1. Field of the Invention
The present disclosure relates to the field of modelling a text based document for use in generating a user content preference profile and in particular to a system and method for modelling text based documents in multiple languages.
2. Background Art
Content modelling and profiling systems allow content that can be accessed by a user to be modelled. The modeling results may then be used by a profiling system to generate user's interest and update a profile associated with a user when the user accesses the content such as electronic or internet based content such as web-pages, text based content such as e-books, audio and video related content electronically accessible by a users through a network. The user profile may be used for various purposes. For example, a user profile may be used to indicate the user's preferences or interests as determined by the profiling system based on the content the user has accessed. User profiles may be used by an advertising provider in order to provide targeted ads to the user based on the profile.
Typically, a modelling and profiling system are designed to process content that can be defined by text based documents either providing the content or metadata describing the content and build profiles in a common language. As such, if the content a user views are in different languages, a single modelling and profiling system is not able to build a user profile based on all of the content viewed by the user. If multiple modelling and profiling systems are used, it is difficult to create and maintain all of the different modelling and profiling systems.
As such, it is desirable to have a modelling a profiling system that can model documents in different languages and create or update profiles based on the modeling results.
In general, in one aspect, the invention relates to a content modelling system generating feature vectors of documents in different languages, the feature vectors providing scores associated with keywords defined in a base language for use by a profiler for generating or updating a user profile defining user preferences. The system comprises: a memory unit for storing instructions and data; and a processing unit for executing the instructions to provide: a plurality of keyword sets comprising: a base language keyword set comprising a plurality of base language keywords each associated with a respective identifier (ID); and a second language keyword set comprising a plurality of second language keywords each corresponding in meaning to a respective one of the base language keywords and associated with the ID of the corresponding base language keyword; a plurality of tokenizers, each tokenizer associated with a language and a respective keyword set of the plurality of keyword sets, each tokenizer for: receiving a text based document in the associated language of the tokenizer; parsing the received document to identify keywords from the associated keyword set occurring in the received document; and generating a plurality of ID:score pairs, each pair associating a score with an ID of a keyword in the associated keyword set occurring in the document, the score based on the frequency of occurrence of the ID corresponding to the keyword in the document; a language identifier for receiving the document and identifying the language of the document as one of the base language or the second language; and a tokenizer selector for receiving the identified language and selecting a corresponding tokenizer to parse the received document and produce a feature vector of the received document from the generated ID:score pairs.
In general, in one aspect, the invention relates to a method for generating feature vectors of documents in different languages, the feature vectors providing scores associated with keywords defined in a base language for use by a profiler for generating or updating a user profile defining user preferences. The method comprises: receiving at a processing unit a document and identifying the language of the document as one of a base language or a second language; selecting a corresponding tokenizer based on the identified language to parse the received document and produce a feature vector of the received document, the tokenizer selected from a plurality of tokenizers stored in a memory unit, each tokenizer of the plurality of tokenizers associated with a language and a respective keyword set of a plurality of keyword sets stored in the memory unit; parsing the received document using the selected tokenizer to identify keywords occurring in the received document, the keywords stored in a keyword set associated with the language of the selected tokenizer and an ID of a corresponding keyword in a base language keyword set; and generating a feature vector from a plurality of ID:score pairs, each pair associating a score with an ID of a keyword in the associated keyword set occurring in the document, the score based on the frequency of occurrence of the ID corresponding to the keyword in the document.
In general, in one aspect, the invention relates to a computer readable memory storing instructions for configuring a processing unit and a memory unit for providing a method for generating feature vectors of documents in different languages, the feature vectors providing scores associated with keywords defined in a base language for use by a profiler for generating or updating a user profile defining user content preferences. The method comprises: receiving at the processing unit a document and identifying the language of the document as one of a base language or a second language; selecting a corresponding tokenizer based on the identified language to parse the received document and produce a feature vector of the received document, the tokenizer selected from a plurality of tokenizers stored in a memory unit, each tokenizer of the plurality of tokenizers associated with a language and a respective keyword set of a plurality of keyword sets stored in the memory unit; parsing the received document using the selected tokenizer to identify keywords occurring in the received document, the keywords stored in a keyword set associated with the language of the selected tokenizer and an ID of a corresponding keyword in a base language keyword set; and generating a feature vector from a plurality of ID:score pairs, each pair associating a score with an ID of a keyword in the associated keyword set occurring in the document, the score based on the frequency of occurrence of the ID corresponding to the keyword in the document.
