Patent Application
20210004860
The present invention relates to the promotional offer industry, and more particularly to systems and methods for merchant-based and item-specific promotion redemption in the promotional offer industry.
In the promotional offer industry, including, without limitation, gift card programs, coupon programs, loyalty programs, and real-time payment programs, there are currently limits and difficulties imposed on participants in the promotional offer industry. For example, using traditional methods, a manufacturer that wishes to issue (e.g., typically through a vendor, marketing agent, etc.) coupons for its products has little or no control over coupon redemption and payment or effects of the couponing program until later (whether thirty days, sixty days, or six months later), when the manufacturer discovers how well the coupon program worked. Even the reward issuer (e.g., the vendor, marketing agent, etc.) typically has little or no control over coupon or offer redemption and payment and little knowledge of the course of redemption. At the same time, there is a significant risk of fraud in generation of fraudulent coupons, fraudulent reporting of redemption, and the like. Such problems are exacerbated by the convoluted redemption and settlement process. Accordingly, coupon issuers in the promotional offer industry, individually and jointly, traditionally have little knowledge or control over how their promotional coupons are used or if they are effective.
In some instances, brands or other entities wishing to issue a promotion may find it convenient to offer the promotion as a bank card or gift card (which may collectively be referred to interchangeably). Unfortunately, there are traditionally few to no limits applicable to the use of such cards as promotions. The issuer of the promotion may wish to limit use of the cards toward purchase of certain items (thereby minimizing the cost of the promotion to the issuer or manufacturer or maximizing the profit to the manufacturer or issuer as promotions are used as intended), but there is currently little way for card issuers to ensure that the cards are used for any intended purpose. Instead, once such a card is issued, the recipient is able to use the monetary value of the gift card for any desired purpose, and often (in the case of non-store-specific cards) through any desired retailer or location. The card value is applied to the total amount of the receipt, regardless of what product or products are purchased, and the card is not tied to any specific item or product purchased.
Implementation of the invention provides systems and methods for facilitating item-specific and merchant-specific application of promotional offers within a promotional offer environment. Implementation of the invention provides methods that permit restriction of bank cards and gift cards and their balances to purchase of specific items. Additionally, implementation of the invention provides methods that permit restriction of bank cards and gift cards and their balances to purchase of specific items at specific merchants. Additionally, implementation of the invention provides methods that further permit restriction of bank cards and gift cards to specific locations of specific merchants. Furthermore, implementation of the invention provides systems of implementing such methods, such as computer systems and network computer systems, as well as non-transitory computer-readable media for causing computer systems to implement such methods. Implementation of the invention may be performed using computer systems managed by a single entity as well as in distributed computing environments wherein aspects of the methods are implemented by disparate parties.
According to implementations of the invention, a method is provided for facilitating merchant- and item-specific redemption of a serialized promotional offer to a purchase. The method includes providing a network-connected server that includes one or more communications modules configured to establish one or more communicative connections with external computer systems over one or more computer networks, a long-term memory store, short-term memory, and a processor. The communications module, the long-term memory store, and the short term memory store are operatively connected with the processor to allow the processor to access the communications module, the long-term memory store, and the short-term memory thereby providing the processor with access to data therefrom and transfer of data thereto. The method also includes storing, in the long-term memory store, information relating to a promotional offer, one or more items for which use of the promotional offer is authorized, and a merchant where redemption of the promotional offer is authorized and associating a unique bank identification number (BIN) with the promotional offer in the long-term storage, whereby the unique BIN falls within a range of BINs accepted by the merchant. The method further includes associating a one-time-use unique bank card number with the promotional offer, wherein the unique bank card number includes the unique BIN, storing the unique bank card number in the long-term memory store with the promotional offer, and transmitting the unique bank card number to a consumer for the consumer to use in redeeming the promotional offer in a purchase including one or more of the one or more items for which use of the promotional offer is authorized.
In some implementations, the promotional offer is one of a plurality of promotional offers that are authorized for redemption toward the one or more items for which use of the one promotional offer is authorized, and each of the plurality of promotional offers shares the same unique BIN but has differing unique bank card numbers associated therewith. In some implementations, the method further includes arranging for transmission of the unique BIN to the merchant where redemption of the promotional offer is authorized as an authorized BIN within a merchant BIN File or BIN Table. In some implementations, the BIN number includes a set of numbers beginning at a first number of the unique bank card number. In some implementations, the BIN number includes the first numbers of the unique bank card number, such as the first three numbers, the first four numbers, the first five numbers, the first six numbers, the first seven numbers, the first eight numbers, the first nine numbers, the first ten numbers, or any first set of numbers of the unique bank card number.
In certain implementations, the method further includes a step of transmitting information including the unique BIN and the one or more items for which use of the promotional offer is authorized to a point-of-sale (POS)-monitoring computer system at least intermittently operatively connected with a POS system operated by the merchant. In some implementations, when a payment bank card number is presented at the POS system as a form of payment, the POS-monitoring computer system performs a comparison between the unique BIN and the one or more items for which use of the promotional offer is authorized on the one hand, and a payment BIN included in the payment bank card number and one or more items being purchased from the merchant at the POS system, and provides a notification of whether the payment bank card number is authorized for use in purchasing the one or more items being purchased.
In some implementations, the notification of whether the payment bank card number is authorized for use in purchasing the one or more items being purchased is used in a process such as taking an action to approve application of the promotional offer as a form of payment for the one or more items being purchased, taking an action to deny application of the promotional offer as a form of payment for the one or more items being purchased, notifying a promotional offer managing entity that the promotional offer was redeemed for one or more authorized items, or notifying the promotional offer managing entity that the promotional offer was redeemed for only unauthorized items.
In some implementations, the method further includes associating the unique BIN with a particular merchant location and storing, in the long-term memory store, information identifying the particular merchant location with the information relating to the promotional offer, the one or more items for which use of the promotional offer is authorized, and the merchant where redemption of the promotional offer is authorized. In this manner, when the payment bank card number is presented at the POS system as a form of payment, the POS-monitoring computer system further performs a determination whether a location at which the POS system is located corresponds with the particular merchant location.
In some implementations, the POS-monitoring computer system has sufficient access to the POS system to determine the one or more items being purchased from the merchant at the POS system. In some implementations, the POS-monitoring computer system queries the POS system for the payment BIN and the one or more items being purchased to determine if one or more of the one or more items for which use of the promotional offer is authorized is included in the one or more items being purchased and receives back the payment BIN and an indication of whether the one or more items being purchased includes one or more of the one or more items for which use of the promotional offer is authorized.
In some implementations, the POS-monitoring computer system is a system such as a computer system incorporated into a bank card authorization system operated by the merchant, whereby an authorization request to authorize the bank card as a form of payment passes through the POS-monitoring computer system or a computer system separate from the bank card authorization system operated by the merchant, whereby an authorization request to authorize the bank card as a form of payment does not pass through the POS-monitoring computer system. In some implementations, the POS-monitoring computer system is provided by an entity that provides and manages one or more of the POS system of the merchant or a loyalty program of the merchant.
In some implementations, the method further includes obtaining a plurality of unique bank card numbers containing the unique BIN from a bank card issuer. In some implementations, the method further includes receiving, at the network-connected server, a communication containing information identifying the unique BIN and one or more items associated with a purchase transaction at which the unique bank card number was presented as at least partial payment. In certain implementations, the method further includes preparing a fraud report containing information regarding a rate at which promotional offers substantially similar to the promotional offer were presented as partial payment as part of a transaction containing authorized items and a rate at which promotional offers substantially similar to the promotional offer were presented as partial payment as part of a transaction lacking any authorized items.
In certain implementations, the network-connected server is provided by a promotions provider and receives and tracks real-time redemption information as the promotional offer and similar promotional offers are redeemed at points of sale. In some implementations, the network-connected server is at least intermittently operatively connected with a computer system that authorizes use of the promotional offer only when the unique bank card number is presented as at least partial payment for a transaction including one or more of the one or more items for which use of the promotional offer is authorized.
