The invention disclosed herein relates generally to mail handling by carriers, and more particularly to accessing information that is related to a mail item but is not part of the mail item.
Traditional mail tracking systems make use of unique identifiers that are created by mailers or mail carriers, such as Posts and private carriers, and imprinted or otherwise evidenced on mail items. The unique mail identifiers are typically used by mailers, recipients or mail carriers to determine the time and location that the mail item was last handled in the mail stream. This is a traditional arrangement for the so-called Track And Trace postal service. In this traditional arrangement, the mail sender is normally provided with the location and time stamp of recorded sighting of the mail item identified by its unique identifier. Although the time/location information is useful, its utility is limited to the cases when mailer needs a proof the mail item has been sent. Since typically the vast majority of mail in industrial world (up to 97%) is delivered within pre-specified delivery standards (2 or 3 days from the day of posting), the precise knowledge of location and time of mail sighting(s) is of limited use. However, many mailers would like to receive (and would pay for) additional and potentially valuable information about mail, its destination and recipient. Such information is usually available and can be made accessible to mailers in a computerized format that is easy to incorporate into the mailers' IT applications. Specifically many advertising (so called “direct” mail) campaigns are executed with very little knowledge of the needs, desires and circumstances of the intended recipients. This not only results in a sizable waste of valuable mail resources but also ends up aggravating recipients since they bombarded by very useless information contained in promotional mailings of this type. For example, when an owner of a condominium or an apartment receives promotional materials for a lawn mower or lawn fertilizers, it creates both wasteful mail for the sender and annoyance factor for the recipient.
This is a known problem associated with direct mail advertising. A typical response for a recipient who is bombarded by useless information is that useful information is easily overlooked and discarded.
Another problem associated with unsolicited mail items, such as direct mail advertising, is experienced at the recipients end. When a recipient receives an unsolicited mail item, the recipient may not be familiar with the mailer or may not know the identity of the mailer.
The object of present invention is to provide a system and method for overcoming these and other problems by providing mailers and recipients with information that is not typically available for individual mail items.
The present invention provides a system and method for maintaining a plurality of mail item, associated, knowledge databases containing information related mail items, senders of mail items, recipients of mail items, dwellings of recipients, mailing addresses and payment by senders for delivery of the mail items wherein information specifically related to a specific mail item can be retrieved from the databases using at least one pointer obtained from information is or would be printed on the specific mail item.
In accordance with the present invention, a method for providing information about a recipient of a mail item to a sender of the mail item is accomplished by processing a mail item with one or more identifiers that identifies at least a recipient of the mail item and a physical address of the recipient; retrieving from at least a first database recipient information relating to the recipient and physical structure attributes relating to the physical address; creating a record of the retrieved recipient information and the retrieved physical structure attributes; and associating the created record with the one or more identifiers whereby the created record can by accessed electronically using the one or more identifiers.
A method for providing information about the mail item received by a recipient and about a sender identified on the mail item is accomplished by receiving a first request from a recipient of a mail item, the first request including at least one unique identifier determined from the mail item, the at least one unique identifier identifying a sender of the mail item and the mail item; retrieving in response to the first request from at least a first database sender information and mail item information using the at least one unique identifier; and providing the recipient access to the retrieved sender information and the retrieved mail item information.
The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate presently preferred embodiments of the invention, and together with the general description given above and the detailed description of the preferred embodiments given below, serve to explain the principles of the invention. As shown throughout the drawings, like reference numerals designate like or corresponding parts.
In describing the present invention, reference is made to the drawings, wherein there is seen in
The present invention relies on information that typically is available on the physical mail item, more generally known as “mail entity” (Individual letters, flats or post cards are examples of single mail items, while trays, pallets or roller cages containing individual letters or other (smaller) containers are examples of compound mail entities). For the purpose of the present invention, it is envisioned that in all cases, however, mail entities carry a set of data elements presented in a machine-readable format for example in the form of one or two-dimensional bar code. In accordance with the present invention information present on a mail entity is treated as a set of pointers and is used with associated knowledge databases to obtain information about the recipient when requested by the sender of the mail item, or about the sender as when requested by a recipient of the mail item.
