Patent Application
20120150591
1. Field
At least some embodiments of the disclosure relate generally to the field of advertisements and, more particularly but not limited to, saving electronic advertisements.
2. Description of the Related Art
Advertisements may be delivered to users to incentivize certain commercial action. Electronic coupons and offers are types of such advertisements.
These and other features, aspects, and advantages will become better understood with regard to the following description, appended claims, and accompanying drawings where:
The following description and drawings are illustrative and are not to be construed as limiting. Numerous specific details are described to provide a thorough understanding of the disclosure. However, in certain instances, well known or conventional details are not described in order to avoid obscuring the description. References to one or an embodiment in the present disclosure can be, but not necessarily are, references to the same embodiment; and, such references mean at least one.
Reference in this specification to “one embodiment” or “an embodiment” or “some embodiments” means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the disclosure. The appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Moreover, various features are described which may be exhibited by some embodiments and not by others. Similarly, various requirements are described which may be requirements for some embodiments but not other embodiments.
Features of embodiments that are herein expressly or impliedly described as one of methods, machine-readable media, apparatuses, or systems should be understood to also describe the other of methods, machine-readable media, apparatuses, or systems. For example, embodiments describing features of an apparatus or system should be understood to also describe a method involving the features and a machine-readable media involving the features.
Traditional display advertisements may be used to increase brand recognition or result in a desired conversion. Conversion may include, for example, a click through and resulting purchase, or a click through and resulting addition to an email list that may lead to a later purchase. Electronic display advertisements, such as a banner advertisement, however, may be displayed for only a brief duration of time (e.g., 30 seconds) and then disappear. If a consumer does not respond to the display advertisement quickly, the opportunity posed by the display advertisement may be lost.
Embodiments of the disclosure includes methods, machine-readable media, apparatuses and systems to save electronic advertisements selected by a user. An electronic advertisement displayed with a first application of a mobile device of the user is received after selection of a save option associated with the electronic advertisement. The electronic advertisement is saved. The electronic advertisement is provided to the mobile device after receipt of a command from a second application of the mobile device. The electronic advertisements may include any type of incentive or offer, including coupons.
In some embodiments, a mobile device (e.g., 102) displays advertisements, such as display advertisements, to a user of the mobile device. The advertisements may be electronic. The advertisements may include coupons, offers, and other purchase or commercial incentives for the user. The advertisements may be saved by the user through an application (e.g., 116) running on the mobile device. The advertisement is provided to an application server (e.g., 106) for storage and recall by the user through the application. When running the application, the user of the mobile device may select and retrieve the stored advertisements for display on the mobile device. Upon retrieval, the advertisement may be redeemed as desired by the user.
In one embodiment, the mobile device 102 may be, for example, a mobile phone, a mobile computer, personal digital assistant, and the like.
In one embodiment, a computing device may be used instead of or in addition to the mobile device 102. For example, the computing device may include a non-mobile computing device, such as a desk top computer.
In one embodiment, the network 108 may be the Internet. In one embodiment, the network 108 may include a local area network, a cellular telecommunications network, a wireless wide area network, a wireless local area network, a wireless personal area network, and an intranet.
In one embodiment, the advertising network server 104 may be operated or controlled by an advertising network. The advertising network may be an advertising network that is entirely or partially engaged in the delivery of advertising through electronic media. The advertising network may link advertisers to electronic publishers that want to host advertisements. The advertising network may aggregate a supply of advertising space from publishers. The advertising network then may match demand for advertising space from advertisers with the supply of advertising space from publishers. The advertising network may include any one or combination of advertising network types, such as vertical advertising networks, blind advertising networks, and targeted advertising networks.
In one embodiment, the advertising network server 104 may be distributed over many computers. In one embodiment, the application server 106 may be distributed over many computers. In one embodiment, the advertising network server 104 and the application server 106 may be integrated into one computer or a network of communicatively coupled computers.
In one embodiment, the mobile device 102 may include an application 112 that is provided by a publisher. The publisher may be any entity. The publisher may include, for example, a gaming company, a social networking company, a music vendor, a multimedia content provider, a news content provider, and the like.
The application 112 may be any computer program that can be installed and run on the mobile device 102. The application 112 may provide, for example, utility or functionality for the user of the mobile device 102. The application 112 may relate to, for example, electronic gaming, social networking, music, multimedia, news, or any other type of media or content.
The publisher of the application 112 may include a toolkit 114 of the advertising network in the application 112. In one embodiment, the toolkit 114 may be a software development kit (SDK). The toolkit 114 is provided by the advertising network in control of the advertising network server 104. The toolkit 114 may be installed in the application 112.
The toolkit 114 may include a client-side utility that communicates with the advertising network server 104 to control downloading, displaying, caching, and other operations concerning the handling of advertisements in connection with the application 112. The advertising network server 104 may provide advertisements to the user of the mobile device 102 through communication with the toolkit 114 when the user is running the application 112. The publisher may be compensated by the advertising network for allowing the display of advertisements with the application 112.