In some implementations, the network-connected server is provided by the merchant where redemption of the promotional offer is authorized. In some implementations, redemption of the promotional offer includes a bank card authorization transaction identifying the unique bank card number and providing authorization for application of a promotional amount associated with the promotional offer and an item identification transaction indicating whether items included in a purchase transaction include one or more of the one or more items for which use of the promotional offer is authorized.
The objects and features of the present invention will become more fully apparent from the following description and appended claims, taken in conjunction with the accompanying drawings. Understanding that these drawings depict only typical embodiments of the invention and are, therefore, not to be considered limiting of its scope, the invention will be described and explained with additional specificity and detail through the use of the accompanying drawings in which:
A description of embodiments of the present invention will now be given with reference to the Figures. It is expected that the present invention may take many other forms and shapes, hence the following disclosure is intended to be illustrative and not limiting, and the scope of the invention should be determined by reference to the appended claims.
Embodiments of the invention provide systems and methods for facilitating item-specific and merchant-specific application of promotional offers within a promotional offer environment. Embodiments of the invention provide methods that permit restriction of bank cards and gift cards and their balances to purchase of specific items. Additionally, embodiments of the invention provide methods that permit restriction of bank cards and gift cards and their balances to purchase of specific items at specific merchants. Additionally, embodiments of the invention provide methods that further permit restriction of bank cards and gift cards to specific locations of specific merchants. Furthermore, embodiments of the invention provide systems of implementing such methods, such as computer systems and network computer systems, as well as non-transitory computer-readable media for causing computer systems to implement such methods. Embodiments of the invention may be performed using computer systems managed by a single entity as well as in distributed computing environments wherein aspects of the methods are implemented by disparate parties.
According to embodiments of the invention, a method is provided for facilitating merchant- and item-specific redemption of a serialized promotional offer to a purchase. The method includes providing a network-connected server that includes one or more communications modules configured to establish one or more communicative connections with external computer systems over one or more computer networks, a long-term memory store, short-term memory, and a processor. The communications module, the long-term memory store, and the short term memory store are operatively connected with the processor to allow the processor to access the communications module, the long-term memory store, and the short-term memory thereby providing the processor with access to data therefrom and transfer of data thereto. The method also includes storing, in the long-term memory store, information relating to a promotional offer, one or more items for which use of the promotional offer is authorized, and a merchant where redemption of the promotional offer is authorized and associating a unique bank identification number (BIN) with the promotional offer in the long-term storage, whereby the unique BIN falls within a range of BINs accepted by the merchant. The method further includes associating a one-time-use unique bank card number with the promotional offer, wherein the unique bank card number includes the unique BIN, storing the unique bank card number in the long-term memory store with the promotional offer, and transmitting the unique bank card number to a consumer for the consumer to use in redeeming the promotional offer in a purchase including one or more of the one or more items for which use of the promotional offer is authorized.
In some embodiments, the promotional offer is one of a plurality of promotional offers that are authorized for redemption toward the one or more items for which use of the one promotional offer is authorized, and each of the plurality of promotional offers shares the same unique BIN but has differing unique bank card numbers associated therewith. In some embodiments, the method further includes arranging for transmission of the unique BIN to the merchant where redemption of the promotional offer is authorized as an authorized BIN within a merchant BIN File or BIN Table. In some embodiments, the BIN number includes a set of numbers beginning at a first number of the unique bank card number. In some embodiments, the BIN number includes the first numbers of the unique bank card number, such as the first three numbers, the first four numbers, the first five numbers, the first six numbers, the first seven numbers, the first eight numbers, the first nine numbers, the first ten numbers, or any first set of numbers of the unique bank card number.
In certain embodiments, the method further includes a step of transmitting information including the unique BIN and the one or more items for which use of the promotional offer is authorized to a point-of-sale (POS)-monitoring computer system at least intermittently operatively connected with a POS system operated by the merchant. In some embodiments, when a payment bank card number is presented at the POS system as a form of payment, the POS-monitoring computer system performs a comparison between the unique BIN and the one or more items for which use of the promotional offer is authorized on the one hand, and a payment BIN included in the payment bank card number and one or more items being purchased from the merchant at the POS system, and provides a notification of whether the payment bank card number is authorized for use in purchasing the one or more items being purchased.
In some embodiments, the notification of whether the payment bank card number is authorized for use in purchasing the one or more items being purchased is used in a process such as taking an action to approve application of the promotional offer as a form of payment for the one or more items being purchased, taking an action to deny application of the promotional offer as a form of payment for the one or more items being purchased, notifying a promotional offer managing entity that the promotional offer was redeemed for one or more authorized items, or notifying the promotional offer managing entity that the promotional offer was redeemed for only unauthorized items.
In some embodiments, the method further includes associating the unique BIN with a particular merchant location and storing, in the long-term memory store, information identifying the particular merchant location with the information relating to the promotional offer, the one or more items for which use of the promotional offer is authorized, and the merchant where redemption of the promotional offer is authorized. In this manner, when the payment bank card number is presented at the POS system as a form of payment, the POS-monitoring computer system further performs a determination whether a location at which the POS system is located corresponds with the particular merchant location.
In some embodiments, the POS-monitoring computer system has sufficient access to the POS system to determine the one or more items being purchased from the merchant at the POS system. In some embodiments, the POS-monitoring computer system queries the POS system for the payment BIN and the one or more items being purchased to determine if one or more of the one or more items for which use of the promotional offer is authorized is included in the one or more items being purchased and receives back the payment BIN and an indication of whether the one or more items being purchased includes one or more of the one or more items for which use of the promotional offer is authorized.
In some embodiments, the POS-monitoring computer system is a system such as a computer system incorporated into a bank card authorization system operated by the merchant, whereby an authorization request to authorize the bank card as a form of payment passes through the POS-monitoring computer system or a computer system separate from the bank card authorization system operated by the merchant, whereby an authorization request to authorize the bank card as a form of payment does not pass through the POS-monitoring computer system. In some embodiments, the POS-monitoring computer system is provided by an entity that provides and manages one or more of the POS system of the merchant or a loyalty program of the merchant.
In some embodiments, the method further includes obtaining a plurality of unique bank card numbers containing the unique BIN from a bank card issuer. In some embodiments, the method further includes receiving, at the network-connected server, a communication containing information identifying the unique BIN and one or more items associated with a purchase transaction at which the unique bank card number was presented as at least partial payment. In certain embodiments, the method further includes preparing a fraud report containing information regarding a rate at which promotional offers substantially similar to the promotional offer were presented as partial payment as part of a transaction containing authorized items and a rate at which promotional offers substantially similar to the promotional offer were presented as partial payment as part of a transaction lacking any authorized items.
In certain embodiments, the network-connected server is provided by a promotions provider and receives and tracks real-time redemption information as the promotional offer and similar promotional offers are redeemed at points of sale. In some embodiments, the network-connected server is at least intermittently operatively connected with a computer system that authorizes use of the promotional offer only when the unique bank card number is presented as at least partial payment for a transaction including one or more of the one or more items for which use of the promotional offer is authorized.
In some embodiments, the network-connected server is provided by the merchant where redemption of the promotional offer is authorized. In some embodiments, redemption of the promotional offer includes a bank card authorization transaction identifying the unique bank card number and providing authorization for application of a promotional amount associated with the promotional offer and an item identification transaction indicating whether items included in a purchase transaction include one or more of the one or more items for which use of the promotional offer is authorized.
Embodiments of the present invention embrace one or more computer-readable media, wherein each medium may be configured to include or includes thereon data or computer executable instructions for manipulating data. The computer executable instructions include data structures, objects, programs, routines, or other program modules that may be accessed by a processing system, such as one associated with a general-purpose computer capable of performing various different functions or one associated with a special-purpose computer capable of performing a limited number of functions. Computer executable instructions cause the processing system to perform a particular function or group of functions and are examples of program code means for implementing steps for methods disclosed herein. Furthermore, a particular sequence of the executable instructions provides an example of corresponding acts that may be used to implement such steps. Examples of computer-readable media include random-access memory (“RAM”), read-only memory (“ROM”), programmable read-only memory (“PROM”), erasable programmable read-only memory (“EPROM”), electrically erasable programmable read-only memory (“EEPROM”), compact disk read-only memory (“CD-ROM”), digital versatile disc (“DVD”) media, Blu-Ray media, or any other device or component that is capable of providing data or executable instructions that may be accessed by a processing system. While embodiments of the invention embrace the use of all types of computer-readable media, certain embodiments as recited in the claims may be limited to the use of tangible, non-transitory computer-readable media, and the phrases “tangible computer-readable medium” and “non-transitory computer-readable medium” (or plural variations) used herein are intended to exclude transitory propagating signals per se.
