Patent Application
20100073373
The invention generally relates to a system and method of modeling an application and, more particularly, to a system and method for providing a maturity model of an application (e.g., web 2.0 maturity model).
Technology is a driving force in commerce and business. For example, technology influences content and document management, e-commerce, as well as the general dissemination of information to the masses, to name a few. Technology is also at the cutting edge of new paradigms such as, for example, Internet based advertising and business and social collaboration. In the latter case, Web 2.0 applications have been developed which attempt to enhance creativity, information sharing, and, most notably, collaboration among users. Also, the evolving view of Web 2.0 combines a mixture of portability, collaboration, and technology to improve the user experience. These Web 2.0 applications have led to the evolution of web-based communities such as, for example, social networking sites, wikis and blogs.
As the Internet and other technologies evolve and become an ever more important tool for businesses to increase revenue and reduce costs, many businesses have begun to more seriously assess their use of such technologies. For example, in today's marketplace, retailers and other businesses are looking for ways to increase customer satisfaction, decrease operating cost, and develop a sense of trust between the consumer and the retailer using such technologies. To this end, businesses are developing new models that allow their customers, suppliers, etc., to not only collaborate with the business but also with each other. For example, content and opportunities for collaboration are being provided over managed forums such as, for example, wiki's, blogs, RSS, and folksonomies. Businesses are also able to deliver rich content to users enhancing their experience through an AJAX and flex while moving to portable platforms.
For many companies, they may have the technology to deliver wiki's, blogs, and podcast but they lack a strategy and focus on what, when and how to deliver content to their users. This often indicates that the business has a solid technological foundation, but lacks a business strategy to deliver quality content to its users. For this and other reasons, businesses employ consultants to assess their technology and suggest ways to effectively deploy their technology strategies for monetary or other gains.
In general, technology adoption follows a standard bell curve with a minority of businesses embracing technology in its earlier stages while another minority only reluctantly embrace such technology when it is mature. Said otherwise, a minority of businesses lag behind the technology curve by adopting the technology on the tail end of the bell curve. Of course, the laggards do not gain the same strategic advantage which has been afforded to the early embracing businesses, but do not incur the same costs as implementing infancy technologies as those users that embrace the technology early in its deployment. This cost can often include acceptance, bugs, and total cost to develop. In any event, a majority of companies do not want to pay the cost of early adoption of technology nor do they want to be technological laggard. These businesses usually lie somewhere within the mainstream and fall somewhere in the middle of the technology curve.
Consultants and companies are often looking for quick means to assess where a company lies on the technology curve to help them understand where they are in comparison to their industry as well as market leaders. This helps companies build a road map leveraging their strengths while targeting technologies and business processes that are focused on specific goals. However, this is a difficult task taking into account the pervasiveness of technology, differences on how particular businesses use the technology across an industry, etc.
In an aspect of the invention, a system implemented in a computer infrastructure comprises a computer executable code tangibly embodied on a computer readable medium and operable to graphically compare at least a current state of a plurality of technology areas based on a normalized score for each of the plurality of technology areas.
In another aspect of the invention, a system comprises: first program instructions to tally a score attributed to questions and/or comments attributed to a plurality of technology areas; second program instructions to calculate a normalized value for each of the plurality of technology areas; third program instructions to visually represent the normalized value based on the tallied score for each of the plurality of technology areas; a computer readable media which stores the first, second and third program instructions; and a central processing unit to execute the first, second and third program instructions.
In another aspect of the invention, a method provides a maturity model provided on a computer infrastructure. The method comprises presenting questions and/or comments to technology areas; tallying a score associated with the questions and/or comments attributed to the technology areas; calculating a normalized value for each of the technology areas by multiplying a maturity adjustment to the tallied score; and graphically representing the normalized value for each of the technology areas to show an interrelationship thereof.
The present invention is described in the detailed description which follows, in reference to the noted plurality of drawings by way of non-limiting examples of exemplary embodiments of the present invention.
