Patent Application
20090299874
The present teachings relate to systems and methods for automatic bid solicitation during a transaction process, and more particularly to platforms and techniques for automatically transmitting a set of purchase items to a set of vendors for alternative bid offers during the process of executing a user transaction.
It is commonplace in electronic commerce platforms to provide a user with an electronic checkout basket or similar transaction record in which a user can insert desired items for purchase in a single list. In that purchase basket, the user's desired items are typically individually listed along with options for payment, delivery, and other transaction details. In the case of conventional checkout systems, the user simply completes the checkout process by verifying selections and account information, and checking a confirmation button to complete transaction processing.
In some electronic commerce markets, however, the user's set of selected items might be available from more than one vendor, or might have other potential upgrade or support options available from other vendors. In those cases, the user may complete their transaction without being fully aware of the set of transaction choices that could be available to them from alternate sources. It may be desirable to provide methods and systems to automatically transmit a user's set of selections to a pool of registered vendors, who can respond with additional value-added bids or offers for the user to select and incorporate in their purchase.
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the present teachings and together with the description, serve to explain the principles of the present teachings. In the figures:
Embodiments of the present teachings relate to systems and methods for automatic bid solicitation during a transaction process. More particularly, embodiments relate to platforms and techniques for capturing a set of selections from a user's checkout basket during a transaction process. The set of selections are then transmitted to a set of registered vendors who form a pool of bidders for potential alternative or additional products to be added to the user's selected items. The set of selections can be transmitted to a transaction server which can identify the individual selections in the user's checkout basket.
The transaction server can associate individual selections from the checkout basket with vendors in the set of registered vendors who wish to participate in a bid process for those selected items. The participating vendors can generate a set of bid options for additional or alternative selections to each original selection populating the user's checkout basket. For example, a vendor may generate a bid to the user to provide after-market technical support for a server purchase. After reviewing the set of bid options produced by the set of registered vendors, the user can select one or more additional or alternative items to add to or update their checkout basket. The user can then finalize and complete their transaction, for instance by executing electronic payment for the finalized set of products and/or services, arranging for delivery of the purchased items, and receiving a transaction record. These and other embodiments described herein address the various noted shortcomings in known electronic commerce technology, and provide a user with an enhanced set of dynamically generated purchase opportunities on a bid basis. In embodiments, the set of bid items for potential purchase can be generated by the set of vendors on a real-time or near real-time bid basis.
Reference will now be made in detail to exemplary embodiments of the present teachings, which are illustrated in the accompanying drawings. Where possible the same reference numbers will be used throughout the drawings to refer to the same or like parts.
In general, the user operates client 102 to initiate and use browser 108 to browse or navigate to one or more site 112 via network 122. Network 122 can be or include the Internet, or other public or private networks. Site 112 can be hosted by a transaction server 128, such as a Web server configured to execute online transactions, such as the purchase of hardware, software, and/or subscription to services. A user can view the products and/or services available from site 112, and select one or more of those items to include in their transaction. The set of items that the user has selected for their purchase or other transaction can be represented by a set of selections 116 stored in a basket 114. In embodiments, other types of transaction records and/or checkout mechanisms can be used.
According to embodiments as shown, when a user has completed their selections and basket 114 is generated, client 102 can transmit the basket 114 and/or set of selections 116 to transaction server 128 via network 122. Transaction server 128 can comprise hardware, software, logic and other resources to manage and execute electronic transactions across network 122, including transaction engine 130 and transaction store 132. In general, transaction engine 130 can receive the user's set of selections 116 and identify individual products and/or services that the user is attempting to purchase in the transaction. The transaction engine 130 compares that set of products and/or services to records stored in transaction store 132 to identify those vendors in set of vendors 124 who have registered to receive notification of transactions involving those specific items. Transaction engine 130 then generates a set of bid items 126 representing items for which one or more vendors have registered to review pending transaction terms and provide an alternative or additional bid. Transaction engine 130 transmits the set of bid items 126 or portions of that set to corresponding vendors requesting the right to generate bids on particular products and/or services.
After receipt of the set of bid items 126, the participating vendors in set of vendors 124 generate a set of bid options 120 containing alternative or additional bids for products associated with the pending transaction. The set of bid options 120 can comprise, for instance, an offer or bid to sell a piece of hardware, software, and/or services to the user at a different price, or at a different location than the terms reflected in the user's original basket 114. The set of bid options 120 can likewise comprise, for instance, an offer to upgrade or augment the pending purchase of products and/or services, such as for example to provide a technical support subscription for a given period of time. Other types and combinations of bids or offers can be generated. According to various embodiments, responding vendors can each generate a set of bid options 120 by automated response.
A vendor can, for example, configure a server to detect the purchase of a server, storage array, or other hardware by a user within 100 miles of their location, and respond to a pending purchase of that type of product by generating an offer for technical installation or support for a year or other period. A vendor can, for further example, configure a bid to include an automatically discounted price for a larger quantity of the products or services being purchased. Other types of bid logic can be used. According to embodiments, a vendor can incorporate input from an account manager or other agent in generating the desired set of bid options 120. In embodiments, transaction server 128 can receive different responses including a set of bid options 120 from each responding vendor, and aggregate the offered bid components into one combined set of bid options 120.