With reference to
Computer device 10 includes system bus 12, which may be configured to connect various components thereof and enables data to be exchanged between two or more components. System bus 12 may include one of a variety of bus structures including a memory bus or memory controller, a peripheral bus, or a local bus that uses any of a variety of bus architectures. Typical components connected by system bus 12 include processing system 14 and memory 16. Other components may include one or more mass storage device interfaces 18, input interfaces 20, output interfaces 22, and/or network interfaces 24, each of which will be discussed below.
Processing system 14 includes one or more processors, such as a central processor and optionally one or more other processors designed to perform a particular function or task. It is typically processing system 14 that executes the instructions provided on computer-readable media, such as on memory 16, a solid state drive, a removable solid state drive, a magnetic hard disk, a removable magnetic disk, a magnetic cassette, an optical disk, or from a communication connection, which may also be viewed as a computer-readable medium.
Memory 16 includes one or more computer-readable media that may be configured to include or includes thereon data or instructions for manipulating data, and may be accessed by processing system 14 through system bus 12. Memory 16 may include, for example, ROM 28, used to permanently store information, and/or RAM 30, used to temporarily store information. ROM 28 may include a basic input/output system (“BIOS”) having one or more routines that are used to establish communication, such as during start-up of computer device 10. RAM 30 may include one or more program modules, such as one or more operating systems, application programs, and/or program data.
One or more mass storage device interfaces 18 may be used to connect one or more mass storage devices 26 to system bus 12. The mass storage devices 26 may be incorporated into or may be peripheral to computer device 10 and allow computer device 10 to retain large amounts of data. Optionally, one or more of the mass storage devices 26 may be removable from computer device 10. Examples of mass storage devices include solid state drives, hard disk drives, magnetic disk drives, tape drives and optical disk drives. A mass storage device 26 may read from and/or write to solid state memory, a magnetic hard disk, a removable magnetic disk, a magnetic cassette, an optical disk, or another computer-readable medium. Mass storage devices 26 and their corresponding computer-readable media provide nonvolatile storage of data and/or executable instructions that may include one or more program modules such as an operating system, one or more application programs, other program modules, or program data. Such executable instructions are examples of program code means for implementing steps for methods disclosed herein.
One or more input interfaces 20 may be employed to enable a user to enter data and/or instructions to computer device 10 through one or more corresponding input devices 32. Examples of such input devices include a keyboard and alternate input devices, such as a mouse, trackball, light pen, stylus, or other pointing device, a microphone, a joystick, a game pad, a satellite dish, a scanner, a camcorder, a digital camera, and the like. When computer device is or is part of a POS system, additional input interface examples include SKU scanning devices, near-field-communication (“NFC”) contactless payment card readers, EMV-standard card readers, magnetic card readers, keypads, NFC product scanners, associated touch screens, and the like. Similarly, examples of input interfaces 20 that may be used to connect the input devices 32 to the system bus 12 include a serial port, a parallel port, a game port, a universal serial bus (“USB”), an integrated circuit, a firewire (IEEE 1394), or another interface. For example, in some embodiments input interface 20 includes an application specific integrated circuit (ASIC) that is designed for a particular application. In a further embodiment, the ASIC is embedded and connects existing circuit building blocks. In some embodiments, one or more input interfaces 20 may be provided by an external device connected to a port of the system (e.g., as a peripheral device).
One or more output interfaces 22 may be employed to connect one or more corresponding output devices 34 to system bus 12. Examples of output devices include a monitor or display screen, a speaker, a printer, a multi-functional peripheral, and the like. A particular output device 34 may be integrated with or peripheral to computer device 10. Examples of output interfaces include a video adapter, an audio adapter, a parallel port, and the like.
One or more network interfaces 24 enable computer device 10 to exchange information with one or more other local or remote computer devices, illustrated as computer devices 36, via a network 38 that may include hardwired and/or wireless links. Examples of network interfaces include a network adapter for connection to a local area network (“LAN”) or a modem, wireless link, or other adapter for connection to a wide area network (“WAN”), such as the Internet. The network interface 24 may be incorporated with or peripheral to computer device 10. In a networked system, accessible program modules or portions thereof may be stored in a remote memory storage device. Furthermore, in a networked system computer device 10 may participate in a distributed computing environment, where functions or tasks are performed by a plurality of networked computer devices.
Thus, while those skilled in the art will appreciate that embodiments of the present invention may be practiced in a variety of different environments with many types of system configurations,
Similarly, embodiments of the invention embrace cloud-based architectures where one or more computer functions are performed by remote computer systems and devices at the request of a local computer device. Thus, returning to
Historically and even often today, promotions typically involved printing and distribution of a number of generic or identical coupons in newspapers, magazines, mailers, and the like. The provision of such coupons entitled the bearer thereof to receive a discount (a percentage or set amount off) at any retailers accepting coupons provided by the manufacturer (or issued by an issuer on behalf of the manufacturer). Typically, such coupons are valid for a limited period of time, after which they are no longer accepted at retailers or other locations. The provision of generic or identical paper coupons in this manner leads to certain problems for the parties involved in the promotional offer and redemption process. Often, it can be difficult to estimate a rate at which the promotional offers will be redeemed. Additionally, paper coupons are subject to duplication attempts whereby more coupons may enter the stream of commerce than the promoter 50 originally intended. Accordingly, promoters 50 cannot predict the frequency at which coupons will be redeemed, or do anything to stop a promotion that results in greater redemption than expected, whether due to fraudulent causes or to other innocent causes. As a result, some promotions have resulted in promotion overspending.
Traditional coupons are typically entered into point-of-sale computer systems by the owners of the point of sale, either once near the start of a promotion, or on an ongoing basis as each coupon is received. Some traditional coupons are printed with bar codes or other redemption indicia that facilitates computer-based scanning or other automated entry by the point-of-sale systems, but traditional coupons are typically identical such that they all share an identical bar code or other scanning indicia. Again, such coupons are not at all fraud resistant, and furthermore they lack any mechanism that permits rapid verification of coupon authenticity and redemption in a way that would permit rapid reconciliation and settlement. Additionally, limiting use of the coupons to specific items actually purchased requires either that the retailer enters the coupon into its system and associates it with limited items for sale, or relies on checkout personnel to ensure that associated items were actually purchased.
Accordingly, the retailer is forced to accept a loss on sales until enough time has passed to allow for sending in received coupons, transport of such coupons to an offsite (often out-of-country to take advantage of reduced labor costs) location for verification and counting, auditing, and any other reconciliation processes before the retailer is ever reimbursed for applied discounts. Additionally, if the coupon is entered incorrectly at the point-of-sale systems, it can result in coupons being redeemed for more or less than face value, again leading to problems for the retailer and/or the promoter 50.
Systems and methods in accordance with embodiments of the invention address these and similar concerns. In the representative environment illustrated in
In the embodiment illustrated in
To fund the promotional campaign, the promoter 50 transfers an appropriate amount of money (e.g., the $500,000 plus any fees charged by the promotions provider 52) to the promotions provider 52. At that time, the promotions provider 52 internally serializes an appropriate number of coupons or promotional offers (if in a form other than a coupon), whereby each coupon or promotional offer receives its own serial number. Because each coupon or promotional offer is individually serialized, its issuance and redemption can be tracked for a variety of purposes, including permitting rapid reconciliation and settlement as well as tracking use for purchase of allowed items (e.g., filtered to be SKU or other identifier specific).
