The present invention is related to the field of electronics, and more particularly, to a system for processing promotions, and related methods.
Sales of a particular product or service may be based upon how well that product or service is marketed to a consumer. One form of marketing is a coupon, typically in paper form, for a discount toward the product or service. Some coupons may be retailer specific, for example, only redeemable for the discount at a particular retailer, while other coupons may be product specific from a manufacturer and redeemable at any retailer.
A coupon's redeemable value may vary based upon the quantity of a given item, size of the product in terms of packaging, and/or the price point of the given item. A given consumer may have a redeemable value threshold at which point that consumer would be compelled to purchase the given product. Other consumers may purchase the given product regardless of whether a coupon or promotion is available.
A coupon may redeemed at a point-of-sale (POS) terminal in communication with a promotions server. For example, during the checkout process, the shopper's basket may be sent to the promotions server. Any coupons to be redeemed by the shopper are generally presented during the checkout process and processed via the POS terminal. For example, the POS terminal may send information regarding the coupon to be redeemed to the promotions server for processing.
One type of coupon is a paper coupon. A paper coupon is typically found in a printed publication or advertisement, for example, a newspaper, and is cut from the printed publication. The paper coupon typically includes information about the offer, including product purchase requirements and the discount. The information may be both in printed words and encoded, for example, in the form of barcode so that it can be scanned for redemption at the POS. The shopper generally presents the paper coupon at the POS terminal during the checkout process to redeem.
Another type of coupon is a digital coupon. A digital coupon is an electronic form of or counterpart to a paper coupon. A digital coupon may include the same information as a paper coupon, for example, a barcode and written words representative of the offer, and may be configured for display on a display.
A system for processing a coupon that includes coded indicia having an image insufficient for redemption may include a mobile wireless communications device configured to acquire the image of the coupon. The system may also include a digital coupon conversion server that includes a processor and memory cooperating therewith to receive the image of the coupon from the mobile wireless communications device and process the image of the coupon to generate a modified image sufficient for redemption. The processor and memory may cooperate to store the modified image for subsequent retrieval and redemption.
The mobile wireless communications device may include a mobile device processor and a display coupled thereto. The mobile device processor may be configured to retrieve the stored modified image and display the stored modified image on the display for redemption as a digital coupon, for example. The system may include a point-of-sale (POS) terminal configured to cooperate with the digital coupon conversion server to retrieve and redeem the stored modified image as a digital coupon thereat.
The coupon may include a paper coupon that may include a paper substrate with the coded indicia thereon, for example. The coded indicia may include an incomplete barcode. The coded indicia may include an incomplete GS1 barcode, for example.
The processor may be configured to process the image of the coupon to generate the modified image sufficient for redemption by appending further coded indicia to the coded indicia. The modified image may include coded indicia sufficient for redemption, for example. The modified image may include a complete GS1 code, for example.
A method aspect is directed to a method of processing a coupon including coded indicia having an image insufficient for redemption. The method may include using a digital coupon conversion server including a processor cooperating with a memory to receive the image of the coupon from a mobile wireless communications device configured to acquire the image of the coupon and process the image of the coupon to generate a modified image sufficient for redemption. The digital coupon conversion server may be used to store in the memory the modified image for subsequent retrieval and redemption.
A computer readable medium aspect is directed to a non-transitory computer readable medium for processing a coupon including coded indicia having an image insufficient for redemption. The non-transitory computer readable medium includes computer executable instructions that when executed by a processor coupled to a memory cause the processor to perform operations that may include receiving the image of the coupon from a mobile wireless communications device configured to acquire the image of the coupon and processing the image of the coupon to generate a modified image sufficient for redemption. The operations may also include storing in the memory the modified image for subsequent retrieval and redemption.
The present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which preferred embodiments of the invention are shown. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Like numbers refer to like elements throughout, and prime notation is used to indicate similar elements in alternative embodiments.
