Patent Application
20100107187
The present disclosure is generally related to a system and method of displaying advertising content.
Advertisers seek to get and keep the public's attention in order to generate sales. Advertisers may put considerable time and expense into finding effective modes of advertising. One aspect advertisers may consider is how best to provide information to their target market. Online advertising has opened up new opportunities to target advertising to individuals. Hence, there is a need for an improved system and method of displaying advertising content.
A system to display advertising content is provided that includes a three-dimensional graphical display module to generate an interactive three-dimensional user interface display. The system also includes an advertising module to display advertising content at the three-dimensional user interface display. The system further includes advertising content displayable using a plurality of views. A first view of the plurality of views is adapted for display at a first viewer perspective and a second view of the plurality of views is adapted for display at a second viewer perspective.
A method of displaying advertising content is provided. The method includes displaying a first view associated with advertising content at a first display element of an interactive display. The advertising content includes at least the first view and a second view. The method also includes receiving viewer perspective input. The method also includes modifying a viewer perspective of the interactive display based on the viewer perspective input. The method further includes displaying the second view associated with the advertising content based on the modified viewer perspective.
A processor-readable medium including instructions executable by a processor to perform a method of displaying advertising content is provided. The method includes displaying a first view associated with advertising content at a first display element of an interactive display. The advertising content including at least the first view and a second view. The method also includes receiving viewer perspective input. The method further includes modifying a viewer perspective of the interactive display based on the viewer perspective input. The method also includes displaying the second view associated with the advertising content based on the modified viewer perspective.
In a particular embodiment, the computing device 108 includes a network interface 110 to communicate via the network 106 with the one or more content servers and a user interface 116 to communicate with one or more user devices, such as the display device 132, an input device (not shown), other user devices, or any combination thereof. The computing device 108 may also include processing logic 112 and memory 114 accessible to the processing logic 112. The computing device 108 may also include an advertising module 120 adapted to receive advertising content 126 from the content server 104, to select particular advertising content for display to a user, and to modify the display of the advertising content 126. The computing device 108 may also include a three-dimensional graphical display module 122 to generate a three-dimensional graphical display 134. The computing device 108 may also include an accounting module to determine a fee associated with providing the advertising content 126 to users.
In a particular embodiment, the three-dimensional graphical display module 122 is adapted to provide a three-dimensional graphical display 134 at the display device 132. The three-dimensional graphical display 134 may include a plurality of independent display elements, such as a first display element 138. The plurality of independent display elements may be associated with a representation of a three-dimensional object 136. The representation of the three-dimensional object 136 may depict a sphere; a cube; one or more buildings, such as a set of storefronts; any other geometric shape or physical object; or any combination thereof. In an illustrative embodiment, the three-dimensional graphical display 134 may be associated with a theme. For example, the shape of the three-dimensional object 136 and advertising content 126 associated with the three-dimensional object 136 based on the theme. To illustrate, when the theme is related to soccer, the three-dimensional object 136 may be depicted as a sphere and the advertising content 126 may be related to soccer products or services. In a particular illustrative embodiment, the theme may be related to a particular advertiser. For example, the theme may be related to a sporting goods product company. In this example, the shape of the three-dimensional object 136 and advertising content 126 associated with the three-dimensional object 136 may related to the sporting goods product company. To illustrate, the three-dimensional object 136 may represent a locker room and user content may be viewed within the locker room.
In a particular embodiment, the computing device 108 may be adapted to receive user input to modify a viewer perspective related to the three-dimensional graphical display 134. For example, as illustrated by axes 140, the three-dimensional graphical display 134 may be adapted to receive user perspective input to rotate the three-dimensional surface 136 about an X-axis, a Y-axis or a Z-axis, or to translate the three-dimensional surface along the X-axis, the Y-axis, or the Z-axis.
In a particular embodiment, the advertising module 120 selects advertising content 126 for display at one or more of the plurality of independent display elements. In a particular embodiment, the advertising content 126 may include a plurality of views, such as a first view 128, and a second view 130. The first view 128 may be adapted for display at a first viewer perspective and the second view 130 may be adapted for display at a second viewer perspective. For example, the first view 128 may include text in a first orientation, and the second view 130 may include text in a second orientation. In another example, the first view 128 may include only text, and the second view 130 may include text and graphics. In another example, the first view 128 may include only graphics (such as a company logo), and the second view 130 may include text and graphics. In an illustrative embodiment, a view may be adapted for display at a particular viewer perspective in that the view includes information selected and arranged in a manner intended to generate user attention. Additionally the information may be selected and arranged to provide as much detail as possible about the advertising content 126 within the constraints of the viewer perspective. For example, a view adapted for display at a display element having a particular shape may include advertising content with information positioned to accommodate the shape of the display element. In another example, a view adapted for display at a display element having a greater height than width may include text that is oriented vertically rather than horizontally.
