System for distributing customized commercials to television viewers

Abstract

An interactive multimedia system with distributed processing and storage of video picture information and associated data and sound in nodes disposed throughout a cable television distribution system. The nodes are coupled to the feeder cable of the cable distribution system. Each node in the system receives a substantially identical copy of the interactive video picture information and related data from a regional processing center. The users at home televisions associated with a particular node interact directly with the video picture information in that node, rather than with the information stored in the regional processing center or some other remote location, which enables the system to quickly display photographic quality images and complex graphics, as well as sound, at the users' televisions in response to commands received by the users. The nodes can also be used for decompressing compressed television programming and distributing the decompressed programming to home televisions connected to the system. The nodes can also be used to distribute customized commercials to television viewers.

Description

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates to an interactive multimedia system for supplying information to users in their homes and, more particularly, to an interactive multimedia system with distributed information processing and storage which is hardwired to the user through existing cable television systems.

2. Description of the Related Art

Distributed processing find storage are relatively new concepts in data management and--because of the various technological hurdles--have not been considered until now for application to the field of videotex. The Prodigy.RTM. information service, which is now being marketed nationwide by Sears and IBM, claims to use a distributed database architecture. However, that system only distributes the database to regional mainframe computers. Their underlying technology--as with all other current videotex technology--still relies completely on the maintenance of continuous, real-time, two-way communication of a personal computer (or other terminal) in the home with a mainframe computer at some remote location. Nearly all videotex services use phone lines and modems to link the two, though some experiments with two-way cable TV and other media have been attempted. These existing systems have numerous limitations.

Since each user of a traditional videotex system is directly connected to a central mainframe when on-line, this central computer must be capable of simultaneously handling the many subscribers it gets during prime usage periods, while it may sit almost idle the rest of the time. As the number of users increases, additional large computers must be added to the system at great expense. Any problem with the central computer or the communications net linking it to the users can cause the entire system to cease functioning.

The speed with which information may be retrieved from such systems is limited to the speed with which the central computer can recognize the users' requests and locate the information in its central data storage media. Even the largest and fastest of central computers cannot overcome the severe limitations of how quickly information may be carried by the phone lines or other media that connect it to the user. Phone lines have a narrow bandwidth and can carry only a limited amount of information at any one time. For example, it takes 8 to 10 seconds for a central computer to send a screen full of just text information to a user terminal over a telephone line, assuming a typical communications speed of 2400 baud. A complex graphic or photographic quality image could take at least 1/2 hour per image.

The newer Integrated Services Digital Network (ISDN) and fiber optic cable technologies will provide greater information transmission capability for businesses, but these technologies will not be wired into a large number of individual homes for at least another ten years. Moreover, even using high speed fiber optics connecting a central computer to a home terminal, the largest of computers cannot keep up with an entire city of users especially during prime time. As an example, the largest airline reservation system can only process 8000 transactions per second.

This bandwidth problem has never been adequately addressed by those working in the field because--until very recently--all computer interfaces were just character-based or used very low resolution alphamosaic style displays utilizing protocols such as NAPLPS or Teletel. While simple character-based information may be transmitted over phone lines relatively easily, the resulting display is difficult to interpret and use. Even simple alphamosaic displays take long enough--about 8 seconds--to transmit over a phone line that the level of interactively declines and, with the low quality of the display, the systems tend to become uninteresting and awkward to use. After the novelty wears off, the typical consumer finds that the difficulty of using such systems to obtain useful information, coupled with their slow speed and uninteresting graphics, makes other more traditional ways of obtaining information, i.e., printed information, more attractive.

Graphic user interfaces, particularly those using the high resolution, "photorealistic" displays are far more interesting and easier to use, but require vastly greater amounts of data to be transmitted in order to generate interesting screen images that will respond to the user's requests quickly. What has not been addressed by workers in the videotex field is that, while wide bandwidth transmission media remain very limited and/or expensive, the relative costs of memory media such as magnetic disk drives, dynamic random access chips (DRAMS) and other ways of storing data have been dropping quickly, as has the cost of fast microprocessors that can efficiently access and display data stored in the media. This suggests that a highly distributed architecture would overcome the bandwidth limitations and provide a cost effective and very fast information delivery system. The system of the present invention exploits these ongoing technological changes and thus overcomes the above-noted problems in the videotex field.

SUMMARY OF THE INVENTION

The present invention, unlike prior art systems, provides easy-to-understand photographic quality images and full-motion video, accompanied by sound (speech and music), as well as traditional text and graphical information. This combination is commonly referred to in the art as a "multimedia" system. This is possible only because the data needed by the user of the present invention is stored locally in the memory of the processing module or node that is serving the individual home or small group of homes over the existing broadband media of the coaxial TV cable drop that goes into each household and directly to the television set. Because each local node can handle all of the households attached to it, and since it is independent of any central computer except for daily updates, the system is also very reliable and economically scalable. Whether two households or two hundred thousand households use the system simultaneously will not impact performance, and the system will continue to work and provide information to end users even if the source of updates, usually from the central processing computer, is shut down for quite some time.

Briefly, the system of the present invention includes:

a regional processing center for assembling and processing the information to be transmitted over the television cable distribution system; and

at least one node coupled to the cable television distribution system for capturing and storing the processed and assembled information, the node being associated with at least one of the home televisions.

Preferably, many cable television subscribers share the information stored in a node. A subscriber can display and interact with the information stored in the associated node by communicating commands to the node. Since each of the nodes in the cable television distribution system contains a substantially identical copy of the information transmitted by the regional processing center, the subscriber interacts directly with the information stored in the node, and not with the information stored in the regional processing center.

Each of the nodes in the system is coupled to a feeder cable of the cable television distribution system at a location immediately after the cable line extender amplifier (approximately every quarter mile). Typically, there are from one to ten taps of four or more outputs each between any two line extender amplifiers on a feeder cable, all of which are served by one node in the present invention. The nodes transmit the information to the home televisions at television channel frequencies unused by the cable distribution system for transmitting ordinary cable television programming. These frequencies are typically above the last used cable TV channel.

Feeder inserters are used to connect the nodes to the feeder cable. The feeder inserters include a low pass filter for blocking information from any upstream nodes, while permitting the video frequencies used by the cable system for ordinary cable television programming to pass through downstream unattenuated.

The nodes output information to their associated home televisions over a plurality of frequency channels. A home interface controller coupled to each home television receives and descrambles a channel from the node, preferably on the next available frequency channel (on a contention basis). The home interface controller communicates back to the node on a low band frequency on a polled basis. In this contention embodiment, each of the home interface controllers contains electronics which unscrambles only the channel assigned to it for viewing by the user. In other embodiments of the invention, the controllers communicate with their associated node on a non-contention basis.