Other aspects of the invention will be apparent from the following description and the appended claims.
A system and method of modelling and profiling content in multiple languages will be described with reference to the attached figures in which:
In accordance with an aspect of the present disclosure there is provided a content modelling system generating feature vectors of documents in different languages, the feature vectors providing scores associated with keywords defined in a base language for use by a profiler for generating or updating a user profile defining user preferences. The content modelling system comprising a memory unit for storing instructions and data; and a processing unit for executing the instructions to provide a plurality of keyword sets comprising a base language keyword set comprising a plurality of base language keywords each associated with a respective identifier (ID); and a second language keyword set comprising a plurality of second language keywords each corresponding in meaning to a respective one of the base language keywords and associated with the ID of the corresponding base language keyword; a plurality of tokenizers, each tokenizer associated with a language and a respective keyword set of the plurality of keyword sets. Each tokenizer for receiving a text based document in the associated language of the tokenizer; parsing the received document to identify keywords from the associated keyword set occurring in the received document; and generating a plurality of ID:score pairs. Each pair associating a score with an ID of a keyword in the associated keyword set occurring in the document, the score based on the frequency of occurrence of the ID corresponding to the keyword in the document; a language identifier for receiving the document and identifying the language of the document as one of the base language or the second language; and a tokenizer selector for receiving the identified language and selecting a corresponding tokenizer to parse the received document and produce a feature vector of the received document from the generated ID:score pairs.
In accordance with an aspect of the present disclosure there is provided a method for generating feature vectors of documents in different languages, the feature vectors providing scores associated with keywords defined in a base language for use by a profiler for generating or updating a user profile defining user preferences. The method comprising receiving at a processing unit a document and identifying the language of the document as one of a base language or a second language; selecting a corresponding tokenizer based on the identified language to parse the received document and produce a feature vector of the received document, the tokenizer selected from a plurality of tokenizers stored in a memory unit, each tokenizer of the plurality of tokenizers associated with a language and a respective keyword set of a plurality of keyword sets stored in the memory unit; parsing the received document using the selected tokenizer to identify keywords occurring in the received document, the keywords stored in a keyword set associated with the language of the selected tokenizer and an ID of a corresponding keyword in a base language keyword set; and generating a feature vector from a plurality of ID:score pairs, each pair associating a score with an ID of a keyword in the associated keyword set occurring in the document, the score based on the frequency of occurrence of the ID corresponding to the keyword in the document.
In accordance with an aspect of the present disclosure there is provided a computer readable memory storing instructions for configuring a processing unit and a memory unit for providing a method for generating feature vectors of documents in different languages, the feature vectors providing scores associated with keywords defined in a base language for use by a profiler for generating or updating a user profile defining user content preferences. The method comprising: receiving at the processing unit a document and identifying the language of the document as one of a base language or a second language; selecting a corresponding tokenizer based on the identified language to parse the received document and produce a feature vector of the received document, the tokenizer selected from a plurality of tokenizers stored in a memory unit, each tokenizer of the plurality of tokenizers associated with a language and a respective keyword set of a plurality of keyword sets stored in the memory unit; parsing the received document using the selected tokenizer to identify keywords occurring in the received document, the keywords stored in a keyword set associated with the language of the selected tokenizer and an ID of a corresponding keyword in a base language keyword set; and generating a feature vector from a plurality of ID:score pairs, each pair associating a score with an ID of a keyword in the associated keyword set occurring in the document, the score based on the frequency of occurrence of the ID corresponding to the keyword in the document.
The feature vector may comprise a plurality of keyword:score pairings.
The keywords of the feature vector are keywords from a keyword set that occur in the particular document. The score associated with each keyword is determined based on the frequency of occurrence of the keyword in the document and the weight of the keyword as determined from previously collected documents. As such, the feature vector provides a standard representation of the document that provides an indication of the meaning of the document. The feature vector associated with a particular document may be generated automatically and as such the indication of the meaning of the content defined the text document provided by the feature vector may not precisely match the actual or intended meaning of the document; however, the feature vector may provide a ‘good enough’ representation of the content.