The advertising module 120 may select which view of the advertising content 126 to display at a particular display element based on viewer perspective information. For example, the advertising module 120 may select the first view 128 for display at the first display element 138 based on viewer perspective information associated with the first display element 138 and the first view 128. The viewer perspective information may be associated with a size of the first display element 138 in the three-dimensional graphical display 134, a size of the first display element 138 relative to the three-dimensional object 136 or other display elements, a viewing angle associated with the first display element 138, other information related to how the first display element 138 is displayed, or any combination thereof. In a particular embodiment, the advertising content 126 may include more than two views and each view may be associated with viewer perspective information, such as a viewer perspective criterion.
In a particular embodiment, when the three-dimensional graphical display module 122 modifies the viewer perspective, such as by rotating the three-dimensional surface 136 about the X-axis, the Y-axis, or the Z-axis or translating the three-dimensional surface along the X-axis, the Y-axis, or the Z-axis, the advertising module 120 may determine whether the view of the advertising content displayed at a particular display element should be modified. For example, the advertising module 120 may determine whether a viewer perspective criterion is satisfied. When the viewer perspective criterion is satisfied, the advertising module 120 may select another view for display at the particular independent display element. The selected view may be adapted for display at the modified viewer perspective.
In a particular embodiment, the accounting module 124 may determine a fee associated with providing the advertising content 126 to viewers. For example, an advertiser may be charged a fee associated with the advertising content 126 based on the number of views associated with the advertising content 126.
The method 200 also includes, at 206, modifying the interactive display based on the viewer perspective input. In an illustrative embodiment, modifying the interactive display may include changing a display shape of the first display element. For example, referring to
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When the first criterion 220 is satisfied, the method 200 may include, at 222, determining whether a second criterion 224 is satisfied. The second criterion 224 may be associated with a second view. When the second criterion 224 is not satisfied the method may include, at 226, displaying the second view associated with the advertising content at the first display element. When the second criterion 224 is satisfied, the method 200 may include, at 228, displaying a third view associated with the advertising content at the first display element. In a particular embodiment, the advertising content may be associated with more than three views. In this embodiment, additional criterion may be checked to determine which view to display after the viewer perspective is modified.
In conjunction with the configuration of structure described herein, the system and method disclosed provide display of advertising content. In a particular embodiment, a computing device displays a first view associated with advertising content at an interactive display. The computing device also receives viewer perspective input and modifies a viewer perspective of the interactive display based on the input. The computing device also displays a second view associated with the advertising content based on the modified viewer perspective.
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In a networked deployment, the computer system may operate in the capacity of a server or as a client user computer in a server-client user network environment, or as a peer computer system in a peer-to-peer (or distributed) network environment. The computer system 800 can also be implemented as or incorporated into various devices, such as a personal computer (PC), a tablet PC, a set-top box (STB), a personal digital assistant (PDA), a mobile device, a palmtop computer, a laptop computer, a desktop computer, a communications device, a wireless telephone, a land-line telephone, a control system, a camera, a scanner, a facsimile machine, a printer, a pager, a personal trusted device, a web appliance, a network router, switch or bridge, or any other machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. In a particular embodiment, the computer system 800 can be implemented using electronic devices that provide voice, video or data communication. Further, while a single computer system 800 is illustrated, the term “system” shall also be taken to include any collection of systems or sub-systems that individually or jointly execute a set, or multiple sets, of instructions to perform one or more computer functions.
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In a particular embodiment, as depicted in
In an alternative embodiment, dedicated hardware implementations, such as application specific integrated circuits, programmable logic arrays and other hardware devices, can be constructed to implement one or more of the methods described herein. Applications that may include the apparatus and systems of various embodiments can broadly include a variety of electronic and computer systems. One or more embodiments described herein may implement functions using two or more specific interconnected hardware modules or devices with related control and data signals that can be communicated between and through the modules, or as portions of an application-specific integrated circuit. Accordingly, the present system encompasses software, firmware, and hardware implementations.