One embodiment of the present invention provides information about a recipient to a sender by using information from the destination mailing address 130 on the mail item as one or more pointer(s).
A mailing address normally contains two data components: the intended recipient's name and the destination address. Each provides different information concerning the address.
The intended recipient's name typically identifies an individual (by name), a department (e.g., “marketing department”), or a function (e.g., “accounts receivable”). The recipient(s) identified by the personal name or function is an intended beneficiary of the information or object contained in the mail item. By sending the mail item to the recipient(s), the sender expects them to read, process and act upon information contained in the mail item. Information concerning individuals that reside at a given address is typically collected and stored in a database known as Individual Demographic Data Base or IDDB, which is shown in
The destination or mailing address is typically uniquely indicative of a location of a physical structure where mail can be received and processed. This structure may be an individual house, an apartment (flat) in a high-rise apartment or an office in an office building, an industrial factory and other structures. The physical structure that is characterized by the destination address has identifiable properties (attributes) that remain fixed for a long time and can be easily captured and computerized by any interested parties. Such attributes include, for example, the size of the structure, its type [industrial, office, residential (house, apartment, condominium), entertainment], its ownership (individual, business, government), the presence or absence certain structural details (lawn, fence), the number and type of transportation units associated with the address and a number of other characteristics that can be defined, coded and stored in a computerized database. The database containing such attributes is referred to herein as the Physical Structure Attributes Data Base or PSADB, which is shown in
An example of a potential record in PSADB 42 is shown in
The number and the type of attributes and the time of their last update can be also recorded in PSADB 42. The age may relate to the age of the structure or to the age of the PO Box (time in continuous operation). This feature may be useful in detection and prevention of mail fraud.
It is noted that PSADB 42 may be created by the postal personnel that delivers mail to the mailing addresses or by specially trained, professional data gatherers using public records and publicly available data or personal data as law permits. Updates to the IDDB and PSADB databases may be made by any number of authorized organizations and processes, and may include information provided by the mail recipients.
A mail entity that requests additional information may form a part of special postal services and may be accounted and paid for by any known methods such as for example postage meters. In the case when a mailer's request for information cannot be satisfied due to, for example, a lack of required data, postage meters can be advantageously used to refund (re-credit) the price for the service back to the meter.
Referring now to
Referring now to
The Sender Information Database 500 comprises information relating to the sender of the mail item. Sender Information Database 500 is defined as the database containing known characteristics of sender (such as individual or business entity), its electronic address, frequency of mail use, preferences for mailing services, properties of the sender's facilities, historical business information and the like. Sender Information Database 500 may also contain information relating to an e-address (such as and e-mail address or URL) and the volume of mailings by the sender. The Mail Entity Process Database 510 comprises information relating to the mail item. Mail Entity Process Database 510 is defined as a database of information that can be captured during mail item processing by a Postal Operator, a consolidator, carrier or any other party that could be involved in mail processing. For example, Mail Entity Process Database 510 may contain some or all of the following mail item related data: readability of information on the mail item; defects of the data elements or their representation determined during mail entity processing steps, a correct reference address database maintained by the postal operator, National Change Of Address database, the information concerning the question whether the mail item was authenticated (traceable to its originator), where and when the mail item was posted, whether the mail item was referenced by another mail entity or referenced in a submission document known as a Statement of mailing Submission (SMS), whether the mail item was handwritten or machine printed, Track &Trace information, the physical condition and sensory data concerning the mail item (entity) (such as the its dimensions and whether the item has been damaged), and whether the mail item requires a time-sensitive response (such as with a bill). Payment Database 520 is defined as the database containing information about the history of payments for postal charges by mail senders, the history of mail fraud and other potentially suspicious activities. For example, Payment Database 520 may contain some or all of the following postage payment information: type of payment (meter or permit), frequency of use and a mailpiece suspect list.
