Claims
- 1. A method of providing selected advertisements to a subscriber conducting a video telephone call with a called subscriber also utilizing a video telephone connected to a switch in a telecommunications network, said method comprising the steps of:obtaining an advertising preference from the calling subscriber; storing the preference in a centralized database connected to the switch; storing a plurality of advertisements in an information source connected to the switch; retrieving by the calling subscriber's switch, a selected advertisement from the plurality of advertisements stored in the information source, based on the stored preference of the calling subscriber; sending, by the calling subscriber's switch, the selected advertisement to the calling subscriber's video telephone and to the called subscriber's video telephone; displaying concurrently the selected advertisement and the other subscriber; and upon selection of the advertisement by one of the subscribers: retrieving a more detailed advertisement relating to the selected advertisement; and displaying concurrently the more detailed advertisement and the other subscriber.
- 2. The method according to claim 1 wherein the step of obtaining a preference from a calling subscriber includes the step of adding a preference of the calling subscriber to a centralized database whenever the calling subscriber purchases or requests information about a product, said added preference being related to the product.
- 3. The method according to claim 1, wherein the step of displaying concurrently the selected advertisement and the other subscriber further comprises displaying the advertisement in a small window and the other subscriber in a large window on the video telephone.
- 4. The method according to claim 3, wherein the step of displaying concurrently the more detailed advertisement and the other subscriber further comprises displaying the advertisement in the large window and the other subscriber in the small window on the video telephone.
- 5. The method according to claim 1, further comprising the step of placing a note in a charging record.
- 6. The method according to claim 5, wherein the note is a marker to indicate that an advertisement was selected.
- 7. The method according to claim 5, wherein the note is a marker to indicate that the advertising system is turned on.
RELATED APPLICATIONS
This application is a continuation of a co-pending U.S. patent application (Ser. No. 09/216,646,) entitled “System and Method of Providing Targeted Advertising During Video Telephone Calls”, filed Dec. 18, 1998 in the name of Francois Sawyer now U.S. Pat No. 6,084,628.
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Continuations (1)
|
Number |
Date |
Country |
Parent |
09/216646 |
Dec 1998 |
US |
Child |
09/597032 |
|
US |