Patent Application
20100299342
The present invention relates generally to the field of computerized searching, and more particularly for providing computerized search results relevant to a given community.
Computerized searching via the Internet or Web, such as with Google™ or Yahoo!®, has become a daily activity for many. Such searches may be conducted for personal or business reasons. Unfortunately, some of the search results may not be relevant to the particular user.
An aspect of the invention includes a method for conducting a computerized search, including: receiving at a query from a user; classifying the query; augmenting the query based on the classification; issuing the query to a search engine; and conducting a search based on the augmented query.
An aspect of the invention includes a method for conducting a computerized search, including: receiving a search query; analyzing a knowledge base; modifying the search query based on the analysis of the knowledge base; issuing the modified search query to a search engine; and conducting a search based on the modified search query to generate search results.
An aspect of the invention includes a system for conducting a computerized search, including: a classifier configured to classify a user search query for augmentation; a first augmenter module configured to receive a user search query from the classifier and to augment the user search query; a second augmenter module configured to receive a user search query from the classifier to augment a user search query; and an engine module configured to issue an augmented user search query to a search engine from at least one of the first augmenter module or the second augmenter module.
An aspect of the invention includes a system for conducting a computerized search, including: a server comprising executable code stored in memory, wherein the executable code is configured to: receive a search query; analyze a knowledge base; modify the search query based on the analysis of the knowledge base; issue the modified search query to a search engine; and to conduct a search via the search engine based on the modified search query.
These and other features, aspects, and advantages of the present invention will become better understood when the following detailed description is read with reference to the accompanying drawings in which like characters represent like parts throughout the drawings, wherein:
The quality of web search experience can be improved by refining the search terms or search results based on the context in which user is conducting the search. For instance, a search for the term “labor” by a woman may be more refer to “pregnancy” than “labor union” (politics) or “unemployment.” In implementation, the present technique may encompass a divide-and-conquer strategy for refining the query. In certain embodiments, the input search query may be categorized in at least three categories or classes: (1) Word Sense Disambiguation Queries are those queries which have more that one synonym, some of which are more relevant to the user conducting the query; (2) Perspective Queries are those wherein the expected results of the query is different for different types of users (e.g., a woman search the term “shoes” might expect results corresponding to “shoes for females”); (3) Default Queries are those queries wherein there is not particular result refinement required for the user. As discussed below, each of the above three categories may have a Query Augmenter module associated with it. Once the query is classified, it may be forwarded to the corresponding Query Augmenter module for handling. The selected query augmenter module may augment the query with additional keyword terms. The augmented query may then be submitted to a regular search engine and the results returned to the user. The technique may improve the search quality of a given community of users. This can in turn increase the popularity of the search product and greater revenues can be generated by increased traffic with click-through advertisements and banner advertisements, for example. It should be noted that a given community may be defined or encompass a variety of formats. For example, a community may be visitors to a given web site (e.g., ivillage.com), visitors to a personal website (e.g., Linekdin or Facebook), readers on a particular blog, or any implicitly defined community, and so on.
The product can offer web search services for a targeted community of users. Thereby the product has an edge over conventional search engines which are mostly targeted for general users. Again, the popularity of the product can be converted to revenues by means of click-through advertisements and banner advertisements. A novelty of the technique is that queries may be categorized and the augmented based on the category in which the query falls.
Referring to the drawings,
In other aspects, the present technique may provide the general user with the ability to conduct general Internet searches from the perspective of a knowledge base or database. For example, information indexed by search engines on the Internet can be characterized as at least two forms: information meant for the layman, and information meant for the professional. Within a given domain, such as a medical domain, the general user has the ability using known terms to search and retrieve information indexed in databases for the layman. However, the present technique may give the general user the ability to retrieve information indexed in databases for the professional, for example, by mapping their query into the appropriate professional terms and keywords and expanding it with appropriate relevant keywords and concepts. The present technique uses a knowledge base, or set of documents, to map and expand a search query to be performed over the Internet, which may or may not include the documents forming that knowledge base.
Certain embodiments may have several features to address the problem of enabling the general user to perform a search query from the perspective of the knowledge base. Again, employment of the knowledge base maps and/or expands the original search query. The knowledge base could be offline, proprietary, or other data that represents the target perspective. Further, a statistical approach may decide to map and/or expand a search query when the knowledge base has enough “support” for that mapping and/or expansion, for example. Moreover, the technique may employ the general approach of mapping a search query into new keywords or terms from the knowledge base, as well as the general approach of expanding a search query with related keywords or terms to the original or mapped query. Lastly, a search engine specific approach may be utilized to perform the mapping and expansion of the original search query to increase relevance based on the performance of a specific search engine.
In sum, the technique makes novel use of the set of documents comprising the knowledge base. The technique employs a knowledge base to map and/or expand a search query for submission to another search engine to provide the user the ability to search with the perspective of the knowledge base. This may be in contrast to providing enhanced search over a set of documents based on that set of documents, or with the assistance of a very small user submitted set of keyword or terms which are either used to expand the query or are themselves filtered by the same set of documents prior to expanding the search query.
Further, the technique may be employed as a part or component of an integrated product. The technique concerns the mapping and/or expansion of a general search query based on a knowledge base for a specific search engine. The product may also contain a system and method to produce the knowledge base, to interface to a specific search engine, to adjust the result set from the specific search engine after submitting the new mapped and/or expanding query, and so on.
While only certain features of the invention have been illustrated and described herein, many modifications and changes will occur to those skilled in the art. It is, therefore, to be understood that the appended claims are intended to cover all such modifications and changes as fall within the true spirit of the invention.