Accordingly, the promotions provider 52 in some embodiments adds information about the coupons or promotional offers and their serial numbers to a blockchain. Accordingly, because the coupons or promotional offers are recorded on the blockchain, they are resistant to tampering and can be readily tracked. As coupons and promotional offers are issued (offered to consumers) and then redeemed, their accompanying records on the blockchain are updated in some embodiments such that a comprehensive record of the coupons or offers is maintained. In some embodiments, redemption attempts can be checked against the blockchain before authorizing redemption to prevent fraudulent double redemption attempts, coupon/offer copying, and the like.
In some embodiments, the serial numbers assigned to the individual coupons or promotional offers are only used internally to the promotions provider 52. The serial numbers operate as an internal tracking mechanism used by the promotions provider in processes such as tracking offers issued and redeemed, and in generating reports. Such reports may include internal reports as well as reports issued to the promoter 50.
In some embodiments, the promotions provider 52 communicates with a bank card processor 54 to facilitate transactions with the coupons or other promotional offers. The bank card processor 54 may be any of a variety of current or future existing payment processors capable of authorizing and processing payments on bank cards (e.g., credit cards). By way of example, the bank card processor 54 may be an entity such as Mastercard Incorporated, capable of processing MasterCard-branded bank cards. Of course, the bank card processor 54 may be any desirable bank card processor or payment processor. In some embodiments, the promotions provider 52 and the bank card processor 54 are the same business entity or are divisions within a single business entity.
In some embodiments, as illustrated in
In some embodiments, a coupon or promotional offer is issued and distributed using traditional means, such as in newpapers, by mail, or by other distribution mechanisms. In such embodiments, however, the coupon or promotional offer is distributed in each individual instance as or with a unique gift card or bank card number for each coupon or offer, to ensure that the coupon or offer is resistant to duplication or other fraudulent activity.
In some embodiments, the promotions provider 52, in running the promotion, makes a determination to issue a coupon or promotional offer to the consumer through the consumer computing device 56. This determination may be made in a variety of manners and taking into account a variety of factors. By way of one example, the promotions provider 52 may determine to issue a coupon or promotional offer to the consumer through the consumer computing device 56 based on a geographic location of the consumer computing device 56 (e.g., as determined via a GPS determination or by passage through a geofence as determined by GPS or RFID data). As a specific example of this, a coupon or promotional offer relating to offerings by a local convenience store (e.g., a gasoline promotion, a promotion on fountain drinks, a promotion on snacks, or the like) may be triggered upon passage of the consumer computing device 56 (in this case a mobile device like a smart phone) into a geofenced area surrounding a branch of the convenience store.
As another example of manners and factors in determining to issue a coupon or promotional offer, the consumer may use the consumer computing device to indicate an interest in promotional offers in general or in promotional offers of a particular type. In some embodiments, the consumer uses a program such as a smartphone app or a website that is dedicated to coupons and promotional offers. In other embodiments, the consumer uses a program such as a smartphone app or a website that is dedicated to providing a particular type of service (e.g., a gasoline price/purchase app or website, a supermarket app or website, etc.). Regardless of the app, program, or website used, when the consumer indicates interest in coupons or other promotional offers, the promotions provider 52 makes a determination as to whether the consumer is eligible for any applicable coupons or promotional offers.
When the promotions provider 52 determines that the consumer is eligible to receive a coupon or promotional offer, the system does not necessarily immediately issue the coupon or promotional offer. Instead, in some embodiments, the promotions provider systems initially present information about the promotional offer to the consumer computing device 56, whereby the consumer is enabled to evaluate the promotional offer and determine whether or not the promotional offer is one the consumer wishes to take advantage of. If so, the consumer can so indicate by way of an action, such as an interaction with a program, app, or website, as is known in the art. In other embodiments, such as when the consumer has already expressed an interest in promotional offers or coupons, the promotions provider 52 may immediately proceed to issuing a coupon or formal promotional offer.
At the point where the promotions provider 52 determines to issue a coupon or promotional offer, one of the serialized promotional offers or coupons is allocated to the promotional offer, and a one-time-use bank card number (e.g., a gift card number, in some embodiments) is assigned to the promotional offer or coupon. For example, where the bank card number is a MasterCard number, the bank card number assigned to the promotional offer or coupon may be a sixteen-digit number. The bank card number acts as a redeemable code for redemption of the offer or coupon. Where information about coupons and/or offers is maintained on a blockchain, the bank card number associated with the offer/coupon is recorded to the blockchain, potentially along with information associated with the consumer to whom the offer/coupon is to be issued, along with information indicating that the offer/coupon was issued to the consumer. The offer or coupon is then issued to the consumer using the consumer computing device 56. No other consumer receives the same bank card number.
In embodiments where the coupon or promotional offer is to be limited to use with one or more specific products or services, the bank card number associated with the offer/coupon is also associated with one or more products or services for which redemption of the offer/coupon is authorized, and that authorization is also recorded. In some embodiments, the authorized product(s) or service(s) is/are recorded on the blockchain, and in other embodiments, the authorized product(s) or service(s) is/are recorded separately from the blockchain. In some embodiments, the information regarding the authorized products or services includes information associated with each item for which use of the gift card number and its associated gift card amount is authorized such as a SKU, a GTIN, a UPC, an ARN, or an APN.
In certain embodiments where the promotional offer is to be limited to use with one or more specific products or services, the products or services for which redemption of the promotional offer or coupon is authorized is associated with a bank identification number (BIN) of the bank card number. Specifically, a set BIN or range of BINS is associated with certain product(s) for which the bank card number(s) having that BIN or range of BINS is authorized for use. The BIN for each bank card number is typically the first few numbers of the bank card number. While any number of the first few numbers of the bank card number can serve as the BIN, such as any number less than the total number of digits in the bank card number, it is currently typical for the BIN to be the first five or six digits of the bank card number, and in the near future the BIN of some cards will be eight digits long. Embodiments of the invention embrace any BIN length and placement within the bank card number, and are not limited to any particular current or future BIN length. In some embodiments, the BIN or BINs falls within an existing range of BINs encompassed by the bank card processor 54 or issuer, and is purposed for association with the promotion to identify acceptable products. In other embodiments, the BIN or BIN range is created for the specific purpose of the promotion, and may be particularly applicable in cases of, for example, store-specific gift cards that can only be used within a particular brand of store.
In some embodiments, the use of BINs with the promotion also allows further specificity in redemption of the promotional offers. In addition to the item-specific redemption allowed by the issuance of BIN-specific gift card numbers tied to allowable items, the BIN-specific gift card numbers can also be used to require merchant-specific redemption, including specific location-specific redemption. For example, a certain set of BINs can be used that only allow redemption at a particular brand of stores or merchants. As another example, a more-restrictive set of BINs may only allow redemption at particular branded stores at a certain geographic location (such as city-wide, county-wide, state-wide, or even just a single neighborhood store). In some embodiments, the BINs can be used to permit redemption at a variety of different merchants (e.g., different brands of stores), but within a certain geographical location. Accordingly, embodiments of the invention provide numerous mechanisms by which redemption of the promotional offers may be controlled.
The association of BINs with certain allowable items or categories of items and/or with specific merchants and/or locations allows for controlled redemption at the merchant level. In some embodiments, to permit merchant-level control of promotional offer redemption, the promotions provider 52 works with the bank card processor 54 to identify merchant identifiers (MIDs) at which redemption of bank card numbers having certain BINs is allowed. Accordingly, if a customer attempts to use a promotional offer at an incorrect merchant or location, the bank card processor 54 will recognize a mismatch between the BIN and the MID and will decline the bank card.
In other embodiments, when a promotional offer is created and associated with its bank card number containing the allotted BIN or one of the allotted BINs, the associated BIN is then transmitted to the merchant or the merchant's payment processor as part of the updated BIN file or BIN table that the merchant's payment system uses to authorize bank card payments. Because this distribution can be controlled, only certain merchants will receive a BIN file containing the allotted BIN as a valid BIN, so only those merchants will recognize the bank card number as a valid card when presented. In this way, use of the promotional offer associated with the bank card number is limited to approved merchants, as attempted use at another location will result in a denial of the bank card number as a form of payment. The promoter 50 and/or promotions provider 52 work with the bank card processor 54 to ensure that the BIN file or BIN table is timely updated (e.g., a reasonable time before the promotional offers are associated with the bank card numbers and issued) to ensure that consumers are able to redeem their promotional offers without difficulty (incorrect denial).
