertising data is encoded in the video data, the computer program further comprising instructions to send second password data to end user devices in the discussion community of end user device to decode the advertising data from the video data. In another embodiment of the system, the computer program further includes but is not limited to instructions to send icon activation data to end user devices indicating advertising data for a product in the video data are encoded in the video data. In another embodiment of the system, in the computer program further includes but is not limited to instructions to monitor further comprise instructions to perform image and audio content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.
In another illustrative embodiment, a computer readable medium is disclosed containing computer executable instructions useful for performing a method for receiving advertising data at an end user deceive, the method including but not limited to sending data from an end user device to a server indicating a product selected in a data segment from video data received at the end user device; receiving at the end user device video data encoded with advertising data related to the product selected in the data segment; receiving password data at the end user device for decoding the advertising data encoded in the video data; and decoding at the end user device, the advertising data encoded in the video data for display at the end user device.
Turning now to
Television advertising data and advertising data keys are detected in the video data stream by content recognition computer programs and hardware in block 128 which monitors video and audio data. Data keys are extracted from advertising data in the advertising data server 138. The sensed data keys are stored in a system key data pool 416 (discussed below in connection to the data structure of
In another particular embodiment, each of the SHO, VHO, CO and IO are interconnected with an IPTV transport 139. The IPTV transport 139 may consist of high speed fiber optic cables interconnected with routers for transmission of internet protocol data. The IPTV servers also provide data communication for Internet and VoIP services to subscribers.
Actively viewed IPTV channels are sent in an Internet protocol (IP) data multicast group to access nodes such as digital subscriber line access multiplexer (DSLAM) 109. A multicast for a particular IPTV channel is joined by the set-top boxes (STBs) at IPTV subscriber homes from the DSLAM. Each SHO, VHO, CO, IO and STB includes a server 115, processor 123, a memory 127, network interface 188 and a database 125. Analysis of the video data for advertising data key insertion is performed by processor 123 at the VHO. The network interface functions to send and receive data over the IPTV transport. The CO server delivers IPTV, Internet and VoIP content to the subscriber via the IO and DSLAM. The television content is delivered via multicast and television advertising data via unicast or multicast depending on a target television advertising group of end user client subscriber devices to which the advertising data is directed.
In another particular embodiment, subscriber devices, also referred to herein as end user devices, are different stationary and mobile devices, including but not limited to, wire line phones 135, portable phones 133, lap top computers 118, personal computers (PC) 110 and STBs 102, 119 communicate with the communication system, i.e., IPTV system through residential gateway (RG) 164 and high speed communication lines such as IPTV transport 139. In another particular embodiment, DPI devices 166 inspect data VoIP, Internet data and IPTV video, commands and Meta data (multicast and unicast) between the end user devices (subscriber devices) which are routed through the IPTV server and between the end user devices and the IPTV system severs. DPI devices are used in analysis of the video data for detection of the advertising data keys based on advertising data categories stored in the data base 125. In a particular embodiment advertising data key forwarding and discussion of advertising data and user-to-user connectivity are detected by the DPI devices that monitor data sent between end user devices. End user source and destination identifier data included in data sent between end user devices are used to track user-to-user connectivity. Image, text and sound recognition functions are used to detect advertising data discussion and forwarding in addition to the DPI devices. Textual and aural key words and imagery found in the advertising data and messages sent and received by end user devices are inspected by the DPI devices 166 and image recognition functions in the processors 123 in the communication system servers and end user devices are used as indicators of data keys and data related to advertising data in an advertising data pool found in messages sent between users from discussions and data forwarding of the data keys and other data relating to the advertising data between users, also referred to herein as end user devices. A particular embodiment tracks discussions between end users to determine which end user devices are consummating with each other, how often and the presence of key data in their discussions. The end users identity remains anonymous.