The invention generally relates to a system and method of modeling an application and, more particularly, to a system and method for providing a maturity model of an application (e.g., web 2.0 maturity model). More specifically, the present invention provides a web 2.0 maturity model, which can depict technology strengths, weaknesses and relationships between certain technologies that are currently in use or will be adopted in the future. As discussed in more detail below, this provides the user with a roadmap of their current state and usage of technology and strategy thereof, as well as how the adoption of technologies and usages will affect business practices, etc.
In embodiments, the present invention focuses on objective benchmarks and technology areas in order to model and/or assess technology strategy, usage and any ensuing gains obtained from such technology, usage and strategy. These technology areas can include, for example, Technology Foundation, Technology Services, Technology Portability, Business Communication, Business Content, Business Commerce, Business Collaboration, Business Syndication and/or Business Portability. In further embodiments, scores (based on questions) are assessed against the usage, strategy, etc. of each of the technology areas based on objective criteria. The scores can then be normalized, in embodiments, to provide an overall score for each of the technology areas. These scores can be visually depicted in a graph or heuristic to show the relationship between each of the technology areas, and to visually show the affect that changes in usage, strategy, etc., may have with relation to such technologies.
Advantageously, the system and method of the present invention allows a user to assess their technology usage and/or strategy in an objective manner, e.g., strengths and weaknesses. The system and method of the present invention also provides a model which graphically depicts how certain adjustments/changes to technology usage will affect their overall technology strategy. This graphical view can be, for example, heuristic view and a more focused radar/spidermap type view of the user's strengths and weaknesses. In additional, the system and method of the present invention provides an objective benchmark to assess technology against other industry participants. In all of these scenarios, and others, it is contemplated that the use of this information will provide the user with the ability to focus their attention on areas of technological adoption that may be needed when building a technology roadmap.
In embodiments, the Maturity Model of the present invention focuses on nine different areas. These different areas are provided for illustrative purposes only, with the understanding that more or less technology areas may be implemented with the present invention. To this end, the present invention contemplates the use of more or less or any combination thereof of the below noted technology areas. The following is a description and related considerations of these different technology areas.
Technology Foundation
Technology Foundation represents a key grouping of technologies that enables a rich Internet experience, standards-based development, and an open architecture that easily allows third-party integration.
Technology Services
Technology Services encapsulates the basic technologies for collaboration and syndication. This may include, for example, wikis, blogging, RSS and podcasts. Clients that have a strong technology services sector, but show weak business syndication and collaboration may need to focus on a strategy for delivering content to users.
Technology Portability
Technology Portability demonstrates mobility and portability. Mobility is the ability to use the solution on various wireless devices. This concept allows the solution to move beyond the desktop to truly a mobile solution. Portability demonstrates an ability of a solution to be able to work autonomously from the web. Most consumers are trending toward mobility with platforms that have a fully functioning, modern browser.
Business Communication
Business Communication demonstrates the ability to communicate to clients, employees, etc. through different modes. For example, business communication may include common contact information such as, for example, telephones, facsimiles, email address, etc.
Business Content
Business Content is the ability to manage documents and content published to the web. This may include a content management and document management system, but its main focus is on a set of processes that are defined to create, review, and publish content. This also focuses on the user's ability to customize and personalize content that is delivered to them. Websites that do not have a content management system or a set of processes that define a user's role in content management often rely heavily on an IT department to publish changes to create content for the web. This creates a duplication in business processes since most content is created by the business not the IT department.
Business Commerce
Business Commerce represents the ability to sell products, goods and services on a website. In its most mature form, e-commerce represents a fully automated process that takes the user through the entire purchasing process in an automated fashion. The commerce section looks at modern friends in e-commerce like ratings and reviews and combines them with e-commerce fundamentals like internal process automation and real-time availability to provide a holistic view of the businesses' e-commerce channel. In most cases, the commerce section is removed from a B2E solution since most companies are not worrying about selling products internally to their employees.
Business Collaboration
Business Collaboration is a broad category defining not only relationships with consumers or users but relationships with third parties. A site that shows a strong collaborative focus exposes services to third parties, creates interactive opportunities such as managed forms to users, and provides other forms of self care and education like podcasts. Business Collaboration is useful for client that have a strong focus on collaboration within their web channel or are looking to leverage a strong sense of community by leveraging the users themselves as experts in answering problems that others may be experiencing.