For the merchant, this update process occurs in the background without the merchant needing to take any specific action other than the normal process of updating its BIN file or BIN table. Accordingly, embodiments of the invention provide for merchant-specific limitations to be imposed on promotional offer redemption in a manner that greatly enhances the functionality of the redemption process without placing a burden on existing computer systems or existing card network processes. In some embodiments, the BIN is a store-specific BIN (e.g., a retailer gift card), whereby the store simply updates its own payment network to reflect issuance of the new BIN-numbered bank card numbers associated with the promotional offer, but the net effect remains the same in that any location-specific redemption strictures may be imposed while maintaining ease of use of standard existing network update practices.
When a bank card number is used as a form of payment at an authorized merchant (e.g., the BIN falls within one of those in the merchant's BIN file or BIN table), certain embodiments of the invention also utilize the BIN number to perform a lookup process to determine if the product, products, service, or services being purchased is/are one(s) for which use of the promotional offer is authorized. This may occur in any desirable fashion. As one example, the point-of-sale (POS) system receives a data file (either before an attempted purchase or at a time of attempted purchase) indicating which products or services may be purchased with bank cards including the BIN or BIN range. Then the POS system compares the eligible products to the products being purchased and can either allow or deny application of the bank card balance (if any) to the purchase. In some embodiments, this may occur before the POS system attempts to authorize the bank card through a traditional bank card authorization transaction with the bank card processor 54.
In other embodiments, the POS system does not receive a full list of authorized products or services associated with a BIN or BIN range. Instead, a partner of the merchant that provides and manages the POS infrastructure has and maintains such information. In some embodiments, this partner monitors all transactions occurring on the POS system, and recognizes when the bank card number is presented as a form of payment. At that point in time, the partner can compare the items being purchased to the allowable items. In some embodiments, if no allowable items are present, the partner may communicate an instruction to decline the attempted offer redemption. In other embodiments, particularly in embodiments where the promotional offer is a funded offer as discussed in more detail later, the transaction may be allowed to go through but the transaction may be flagged as fraudulent and reported as such in any reports provided to the promoter 50.
In still other embodiments, the merchant is partners with a monitoring entity, but does not provide full access to its POS system to the partner. Instead, when a transaction involving a bank card number having an appropriate BIN is used, the partner is notified. At that point, the partner, which has the allowable items list, queries the POS system to determine whether on or more of the allowable items is present in the attempted purchase. The response to this query can be limited to a yes/no response, if desired, to minimize the customer information possessed by the partner. Alternatively, the response can indicate the item or items present in the purchase. If allowable item(s) are present, the transaction moves forward as expected. If not, the POS system can optionally receive an instruction to decline the attempted offer redemption, or the fraudulent redemption can be tracked and accounted for or reported as discussed. Accordingly, there are various embodiments illustrated herein by which merchant-specific and item-specific redemption of promotional offers may be imposed.
Regardless of whether or not the promotional offer is item-specific and/or merchant-specific, the consumer may receive and use the coupon or offer in a variety of different ways. In some embodiments, the consumer receives a printable coupon, and may use a printing device (not shown in
When the point-of-sale device 58 receives the bank card number, the point-of-sale device 58 initiates an authorization process with the bank card processor 54. Accordingly, the point-of-sale device 58 is in at least transient or intermittent communicative connection with the bank card processor 54. The bank card processor 54 performs an authorization step to verify that the bank card number is valid and unused, which step may be performed in part by communications with the promotions provider 52 in at least some embodiments. Accordingly, the promotions provider 52 has a communicative connection with the bank card processor 54. The promotions provider 52 can then check the bank card number against its records to ensure that the bank card number is valid and has not been used, and can update its records, including the blockchain, to reflect that the coupon or other promotional offer associated with the bank card number has been used and cannot be used again. Assuming the coupon, gift card, or other promotional offer has not yet been used and is otherwise still valid (an applicable promotional period has not expired or passed the expiration date assigned to the bank card number), an authorization is transmitted back to the point-of-sale device 58 by the bank card processor 54.
Some embodiments of the invention, however, provide for a further authorization step to ensure that a balance associated with the coupon, gift card, or other promotional offer is only applied to purchase of authorized items. This step occurs between the promotions provider 42 and the retailer or merchant, and, in some embodiments, specifically the point-of-sale device 58. Accordingly, the point-of-sale device 58 is in at least transient or intermittent communicative connection with the promotions provider 52 (e.g., with a promotions provider server connected to a communications network). Such communicative connection is provided in various ways according to various embodiments of the invention. In some embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 utilizes a same or similar network as the communicative connection between the point-of-sale device 58 and the bank card processor 54, and may use the same or a similar network interface 24. In other embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 utilizes a different network than the communicative connection between the point-of-sale device 58 and the bank card processor 54, and may use a different network interface 24.
In some embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 is continuous or near-continuous and is used as necessary. In other embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 is intermittent and only established as necessary. In some embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 is a virtual connection, in that the retailer of the point-of-sale device establishes a communicative connection with the promotions provider 52 and obtains its own list of promotions (e.g., gift card numbers or the like) and associated allowable items, after which the point-of-sale system 58 connects to and/or references the previously obtained list maintained by the retailer on its own systems.
In some embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 is established by the point-of-sale device 58. In other embodiments, the communicative connection between the point-of-sale device 58 and the promotions provider 52 is established by a system of the promotions provider 52. Where the communicative connection is established by a system of the promotions provider 52, the promotions provider system obtains information regarding the identity of the point-of-sale device 58 from the bank card processor 54 as part of the authorization process for authorizing the bank card number, and the promotions provider system uses this information to establish communication with the point-of-sale device 58 as part of the secondary authorization step (e.g., by way of an application programming interface (API) call to a system of the point-of-sale device 58). Where the point-of-sale device 58 establishes the communicative connection with the promotions provider system, it may do so based on information already stored by the point-of-sale system 58 or by systems of the retailer that identify when to establish the communicative connection.
Once the communicative connection between the promotions provider 52 and the point-of-sale system 58 is established, the secondary authorization step is performed. In this step, a comparison is performed between the redeemed bank card number (e.g., gift card number), and the information associated with allowed items (e.g., SKU number and the like). In some embodiments, the comparison is performed at the promotions provider 52. In such instances, the point-of-sale device 58 transmits a set of information identifying the one or more items purchased by the consumer to the promotions provider 52 (e.g., SKUs, GTINs, UPCs, ARNs, APNs, or the like). The systems of the promotions provider 52 then compare the purchased items to the items associated with the particular bank card number (e.g., gift card number) attempted to be redeemed as at least partial payment for that particular purchase to see if there is a match. If and only if there is a match, the promotions provider 52 then sends an authorization back to the point-of-sale device 58, whereby application of the balance to the purchase is authorized.
In other embodiments, the comparison is performed at the point-of-sale system 58 (or at another computer system controlled by the retailer). In such embodiments, the promotions provider system uses the bank card number to obtain from its memory stores the associated item or items for which use of the bank card number (e.g., gift card number) is authorized, and then transmits a set of information identifying the one or more authorized items (e.g., SKUs, GTINs, UPCs, ARNs, APNs, or the like) to the point-of-sale system 58. The point-of-sale system 58 then performs a comparison between this information and corresponding information relating to the purchased items stored in its memory stores to determine if a match exists. If and only if there is a match, the point-of-sale device 58 then applies the balance to the purchase. In some embodiments, a notification of application of the gift card balance is then transmitted back to the promotions provider 52, either directly by the point-of-sale device 58 or indirectly by way of a transmission to the bank card processor 54.
Accordingly, per methods such as these, real-time controls can be exerted on the redemption of gift cards and other promotional offers to ensure that promotional offers are item-specific, product-specific, service-specific and the like. Where an issued promotional offer (e.g., associated with a bank card number or gift card number) is attempted to be redeemed for products or services not associated with the offer, the attempt can be declined even if there is a balance remaining associated with the offer. Such declining happens in real time and prevents use of promotional balances for items such as products or services for which the offer was not intended.