Transaction server 128 then transmits the set of bid options 120 to the requesting client 102 via network 122. The requesting client 102 receives the set of bid options 120 and presents those purchase options to the user via a bid selector dialog 118. Bid selector dialog 118 can comprise a selection box that enumerates a list of offers received form set of vendors 124 to incorporate in the user's transaction. In embodiments, the user can select one or more options from bid selector dialog 118. The selected options are then transmitted to transaction server 128 to generate an updated basket 114 or other transaction record. In embodiments, the process of circulating the user's set of selections to the set of vendors 124 can be repeated with the user's updated selections, with vendors having an option to repeat the bidding process on the revised set of products and/or services that the user has selected for purchase. In such embodiments, the user can then receive an updated set of bid options 120 based on their updated set of selections 116 reflected in basket 114. When the user is satisfied with their selections including any offers in the set of bid options 120 that they choose to add, the transaction can be finalized and executed via transaction server 128. In embodiments, for example, the selected items from the set of bid options 120 can be added to basket 114 and transmitted to transaction server 128 for completion of the transaction.
In embodiments as shown in
When the user's set of selections 116 contain a product or service ID matching an entry in the selection ID field 136, transaction engine 130 can identify the vendors in the set of registered vendors 138 that wish to receive notification and/or generate a bid action based on the pending purchase of that item. Transaction engine 130 can then generate a set of bid items 126 encapsulating the identified products and/or services, and transmit those items to the set of vendors 124 via network 122. The vendors wishing to produce a bid or offer for additional or alternative products and/or services can respond to transaction server 128 with their offers. In embodiments, transaction server 128 can maintain an open window of time for response to set of bid items, for instance, a period of 15 seconds, 30 seconds, or another period of time to ensure a continuous or near real-time transaction experience for the user. In embodiments, the user can be presented with a bid management dialog to input a desired amount of time to allow for the bidding process. In further embodiments, a user can be presented with an option to turn bid processing on or off during a transaction or by default.
After all bids are collected, transaction engine 130 of transaction server 128 aggregates all generated bids and combine those offers in set of bid options 120, and transmit the set of bid options 120 to the requesting client 102. Client 102 can generate a bid selector dialog 118 and receive any selections by the user based on the set of bid options 120. Client 102 can incorporate selections in an updated basket 114 or other transaction record, and transmit the user's updated set of selections 116 to transaction server 128. In embodiments, the user can be presented with further iterations of bid options 120, if desired. After the user has finalized their set of selections 116, transaction server 128 can complete the user's transaction including all selected items.
In step 410, the transaction engine 130 of transaction server 128 can generate a comparison of the one or more selection ID(s) or codes extracted from the set of selections 116 against a selection ID field 136 of bid table 134. In step 412, the transaction engine 130 can identify one or more vendors in set of registered vendors 138 having a selection ID field 136 matching the ID of the selected product(s) and/or service(s) included in the pending transaction. Transaction engine 130 can identify the recorded bid action(s) for vendors having a matching selection ID field 136, such as, for example, to request details of the set of selections 116 be transmitted to the respective vendor to generate an alternative bid option for the same or related goods and/or services. Vendors may register, for example, to provide a bid offer to the user to the same identified good or service with a different competitive pride, with a different location, or different service or support entitlements. Other types of bid actions are possible.
In step 414, the matching selections can be transmitted to corresponding vendors in set of vendors 124 who have requested the opportunity to execute one or more bid action on the pending transaction. In step 416, the response(s) from participating vendors based on the transmitted set of selections 116 can be received in transaction server 128. In step 418, transaction engine 130 of transaction server 128 can transmit a set of bid options 120 to the requesting client 102 for the user to review. In step 420, user selections from the set of bid options 120 can be received via a bid selector dialog 118. In step 422, the user's basket 114 representing the set of selected products and/or services can be updated and finalized to include any alternative or additional selected items from the set of bid options 120. In step 424, the user's finalized transaction can be completed and a record of that transaction stored via transaction server 128, as appropriate. In step 426, as understood by persons skilled in the art processing can repeat, return to a prior processing point, jump to a further processing point, or end.
The foregoing description is illustrative, and variations in configuration and implementation may occur to persons skilled in the art. For example, while embodiments have been described in which a single transaction server 128 generally executes an online transaction including the automatic collection of bid options from participating vendors, in embodiments transaction logic can be hosted in multiple servers or other resources. Similarly, while embodiments have been described in which a single bid table 134 records selections, vendors, and related transaction information, in embodiments multiple tables or data stores can record transaction information. Other resources described as singular or integrated can in embodiments be plural or distributed, and resources described as multiple or distributed can in embodiments be combined. The scope of the invention is accordingly intended to be limited only by the following claims.