As mentioned above, the user retrieves selected multimedia information by sending commands back to the node. These commands travel to the node over a return path using the existing cable television wire, just as the multimedia information itself sent from the node to the home televisions travel over the existing cable TV wire.

Preferably, users of the system are provided with a remote control touch pad device, available with or without a full typewriter style keyboard, for inputting user commands into the home interface controller coupled to their television. Alternately, or in addition, the home interface controllers are adapted to receive user commands from a conventional PC keyboard, via an infrared interface attached to the keyboard.

Yet another option is to provide users with printers for printing hard copies of information received from the node, including tickets to entertainment events or coupons for merchandise discounts, etc.

Preferably, the system is configured to allow user responses to be transmitted from the subscriber terminals to a selected merchant. The user responses return to the selected merchants after passing up the subscriber cable to the node, then via a telephone line attached to the node (or the upstream nodes send user responses downstream to an end node, which has the telephone line). Optionally, as an added convenience, an autodialer device may be provided to dial the telephone of the user to allow the user to speak directly to a system advertiser, for example the seller of an item described in a classified ad on the system.

Advantageously, the nodes of the present invention can also be used for decompressing compressed television programming and distributing the decompressed programming to users connected to the system.

The importance of the present invention to the electronic information distribution and multimedia industries is that it can deliver photographic quality images, as well as full-motion video with sound, to millions of homes simultaneously. The system can meet peek demand periods, and most importantly, can deliver information with a look and feel equivalent to what the home viewer has come to expect from network television, i.e., interesting colorful 3-D graphics, photographic quality images and smoothly rendered text. This contrasts to existing systems with limited graphics that look like video games and have jagged, poorly rendered text. Prior art videotex systems could not do more, or look better, without adopting the approach outlined in this summary, and set forth in greater detail below.

BRIEF DESCRIPTION OF THE DRAWINGS

These and other features and advantages of the present invention will become apparent when the following text is read in conjunction with the accompanying drawings in which:

FIG. 1 illustrates the regional network architecture of the invention, where a regional facility receives and preprocesses data for all the cities in the region and distributes the preprocessed data to respective cable TV systems, and where the data is in turn broadcast to nodes for access by individual home interface controllers;

FIG. 2 illustrates the hardware of the present invention coupled to a typical cable TV system. FIGS. 2A-2C illustrate various alternative configurations for coupling nodes to a cable TV system;

FIG. 3 illustrates a diagram showing the node of the present invention connected to a typical cable TV feeder and showing the connection of a node to a cable TV subscriber home;

FIG. 4 is a diagram showing the bandwidth usage of the system on a typical TV system;

FIG. 5 is a schematic of a feeder inserter which is used to couple each node into the cable feeder;

FIGS. 6A and 6B, collectively, represent a schematic diagram of a node;

FIG. 7 is a schematic diagram of an extender module which is used to add more channels to a node;

FIG. 8 is a schematic diagram of a home interface controller which interfaces between a node and a user's TV set; FIG. 8A is a block diagram of the frame grabber circuitry of the home interface controller;

FIG. 9 is a diagram of a second embodiment of the invention in which a tap interface is used to reduce the amount of electronics in each home interface controller;

FIG. 10 is a schematic diagram of a node in a second embodiment of the invention;

FIGS. 11A and 11B, collectively, represent a schematic diagram of the tap interface used in the second embodiment of the invention in a contention configuration;

FIG. 12 is a schematic diagram of the tap interface used in the second embodiment of the invention in a non-contention configuration;

FIG. 13 is a schematic diagram of the simplified home interface controller used in the second embodiment of the invention;

FIG. 14 is a schematic diagram of a still further embodiment of the invention in which all the node electronics are in the home interface controller of each user;

FIG. 15 is a schematic of the touch pad remote control device preferably used in the system of the present invention;

FIGS. 16-18 illustrate, respectively, an optional PC keyboard interface, a home interface controller telephone interface, and video input electronics for inputting user-created video to create classified ads;

FIG. 19 shows the operation of the invention to remotely control electronic products in a subscriber's home;

FIG. 20A shows an embodiment of the invention in which information is sent to the nodes from an external source;

FIGS. 21-25 illustrate various bandwidth utilization schemes for distributing decompressed television programming using the nodes of the present invention;

FIG. 26 illustrates an embodiment in which the nodes of the invention are disposed in remote stations of a telephone company fiber optic system;

FIG. 27 illustrates an embodiment in which RF distribution nodes are utilized and the bulk of the nodes electronics and storage is centralized in a node at the headend;

FIG. 28A illustrates the simplified electronics of a distribution node; FIG. 28B illustrates the electronics for video compression/decompression in a node; and FIG. 28C illustrates the feeder inserter electronics for a distribution node.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

I. System Overview

The present invention is a distributed computer system that offers a variety of consumer-oriented information and advertisement sources. The user interacts with the system using a remote control device and views the system output on an unmodified home television set as just another TV channel.

A small home interface controller containing a remote control receiver sits atop the TV set and is connected to the cable TV wiring in series with the user's television. This unit transmits user remote control actions back up the subscriber cable TV drop to a local computer--called a node--which is wired to the cable line outside the home.

The node computer directly interacts with the user and has stored, on an internal storage medium such as a hard disk, a complete copy of all data of the entire system. This node computer is complete in all respects and does not have to refer back to a central computer to complete user information requests. The node computers are placed throughout the cable system on poles, underground, or in apartment building basements and each serves about 40 homes apiece.

II. Data Flow through the System

Referring now to the drawings, where like reference numbers indicate like elements, and specifically referring first to FIG. 1, data for the system originates from various contracted information providers or service providers. Data from these providers is received via computer modem over telephone lines 2 by regional processing center 4. Advertisements and information listings, such as classified ads and TV listings, come into the regional center 4 throughout the day. This information is processed and customized into data "magazines" for each cable system. A processed data magazine is ready to go by the next morning and is transmitted via computer modem over telephone lines 6 to a computer 8 placed in the headend 10 of the target cable system.

The headend computer 8 acts as a store and forward device to receive this data and rebroadcast it to all of the nodes 12 throughout the cable system 14. The headend computer 8 transmits the data updates at a preferred data rate of 9600 bps or greater. The entire set of updates is transmitted repeatedly until the next day. This ensures that random noise induced data errors not corrected by the block error correction codes are corrected on the next pass of the data set.

It should be noted that since the headend computer 8 acts merely as a buffer, it is not a required element of the system; i.e., the system could operate with the data being sent from regional processing center 4 directly to the nodes 12. However, the headend computer 8 is included in the preferred embodiment of the invention since it provides an extra level of backup storage in event of a failure of a regional processing center.