Embodiments of the invention leverage the features discussed herein into a customer relationship management environment, such that issuance and use of promotional offers are facilitated.
The CRM provider 64 in the illustrated embodiment provides CRM support to the promoter or manufacturer 50 and/or to one or more customer service agents 66 employed by the promoter or manufacturer 50. The customer service agents 66 in some embodiments are in-house employees of, for example, the manufacturer 50, and in other embodiments, are employed to act as outside customer service agents of the manufacturer, such as in a call center provided by, for example, a staffing support service. Accordingly, there is no specific requirement that the customer service agent 66 is physically located at the promoter or manufacturer 50 or is even directly employed by the promoter or manufacturer 50. In some embodiments, customer support is provided by an employee other than a dedicated customer service employee such as customer service agent 60 while still falling within the scope of embodiments of the invention described herein, so
Regardless of the specific location of the customer service agent 66 or whether support or other client relationship management efforts is provided by some other person, the person providing client relationship management often utilizes a CRM tool 68 provided by the CRM provider 64 to manage the client relationship. The CRM tool 68 of some embodiments is an installable application operating on a local computer machine. In other embodiments, the CRM tool 68 operates as a downloadable tool (whether installed or simply locally opened). In other embodiments, the CRM tool 68 is provided by the CRM provider 64 as a web-based application that operates remotely and is accessed locally by the agent 66 (or equivalent role), such as using a web browser or other access program. The CRM tool 68 of the various embodiments is provided by or integrated into the suite of tools currently provided or that may be provided in the future by any CRM provider 64, such as, for example, Salesforce.com CRM, SAP CRM, Oracle, Microsoft Dynamics CRM, Act! CRM, Adempiere, Base CRM, Capsule, CiviCRM, Dolibarr, Epesi CRM, GNU Enterprise, Group-Office, HubSpot CRM, Neolane, Nutshell CRM, Pega CRM, Pipedrive, Pivotal CRM, Really Simple Systems, SageCRM, Salesbox CRM, Siebel, SAP Cloud for Customer, Streak, SugarCRM, SuiteCRM, SuperOffice CRM, TeamLab, Tryton, WORKetc, Zoho CRM, or the like, regardless of the manner in which the CRM tool 68 is provided.
The agent 66 uses the CRM tool to manage customer relationships, typically with a plurality of customers of the manufacturer 50. Typical CRM tools and/or providers utilize data analysis about customers' history with a company to improve business relationships with the company's customers, especially customer retention, so as to drive sales growth. Typical CRM systems compile data from multiple communications channels such as telephone, chat, email, website interactions, social media, and marketing tools, so as to learn more about target audiences and how to cater to customers' needs. Such traditional systems, however, have been limited in the manner in which the manufacturer 50 or its agents 66 are able to respond to customer needs to maximize customer retention, recovery, and/or brand loyalty/engagement opportunities.
Embodiments of the invention are integrated with the CRM tool 68 such that the manufacturer 50 or its agents 66 are able to issue an individualized promotional offer as needed (e.g., on demand) to a consumer for redemption at certain locations or anywhere the manufacturer's products are sold. The individualized promotional offers may be communicated via email, text message, within an app operating on a customer's mobile device, or using any other form of direct communication, whether within a manufacturer platform or not. The promotional offers may be applied to customer recovery (e.g., in the case where a customer's product or product purchase experience was a bad one) or to brand-direct customer loyalty or customer engagement opportunities (e.g., as birthday wishes). The promotional offers issued to the customers using the CRM tool 68 and/or the CRM provider 64 utilize features of the various promotional offer embodiments discussed herein.
Accordingly, to facilitate issuance, use, and management of promotional offers in a customer relationship management environment such as that illustrated in
Embodiments of the invention provide individualized promotional offers that allow for ubiquitous acceptance, CRM integration, and real-time traceability and frictionless direct-to-consumer targeting. Significantly greater flexibility of offer issuance and redemption is provided, and the manufacturer 50 is able to immediately discern as offers are redeemed so as to see the effect of customer relationship management efforts. Additionally, as discussed previously, embodiments of the invention allow CRM-integrated promotional offers to be item-specific and/or merchant-specific, as desired.
Various embodiments of the invention utilize a variety of methods to facilitate issuance of individualized promotional offers. In some embodiments, individualized promotional offers may be defined by the promoter or manufacturer 50 on demand. In such embodiments, the agent 66 utilizes an aspect of the CRM tool 68 (e.g., a drop-down menu, one or more fillable form fields, and the like) to define characteristics of the promotional offer to be issued. Such characteristics may include characteristics such as a recipient of the promotional offer, an amount of the promotional offer, one or more acceptable retailers or other locations where redemption of the promotional offer is acceptable, and/or one or more items (e.g., SKUs, GTINs, UPCs, ARNs, APNs, or the like) for which redemption of the promotional offer is authorized. The information provided by the agent 55 is received by the CRM tool 68 and is formatted into a request for issuance of a promotional offer.
The request for issuance of the promotional offer is then transmitted to the promotions provider 52. In one embodiment, the request for issuance of the promotional offer is transmitted to the promotions provider 52 using a communicative link established between the promoter or manufacturer 50 and the promotions provider 52. In another embodiment, the request for issuance of the promotional offer is transmitted to the promotions provider 52 using a communicative link between the CRM provider 64 and the promotions provider 52. The promotions provider 52 uses the information in the request for issuance of the promotional offer to create a corresponding individualized promotional offer including a one-time-use bank card number (which, in some embodiments, is a gift card number) and an assigned value equal to the promotional offer amount. As with other promotional offer embodiments discussed previously, the information associated with the individualized promotional offer is stored by the promotions provider 52 (e.g., using the blockchain) and can be used for promotional offer redemption and tracking. The individualized promotional offer is then transmitted back to the promoter or manufacturer 50 (e.g., using a similar communicative link or link to that or those used for transmission of the request for issuance of the promotional offer. Alternatively, in some embodiments, the promotions provider 52 transmits the individualized promotional offer directly to the consumer (e.g., to the consumer computing device 56), and sends a notice of such to the promoter or manufacturer 52.
In alternate embodiments, the characteristics of potential promotional offers are determined in advance. In such embodiments, representatives of the promoter or manufacturer 50 determine what promotional offers will be available to their CRM agents 66, including characteristics such as promotional offer value, redemption location restrictions, item restrictions (e.g., SKUs, GTINs, UPCs, ARNs, APNs, or the like), and the like, and a list of available potential promotional offers is generated. The list of available promotional offers may be generated by any participant in the process or by way of collaboration between entities in the process (e.g., by the CRM provider 64, the promoter or manufacturer 50, and/or the promotions provider 52). In such an embodiment, the actions of the agent 66 in issuing a promotional offer as part of a CRM effort may be reduced in number. By way of example, in such embodiments, the agent 66 merely selects among the available promotional offers and takes an action indicative of the customer to receive the selected offer.
In some such embodiments, the process then proceeds as described previously: a request for issuance of a promotional offer is generated and transmitted to the promotions provider 52, the promotions provider 52 creates the individualized promotional offer accordingly, and transmits it to the intended destination. The agent 66 of the promoter or manufacturer 50 is not free to define any promotional offer wished, however, but instead selects from among available promotional offers, and once a selection is made, an individualized promotional offer is created at the promotions provider 52 and issued as previously discussed.
In other embodiments, a number of the individualized promotional offers may be created in advance (in accordance with the list of available promotional offers) and stored to be ready for issuance on demand. In some embodiments, the individualized promotional offers are stored by the promotions provider 52 and are only transmitted to the promoter or manufacturer 50 (or to the consumer) on each individual request for issuance. In other embodiments, the individualized promotional offers are issued by the promotions provider 52 then stored by the CRM provider 64 and are selected and transmitted on to the promoter or manufacturer 50 or to the consumer by the CRM provider 64 with each individual request for issuance by the promoter or manufacturer 50. In such embodiments, the CRM provider 64 notifies the promotions provider 52 about issuance of each individualized promotional offer for tracking purposes as previously discussed, either in real time or on a defined schedule (e.g., in batches).