In another illustrative embodiment data exchanges related to the product advertising data are monitored and collected whether or not the subscriber's devices are in the household 113 or mobile outside of the household such as cellular phones 134. When outside of the household, subscriber mobile device data is monitored by communication network (e.g. IPTV) servers and DPI devices which associate the product and advertising data exchanges with particular subscribers. In another particular embodiment, impression quality factors data including subscriber activity data such as communication transactions are inspected by DPI devices located in a communication system, e.g., IPTV system servers. These communication system servers route the impression quality factors data to a VHO or CO in which the impression quality factors data for a subscriber are stored for processing.
In another particular embodiment, the end user devices or subscriber devices include but are not limited to a client user computer, a personal computer (PC) 110, a tablet PC, a set-top box (STB) 102, a Personal Digital Assistant (PDA), a cellular telephone 134, a mobile device 134, a palmtop computer 134, a laptop computer 110, a desktop computer, a communications device, a wireless telephone, a land-line telephone, a control system, a camera, a scanner, a facsimile machine, a printer, a pager, a personal trusted device, a web appliance, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. In another particular embodiment, a deep packet inspection (DPI) device 124 inspects multicast and unicast data, including but not limited to VoIP data, Internet data and IPTV video, commands and Meta data between the subscriber devices and between subscriber devices and the IPTV system severs.
In another illustrative embodiment data exchanges between end users are monitored and collected whether or not the subscriber devices are in the household 113 or the devices are mobile devices 134 outside of the household. When outside of the household, subscriber mobile device data is monitored by communication system (e.g., IPTV) servers which associate the data exchanges with each particular subscriber's device. In another particular embodiment, impression quality factors data including subscriber activity data such as communication transactions are inspected by DPI devices located in a communication system, e.g., IPTV system servers. End users whom discuss or exchange data with other end users the most are classified as highly connected users (HCUs) based on the member end user discussions of advertising data keys, between the HCU and with other end users.
As shown in
Turning now to
At block 204, an illustrative embodiment further monitors end user device 113 data exchanges for key data, including but not limited to audio key data words and image key data from end user device to end user device discussions between end user devices 1-N 113. An illustrative embodiment forms key data communities from the end user 1 through end users N and forms key data discussion communities for end user devices 1-N. An illustrative embodiment then proceeds to block 206 and receives end user device data indicating selection of product data in a video data segment from the video data stream. An illustrative embodiment then proceeds to block 208 and reviews the end user device product selection data extracted from the audio and video data stream. The end user device product selection data is included in a segment of captured keyword/image data in context of the image and audio data content of the user selection data.
An illustrative embodiment then proceeds to block 210 and encodes advertising data for the product from the end user device selection of audio and video data into the video/audio data stream. An illustrative embodiment sends the video data including the encoded advertising data to an end user devices in the key data community and the end user devices in the key data discussion community. An illustrative embodiment then proceeds to block 212 and sends activation data to activate an enhanced video icon to end user devices in the key data community and end user devices in the key data discussion community. An illustrative embodiment then proceeds to block 214 and sends first password data to end user devices in the end user key data community to decode advertising data in the video data. An illustrative embodiment proceeds to block 216 and sends second password data to end user devices in the end user key data discussion community which also appear in the end user key data community.
Turning now to
A particular illustrative embodiment retrieves a system password for the product data from a database using the digital fingerprint. A particular illustrative embodiment, proceeds to block 306 and selects advertising data and products based on the viewer's advertising data in video image data using the system password for the product data. Multiple passwords data are sent to multiple user end user devices and end user device communities, based on the key data communities and the key data discussion communities to which the end user devices belong. A particular illustrative embodiment, proceeds to block 308 and updates the decoded advertising data encoded in the video data using the password and re-encodes new or updated advertising data into the video image data with the updated product data and advertising data. A particular illustrative embodiment, proceeds to block 310 and sends updated advertising data encoded into the video image data to end user devices in the key data communities and end user devices in the key data discussion communities formed by the IPTV system.