In accordance with various embodiments of the present disclosure, the methods described herein may be implemented by software programs executable by a computer system. Further, in an exemplary, non-limited embodiment, implementations can include distributed processing, component/object distributed processing, and parallel processing. Alternatively, virtual computer system processing can be constructed to implement one or more of the methods or functionality as described herein.
The present disclosure contemplates a processor-readable medium that includes instructions 824 or receives and executes instructions 824 responsive to a propagated signal, so that a device connected to a network 826 can communicate voice, video or data over the network 826. Further, the instructions 824 may be transmitted or received over the network 826 via the network interface device 820.
While the processor-readable medium is shown to be a single medium, the term “processor-readable medium” includes a single medium or multiple media, such as a centralized or distributed database, and/or associated caches and servers that store one or more sets of instructions. The term “processor-readable medium” shall also include any medium that is capable of storing, encoding or carrying a set of instructions for execution by a processor or that cause a computer system to perform any one or more of the methods or operations disclosed herein.
In a particular non-limiting, exemplary embodiment, the processor-readable medium can include a solid-state memory such as a memory card or other package that houses one or more non-volatile read-only memories. Further, the processor-readable medium can be a random access memory or other volatile re-writable memory. Additionally, the processor-readable medium can include a magneto-optical or optical medium, such as a disk or tapes or other storage device to capture carrier wave signals such as a signal communicated over a transmission medium. A digital file attachment to an e-mail or other self-contained information archive or set of archives may be considered a distribution medium that is equivalent to a tangible storage medium. Accordingly, the disclosure is considered to include any one or more of a processor-readable medium or a distribution medium and other equivalents and successor media, in which data or instructions may be stored.
Although the present specification describes components and functions that may be implemented in particular embodiments with reference to particular standards and protocols, the disclosed embodiments are not limited to such standards and protocols. For example, standards for Internet and other packet switched network transmission (e.g., TCP/IP, UDP/IP, HTML, HTTP) represent examples of the state of the art. Such standards are periodically superseded by faster or more efficient equivalents having essentially the same functions. Accordingly, replacement standards and protocols having the same or similar functions as those disclosed herein are considered equivalents thereof.
The illustrations of the embodiments described herein are intended to provide a general understanding of the structure of the various embodiments. The illustrations are not intended to serve as a complete description of all of the elements and features of apparatus and systems that utilize the structures or methods described herein. Many other embodiments may be apparent to those of skill in the art upon reviewing the disclosure. Other embodiments may be utilized and derived from the disclosure, such that structural and logical substitutions and changes may be made without departing from the scope of the disclosure. Additionally, the illustrations are merely representational and may not be drawn to scale. Certain proportions within the illustrations may be exaggerated, while other proportions may be reduced. Accordingly, the disclosure and the figures are to be regarded as illustrative rather than restrictive.
One or more embodiments of the disclosure may be referred to herein, individually and/or collectively, by the term “invention” merely for convenience and without intending to voluntarily limit the scope of this application to any particular invention or inventive concept. Moreover, although specific embodiments have been illustrated and described herein, it should be appreciated that any subsequent arrangement designed to achieve the same or similar purpose may be substituted for the specific embodiments shown. This disclosure is intended to cover any and all subsequent adaptations or variations of various embodiments. Combinations of the above embodiments, and other embodiments not specifically described herein, will be apparent to those of skill in the art upon reviewing the description.
The Abstract of the Disclosure is provided to comply with 37 C.F.R. §1.72(b) and is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. In addition, in the foregoing Detailed Description, various features may be grouped together or described in a single embodiment for the purpose of streamlining the disclosure. This disclosure is not to be interpreted as reflecting an intention that the claimed embodiments require more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive subject matter may be directed to less than all of the features of any of the disclosed embodiments. Thus, the following claims are incorporated into the Detailed Description, with each claim standing on its own as defining separately claimed subject matter.
The above-disclosed subject matter is to be considered illustrative, and not restrictive, and the appended claims are intended to cover all such modifications, enhancements, and other embodiments which fall within the true spirit and scope of the present invention. Thus, to the maximum extent allowed by law, the scope of the present invention is to be determined by the broadest permissible interpretation of the following claims and their equivalents, and shall not be restricted or limited by the foregoing detailed description.