In still other embodiments, the individualized promotional offers are stored by the promoter or manufacturer 50 after issuance by the promotions provider 52. As the agent 66 of the promoter or manufacturer 50 selects individualized promotional offers for transmission to consumers, records are kept (either by the promoter or manufacture 50 or by the CRM provider 64) and are then transferred on to the promotions provider 52 either in real time or on a defined schedule (e.g., in batches).
Regardless, embodiments of the invention provide promoters and/or manufactures 50 with enhanced tracking of selection, issuance, and redemption of individualized promotional offers. Such enhanced tracking provides increased accountability and protection against fraud on the issuance side (e.g., with respect to the performance and action of the manufacturer's agents 66), as well as on the redemption side. Such tracking not only reduces the possibility of fraud or enables its detection, but also allows all entities involved in the promotions process to evaluate in real time the effects of customer relationship management efforts associated with the promotional offers.
Embodiments of the invention related to customer relationship management are adapted to utilize both direct-funded promotional offers (where the consumer can use the one-time-use bank card number as a form of payment) and decline program promotional offers (where use of the promotional offer (one-time-use bank card number) does not result in a reduced price at the point of sale, but instead results in accrual of a balance to a customer loyalty program). In the case of direct-funded individualized promotional offers, some embodiments of the invention allow for unlimited use or applicability of bank card balances (e.g., gift cards, etc.) at any location where such cards are accepted, while other embodiments of the invention allow placing of certain limits on use of the promotional offers, up to and including limitations on the items for which redemption of the individualized promotional offers is authorized. In the case of decline program individualized promotional offers, the collaboration between the retailer point-of-sale device 58 or system and the promotions provider 52 also allows for a wide variety of limits or restrictions to be selectively employed as may be desired for each applicable individualized promotion.
As individualized promotional offers are redeemed, whether through a direct-funded redemption of the bank card number as a discount on the point-of-sale price or through a redemption of a decline program promotional offer that triggers an increase in a balance of a loyalty program, the promotions provider 52 receives notification of redemption as previously discussed. The promotions provider 52 accordingly is able to notify either or both of the CRM provider 64 and the promoter or manufacturer 50 either in real time or on a defined schedule such that the CRM provider 64 and/or the promoter or manufacturer 50 is able to better track the results of the customer relationship management efforts and to adjust such efforts accordingly (e.g., by increasing or decreasing individualized promotional offer amounts, by training agents 66 to modify how and when individualized promotional offers are issued, etc.).
Funds associated with redemption of the coupons or other promotional offers can then be allocated as necessary on an ongoing basis. In some embodiments, settlement of necessary funds can occur each day at the end of the day. In other embodiments, settlement of funds occurs less frequently, such as every three to five days or weekly. In other embodiments, settlement of funds can occur in real time. In general, settlement of funds may occur on a time schedule that greatly increases the rapidity with which retailers receive their money, taking into account factors such as money transfer costs associated with many small transfers (e.g., some accumulation may occur to minimize transfer fees). Thus, as may be appreciated, settlement of funds may occur on any desired schedule, taking into account ensuring relatively rapid settlement of funds while avoiding unnecessary transfers of small amounts of money repeatedly. In other words, in some embodiments, settlement of funds may occur no later than the earlier of after a certain amount of time has passed or after a minimum settlement amount is owed to a particular retailer or other person or entity associated with redemption of the coupon or other promotional offer.
In some embodiments, settlement occurs with payment to the retailer or other business or individual at which the coupon or other promotional offer was redeemed. In other embodiments, settlement occurs with payment to an account of the consumer that redeemed the coupon or other promotional offer. Each of these involves a slightly different mechanism or process associated with the bank card number of the coupon.
In some embodiments, when the bank card number is issued to the consumer, a fund amount associated with the coupon or promotional offer is associated with the bank card number. In effect, the consumer receives a bank card (equivalent to a gift card) with a monetary value equal to the coupon or promotional offer value (e.g., three dollars, ten euros, etc.). In such embodiments, the bank card number can be used like any traditional credit or gift card as partial payment for the goods or services associated with the promotional offer or coupon, except that unlike previous credit or gift cards, use of the card is limited to authorized purchases. In such embodiments, accordingly, the retailer receives the bank card number at the point-of-sale device 58, and an authorization request is sent to the bank card processor 54 in the amount of the face value of the coupon or other promotional offer. When the authorization is approved through both parts of the authorization process (both the card number through the bank card processor 54 and the item(s) purchased through the promotions provider 52), the discount is reflected in the total bill to the consumer at the point-of-sale device 58, and the remaining balance can be paid by the consumer using traditional methods. In this case, funds for the amount of the discount are transferred to the retailer associated with the point of sale.
In other embodiments, when the bank card number is issued to the consumer, no funds are directly associated with the coupon or promotional offer. When the bank card number is received at the point-of-sale device 58, the new authorization transaction with the bank card processor 54 is a zero-value authorization transaction, a zero-ping code, or the like. As this authorization is not a traditional authorization requiring the transfer of actual money to the retailer with guarantees by the bank card processor 54, the bank card processor 54 may optionally charge less for processing this authorization transaction, thereby reducing the cost of processing for the promotional campaign. The promotions provider 52 is still notified of the transaction and is still able to determine whether the transaction relates to an issued and unused coupon or other promotional offer, and can still record the transaction (e.g., on the blockchain), but no money is transferred to the retailer. Instead, at most, an “authorized” transmission is returned to the point-of-sale device 58, and the consumer still pays full price at the point of sale. Nevertheless, because a second authorization process occurs, the system is still able to verify and ensure that the promotional offer was used for its intended purpose. Then, when it comes time to settle the coupon or promotional offer value, the value is returned directly to the consumer, typically by crediting a consumer account associated with the consumer and/or an app operating on the consumer computing device 56.
An advantage of either process is that the retailer need not manually or otherwise program coupons and promotional offers into its systems. Instead, if the bank card is associated with a value, redemption of the card can occur by way of a traditional card authorization with the secondary item-specific authorization step, with the bank card processor 54 returning an authorization communication that includes the amount of the partial payment received from the bank card. Similarly, if the bank card is not associated with a value, redemption of the card occurs by way of a zero-value authorization, with the secondary item-specific authorization step and the consumer still pays full value at the point of sale. The consumer then is reimbursed or receives associated funds directly without merchant involvement. Accordingly, the burden on retailers and other merchants accepting coupons and promotional offers is greatly reduced for both the settlement process as well as the process of being able to accept coupons and promotional offers.
An example of a zero-value authorization environment is illustrated with respect to
In some embodiments, the coupon or other promotional offer is first presented to the consumer through the app provided by the app provider 60. The consumer is also able to accept the offer and receive the coupon or other promotional offer through the app. The consumer may also be able to present the coupon or other promotional offer at the point of sale using the app.
In this environment, when the bank card number is not associated with a value whereby the consumer can partially pay at the point of sale with the bank card number, the system can still provide an equivalent value to the consumer. When the consumer redeems the coupon or other promotional offer at the point-of-sale device 58, the zero-value authorization transaction occurs, and the secondary item-specific authorization occurs, in some embodiments the promotions provider 52 notifies the app provider 60 of the transaction and transfers appropriate funds to the app provider 60. The app provider then credits an account of the consumer on the app with an amount equal to the coupon or other promotional offer. The consumer can then use the funds for goods or services through the app or using the app at other points of sale, if the app provides such functionality. In other embodiments, the app may allow the user to transfer funds from the app to the user's bank account or to other app users.
All this functionality is provided without requiring a direct funds authorization through the bank card processor 54. Instead, because the promotions provider 52 is aware that the coupon or other promotional offer was associated with the bank card number and was issued to the consumer (e.g., upon request of the consumer or upon satisfaction of a geo-location requirement or other precondition), when the promotions provider 52 receives notification of the zero-value authorization request, the promotions provider 52 knows the coupon or other promotional offer was used and can initiate the secondary item-specific authorization process and can then undertake settlement of the value of the offer through any desired process, including nontraditional mechanisms. This settlement process may be immediate or on any appropriate time schedule (e.g., daily, every few days, weekly, etc., as discussed previously).