The home user interacts with the system using a infrared remote control device. The remote control signal is received by a set-top unit called a home interface controller (HIC) 16. HIC 16 sends the user commands received from the remote control back up the cable drop to node 12 outside the home.

Some of the information and services carried on the system offer interactive sessions with the user, such as purchasing tickets for the theater, music or sports events, as well as home shopping opportunities. The user's choices are relayed from the node 12 along the feeder cable to the last downstream node (the "end node"), and from there back to the headend computer 8 via a telephone line 18 connected to the end node. The headend computer 8 then relays user response packets back to the regional center 4 over telephone lines 20. The regional processing center 4 converts user response packets into a format expected by the particular service provider and relays the user data back to the respective provider via computer modem over telephone line 22.

III. Information Content and System Database

Typical information carried on the system includes: TV listings for a month in advance; classified ads; Yellow Pages type ads and listings, local restaurant guide; local entertainment listings; and miscellaneous information such as: current sports scores, financial news, traffic conditions, current weather radar image and forecasts.

The various sources of information and advertisements will originate in digitized video format for pictorial information, digitized sound for radio, and ASCII or EBCDIC text for textual information. Listings and advertisements will be transmitted to regional processing center 4 via computer modem from the supplier's computer (computer to computer link).

The regional processing center 4 converts and normalizes incoming digitized pictures, digitized sound and text into system standardized format. The normalized data is then moved into an object-oriented database. Each object in the database is made up of one or more of the following components: one or more digitized photographic or computer-graphic images (e.g. sequences of images for animation); digitized sound tracks; a hypertext-like script language (to define, based on user input, when and how to show images and play audio); textual information (such as body text of a classified ad or company address and hours of business); location coordinates of enterprise or business (used to compute distance of business from users home); and thesaurus entries (used to store associations between objects).

Once normalized and stored in the object database, the data are grouped by category (TV listings, classified ads, etc.). The grouped (categorized) data are then further processed to establish relevant associations or meaning amongst the data objects. The associations, where relevant, are added to the respective objects in the form of thesaurus entries so that the associations travel with the data object.

The hypertalk-like script language, mentioned above, is used to guide the user interface program in translating user commands from the remote control into actions on the user's TV screen. For example, these actions might include displaying an image and playing an audio track when the home user, using the remote control, positions an on-screen cursor on top of a particular icon, word, or other image and then presses the "PLAY" button on the remote control.

The data objects of the system database are advertisements in the form of layered of stacked information which allow a viewer to dig into the stack (like turning pages in a catalog) to reveal levels of information that interest the viewer. The layered advertisement is a video equivalent of a consumer brochure or catalog where the viewer can flip through at will to view relevant sections.

The data structure of the layered advertisement can be used for any type of information carried by the network. The advertisements carried by the system can be text only, such as a simple classified ad for a used car, or could contain a picture of the used car for sale. The system can store and display in layered fashion an entire catalog for a department store with hundreds of images and audio tracks in one object module. Alternatively, the system can store as an object module a list of information, such as a month of TV listings. If desired, that month of TV listings can contain selected images of actors of scenes from movies or TV shows that are displayed along with audio tracks when the viewer browses through the TV listings.

To summarize, the system utilizes a generalized storage methodology to package diverse kinds of information from audio/visual full-motion segments to static images to textual lists of information. The layered data structure presents a uniform structure to the decoding and display logic which the user interacts with.

Information and service providers, ad agencies, newspaper ad departments, etc. are supplied with video-graphics workstations based on popular personal computer technology. These workstations contain proprietary and commercial software to enable third parties to create finished, broadcast quality advertisements combining short full-motion segments, still images, and audio as desired. These advertisements can then be transmitted via modem to the regional processing center for preparation for inclusion on the system database.

IV. Overview of the Distributed Architecture of the System

The regional processing center 4 is responsible for the processing and assembly of the complete sets of information (called magazines) for each cable system. Once the data is assembled and processed at the regional center 4, it is ready for viewing. The data needs only to be transferred to nodes 12 for access by the home users.

The nodes 12 are the end point of the distributed architecture of the system of the present invention. Each node 12 can serve up to about 60 homes on a contention basis (with an optional node extension module 124 discussed below), where up to 31 of the 60 homes can use the node independently and simultaneously. The home user interacts with node 12 through a home interface controller 16 using an infrared remote control device 40 (discussed later).

The node 12 receives and stores on an internal mass storage medium all of the advertisement data broadcast by the headend computer 8. The daily broadcasts from the regional center to the computer 8 and then from the headend computer 8 to the nodes 12 consist only of changes to the node database. These changes consist of additions of new data, deletion of expired data, and changes to existing data. These updates will affect approximately 20 percent of the total database, for a given day, although the system is designed to accommodate 100% change every night.

The entire database that a user interacts with is local to the user. A full bandwidth TV channel is available from the node 12 to each home. A cable system may use a thousand or more nodes. This is in contrast with past and present videotex systems communicating over telephone lines with 1/1000 the bandwidth of a TV channel and a singular central computer to serve an entire city of tens of thousands or more.

V. System Interface to Cable TV System

Referring to FIGS. 1 and 2, some advertisements are created at information suppliers and ad agencies offices on workstations. Data listings, such as TV listings, movie listings, and classified ads are imported from information providers via computer modem over telephone lines 2 into the regional processing center 4 and converted into advertisement object modules.

Once normalized, the object modules are grouped together for transmission to their respective cable TV system. The data magazine (group of advertisements) is transmitted over leased line 6 at a preferred data rate of 56 kbps (although the data rate can be anywhere between 2400 band to T1 (1.544 mbs/sec). The headend computer 8 then rebroadcasts the data magazine at an appropriate data rate (preferably 9600 baud) across the cable system to all nodes 12 simultaneously to update the nodes' databases.

The headend computer 8 is preferably an industrial microprocessor-based controller computer with high capacity magnetic or optic read/wide storage devices. The output of the headend computer 8 is an rf carrier at 74 megahertz (between TV channels four and five). This carrier is modulated using a simple frequency shift key (FSK) technique, preferably at a data rate of 9600 bps.

The data modulated 74 mhz carrier is connected in the cable TV headend 10 to the existing cable TV plant through the rf combiner along with the regular cable TV channels. As in an ordinary or typical cable TV system, the output of the RF combiner connects to the trunk coaxial cable 24. The trunk 24 is a high quality coaxial cable that forms the backbone of the cable system. Trunk amplifiers 26 are placed every quarter mile to maintain signal strength. At cross streets or where needed, bridger amplifiers 28 split some signal off of the trunk to supply the feeder coaxial cable 30 which runs down residential streets.