Once the event processor 104 has retrieved the feature vector associated with the content indicated by the contentID, the userID and the feature vector is passed to a profiling engine 108. The profiling engine 108 retrieves and updates a user profile associated with the userID, or generates a new user profile if one is not already associated with the UserID. The user profile provides an indication of categories of interest associated with the user. The user profile is a set of category:score pairings. Each category in a user profile corresponds to a category in a category ontology that provides a hierarchical grouping of categories. The score associated with each category provides an indication of the user's interest in a particular category. The user profile may be used for various purposes, including for example, providing information to the user based on their interests as determined from the user profile. The information may be for example advertisements.
The user profile is based on the documents viewed or accessed by the user.
The profiling engine 108 applies one or more rules or models 110 to update the user profile based on the feature vector. The rules or models 110 provide information to the profiling engine 108 on how to update the category:score pairings of the user profile based on the keyword:score pairings of the feature vector of a document that has been accessed or requested by the user. The rules or models 110 may provide a basic mapping between keywords of the content and categories of the user profile. Additionally or alternatively, the rules or models 110 may encapsulate more complex relationships between keywords and categories represented by models which are learned from previously collected documents. The rules or models 110 may be a static set of rules or models or may be periodically updated. Furthermore, the rules or models 110 may be automatically generated from data mining of user information that may provide a correlation between documents viewed and information or categories of interest. Once the user profile is generated or updated by the profiling engine 108 it is stored in the profile repository 112 and used to provide targeted information.
The feature vectors used by the profiling engine 108 may be generated by a content modeller 114. The content modeller 114 processes a document in order to generate the keyword:score pairings of the feature vector. The content modeller 114 uses a keyword set of keywords that are used by the profiling engine 108 and processes the document in order to determine the frequency of occurrence of the keywords from the keyword set in the document. The score associated with each keyword from the keyword set that occurs in the document may be based on the frequency of occurrence of the keyword and the weight of the keyword determined from previously collected documents.
The modelling and profiling system 100 can be used to generate and update user profiles based on the documents viewed or requested by the user. The documents may be various documents, for example, the documents may be a web page, or other electronically accessible documents such as books, brochures, etc.
The modelling and profiling system 100 provides a way to generate user profiles based on a feature vector of documents viewed or accessed by the user. However, the keywords used by the content modeller must correspond to keywords known by the profiler. As such, the modelling and profiling system 100 only provides modelling and profiling in a single language.
The feature vector associated with a particular document may be generated by the content modeller 212. The content modeller 212 can generate a feature vector for a document 214 in one or more different languages. The document may be entirely in one language, or may have different parts of the document in different languages. Documents 214 may be received from various electronically accessible sources 216. Each document 214 is associated with a ContentID that uniquely identifies the document. Regardless of the language of the document, the generated feature vector may be processed in the same manner by the profiling system 202. As such, only a single profiling system 202, and associated keyword/category rules or models 206 are necessary to generate a user profile from documents in multiple languages.
The content modeller 212 may comprise a keyword repository 218 and a tokenizer repository 220. The keyword repository 218 comprises a plurality of keyword sets 218a, 218b, 218c. The keyword sets are depicted in
Each tokenizer 220a, 220b, 220c is associated with a particular language and corresponding keyword set. An English tokenizer 220a is associated with the English keyword set 218a, a French tokenizer 220b is associated with the French keyword set 218b, and a German tokenizer is associated the German keyword set 218c.
Each tokenizer 220a, 220b, 220c processes a document 214 associated with content, or portion of the document, that is in the language associated with the tokenizer. The tokenizer receives the document, or portion of the document and parses it to identify keywords from the associated keyword set that occur in the received document. As described further with reference to
The content modeller 212 further includes a webcrawler 222 that retrieves documents 214 from the one or more content sources 216 for processing. The documents 214 are processed by a language identifier 224 in order to identify a language of the document 215. A tokenizer selector 226 receives the document and the indication of the language of the document, selects the tokenizer 220a, 220b, 220c for processing the document 214, which processes the document to produce a feature vector 208 that can be used by the profiling system 202, regardless of the language of the document. The language identifier 224 may determine a language of the entire document or portions thereof. The appropriate tokenizer may be selected for processing the entire document or portion thereof. Furthermore, the document does not need to be exclusively in a particular language, for example a document may be mostly in English with some words or sentences in French. The language identifier may identify the main language of the document or portion of the document.