Business Syndication
Business Syndication is the ability of a business to target and deliver messages via multiple methods that include RSS and atom feeds, podcast, e-mail, blogging, etc. A company that leverages strong business syndication often focuses on delivering targeted education and messages to their clients.
Business Portability
Business Portability demonstrates a businesses need to create portable applications as well as exposing mash ups that leverage a user's location when tailoring content. A mash up is a web application that combines data from more than one source into a single integrated tool, thereby creating a new and distinct web service that was not originally provided by either source.
Those of skill in the art should also realize that there can be some overlap between the technology areas. This is due to the fact that some questions associated with the technology areas may impact multiple categories. As an illustrative and non-limiting example, a company may have technology that allows blogging, but not be focused on the content of the blogging and therefore missing an opportunity for experts within their business to express targeted messages at current and prospective clients. However, these same opportunities could be identified by determining whether the business produces e-mail feeds to their current clients that contain expert information provided by the business. The e-mail feeds could be used to identify a business component that may suit the needs for blogging that in combination with blogging technology could extend their message beyond current customers to prospective customers and other people interested in their opinion.
In embodiments, each of the above technology areas include one or more questions or comment fields related to the usage, strengths, capacities, capabilities, etc. of the technology. For example, some related questions or comment fields for the Technology Foundation area may include whether the site/business, etc.:
By way of additional examples, different questions or comment fields can be provided for each of the noted technology areas. These questions or comment fields can include the following, by way of non-limiting examples:
Technology Services
Technology Portability
Business Communication
Business Content
Business Commerce
Business Collaboration
Business Community/Syndication
Business Portability
In any embodiment, each of the technology areas can include a multitude of questions or comments fields which are scored based on objective criteria. A score can be associated with each of these questions or comment fields to determine an overall use and/or strategy state as it relates to the specific technology area. The score can be based on an objective criteria and can be based on a predetermined range. For example, the scores may range from 1 to 5, with 1 being the lowest score and 5 being the highest score. Even more specifically, the following table can be used to determine a score.
Those of skill in the art should realize, though, that the scores can be other numerical ranges such as, for example, 1 to 10. Also, the questions that require a simple “no” or “yes” answer may be scored as 1 and 5, respectively (e.g., lowest and highest numerical value).
Once a score is attributed to each of the questions and/or comment fields in a technology area, they are tallied to provide an overall technology area score. It should be understood, though, that it may not be necessary to attribute a score to each question, in which case a value of “0” would be tallied with the remaining scores.
In embodiments, the questions and/or comment fields can be scored based on a current state (or usage) of technology as well as a future or anticipated state (or usage) of the technology. The future or anticipated state of usage may be scored based on a best guess estimate or an actual anticipated usage of the implementation of a technology. The scores for the best guess estimate or an actual anticipated usage of the implementation of a technology can be changed in order to view and/or manipulate different scenarios. In this way, the scores for the future or anticipated state can be compared to each other, or to the current state scores for any combination of the technology areas in order to assess their business value. The comparison can also be used to determine the affect of a change may have on a related technology area, as discussed in greater detail below.
The overall score for the current state (or usage) of a particular technology area as well the future or anticipated state (or usage) of the technology area can be normalized by, for example, taking an average of all of the scores and dividing such value by the tallied score for each individual section. In additional embodiments, the score can be normalized by multiplying the tallied score by a maturity adjustment. The maturity adjustment is the maximum possible overall score for the largest section divided by the maximum possible overall score for the current section, i.e., the section of interest. The maturity adjustment equalizes each section so that they can be seen across a strength chart equally. As such, the normalization of the score makes it easier to make the comparison with any combination of the technology areas as noted above.