Like the trunk cable 24, the feeder cable 30 has amplifiers, called line extenders 32, placed every quarter mile--which usually equates to every ten telephone poles. At every telephone pole, and sometimes mid-span, taps 34 are spliced onto the feeder. Each tap 34 usually has from four to eight outputs to which subscriber drop cables 36 are attached. The subscriber drop 36 attaches to the home and then runs inside, terminating at the subscribers' TV sets 38. There are usually two line extender amplifiers per feeder cable, sometimes there are three amps, but rarely any more for signal quality reasons.

One node 12 is placed at the start of the feeder cable just after the bridger amplifier 28. Additional nodes 12 are placed after each line extender 32 along every feeder cable 30. As an example, for a large cable system of 100,000 homes with typically 2000 miles of cable feeder, there will be approximately 8000 line amplifiers. Such a system would correspondingly employ 8000 nodes.

In an alternative embodiment shown in FIG. 2A, the node connected to the start of the feeder cable 30 can also service homes up to the first line extender 32 on other feeder cables connected to the same bridger amplifier 28. If a return path is added, a single node 12 can also service homes on both sides of a line extender 32, as shown in FIG. 2B. Finally, as shown in FIG. 2C, if the line extenders 32 on a feeder line are upgraded to pass 650 MHz and if a return path is also added, one node can service all homes on multiple feeders from a single bridger amplifier 28.

The home user interacts with the system using an infrared remote control 40. The remote control signal is received by the Home Interface Control (HIC) 16 atop the user's TV set 38. HIC 16 is connected in series with the subscriber cable drop 36 (and cable converter box when used) and the user's TV 38. The user commands are relayed back up the subscriber cable drop 36 and through the tap 34 back to the node 12 on the pole nearby the home. This signaling, between HIC 16 and node 12, is done in the 5 to 50 MHz band, which is reserved by all cable system for return channel signaling.

The last node 42 on each feeder 30 has a telephone line 18 attached that is used by that node to send user responses back to the headend computer 8. All nodes along the feeder (usually two nodes) upstream from the end node 42 send their user responses to the end node 42 via an rf carrier at 74.5 MHz (between channels 4 and 5) at a preferred data rate of 9600 bps. To complete the loop, the headend computer 8 sends user responses back to the regional center 4 via datalink 20.

In summary, the system moves data updates across the cable system without using any cable TV channels by utilizing unused inter-channel space. The return path for interactive services is up the subscriber drop to the node at a low frequency, then downstream in inter-channel space along the feeder cable to the end of every feeder, then telephone lines back to the headend computer and telephone lines again to the regional computer center and telephone from there to the respective service provider. The aggregate delay from user back to service provider is no more than 5 seconds.

VI. Bandwidth Utilized by the System

Referring now to FIGS. 3, 4 and 5, each node 12 broadcasts on up to 32 standard TV channels. The 32 channels are broadcast as a block of adjacent channels above the last used channel of the cable system. For instance, if the cable system offers 50 channels of service, then the system of the present invention will use channels 51 to 82. The frequencies of 462 to 654 MHz would be used by the present invention on a 50 to 450 MHz cable system. If the cable system used 50 to 300 MHz bandwidth, the present invention would use 312 to 450 MHz, etc. These frequencies pass through the tap 34 and any splitters inside the home, but do not pass through the line extenders 32 or bridger trunk amps 28 unattenuated. These outband frequencies are unusable by the cable system from their headend because of the bandwidth limitation of the series of trunk and feeder amplifiers.

The shaded areas of FIG. 4 illustrate the bandwidth usage. The vertical grey bands passing through 28 and 32 represent areas of minimum bandwidth. For a typical cable system, as mentioned above, this bandwidth is 300 to 450 mHz. The node 12 exploits the unused bandwidth of the feeder cable 30, taps 34, and subscriber drop 36 to the home, which is a minimum of 600 MHz. This is represented by the horizontal hashed area 44. Each node 12 only services the taps up to the next line extender 32, which is usually less than twenty taps total and an average of thirty homes.

Some signals in the 462 to 654 MHz range from the nodes 12 will pass through line extenders 32, as the line extenders do not have a sharp cut-off at their top frequency--450 MHz in our example. To deal with this, the feeder inserter 46 contains a low pass filter 48 that sharply blocks the band above 450 MHz, so that the next node 12 can reuse the 462 to 654 MHz frequency range for the next group of taps up to the next line extender, and so on.

When a user presses a key on the infrared remote control 40, the HIC 16 receives the command and modulates it onto an 11 MHz carrier which is sent up the subscribe drop 36 through the tap 34, through the feeder inserter 46 and into the node 12. The feeder inserter 46 contains a notch filter 49 to block the 11 MHz carrier from going further upstream (left in the drawings) on two-way cable systems that have return path amplifiers (5 to 50 MHz) installed in the line extenders 32 and bridger amplifiers 28.

All HICs 16 signal back to their respective node 12 on an 11 MHz carrier. To avoid contention, the node 12 polls the HICs 16 on 12 MHz in a round-robin fashion. This HIC polling frequency also carries data for the printer 50 when the user chooses a selection on screen that allows printouts, such as store coupons or theater tickets. A third use of this 12 MHz carrier is for available channel status from the node 12 to the HICs 16. When the user first picks up the remote control 40 and touches any bottom, the HIC 16 reads this status word and selects the lowest channel available, if any. The HIC 16 then signals back to the node 12 on the 11 MHz carrier to reserve the channel.

For interactive services, such as home shopping or purchasing tickets, the user responses need to get back to the respective service provider. As mentioned above, the system supports two-way interactivity via a chain of store and forward nodes. Assume a user is interacting with the left-most node in FIG. 4. User responses are transmitted on a 11 MHz carrier from the HIC 16 and travel up the drop 36 to the node 12. The node 12 transfers the users response on a 74.5 MHz carrier to the last node 42 on the feeder cable 30. The end node 42 includes a modem 67 (FIG. 6A) and transfers user responses via telephone lines 18 to the headend computer 8, which relays the user responses to the regional center 4, which finally transfers the responses to the respective service provider. The total delay through the network will be less than five seconds from user to service provider.

VII. Overview of the Node and HIC

All but one of the channels of the system are interactive. These interactive channels are allocated on a first-come-first-served basis. All channels are scrambled and a channel can only be viewed by the home that it was allocated to. Once allocated, the channel is descrambled by the HIC 16 for each respective viewer. A system channel is assigned to one and only one home upon request (the user activates the remote control 40 to request a channel). The channel remains allocated until the user releases it or a certain number of minutes pass without any activity from the user.

There are enough channels available for any particular node to allow for a 2 to 1 or greater contention. Audio/video rf modules (described later in connection with FIG. 6B) are inserted (4 channels per module) to populate a node for the desired contention level.