The Recipient Database 530 comprises information relating to the recipient of the mail item. Recipient Database 530 may contain demographic information about recipient(s) located at given address, communications received and communications replied to by recipients located at a given address, preferences of recipients concerning communications they would like to receive including the timing for such communications and similar information. For example, Recipient Database 530 may contain information relating to recipient preferences, such as reminders for time-sensitive communications. The Dwelling Database 540 comprises information relating to the properties of the building to which the mail item is addressed. Dwelling Database 540 contains (publicly) available information about houses/dwellings located at given addresses such as type of the dwelling, age, size and other observable characteristic of the dwelling. For example, Dwelling Database 540 may contain information relating to the use or condition of the building, such as: commercial, residential or mixed use; age of building; lawn or no lawn; private house, condo or apartment; and garage capacity. The Properties of the PO Box Database 550 comprises information relating to the receipt of the mail. Properties of the PO Box Database 550 may contain observable (for example by carrier employees) information about time and frequency of pick-up for mail items, recipient's preferences and similar information.
Referring now to
In accordance with the embodiment of the present invention from the sender's perspective shown in
Referring now to
Steps 710 and 720 are optional to this embodiment. These steps may be skipped when the mailer creates and posts mail items directly from commercially available lists. In this case, the MPDP would send back to mailer all Recipient Database 530, Dwelling Database 540 and PO Box Database 550 information for each mail item indexed by the mail item identifier.
The following are examples of a sender using Dwelling Database 540 in accordance with the present invention to improve the mailing process. First, the sender is a company specializing in home improvements, for example new siding for residential homes or new doors or windows. Such a sender would not want to advertise its products or services to owners of new homes or owners who just made installations of new siding or windows. Dwelling Database 540 contains information that a sender would want to know before sending advertising materials or to avoid repeated sending of such materials to new homeowners. On the other hand, new homeowners buy new furniture, lighting fixtures and the like. An advertiser of such services could obtain valuable information from Dwelling Database 540. Another example is a lawn care company that wants to advertise its fertilizers to homeowners who have lawns. The lawn care company would want to exclude condominium owners and apartment lessees. Dwelling Database 540 contains such valuable information for the lawn care company. Finally, a mail sender would like to know preferences for mail communications expressed by a recipient, which are known to the MPDP.
Another embodiment of the present invention provides information about a sender to a recipient by using information printed on the mailpiece as a pointer that identifies the sender. This allows a mail recipient who intended to respond to a promotional mailing or other advertising materials the chance to request additional information from Post concerning the sender. The request may be whether the sender is actually the entity identified on the mail item. In accordance with the present invention, imprinting on the mail item an identifier corresponding to the sender provides the recipient the capability to submit a request for additional information about the sender before sending in response to the received mail item any monetary instruments such as checks. This would provide better security since so-called “fly-by-night” operators typically do not have established structure or long-term legitimate address or PO Box. In this manner, fraud can be prevented.
In accordance with another embodiment of the present invention, a block diagram of the mail communication system is shown in
Traditional methods do not provide for the recipient to take advantage of the information available to the MPDP, i.e., information from Sender Information Database 500, Mail Entity Process Database 510 and DPM or Permit Database 520. A mail recipient who receives a mail item that has a problem or is suspicious would like to receive information about mail item sender and the specific mail item above and beyond the information that is available from the mail item itself.
For example, a mail item recipient wants to know (before opening the mail item) whether the sender can be authenticated, i.e., that is the sender is as identified on the mail item and not another party pretending to be such a sender. Access to such information establishes trust and may be important if there is suspicion of contamination, explosive and other dangerous items. Another example is a mail item recipient who wants to know (before opening mail item) whether the sender is trustworthy and what the MPDP knows about the sender. In yet another example, a mail item recipient wants to know whether the mail item is referenced by another mail item. This could relate to a privacy issue, for example, if recipient replies to the mail item received what could become known about the recipient. The present invention solves these problems.
Referring now to
While the present invention has been disclosed and described with reference to a single embodiment thereof, it will be apparent, as noted above that variations and modifications may be made therein. It is also noted that the present invention is independent of the specific databases and, and is not limited to the examples described herein. It is, thus, intended in the following claims to cover each variation and modification that falls within the true spirit and scope of the present invention.
This is a continuation-in-part of provisional U.S. Patent Application 60/529,439 filed Dec. 12, 2003.
Number | Date | Country | |
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60529439 | Dec 2003 | US |