The content modelling and profiling system 200 has a base language. The base language may be the language that the content modeller and the profiling system share or have in common. For the purposes of the description the base language is described as English. The base language keyword set (English keyword set 218a) is used to generate the additional keyword sets 218b, 218c. Each keyword in the base language keyword set is associated with an ID. The ID for each keyword in the base language keyword set may be unique. Alternatively, keywords having the same, or similar meaning may share the same ID. For example, “car” and “automobile” have a similar meaning and as such may have the same ID. Each additional keyword set 218b, 218c may be generated from the base language keyword set 218a. The base language keyword set may be translated into the additional languages. Each keyword from the base language keyword set 218a is translated to one or more keywords in the additional languages. Each translated keyword is associated with the ID of the corresponding keyword in the base language. Each keyword set 218a, 218b, 218c will have a plurality of keywords each associated with an ID. Keywords having the same or similar meaning, regardless of the language of the keyword set, are associated with the same ID. As described further with reference to
The system 200 for modelling and profiling content in multiple languages may be implemented in one or more processing units and memory units (not depicted). As will be appreciated, each processing unit may comprise one or more processors coupled together. The one or more processors of the processing unit may be arranged on the same physical chip, or they may be arranged on multiple separate chips. Additionally, the processing unit may be further comprised of multiple processors or computing devices containing one or more processors coupled together, for example over a network. Similarly, each memory unit may comprise a plurality of memory devices for storing information. The memory devices of the memory unit may store information, including instructions and data, in volatile memory. The memory unit may also comprise memory devices for storing information in non-volatile storage. The profiling system 202 and the content modeller 212 are each depicted as being a single physical component, as will be appreciated the profiling system 202 and the content modeller 212 may each be implemented by the same processing unit and memory unit, or may be implemented in separate processing units and memory units. The processing and memory units that are used to implement the profiling system 202 and the content modeller 212 may include multiple physical components coupled together. The multiple components may be located in the same location or may be located in different geographical locations.
The French tokenizer 220b receives a document or portion of a document that is in French, and using the French keyword set generates a feature vector. For the clarity of the description, the feature vector is described as a plurality of ID:score pairings; however, after generated by the tokenizer, the IDs of the pairings may be translated to the corresponding keywords in the base language, that is the feature vector, although described as ID:score pairs, may be scores associated with keywords in the base language, either directly or indirectly through the ID associated with the keywords.
As described further below, the tokenizer 220b parses the document 214 to identify individual words, maps the words to IDs using the associated keyword set and determines a score for each ID based on the frequency of occurrence of the ID, or more specifically the frequency of occurrence of the one or more keywords having the ID within the document. The ID:score pairs are used to generate the feature vector 208.
As depicted in
Many of the individual words will not add to the meaning or understanding of the document 214. For example, in English “a” and “the” do not add to the meaning or understanding of the document. The tokenizer may comprise a relevance filter 304 for filtering out irrelevant words that do not further the understanding or meaning of the document. The relevance filter 304 may use a stop word list that lists words in the particular language that do not add to the understanding of the meaning of the document and so should be filtered out. Relevant words will remain after processing the identified individual words by the relevance filter.
The tokenizer 220b may further comprise an ID mapper 306. The ID mapper maps the remaining relevant words to an ID using the associated keyword set. For each of the relevant words, the ID mapper 306 determines if there is a matching word in the associated keyword set 218b, and if there is a match, the matched relevant word is mapped to the ID. An ID aggregator 308 then determines the number of occurrences of each ID. The ID mapper 306 and ID aggregator 308 are described as being separate components for the clarity of description. The functionality of the ID mapper 306 and ID aggregator 308 may be incorporated into a single component. For example, the ID mapper 306 may determine if there is a match between the word and keyword, determine the associated ID, determine if the ID is present in an ID counting list, and if it is added to the number of occurrences associated with the ID. If the ID is not present in the ID counting list, it can be added and the associated frequency of occurrence initialized. Regardless of the specifics of the implementation, the tokenizer produces a list, or similar data structure, of IDs and their associated frequency of occurrence within the document. As noted above, more than one keyword in a language may be associated with the same ID, and so the frequency of occurrence of the ID will be the frequency of occurrence within the document of each keyword associated with the ID in the keyword set.