Once a system channel has been allocated to one of the approximately forty homes that can contend for it, the home user interacts with the node 12 in privacy. The channel is not viewable by other homes. To the user, the system is a dedicated channel to their TV set. The user interacts with the system using the remote control 40 to move an on-screen pointer over an icon, text, or image of choice and presses a button on the remote control 40 marked "PLAY" to select choices and call-up desired information.

When the user tunes to the system channel, the channel is displaying the latest TV listings. All subscribers on the cable TV system can see this service by just tuning to the cable television channel assigned to the system of the present invention. Upon tuning to this channel, the user sees the non-interactive channel of the system. If the user picks up the remote control 40 and touches any button, a request is sent to the node 12 for a dedicated system channel. The system then switches to one of the up to 31 dedicated interactive channels automatically (assuming one is available) and the user can begin to use the system, unaware of the channel change.

The change from the non-interactive display only channel to an interactive channel is effected by the home interface controller (HIC) 16 on top of the user's TV set 38. The home interface controller 16 monitors a 12 MHz FSK data stream from the node 12 modulated with a polling command to activate HIC 16 in a round-robin fashion. (An alternate embodiment uses the vertical blanking interval of the non-interactive channel to receive channel assignment and channel release commands from the node).

Since the user typically spends a significant amount of time viewing menus and other non-moving displays of information in using the system, the virtual channel can be released for use by others during these "dead" periods (when no new information is being received from the node) by installing a frame grabber 39 in each HIC. Thus, the user is assigned a virtual channel only during the short periods that data is actually being transferred from the node to the HIC, making more efficient use of the virtual channels and thus avoiding contention problems.

Frame grabber 39, shown in detail in FIG. 8A, consists of frame grabber control logic 202, a video D/A converter 204, a video RAM 206, a video A/D converter 208, and a NTSC encoder 212. In operation, the frame grabber control logic 202, upon receiving a gating command from CPU 80, activates video D/A 204 at the appropriate time (based upon the NTSC synch signal) to convert a frame of video into digital data. That frame of data is stored in video RAM 206 at an address supplied by frame grabber control logic 202. The frame of data stored in video RAM 206 is converted back to video by video D/A converter 208 (under control of frame grabber control logic 202), routed to NTSC encoder 212 and then out to an A/B switch 41. A/B switch 41, operating under control of CPU 80, gates either the video from the virtual channel or the frame of video from frame grabber 39 to RF modulator 98, from where it is gated to the user's TV as described later. While the A/B switch 41 is gating video from frame grabber 39 to the user, the stored frame of data is repeatedly read out of RAM 206, converted to video, and routed to the user's TV. This process continues until the viewer is ready to turn to a new page or screen on his TV.

As shown in FIG. 8, the electronics of the home interface controller 16 is designed to convert not only the stored frames of data, but also any of the available interactive channels, to the same channel as the non-interactive attract mode channel (channel 1). The HIC 16 also contains an infrared receiver that receives commands from the remote control 40. The received commands are modulated onto an 11 megahertz carrier and sent up the cable from the home back to the node 12 outside.

The remote control device 40 (FIG. 15) is based on battery operated, standard infrared remote control technology. The remote control has a touch pad area 52 where the user presses a finger and causes a pointer cursor on the TV screen to move proportionately. The touch pad 52 is a wireless analog to a mechanical mouse as used by the Macintosh computers, among others.

The system preferably includes a thermal or ink jet printer 50 connected to the HIC 16, allowing the system to printout on demand hardcopy of information on the TV screen. The printer 50 can also print store coupons for special promotions. Another intended feature is for the printer 50 to print theater, sports and concert tickets encoded with a unique universal bar code. These bar-coded tickets can then be scanned at the theater or stadium for validation. Tickets of all kinds can be purchased over the system with the user entering a credit card number and PIN code on the TV screen.

To summarize, the system of the present invention is a distributed processing based system designed to provide a highly interactive and stimulating environment to the consumer. The system displays photographic quality images in both still frame and short full-motion segments and in both cases with synchronized audio. Because of the ability to display photographic-quality images, the system is not based on any graphics protocol such as NAPLPS or GKS, etc. The system transcends the video game-look of current and previous videotex systems.

VIII. Technical Description of Node and HIC

Referring now to FIGS. 5-8, data updates from the headend computer 8 are received off of the cable TV feeder cable 30 on a 74 MHz carrier through a directional coupler 58 and splitter 59. The data is demodulated by rf data receiver/demodulator 62 (at a preferred output data rate of 9600 bps) which feeds I/O processor 64. The I/O processor 64 transfers data to system RAM 66 which is then read by the CPU 68 and transferred to the local hard disk 70. (As shown in FIG. 5, DC power for the node is provided by a power supply 60 which is driven with AC power from the cable feeder via a power combiner 55).

The node control software places the received data into the system database and performs several indexing steps to knit the data into the existing database categories. These categories include product types, product names, company name, category that product or service belongs to etc. In addition, the database update items (advertisement data objects) contain the thesaurus entries that link the database entry (object) into a hierarchical thesaurus, establishing a network of meaning and associations amongst the data in the node database.

When a user tunes his or her TV to the system non-interactive channel (usually one channel higher than the highest channel used by the cable system), the user will see a non-interactive system channel showing the latest TV listings scrolling by on the TV screen. The user cannot interact with this image as the viewer is watching an attract mode only channel (system channel one at 462 MHz). All viewers on the cable TV system can see this channel simultaneously, whether they have a home interface controller 16 installed or not in their home. The home interface controller 16 has a trap 72 to block this channel, but the trap 72 is shunted by an rf switch 74 allowing the signal to pass until the user picks up the remote control 40 and presses any button. The r/c command from the user is received by an infrared receiver 76 mounted on the HIC box atop the TV set. This signal is demodulated by remote control receiver/demodulator 78 and passed to the HIC CPU 80.

The HIC CPU 80 starts the process of acquiring an interactive, dedicated system channel--so the user can interact with the system--by reading a status word from the data stream sent by the node 12 down the subscriber drop 36 on a 12 MHz carrier. This carrier is picked up off of the subscriber drop 36 through directional coupler 82 and through splitter/mixer 84. RF data receiver 86 detects and demodulates the signal into a serial data stream which feeds a CPU I/O port. The HIC CPU 80 reads the status byte and selects the lowest available interactive channel number (1 of 31). If all channels are busy, which should be a rare event, a red indicator 88 lights to indicate busy. The HIC CPU 80 will continue to watch the status word until a channel is available. When a channel is available and live, the HIC CPU 80 lights a green "ready" light 90. Assuming a channel is available, the node 12 will assign the channel to the requesting HIC 16. The HIC CPU 80 will address the assigned channel on the programmable channel tuner 92. The tuner 92 demodulates the channel from rf to video. However, none of the interactive channels are broadcast with video sync information and are, therefore, scrambled and unviewable on an ordinary TV set.