As may be appreciated, embodiments of the invention utilize bank card numbers for each coupon or other promotional offer. Accordingly, as illustrated in
Because the use of legitimate bank card numbers in the process represents a cost to the promotional campaign, bank card numbers are typically only associated with coupons or other promotional offers at the time of issuance of a specific coupon or other promotional offer. In embodiments where the coupon or other promotional offer is associated with locational proximity to the location where the coupon or other promotional offer will be used, there is a high likelihood that the coupon or other promotional offer will be redeemed. Nevertheless, a certain amount of non-redeemed offers is to be expected, again representing a cost of the promotional campaign. Nevertheless, embodiments of the invention represent a significant improvement over current coupon promotional campaigns where often a vast number of coupons go unused.
Embodiments of the invention also represent a significant improvement in promoters', issuers', and manufacturers' abilities to monitor and control their promotional campaigns. The secondary item-specific authorization process, in particular, represents a significant improvement in promoters', issuers', and manufacturers' abilities to monitor and control their promotional campaigns. Because coupons and promotional offers can be offered directly to interested consumers and consumers that are in geographic proximity to locations of use, the redemption rate for coupons and other promotional offers is relatively high. Accordingly, fewer overall coupons and promotional offers need be issued, and issuance of coupons and promotional offers can stop at any time, thereby limiting outflow of money relative to the promotional campaign. The promoter 50, issuer, and/or manufacturer will not find itself in a position of underestimating the appeal and/or redemption rate of coupons or promotional offers, such that promoters 50 need not be concerned that promotional campaigns will greatly exceed their allocated budgets.
The promotions provider 52 is also able to provide various reports to the promoter 50 to keep the promoter 50 informed of the status of the promotional campaign. Reports may be provided on a scheduled basis, or the promoter 50 is in some embodiments enabled to access reports on demand to view real-time status of the promotional campaign. The promoter 50 and the promotions provider 52 are thus informed and able to take action if necessary to discontinue or modify the promotional campaign.
Because of the tools and real-time control provided to the promoter 50 by embodiments of the invention, the promoter 50 is able to exercise control over the promotional campaign in ways so as to better achieve campaign goals. By way of example, the promoter 50 may wish, and may have arranged with the promotions provider 52, a promotional campaign that will result in a certain number of promotional redemptions in a certain amount of time. As a specific example, the promoter 50 may intend for a promotion to run for two weeks and may allocate $1 million dollars initially intended to be distributed as 200,000 $5 dollar promotional offers. As the promotional campaign progresses, the promoter 50 may access reports provided by the promotions provider 52 at any time, and may determine that either fewer or more promotional offers are being accepted and redeemed than expected.
If fewer promotional offers are being accepted and redeemed than expected, the promoter 50, possibly consulting with the promotions provider 52, may determine to modify the manner in which the promotions are being offered to consumers or may elect to make the terms of the promotional offer more enticing. As a specific example, if a week of the two-week promotional period has passed and only 10,000 (of the 200,000 anticipated) promotional offers have been accepted, let alone redeemed, the promoter 50 may elect to increase the rate at which or manners by which promotional offers are displayed to consumers for acceptance. Alternately or additionally, the promoter 50 may elect to increase the number of products to which the promotional offer applies. Still alternatively or additionally, the promoter 50 may elect to increase the value of the promotional offer to $6 dollars or some other increased value over the original $5 dollar offering. Any appropriate action may be taken to modify the promotional campaign to achieve campaign goals.
Similarly, if more promotional offers are being accepted and redeemed than initially expected, the promoter 50 may elect to take an action to modify the promotional campaign appropriately. As one example, the promoter 50 may elect to dedicate more funds to the promotional campaign to permit more promotional offers to be extended. Alternatively, the promoter 50 may elect to modify future offered promotions to apply to fewer goods or services, or may even reduce the value of yet-unaccepted or yet-offered promotions to make promotional campaign funds last longer. Such actions can be taken at any time in real time, and can be applied to all offered promotions moving forward.
In some limited circumstances (typically to the benefit of consumers), changes to promotional offers may be made even after acceptance by the consumer but before redemption. For example, a promotion accepted by the consumer may be increased in value after acceptance to encourage redemption. In some embodiments, for example where the promotional offer is provided through an app on the consumer computing device 56, the consumer may be reminded of accepted, but unredeemed, offers from time to time, such as upon a return of the consumer to a local where the promotional offer may be redeemed. Such reminder may include a notification that a value of the promotional offer has increased if such has occurred.
Reminders of accepted promotional offers may serve as another control by which the promoter 50 or promotions provider 52 may seek to modify a redemption rate associated with the promotional campaign. If, for example, an initial reminder rate fails to result in an anticipated or desired level of redemption of promotional offers, the promotions provider 52 may provide an opportunity for the promoter 50 to elect to increase the number of reminders provided to consumers who accepted the promotion. Accordingly, embodiments of the invention provide significant advantages to promoters 50 and to promotional campaigns in the manner in which campaigns can be controlled in real time.
Embodiments of the invention greatly protect against fraudulent activity, essentially eliminating the opportunity for fraud. Additionally, embodiments of the invention greatly improve the settlement process, whereby the recipients of coupons on redemption no longer need participate in a time-consuming manual or pseudo-manual process to receive reimbursement for received coupons. Instead, the prior months-long settlement process is reduced to as little as a day or a few days. In some embodiments, settlement can occur at the time of each transaction (e.g., in real time), essentially eliminating all settlement delay. Because fraud is eliminated using embodiments of the invention, settlement occurs at full coupon value, greatly benefiting honest retailers who often received only 80% or less of coupon value using traditional methods.
The promotions provider 52 maintains a full transaction log of all transactions from creation of the promotional campaign through settlement, including serialization of the coupons or other promotional offers, assigning of the bank card numbers on issuance of the coupons or other promotional offers, redemption thereof, and settlement for redeemed offers. In some embodiments, this information is maintained on the blockchain to prevent data tampering. Accordingly, the promotions provider 52 and the promoter 50 are able to fully able to audit the promotional campaign and verify return on investment at any point in the process, representing a significant improvement over prior methods.
Additionally, methods in accordance with embodiments of the invention provide significantly more information to promoters 50 about the effectiveness of their promotional campaigns. Embodiments of the invention allow the promotions provider 52 to track far more information than merely the number of redeemed offers at the end of a promotional campaign. Instead, the promotions provider 52 can track the rate at which offers are accepted by consumers compared to the rate offers were shown to consumers. The promotions provider 52 can also track the rate at which offers are redeemed as opposed to the rate at which offers were accepted by consumers. The promotions provider 52 can also track down to item-specific redemptions, including where promotional offers applied to more than one item. Furthermore, more granular data can be obtained, such as by way of comparison of offer acceptance and redemption rates in certain locations, with certain timing, and the like. Promoters 50, issuers, and manufacturers can accordingly be much better informed as to the effectiveness of their promotional campaigns.
The present invention may be embodied in other specific forms without departing from its spirit or essential characteristics. The described embodiments are to be considered in all respects only as illustrative and not restrictive. The scope of the invention is, therefore, indicated by the appended claims, rather than by the foregoing description. All changes which come within the meaning and range of equivalency of the claims are to be embraced within their scope.
This application is a continuation-in-part of prior application Ser. No. 16/503,994, filed Jul. 5, 2019, prior application Ser. No. 16/503,999, filed Jul. 5, 2019, prior application Ser. No. 16/784,018, filed Feb. 6, 2020, and prior application Ser. No. 16/815,870, filed Mar. 11, 2020, all of which are incorporated herein by reference for all they disclose.
| Number | Date | Country | |
|---|---|---|---|
| Parent | 16503994 | Jul 2019 | US |
| Child | 16921057 | US | |
| Parent | 16503999 | Jul 2019 | US |
| Child | 16503994 | US | |
| Parent | 16784018 | Feb 2020 | US |
| Child | 16503999 | US | |
| Parent | 16815870 | Mar 2020 | US |
| Child | 16784018 | US |