A score calculator 310 determines a score associated with each ID of a keyword that has occurred in the document. The score calculator 310 may determine the score in various ways. For example, the score may simply be the determined number of occurrences of the ID, or more particularly the one or more keywords associated with the ID. Alternatively, the frequency of occurrence of each ID may be normalized using, for example the number of words in the document, the number of relevant words in the document, the number of IDs in the document, or a combination thereof.
As depicted in
The ID:score pairings are used to provide the feature vector of the particular document to the profiling system 202. The ID:score pairings may be used directly as the feature vector, or the IDs may be mapped to a corresponding keyword in the base language keyword set. Regardless of the specific implementation of the feature vector, the score is associated with a keyword in the base language keyword set, either directly or through the IDs.
From the above, each tokenizer 220a, 220b, 220c generates a feature vector that associates a score with a keyword in the base language keyword set. The feature vector is generated using the keyword set associated with the tokenizer. The feature vector produced by the different language tokenizers are processed in the same way by the profiling system 202. As such, regardless of the language of the document, a feature vector can be produced for processing by the single profiling system 202 since IDs are independent of any particular language. As such, a user profile may be based on documents viewed or requested by the user that are in different languages. The content modelling and profiling system may generate a user profile from documents in different languages without requiring multiple, language specific profiling systems.
A tokenizer modifier 608 may use the base language tokenizer, or another existing tokenizer for parsing a language having similar grammatical rules as the target language, in order to produce the new language tokenizer 220c. The tokenizer modifier 608 may automatically generate the new language tokenizer from an existing language tokenizer using the new language meta knowledge 602. Additionally or alternatively, the tokenizer modifier 608 may provide functionality to allow a developer to modify an existing tokenizer in order to generate a new language tokenizer that encapsulates the grammatical rules of the new language. Alternatively, a new language tokenizer may be generated without use of the tokenizer modifier 608 and provided to the content modeller 600 or tokenizer repository.
The content modeller 600 may further include a new term collector 610 and a keyword associator 612, for adding keywords in the new language to the new language keyword set 618c. The term collector 610 may process one or more documents 614 in the new language received from various sources in order to identify keywords that occur with a frequency above a particular threshold that are not already in the keyword set of the new language. Any keywords that occur with a high frequency may be provided to the keyword associator 612. The keyword associator 612 associates the new keywords with an ID of a base language keyword having a corresponding meaning. If a base language keyword having a corresponding meaning is not present in the base language keyword set, a new keyword is added that corresponds in meaning to the new keyword of the new language. The new keyword in the base language keyword set is associated with an ID, which is also associated with the corresponding keyword of the new language. The new keyword may be associated with a corresponding base language keyword in various ways, for example, by translating the keyword from the new language to the base language, or receiving an indication of the corresponding keyword in the base language. The new language keyword and associated ID is stored in the new language keyword set.
The systems and methods described above provide the ability to model documents in different languages in a manner that allows a user profile to be determined using the feature vectors. The ability to model documents in new languages can be provided by simply providing a new tokenizer for the particular language and translating the existing keywords to the new language. The system and methods described herein have been described with reference to various examples. It will be appreciated that components from the various examples may be combined together, or components of the examples removed or modified. As described the system may be implemented in one or more hardware components including a processing unit and a memory unit that are configured to provide the functionality as described herein. Furthermore, a computer readable memory may store computer readable instructions for configuring one or more hardware components to provide the functionality described herein.
This application claims priority under 35 U.S.C. §119(e) to U.S. Provisional Application Ser. No. 61/228,552, filed on Jul. 25, 2009, the content of which is hereby incorporated by reference in its entirety.
Number | Date | Country | |
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61228552 | Jul 2009 | US |