All 32 system channels are synchronized by the same video sync generator in the node 12. To reapply video sync to the interactive channels, the HIC 16 extracts sync from the attract mode channel. This is done by channel tuner 93, which is always tuned to non-interactive channel 1 at 462 MHz. The tuner 93 demodulates system channel 1 and passes the composite video signal to a NTSC sync extractor 96 which then provides sync to a NTSC sync adder 97, reconstituting the interactive channel to full composite video.

Once resync'd, the interactive channel video is modulated by rf modulator 98 to system channel 1's frequency (462 MHz). The CPU I/O causes RF shunt 74 to open, allowing the 462 MHz notch filter 72 to take effect, removing the attract mode channel. The inverse of this I/O command gates on the RF modulator 98, placing the interactive channel on the same frequency. To the user, nothing has happened, other than the screen having changed to the initial menu. The user may now interact with the system.

There are 31 interactive channels utilizing the spectrum from 468 to 654 MHz. These interactive channels are created from images and sound from an advertisement data object stored in RAM memory 100 in the node 12. The data object is placed in RAM 100 as the system determines the need to display information or images and play sounds. The data object to be displayed is called off of the hard disk 70 and placed in system RAM 66. The data object contains compressed video and audio components. The CPU 68 reads a compressed image out of RAM 66 and passes the image through the image decompressor 102. The output of the decompressor 102 is put in RAM 100. The same process is applied to audio tracks from an advertisement data object. As with the video component, the audio track is read off the disk 70 in a compressed form. The CPU passes the compressed audio to the digital signal processor (DSP) 102 for decompression and then passes the uncompressed digital audio to RAM 100.

The video sync generator 104 drives the video display logic 106 which clocks the digital image out of memory and through a video digital to analog converter 108, producing an analog video waveform. The digitized audio track is clocked out of memory when required and applied to an audio digital to analog converter 109. The audio processing takes place in the audio processing logic section 110. The video and audio components are encoded in the NTSC encoder 112 to create a broadcast quality video signal applied to RF modulator 114. Although the NTSC sync generated in video synch generator 104 is combined with the video and audio components for timing purposes in order to perform proper NTSC encoding, the sync signal is thereafter suppressed from the interactive channels (i.e., all channels except for channel 1) by sync suppressors 115. As mentioned above, the absence of sync from these channels prevents users from viewing a channel dedicated to another home.

The output of the RF modulators 114 are applied to the RF combiner 116, which acts an RF mixer to produce a broadband signal of the combined channels. The combined channels are then passed through a mixer/splitter 118 in the feeder inserter 46 (FIG. 5) and inserted onto the feeder cable 30 through a directional coupler 120 to passed down to the taps 34 and down the subscriber drops 36 to the homes.

The node extension interface control 122 is logic to couple the CPU 68 with a node extension module 124 (FIG. 7). The extension module 124 provides 16 additional interactive channels and is required for the full 32 channel (31 interactive) capability described above, since each CPU can only handle 16 channels. Ordinarily, 16 channels (15 interactive) can adequately handle 40 homes on a contention basis; however, 31 interactive channels are required in high density areas of the cable system such as apartment buildings. The output of the node extension module 124 connects to the RF combiner 116 of the primary node through directional coupler 126.

IX. Alternative Embodiments

Various alternative embodiments of the present invention are possible. In one alternative embodiment shown in FIG. 9, much of the circuitry from HIC 16 is removed and transferred to the tap, specifically to a tap interface 128. FIG. 10 shows the node electronics for this embodiment of the invention. Only the attract mode channel electronics remain in the node 12; as shown in FIGS. 11A and 11B, the tap interface 128 now contains the electronics for the interactive channel, but there is only one such channel, and this channel must be shared on a contention basis between the four homes normally connected to the tap. Tap interface 128 also contains notch filters for connecting the single interactive channel to the first home that selects it, while the other homes remain connected to the non-interactive channel.

In a further embodiment of the invention shown in FIG. 12, tap interface 128 contains separate processing electronics for each of up to 60 homes connected to the taps associated with a node. In this embodiment, there is never any contention between homes for the data stored in the node. This should be contrasted with the first preferred embodiment of the invention, where there is some contention, but only up to 32 sets of processing electronics are required, one for each channel.

In yet still another embodiment of the present invention shown in FIG. 13, all of the node electronics is provided in the HIC 16 of each home. In this case, each HIC 16 would include essentially all of the electronics shown in FIG. 10 but, as in the embodiment of FIG. 12, there is no contention whatsoever between homes.

X. Infrared Remote Control

The infrared remote control device 40 preferably used in the present invention is shown in greater detail in FIG. 15. The touch pad area 52 of the device consists of a membrane switch array 132. In its inactive state, all outputs of 1 of 16 demux 134 are on, sensitizing all vertical columns of array 132. When the user touches any point on the array, the closure of a switch is detected by 1 of 16 mux 136, causing the output port labelled "ANY OUT" of 1 of 16 mux 136 to go high and thus activating timer 138. The high output from timer 138, in turn, activates gated oscillator 140 and deactivates the continuous "all on" state of 1 of 16 demux 134, initiating the scanning and reading of the columns and rows, respectively, of array 132, via 4.times.4 matrix counter/scanner 142. The switch closures detected by scanner 142 are encoded with a corresponding touch pad position (based upon the timing of the scanning) by parallel to serial Manchester encoder 144, and the encoded signal is sent to infrared transmitter 146.

Referring to FIG. 19, the infrared remote control device 40 is also adapted to receive infrared signals sent from an infrared transmitter 77 on remote control infrared transceiver 78 in HIC 16, and re-emit these received infrared signals to other electronic devices within range. Thus, for example, a user can program the node 12 (using on-screen commands via infrared remote control device 40) to turn on a TV or VCR to a preselected channel at a preselected time. The node 12, which has stored in its memory the individual infrared command signals for all popular electronic products, sends the appropriate command to HIC 16 at the preselected time, and the command is emitted from infrared transmitter 77 to infrared remote control device 40. An infrared receiver 147 on infrared remote control device 40 receives the command, a header on the command is recognized by CPU 145, and the CPU 145 causes the command to be re-transmitted by the infrared remote control device 40, via Manchester encoder 144 and infrared transmitter 146, to the TV or VCR to be activated. Alternatively, the HIC 16 can transmit directly to the device to be controlled by bouncing the command signal off a far wall or off any appropriate reflective surface which is properly oriented. In the above fashion, the present invention can be utilized as a universal remote control device.