By way of one illustrative example using the maturity adjustment, the maturity adjustment of 1.428 can be used for the Technology Foundation area. More specifically, taking the technology area of Business Collaboration as having a possible maximum score of 50, as this technology area has 10 questions with a maximum possible score of 5 for each question (e.g., 10×5=50) and the maximum possible score of the current section of Technology Foundation being 35, as this technology areas has 7 questions with a maximum score of 5 for each question (e.g., 7×5=35), the maturity adjustment would be 50/35 or 1.428. Taking the tallied score for the Technology Foundation area as 17, as an example, the adjusted or normalized score would be 25. This same process can be calculated for each of the technology areas.
It should also be understood that the maturity adjustment (and hence the normalization) can vary depending on, for example, the number of questions or comment fields in the largest section, the highest score that is attributed to each question or comment field and the number of questions or comment fields in the current technology area of interest. Illustratively, the maturity adjustment can be 1.286 for the Technology Foundation area, when the Business Collaboration has having a possible maximum score of 45 and the Technology Foundation has a possible maximum score of 35.
In embodiments, the normalized results can be translated into a graphical representation such as, for example, a spider chart show in
In the example of
The web 15 includes interlinking portions 110, each representative of an incremental normalized value as discussed above. In this example, there are eight interlinking portions 110, ranging from a value of “0” to “40”. Those of skill in the art should recognize that there can be more or less interlinking portions, depending on the maximum normalized value and the desired increments. Illustratively, there can be 10 interlinking portions, when the maximum normalized value is 50 with increments of 5.
Shaded area 115 represents the composite strengths, e.g., scores, for each technology area and their interrelationships as calculated above. In the example of
Although not shown, the web can be completely filled by the shaded area if each technology areas had a perfect score (maximum score); whereas, the shaded area would completely disappear if each technology area had its lowest possible score (minimum area). Also, taking
In the example of
The results shown in
Also, using the tool of the invention it is possible to dynamically create the graphical representation while the user completes the inputs for each section. This allows the user to manipulate the graphical representation after questions are answered (scored) to show different possibilities and maturity of a solution. Thus, the graphical representation can then be used to show the current state of the solution and then manipulated to show the future state allowing users the ability to focus on different points of the maturity model while creating a roadmap for improvement, adjustments, etc. in their technology. In this way, the graphical representation creates an easy to understand overview of the strengths and weaknesses of a client solution.
For example, by using the values calculated in accordance with the present invention, it is possible to plot one or more competitors' technology adoptions on a bell curve for a specific industry. This allows a user to compare technology adoption against other players in the same industry to determine whether they are on the forefront of the technological curve, in the majority or laggards in implementing certain technologies. As noted in the example of
As will be appreciated by one skilled in the art, the present invention may be embodied as a system, method or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, the present invention may take the form of a computer program product embodied in any tangible medium of expression having computer-usable program code embodied in the medium.
Any combination of one or more computer usable or computer readable medium(s) may be utilized. The computer-usable or computer-readable medium may be, for example but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, device, or propagation medium. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following:
The computer-usable or computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via, for instance, optical scanning of the paper or other medium, then compiled, interpreted, or otherwise processed in a suitable manner, if necessary, and then stored in a computer memory.
In the context of this document, a computer-usable or computer-readable medium may be any medium that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. The computer-usable medium may include a propagated data signal with the computer-usable program code embodied therewith, either in baseband or as part of a carrier wave. The computer usable program code may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc.
Computer program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the “C” programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network. This may include, for example, a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).
The computing device 14 includes a Tool (module or program code) 18 configured to make the computing device 14 operable to perform the services described herein. The Tool 18 can be implemented as one or more program code stored in memory 22A as separate or combined modules. For example, the Tool 18 has the ability to provide questions to the user in order to gain insight into the strengths and weaknesses of the user's technology use and/or strategy. Although the questionnaire may be the same for different business models, e.g., B2E, B2C, and B2B, the Tool 18 also provide the ability to exclude any technology area which, in turn, would be excluded from the graphical representations shown in
By using the Tool 18, businesses can focus on different technology areas, e.g., business community, technology services, and business content, and benefit by determining which technology areas to strengthen, e.g., exposing services such as an employee telephone directory via a REST based web service internally allowing employees to create custom mash ups with their own data therefore providing new services. This provides the user with the ability to quickly view a website and use the output to help provide a high-level roadmap of possibilities to pursue in specific technology areas. In addition, the Tool 18 provides users with the ability to rate content, goods and services or view other users ratings of such services based on the reviewer's reputation. The Tool 18 also provides users with the insight on how they compare to competitors within their industry as well as businesses outside their industry.
