Patent Application
20150371286
The system and method described herein relate to the field of sales, more particularly, to the field of multimedia sales promotions.
It is often useful in sales to provide immersive promotional materials to entice potential buyers. This is particularly true in automotive sales. It is well known in the field that ads featuring more pictures of the vehicle will attract more attention, and if at auction, command a higher price. This is true in part because it is important for the customer to get a detailed understanding of the visual condition of the vehicle. Even more importantly, detailed photographs implant imagery of the vehicle in the prospective buyer's mind and implant them with the “fantasy” of owning the vehicle.
Automotive retailers have taken this concept a step further and are now integrating video tours of their vehicles in their classifieds and promotional materials. Video is becoming the first media choice for prospective buyers on the web and mobile devices. 80% of all auto shoppers pursue online videos in their research, and half of all car shoppers watch at least thirty minutes of video during the buying process.
Moreover, video has the potential to motivate buyers like no other media. A video gives shoppers the sense that they're standing beside the car. They can see it, hear it, learn about it, almost touch it—they may even dream about it. A well-made video helps a buyer visualize owning the car. Buyers will research countless sites before narrowing their selection, and when they're ready to move they typically only visit one or two dealers. That is why it is absolutely critical for retailers make an impression on potential buyers with their classifieds.
Organizing the various media on the vehicles in an inventory is a difficult task. This is particularly true when video or pictures are custom edited for particular consumers, and multiple salespersons make changes to the content. In the current market, retailers don't have a complete custom solution to edit photos, incorporate additional sound tracks to existing video, and accommodate multiple users. Once the original photos and video are taken, they cannot be edited and organized by the retailer in a convenient manner. A voiceover may not be done in the field because of wind noise, or an airplane flying overhead distorting the recording.
There is a need in the art for a convenient way to organize multimedia promotional materials for large stocks of merchandise.
A system for managing multimedia sales promotions includes an inventory database containing photos and videos of items in a sales inventory. The system further includes a distribution server that distributes the photos and videos. The system further includes a computer having an input device that receives input from a user. The computer further includes an item selector that selects an item in the inventory based on a user input. The computer further includes a photo editor that edits photos based on a user input. The computer further includes a video editor that adds a soundtrack to the videos based on a user input. The computer further includes a display that displays the photos and videos and interfaces for the photo editor and video editor to the user.
In some embodiments, the computer further includes a photo sorter that sorts a collection of photos of an item in the inventory based on a user input. In some embodiments, the computer further includes a photo adder that adds photos to a collection of photos of an item in the inventory based on a user input and a photo deleter that deletes photos from the collection based on a user input. In some embodiments, the computer further includes a brochure generator that generates a brochure for an item with the photos and videos based on a user input. In some embodiments, the distribution server distributes the photos and videos to a retailer website, third-party marketing services, individuals, and social media portals. In some embodiments, the inventory is a vehicle inventory and the item is a vehicle. In some embodiments, the computer is a smartphone.
A method of generating a digital brochure includes retrieving a collection photos and videos relating to an item from an inventory database via software executing on a computer. The method further includes editing the photos via software executing on a computer. The method further includes recording a voiceover track for a video in the collection. The method further includes adding the voiceover track to the video via software executing on a computer. The method further includes generating the digital brochure using the photos and videos via software executing on a computer.
In some embodiments, the method further includes editing individual photos. In some embodiments, the method further includes adding a photo to the collection. In some embodiments, the method further includes deleting a photo from the collection. In some embodiments, the method further includes sorting the collection of photos. In some embodiments, the method further includes displaying at least one item from the inventory database. In some embodiments, the inventory is a vehicle inventory and the item is a vehicle. In some embodiments, the computer is a smartphone.
System 100 can also display videos of items in inventory database 110 to the user. System 100 allows the user to add a soundtrack to the videos in the system. This soundtrack includes a custom voiceover from the user in this embodiment. This custom video can then be used for inventory marketing or for a customized digital brochure for an individual client. Software then updates the videos based on the user's changes.
The updated media is then sent to distribution server 120. Distribution server 120 distributes media to the retailer website, third-party web marketing services, individual digital brochures, and/or social media portals.
As shown in
Photo editor 230 allows the user to edit a collection of photos for an item in inventory database 110. Photo editor 230 can sort photos in a collection, add photos to the collection, delete photos from the collection, or edit individual photos. Editing individual photos may involve cropping, altering the exposure, altering the balance, adding a marque or making other changes. In some embodiments, display 250 displays a photo icon and a sorting window to the user.
In some embodiments, video editor 240 can add a recorded voiceover to a video in inventory database 110. This allows the salesperson to create a guided video tour of the product, which in many embodiments will be a vehicle. In some embodiments, a voice over video viewing window is displayed to the user via display 250. In some embodiments, video editor 240 can make other changes to the videos based on user input—such as cropping, adding a marque, adding wipes, adding or deleting footage, adding written captions, etc. . . .
Item selector 220, photo editor 230, and video editor 240 are presented to the user via display 250 in the form of a multimedia dashboard. This provides a central user interface with which a user or salesperson can manage complex promotional materials for a large inventory of items.
In some embodiments, computer 200 is a smartphone or tablet, and the software running thereon is an application. In that embodiment, input device 210 would be a touchscreen and display 250 would be the device's screen.
Moreover, this system 100 can be used to create custom digital brochures for each item, so that promotional materials can be tailored to an individual buyer for a given item. Once the photos and videos have been edited, and the digital brochures generated, the materials are uploaded to distribution server 120. Distribution server 120 distributes media to the retailer website, third-party web marketing services, individual digital brochures, and/or social media portals.
This system 100 allows sellers a one, or two-tier edit feature, and the ability to customize their media marketing in-house, eliminating the need to outsource this process. It also allows retailers to generate more immersive and custom-tailored promotional materials that more effectively entice potential buyers. Furthermore, this system 100 tracks the changes that multiple users make to the promotional materials, increasing the pool of creative input and improving the organization of the system. Furthermore, it enables easier division of labor, as one member of the staff could shoot video and photos, while another member edits the videos and photos to finalize the promotional materials. The system 100 can also be used to create how-to information and tutorials due to its simple yet powerful editing and production features. Finally, it enables retailers to easily perform post-editing in a controlled environment such as a quiet office.
Although the invention has been described with reference to embodiments herein, those embodiments do not limit the invention. Modifications to those embodiments or other embodiments may fall within the scope of the invention.