XI. Demand Side Management/Automated Meter Reading

The present invention can also be used to control and/or read devices in the home using power line carrier technology. For example, a user can program the system to turn on a lamp in his house at a certain time by inputting appropriate commands through the remote control device (the node leads the user through the use of this feature with interactive instructions)--the user's commands are sent out to the node by the home interface controller and stored there. At the time programmed for activation, the node sends an instruction to the user's home interface controller to turn on the lamp, and the home interface controller implements that instruction by communicating with the electrical outlet for the lamp over the home's power line.

Likewise, the utility company can use this feature of the invention for demand side management, e.g., to temporarily turn-off the air conditioning compressors, hot water heaters, or other high power appliances of its customers during periods of high usage to avoid brownouts. Moreover, using power line management, the utility company can control the high-power appliances of not only users of the system, but also those of the neighboring homes. Since four homes typically share a transformer, and since about 60% of all homes are wired for cable, the utility company should be able to control virtually all homes in a neighborhood using the present invention.

XII. Optional Features

Optionally, as shown in FIG. 16, the system of the present invention can be provided with an interface unit to allow the user to plug in a conventional PC keyboard 150, and thus enter alpha-numeric commands directly without the use of IR remote control 40. The unit provided to the user includes a standard PC board connector, keyboard scan logic 152, a remote control modulator/driver 154 and an infrared diode transmitter 156.

Alternatively, users who do not have PC keyboards or who want a dedicated keyboard for use with the system can be provided with a special touch pad unit 40 which includes a full alpha-numeric membrane switch keyboard in addition to the touch pad area 52 shown in FIG. 15.

Another available option, shown in FIG. 17, is an interface to allow users to input video for classified ads to be transmitted over the system. This unit consists of a receptacle 158 for inputting video from a camcorder or VCR and a video to RF modulator 160 in the HIC 16 of the user. An RF to video demodulator 162 and a video digitizer 164 are provided in the node 12 to demodulate and digitize the video data, which is then forwarded to the regional processing center in the manner described previously.

A still further option, shown in FIG. 18, is an autodialer provided in HIC 16 to automatically dial up a merchant or classified advertiser from the screen to allow the user to speak directly by telephone, to the seller. A CPU 166, through a telephone company subscriber line interface 168, automatically places the call for the user.

XIII. Providing Supplemental Information from a Node Regarding Products Advertised During Commercials

The nodes of the present invention can be programmed in advance to control the home interface controllers to display insert text overlays on the television screens of users watching specified television programming, asking those users whether they are interested in receiving additional information about a product being advertised. If a user responds affirmatively (via his remote control device), the home interface controller of that user passes the affirmative response onto the node, and the additional information requested is placed in the user's electronic "mailbox" at the node. When the user checks his mailbox at a later time, he will see that the additional information is available for viewing.

XIV. Providing Customized Advertising from a Node During Commercial Time of Cable Programming

The nodes of the present invention can also be programmed to provide customized advertising to users of the system during the commercial time of ordinary cable television commercials. In this embodiment of the invention, users watching a particular program would automatically be switched to a virtual channel over which a commercial customized for their particular demographic location would be transmitted. The customized commercial would be transmitted from the node to the user over the virtual channel during the 30 second or 1 minute interval typically allocated for advertising during the programming. At the end of the commercial time, the user would be returned from the virtual channel to the original channel, and normal programming would resume. In this manner, advertisers could prepare a variety of commercials targeted to different demographic groups, such that the commercial viewed by one class of users would be customized to the interests of those viewers, while other viewers would see a different commercial customized for their purchasing habits. Again, the switching of the system from the original programming to a virtual channel and back to the original programming would be transparent to the user, the switching being accomplished utilizing synchronization information received from the broadcast network and transmitted from the headend computer to the node over a data channel.

XV. Distributing Programming from an External Source through a Node

Referring to FIG. 20, a node 12 can be fitted with a satellite and/or RF receiver 170 to receive and transmit programming down to that node's feeder 30 over virtual channels. In this manner, additional programming can be provided to users of the system without utilizing the already crowded cable TV channel space. Likewise, a node 12 can be directly coupled to the headend via fiber optic cable or conventional coax cable for retransmission of particular programming or for access to database management systems.

A node 12 can also receive programming from a local video source 172 (such as a video rental store) coupled to a tap downstream of the node. The video source 172 transmits to the node over the upstream frequency band of 5-30 MHz (the same frequency band as user commands), so the signals can pass upstream to the node. The node 12 converts the received video to the higher frequency of the virtual channels for transmission, upon request, to users down the feeder.

XVI. TV Channel Decompression

The nodes of the present invention can also be used for decompressing compressed TV channels and distributing the decompressed TV channels to the homes connected thereto. This use of the invention allows the cable TV company to transmit an expanded number of channels without having to install expensive decompression circuitry in each home or upgrade the cable TV system plant.

In this embodiment of the invention, the less watched TV channels are preferably compressed at a ratio of four to one and transmitted from the cable TV headend on ordinary TV channel slots, with four channels of compressed TV signal being sent in the space of one uncompressed standard channel. The compressed TV signals are decompressed into ordinary receivable TV channels at decompression nodes distributed throughout the cable TV system. When a user requests one of these compressed channels, the decompressed channel is transmitted from the decompression node to the HIC of the user over a virtual channel.

Current systems such as Jerrold (General Instrument) DigiCable or SkyPix movie system place an expensive converter in each subscriber's home to decompress and display compressed channels. In the present invention, the expensive decompression logic is placed in the node serving 20 to 100 or more cable subscribers. When a user requests a compressed channel, that channel is decompressed in the node and retransmitted to the user in "virtual channel space" or in space previously occupied by the compressed channels. If multiple users request the same compressed channel, their HIC is assigned to the same virtual channel on which that decompressed channel is already being transmitted.

Referring to FIGS. 21-25, various bandwidth utilization schemes can be used depending upon the density of subscribers serviced in a particular area. For example, FIG. 21 shows the bandwidth utilization scheme preferably used in a low-density suburban area, in which the 12 basic channels (Channels 2-13) are transmitted uncompressed to all homes, and 80 compressed channels are transmitted by decompression nodes located at the bridger amps to each of the approximately 50 cable households served by that node in the 20 standard channel space above channel 13. As stated previously, the electronics are configured such that more than one user can view the same virtual channel on which decompressed video programming is being transmitted. Thus, it is possible that all 50 users could be watching decompressed channels at the same time without conflict, so long as no more than 20 different decompressed channels are chosen for viewing at the particular time.