The computing device 14 also includes a processor 20, memory 22A, an I/O interface 24, and a bus 26. The memory 22A can include local memory employed during actual execution of program code, bulk storage, and cache memories which provide temporary storage of at least some program code in order to reduce the number of times code must be retrieved from bulk storage during execution. In addition, the computing device includes random access memory (RAM), a read-only memory (ROM), and a CPU.
The computing device 14 is in communication with the external I/O device/resource 28 and the storage system 22B. For example, the I/O device 28 can comprise any device that enables an individual to interact with the computing device 14 or any device that enables the computing device 14 to communicate with one or more other computing devices using any type of communications link. The external I/O device/resource 28 may be for example, a handheld device, PDA, handset, keyboard etc. In particular, the I/O device 28 may be used to display questions to a user, allow a user to input a score attribute to the question, and display visual representations (service) in accordance with the invention such as, for example, graphical representations shown in
In general, the processor 20 executes computer program code, which can be stored in the memory 22A and/or storage system 22B. While executing the computer program code, the processor 20 can read and/or write data to/from memory 22A, storage system 22B, and/or I/O interface 24. The program code executes the processes of the invention. The storage system 22B may store specific questions and scores attributable to the specific questions, as well as any graphical representations generated by the Tool 18. The bus 26 provides a communications link between each of the components in the computing device 14.
The computing device 14 can comprise any general purpose computing article of manufacture capable of executing computer program code installed thereon (e.g., a personal computer, server, etc.). However, it is understood that the computing device 14 is only representative of various possible equivalent-computing devices that may perform the processes described herein. To this extent, in embodiments, the functionality provided by the computing device 14 can be implemented by a computing article of manufacture that includes any combination of general and/or specific purpose hardware and/or computer program code. In each embodiment, the program code and hardware can be created using standard programming and engineering techniques, respectively.
Similarly, the server 12 is only illustrative of various types of computer infrastructures for implementing the invention. For example, in embodiments, the server 12 comprises two or more computing devices (e.g., a server cluster) that communicate over any type of communications link, such as a network, a shared memory, or the like, to perform the process described herein. Further, while performing the processes described herein, one or more computing devices on the server 12 can communicate with one or more other computing devices external to the server 12 using any type of communications link. The communications link can comprise any combination of wired and/or wireless links; any combination of one or more types of networks (e.g., the Internet, a wide area network, a local area network, a virtual private network, etc.); and/or utilize any combination of transmission techniques and protocols.
In embodiments, the invention provides a business method that performs the steps of the invention on a subscription, advertising, and/or fee basis. That is, a service provider, such as a Solution Integrator, could offer to perform the processes described herein. In this case, the service provider can create, maintain, deploy, support, etc., the computer infrastructure that performs the process steps of the invention for one or more customers. These customers may be, for example, any business that uses technology. In return, the service provider can receive payment from the customer(s) under a subscription and/or fee agreement and/or the service provider can receive payment from the sale of advertising content to one or more third parties.
More specifically, at step 500, a plurality of questions and/or comment fields are presented to a user. Each of the questions and/or comment fields may be associated with a technology area. At step 505, a score associated with each of the questions and/or comment fields, for each technology area, is tallied to provide a total score for each of the technology areas. The score for can be for a current state of technology or a future or anticipated state of technology. At step 510, the score for each technology area is normalized. This can be accomplished, for example, by multiplying the tallied score by an adjustment factor, e.g., maturity adjustment. At step 515, the results are visually displayed such as, for example, shown in any of
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms “a”, “an” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms “comprises” and/or “comprising,” when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
The corresponding structures, materials, acts, and equivalents of all means or step plus function elements, if any, in the claims below are intended to include any structure, material, or act for performing the function in combination with other claimed elements as specifically claimed. The description of the present invention has been presented for purposes of illustration and description, but is not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the invention. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.