An illustrative embodiment proceeds to block 312 and selects product image data for enhanced advertising product offers which are present to the end user device related to an end user selected product in the video data stream, to present advertising data, and purchase data or informational data based on the demographics of the end users associated with end user devices in the key data communities and end user devices in the key data discussion communities. The correlation is performed between the system advertising key data pool key and the end user device keyword/image pool from discussions or data exchanges between the end user devices. An illustrative embodiment proceeds to block 314 and sends password data to end user devices which the end user devices use to decode advertising and information data for the selected products for presentation to a particular end user device in an end user key data community and an end user key data discussion community.
An illustrative embodiment proceeds to block 316 and sends an advertising data watermark to end user devices and decodes a password from the watermark for use by and in user device to display the enhanced product icon in the video at being user device. An illustrative embodiment receives product selection advertising data and uses the password to decode the advertising data in the video images for display at an end user device.
Turning now to
An illustrative embodiment further includes but is not limited to a third field 406 in the data structure for containing data indicating advertising key audio data in the video data stream indicating products selected and presented by the system to an end-user device. An illustrative embodiment further includes but is not limited to a fourth field 408 in the data structure for containing data indicating key data communities of end user devices. An illustrative embodiment, further includes but is not limited to a fifth field 410 in the data structure for containing data indicating key data discussion communities of end user devices, which indicate end user device which discuss (exchange) key data between end users associated with end user devices in the key data discussion community of end user devices.
An illustrative embodiment further includes but not limited to a data structure field 412 for containing data indicating a key data community password to be used by the key data community end user devices for decoding advertising data and put it in the video data upon reception at end user device. An illustrative embodiment further includes a summit field in the data structure for containing data indicating a key data discussion community password for use by end user devices in the key data discussion community for decoding advertising data for products selected in the video data stream. An illustrative embodiment of the data structure further includes an eighth field 416 for containing data indicating the system key data pool for containing key data relating to the products and the advertising data pool at field 402. An illustrative embodiment of the data structure further includes a ninth field 418 for containing data indicating end user key data pool for containing data indicating the key data for products selected by the being user devices.
The machine may comprise a server computer, a client user computer, a personal computer (PC), a tablet PC, a set-top box (STB), a Personal Digital Assistant (PDA), a cellular telephone, a mobile device, a palmtop computer, a laptop computer, a desktop computer, a communications device, a wireless telephone, a land-line telephone, a control system, a camera, a scanner, a facsimile machine, a printer, a pager, a personal trusted device, a web appliance, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine.
It will be understood that a device of the present invention includes broadly any electronic device that provides voice, video or data communication. Further, while a single machine is illustrated, the term “machine” shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein.
The computer system 500 may include a processor 502 (e.g., a central processing unit (CPU), a graphics processing unit (GPU), or both), a main memory 504 and a static memory 506, which communicate with each other via a bus 508. The computer system 500 may further include a video display unit 510 (e.g., liquid crystals display (LCD), a flat panel, a solid state display, or a cathode ray tube (CRT)). The computer system 500 may include an input device 512 (e.g., a keyboard), a cursor control device 514 (e.g., a mouse), a disk drive unit 516, a signal generation device 518 (e.g., a speaker or remote control) and a network interface.
The disk drive unit 516 may include a machine-readable medium 522 on which is stored one or more sets of instructions (e.g., software 524) embodying any one or more of the methodologies or functions described herein, including those methods illustrated in herein above. The instructions 524 may also reside, completely or at least partially, within the main memory 504, the static memory 506, and/or within the processor 502 during execution thereof by the computer system 500. The main memory 504 and the processor 502 also may constitute machine-readable media. Dedicated hardware implementations including, but not limited to, application specific integrated circuits, programmable logic arrays and other hardware devices can likewise be constructed to implement the methods described herein. Applications that may include the apparatus and systems of various embodiments broadly include a variety of electronic and computer systems. Some embodiments implement functions in two or more specific interconnected hardware modules or devices with related control and data signals communicated between and through the modules, or as portions of an application-specific integrated circuit. Thus, the example system is applicable to software, firmware, and hardware implementations.