Referring initially to
The system 20 may include a mobile wireless communications device 30. The mobile wireless communications device 30 illustratively includes a mobile device processor 31, a memory 32 coupled to the mobile device processor, and wireless communications circuitry 33 coupled to the mobile device processor. The mobile wireless communications device 30 also includes an image acquisition device, for example, a camera 34 and a display 35, both coupled to the mobile device processor 31. The mobile wireless communications device 30 may be in the form of a mobile telephone, smartphone, tablet, portable computer, or other mobile wireless communications device, as will be appreciated by those skilled in the art.
Referring now additionally to the flowchart 60 in
The digital coupon conversion server 40 includes a processor 41 and memory 42 cooperating therewith. The processor 41 cooperates with the memory 42 to receive, for example, wirelessly, the image 23 of the coupon 21 from the mobile wireless communications device 30 (Block 66). The processor 41 cooperates with the memory 42 to process the image 23 of the coupon 21 to generate a modified image 25 sufficient for redemption (Block 68). The processor 41 processes the image 23 of the coupon 21 to generate the modified image 25 by appending further coded indicia 26 to the coded indicia 22. The further coded indicia 26 may be based upon the coded indicia 22. In other words, the coded indicia 22 may be used as a basis to determine the further coded indicia 26 to be appended. In the GS1 code example, the incomplete GS1 code may be used to determine the remainder of the GS1 code. Of course, other and/or additional factors may be used, for example, information acquired from the coupon 21 or the image 23 of the coded indicia 22. The modified image thus includes coded indicia sufficient for redemption, for example, a complete GS1 code.
At Block 70, the processor 41 and memory 42 cooperate to store, in the memory 42 for example, the modified image 25 for subsequent retrieval and redemption. In other words, the modified image 25 is stored in the memory 42 for subsequent redemption as a digital coupon 44, for example. In an embodiment, the modified image 25 may be stored in a digital wallet associated with a user, for example, the same user associated with the mobile wireless communications device 30. The method ends at Block 72.
Referring now to
Referring now to
A method aspect is directed to a method of processing a coupon 21 that includes coded indicia 22 having an image 23 insufficient for redemption. The method includes using a digital coupon conversion server 40 that includes a processor 41 cooperating with a memory 42 to receive the image 23 of the coupon 21 from a mobile wireless communications device 30 configured to acquire the image of the coupon and process the image of the coupon to generate a modified image 25 sufficient for redemption. The method also includes using the digital coupon conversion server 40 to store in the memory 42 the modified image 25 for subsequent retrieval and redemption.
A computer readable medium aspect is directed to a non-transitory computer readable medium for processing a coupon 21 that includes coded indicia 22 having an image 23 insufficient for redemption. The non-transitory computer readable medium includes computer executable instructions that when executed by a processor 41 coupled to a memory 42 cause the processor to perform operations that include receiving the image 23 of the coupon 21 from a mobile wireless communications device 30 configured to acquire the image of the coupon and processing the image of the coupon to generate a modified image 25 sufficient for redemption. The operations may also include storing in the memory 42 the modified image 25 for subsequent retrieval and redemption.
As will be appreciated by those skilled in the art, the system 20 advantageously provides increased user convenience in that it permits a consumer or user to browse or clip a coupon in a traditional sense (i.e., from a paper advertisement or publication, for example), and “convert” that coupon to a digital coupon 44. However, simply converting a paper coupon 43 that is redeemable (i.e., sufficient for redemption, having a complete GS1 code) to a digital coupon 44 may not be particularly advantageous in that it may permit fraudulent copies of the paper coupon. The embodiments of the system 20 described herein may not permit fraudulent duplication, as the image of the coded indicia is insufficient for redemption. Furthermore, the system 20 reduces the overall amount of paper coupons to be processed by a retailer, thus reducing processing costs. Still further, unlike a conventional coupon processing system, the system 20 operates with coded indicia that is insufficient for redemption, and redemption may be controlled through the appending of the further coded indicia or the generation of the modified image.
Many modifications and other embodiments of the invention will come to the mind of one skilled in the art having the benefit of the teachings presented in the foregoing descriptions and the associated drawings. Therefore, it is understood that the invention is not to be limited to the specific embodiments disclosed, and that modifications and embodiments are intended to be included within the scope of the appended claims.
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