FIG. 22 shows a scheme best suited for a high-density suburban area in which each node serves approximately 100 households. Like the embodiment of FIG. 21, the decompression node is located at the bridger amp only, but in this case the decompressed programming is transmitted over 40 virtual channels, which allows 40 homes at a time (out of a 100) to each request one of 80 compressed channels. Again, multiple users can simultaneously view the same decompressed programming. This is accomplished by increasing the frequency response of the line extenders along the cable TV feeder legs.

FIG. 23 shows yet another bandwidth utilization scheme for an even higher density area, such as an urban street or apartment house. In this embodiment, decompression nodes are situated along the feeder 30, such that each serves about 100 homes. Decompressed programming is transmitted by each of the decompression nodes on 30 additional channels above the typical 32 standard channel space. At each decompression node down the feeder, a low pass filter 176 is provided to block the virtual channel space, so that those same virtual channels can be used for transmitting virtual channels to the next 100 homes down the line without interference from neighboring nodes.

Finally, referring to FIGS. 24 and 25, analogous bandwidth utilization schemes are shown in which all cable television channels are allowed to pass through the system and are available to all users, and decompressed programming is transmitted in the space above the highest channel usable by the cable television system. However, in this case, the compressed programming must be sent to the node from an external source (such as via the satellite receiver 70, radio frequency or fiber optic link shown in FIG. 20).

Frequency hopping scrambling may be employed at the node to prevent unauthorized access to the decompressed channels distributed by the node. In this embodiment, the frequency of the decompressed channels output by the node is changed periodically (the change being made during the vertical blanking period) by a random number generator (thus one of the uses for frequency agile RF modulators 196 as shown in FIG. 28B). Each of the home interface controllers contains an identical random number generator which is seeded identically with the node for descrambling the frequency scrambled signal. Alternatively, the node can supply the channel hopping commands to the HIC to keep the HIC in synch with it. These commands can be scrambled for high security using any common scrambling technique, such as DES scrambling. In such a case, each home interface controller would contain a descrambling "key", which would be updated periodically by the node.

XVII. Distrbuting Information and Programming from a Headend through Distribution Nodes

Referring to FIG. 27, the nodes 12 of the present invention can be located at a central location, such as a headend, and transmit information and programming via coaxial or fiber optic cable to distribution nodes 190 located on feeders adjacent at the cable TV bridger amplifiers 28. As shown in FIGS. 28A and 28B, distribution nodes 190 contain only the electronics necessary for frequency conversion, assignment of virtual channels and video compression/decompression--the bulk of the processing and data storage is now in the nodes 12 at the headend.

In operation, user commands are sent to the distribution node 190, where they are transmitted by RF modem 191 over the coax or fiber optic cable to the headend. The headend allocates a channel for transmission of the requested information and/or programming to the distribution node 190, and also a virtual channel for transmission from the distribution node 190 to the home of the user. Control data identifying those channels is sent from the headend to the distribution node 190, where it is demodulated by RF modem 197 into a digital data stream which feeds I/O processor 64. The requested information and/or programming is then sent to distribution nodes 190 from headend node 12 through the fiber or coax cable over a typical frequency band of 50-450 MHz (this frequency band is available to the system since the fiber or coax is not used by the cable TV company).

As shown in FIG. 28B, RF tuners 192, under control of the distribution node CPU, receive the channel transmitted by the node 12 at the headend containing the requested programming and/or information. If the request is for programming and the programming has been compressed at the headend, it is decompressed in distribution node 190 by video compression-decompression processors 194. The decompressed programming is then encoded by NTSC encoders 112 and modulated by frequency agile RF modulators 196 to the frequency of the assigned virtual channel. The information or programming is then transmitted from the distribution node 190 to the user.

The central storage of data at the headend is particularly advantageous for distributing user video throughout the system. As shown in FIG. 28C, user video from a home interface controller enters distribution node 190 through diplex filter 118 and is placed on the same line as RF from the headend (FIG. 28A). RF tuner 192 captures the user video (FIG. 28B) and sends it through video compression processor 194. The compressed user video is then modulated by RF modem 193 and is sent out through diplex filter 195 onto the fiber or coax to the node 12 at the headend (prior to this transmission from distribution node 190 to the headend, control data identifying the channel to be used for the transmission is sent from headend node 12 to CPU 12 of distribution node 190, which in turn controls RF modem 193). At the headend, the compressed video can be accessed (and decompressed) by any user of the system coupled to that headend. In this manner, the present invention can be used for video teleconferencing. Note that the video compression/decompression electronics of node 12 at the headend performs the inverse function of distribution node 190 using the same architecture.

XVIII. Transmission Over Fiber Optic Cable

In areas where the telephone company serves homes directly with fiber-optic cable, the nodes of the present invention can be placed in the remote terminals of a telephone company fiber optic system.

Referring to FIG. 26, nodes are disposed in each of remote terminals 180 and insert a time domain multiplex (TDM) channel in the time-slice of the respective home when the user requests an interactive channel or other desired programming. The requested information or channel is transmitted over fiber 181 to curb-side pedestals 182, and distributed from there to each home 184 over coax cable 185. The nodes 12 receive updates from a store and forward computer 186 located in the central office of the telephone system (analogous to headend computer 8 of the cable TV design) over the typical 1.2 GHz fiber coupling the telco central office to each remote terminal.

Although the present invention has been described in relation to particular embodiments thereof, many other variations and modifications and other uses will become apparent to those skilled in the art. It is preferred, therefore, that the present invention be limited not by the specific disclosure herein, but only by the appended claims.

Claims

1. A system for distributing customized commercials to television viewers viewing home televisions coupled to a cable television distribution system, comprising:

a node coupled to said cable television distribution system and being associated with a portion of said home televisions coupled to said cable television distribution system, said node distributing video picture information, upon demand, to said television viewers viewing said home televisions associated with said node, said video picture information including full-motion video information;

wherein a television viewer viewing one of said home televisions can communicate, to the node associated therewith, a request for selected video picture information from the associated node, the associated node including:

(i) means for dynamically assigning one of a plurality of channels to the television viewer requesting the selected video picture information; and

(ii) means for transmitting the selected video picture information to said one home television of the requesting television viewer over the assigned channel;

wherein the associated node further comprises means for automatically switching a television channel received by the television viewer to a secondary channel containing a particular commercial interval, said particular customized commercial being transmitted to the television viewer from the associated node.

2. The system of claim 1, wherein said secondary channel is selected from an available channel of one of said plurality of channels dynamically assigned by the associated node.

3. The system of claim 1, wherein the associated node is disposed at the start of individual cable TV feeder lines adjacent a bridge amplifier of said cable television distribution system.

4. The system of claim 1, wherein the associated node receives said particular customized commercial from a source through means external to the cable television distribution system.