In accordance with various embodiments of the present invention, the methods described herein are intended for operation as software programs running on a computer processor. Furthermore, software implementations can include, but not limited to, distributed processing or component/object distributed processing, parallel processing, or virtual machine processing can also be constructed to implement the methods described herein.
The present invention contemplates a machine readable medium containing instructions 524, or that which receives and executes instructions 524 from a propagated signal so that a device connected to a network environment 526 can send or receive voice, video or data, and to communicate over the network 526 using the instructions 524. The instructions 524 may further be transmitted or received over a network 526 via the network interface device 520. The machine readable medium may also contain a data structure for containing data useful in providing a functional relationship between the data and a machine or computer in an illustrative embodiment of the disclosed system and method.
While the machine-readable medium 522 is shown in an example embodiment to be a single medium, the term “machine-readable medium” should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term “machine-readable medium” shall also be taken to include any medium that is capable of storing, encoding or carrying a set of instructions for execution by the machine and that cause the machine to perform any one or more of the methodologies of the present invention. The term “machine-readable medium” shall accordingly be taken to include, but not be limited to: solid-state memories such as a memory card or other package that houses one or more read-only (non-volatile) memories, random access memories, or other re-writable (volatile) memories; magneto-optical or optical medium such as a disk or tape; and carrier wave signals such as a signal embodying computer instructions in a transmission medium; and/or a digital file attachment to e-mail or other self-contained information archive or set of archives is considered a distribution medium equivalent to a tangible storage medium. Accordingly, the invention is considered to include any one or more of a machine-readable medium or a distribution medium, as listed herein and including art-recognized equivalents and successor media, in which the software implementations herein are stored.
Although the present specification describes components and functions implemented in the embodiments with reference to particular standards and protocols, the invention is not limited to such standards and protocols. Each of the standards for Internet and other packet switched network transmission (e.g., TCP/IP, UDP/IP, HTML, and HTTP) represent examples of the state of the art. Such standards are periodically superseded by faster or more efficient equivalents having essentially the same functions. Accordingly, replacement standards and protocols having the same functions are considered equivalents.
The illustrations of embodiments described herein are intended to provide a general understanding of the structure of various embodiments, and they are not intended to serve as a complete description of all the elements and features of apparatus and systems that might make use of the structures described herein. Many other embodiments will be apparent to those of skill in the art upon reviewing the above description. Other embodiments may be utilized and derived there from, such that structural and logical substitutions and changes may be made without departing from the scope of this disclosure. Figures are also merely representational and may not be drawn to scale. Certain proportions thereof may be exaggerated, while others may be minimized. Accordingly, the specification and drawings are to be regarded in an illustrative rather than a restrictive sense.
Such embodiments of the inventive subject matter may be referred to herein, individually and/or collectively, by the term “invention” merely for convenience and without intending to voluntarily limit the scope of this application to any single invention or inventive concept if more than one is in fact disclosed. Thus, although specific embodiments have been illustrated and described herein, it should be appreciated that any arrangement calculated to achieve the same purpose may be substituted for the specific embodiments shown. This disclosure is intended to cover any and all adaptations or variations of various embodiments. Combinations of the above embodiments, and other embodiments not specifically described herein, will be apparent to those of skill in the art upon reviewing the above description.
The Abstract of the Disclosure is provided to comply with 37 C.F.R. §1.72(b), requiring an abstract that will allow the reader to quickly ascertain the nature of the technical disclosure. It is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. In addition, in the foregoing Detailed Description, it can be seen that various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments require more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive subject matter lies in less than all features of a single disclosed embodiment. Thus the following claims are hereby incorporated into the Detailed Description, with each claim standing on its own as a separately claimed subject matter.
