Patent Application
20140344075
The present invention relates to a mall marketing and advertising method. More specifically the invention relates to a method of displaying images of mall models wearing apparels from different stores of the mall in the screen placed in the mall as well as in the social websites and other sites. The method assists people while doing shopping in a mall and promotes sales.
In present world, lifestyle and living pattern of individuals is changing. More people indulge in shopping nowadays as compared to earlier days. There is a huge increase in demand for apparels in and in the market. Entry of too many fashion designers in the market has led to variety of clothing available for people to be purchased as per their wish. This makes people excited about shopping but at the same time, leaves them with chaos and confusion. The growing number of retail outlets leaves them with confusion about shopping for a specific dress from a specific outlet.
In the prior art U.S. Pat. No. 6,624,843B2, a customer image capture and its use in a retailing system have been disclosed where the system captures images of models wearing apparels at a retailer's place of business. The method does not include any assortment module that can assort apparels from various stores of a mall that the model can wear and showcase in the mall as well as several websites.
In the prior art US20040039592A1, a method and apparatus for supporting apparel product sale and a fitting room is disclosed where an image of customer trying apparel in the fitting room is captured, and it can be displayed with different colors and shades of the same apparel without actually trying them. The method does not provide any provision for assorting clothes from various stores of a mall for customers to wear, and also any customer's not specific mall model can obtain their image captured along with the cloth and displayed for sales promotion purposes. The captured image of the customer is not being displayed in any websites.
Looking at the current scenario, there is need of a system that may assist people while doing shopping in several ways. There may be one way in which photographs of different models can be displayed in the mall, social websites wearing different kind of apparels belonging to different retail shops. In this manner, people can pre-decide about what type of clothes to buy and from which outlet. They can even call up individual retail outlets and inquire about the cost and availability of the desired cloth that they want to buy.
The present invention provides a system for capturing an image (s) of mall models and displaying on websites and mall screens for advertising, the system consists of several modules such as a selection module to select mall models among local community for wearing apparels, an assortment module to assort apparels from different stores of a mall that mall models can wear, an image capture module to capture the image of mall models wearing apparels, a display module to display the image of mall models wearing apparels on website and mall and a campaign module for organizing fund raising programs and other events.
The invention discloses a method of capturing image of mall models and displaying on websites and mall screens that consists of following sequential steps starting with selecting apparels to wear from various stores in the mall, assorting apparels form different stores of the mall for mall models to wear in combination, capturing image of the model wearing assorted apparel and finally displaying the captured image in the website as well as on the mall screen.
The method and system of mall marketing provides an advertising method that is used as a sales promotion activity for all the stores of a mall and utilizes a good standing member of the community as the mall model for wearing and displaying selected apparel. This helps the customers to select apparels while shopping and in turn, increases the revenue for the stores selling apparels in the mall.
The foregoing and other features of embodiments will become more apparent from the following detailed description of embodiments when read in conjunction with the accompanying drawings. In the drawings, like reference numerals refer to like elements.
In order to more clearly and concisely describe and point out the subject matter of the claimed invention, the following definitions are provided for specific terms which are used in the following written description.
By the term “mall model” we mean a person wearing and displaying clothes available in malls for sale, as the context requires.
By the term “selection” we mean an act of carefully choosing something as being the best or most suitable, as context requires.
By the term “assortment” we mean a miscellaneous collection of things for example clothes, as the context requires.
By the term “extracurricular activities” we mean occurrence of an event or activity apart from the realm of the normal curriculum, as the context requires.
By the term “fund raising programs” we mean the process of soliciting and gathering voluntarily for an event to make money, as the context requires.
By the term “mall box” we mean an object that enables capturing of photographs of several mall models wearing clothes, as the context requires.
The present invention relates to an advertising or sales promotion method where a good standing member from local community exhibits the role of a mall model that has to wear apparels from different stores located inside the mall, and their images are captured.
The system and method for mall marketing is effective in displaying the assorted apparels from various store of a mall. In this manner, a single advertising method is utilized for sales promotion activities for various stores present in a mall that uses the medium such as the mall screens, the social websites, the mall websites etc. Also, the mall models used in this method are a good standing member of local community and hence already known personalities.
| Number | Date | Country | |
|---|---|---|---|
| 61806842 | Mar 2013 | US |