Many applications, in addition to or in place of the application 112, may be installed on the mobile device 102. Each application may have different or similar function, utility, or content from the other application. Each application may have a different or the same publisher. In one embodiment, each of a plurality of applications may include a toolkit. Advertisements may be displayed through each of the multiple applications installed on the mobile device 102 through their respective toolkits. The toolkit in each application allows the display of advertisements from an advertising network associated with the toolkit. In some embodiments, the same toolkit from an advertising network may be incorporated into applications provided by different publishers. In some embodiments, the different toolkits from an advertising network may be incorporated into applications provided by different publishers. In some embodiments, different toolkits from different advertising networks may be incorporated into applications provided by different publishers.
The advertisements displayed by the mobile device 102 may be any type of advertisement. In one embodiment, the advertisements may include electronic display advertisements. Display advertisements are a type of advertising that may contain one or any combination of images, animation, audio, video, text, logos, and similar features. The electronic display advertisements may be dynamic or static. In one embodiment, the advertisements include electronic coupons, offers, and any other types of incentives.
The advertisements displayed by the mobile device 102 may appear in a predetermined portion of the screen of the application 112 that is displayed on the mobile device 102. For example, the advertisements may appear in a certain corner of the screen of the application 112. As another example, the advertisements may appear at the top-most or bottom-most portion of the screen. As yet another example, the advertisement may appear at a changing location on the screen. In one embodiment, the publisher of the application 112 determines the location of the advertisement in the screen of the mobile device 102. In one embodiment, the advertising network in part may decide the location of the advertisement.
In one embodiment, display of advertisements is designed to minimize the impact of the advertisement on the user experience of the application 112. For example, the advertisement may be displayed to the user in a manner that does not unduly alter use of or access to the application 112. In one embodiment, the advertisement may be displayed as a pop up window separate from the screen displaying the application 112.
In one embodiment, the display of advertisements may involve a plurality of stages. The application 112 may display, for example, a series of advertisements that culminate in the display of the identity of an advertiser in the last advertisements in the series. For example, the application 112 may display a first message such as “Are you hungry?” The first message may not identify a particular advertiser. Upon selection of the first message by the user of the mobile device 102, the application 112 may display a second advertisement of an eating establishment, or a listing of advertisements of various eating establishments, that may be suitable for the user. The second advertisement may include the identity of or contact information for the eating establishment or eating establishments. Selection of the second advertisement may cause display of, for example, the website of the eating establishment or the websites of the eating establishments. In one embodiment, the determination of suitable advertisers for the user may be based on various factors, such as location, time of day, user profile, user preferences, etc.
As shown in
Upon selection by the user of the save option 204, the toolkit 114 of the application 112 causes the advertisement 202 to be communicated to and saved to a database 206 of the application server 106. In one embodiment, the database 206 may be communicatively coupled to and separate from the application server 106.
The selection of an advertisement displayed with the application 112 to save the advertisement may involve any one or combination of various user inputs. For example, the advertisement may be selected by the user by pointing and clicking on the advertisement. As another example, the advertisement may be selected by an appropriate tap or movement applied to a touch screen or pad of the mobile device 102. As yet another example, the advertisement may be selected by an appropriate voice command applied to the application 112 or the mobile device 102.
In one embodiment, the publisher of the application or the advertising network associated with the toolkit implemented by the application, or both may prescribe the manner by which the user may select an advertisement to be saved. In one embodiment, the user of the mobile device may prescribe the manner by which an advertisement may be selected for storage.
In one embodiment, each advertisement saved by the user is stored individually by the application server 106. In one embodiment, the advertisements saved by the user may be organized by the application server 106 into a wallet associated with the user. The wallet may be organized according to a number of considerations and factors. In one embodiment, the user of the mobile device 102 may select the considerations and factors with which to organize the wallet. For example, the considerations and factors may include the publication date of the advertisement, the expiration date of the advertisement, the subject matter of the advertisement, the location of the advertiser of the advertisement, etc. In one embodiment, the application server 106 may maintain a profile associated with the user. The wallet of the user may be included in the profile.
In one embodiment, the advertisements saved by the user may be associated with the user based on an identifier that uniquely identifies the mobile device 102 or the user. For example, when the mobile device 102 is a mobile phone, the application server 106 may associate advertisements that the user has chosen to save with the phone number of the mobile phone of the user.
As shown in
When running on the mobile device 102, the application 116 may display an indication of the advertisements saved by the application server 106. The saved advertisements may be retrieved by the user when running the application 116. Upon provision of appropriate commands to the application 116, the application 116 causes the application server 106 to retrieve and download to the application 116 the advertisement or advertisements that the user desires to retrieve. The application 116 may display the saved advertisements on the mobile device 102 to the user.
In one embodiment, when running on the mobile device 102, the application 116 may maintain a display of an identifier for each advertisement stored in the application server 106 to represent the existence of the advertisement for the user. The identifier may include a brief description of or title for the associated advertisement. The identifier may serve as a convenient representation of the associated advertisement.
In one embodiment, the user interface of the application 116 may maintain a display of the identifiers for the saved advertisements in various configurations. For example, a configuration may include a listing of identifiers for all or some of the save advertisements. As another example, a configuration may include a listing of identifiers in an order based on the dates on which the associated advertisements were first displayed. As yet another example, a configuration may include a listing of identifiers based on the dates on which the advertisements were saved by the user. As yet another example, a configuration may include a listing of identifiers based on the dates on which the advertisements will expire. As yet another example, a configuration may include a listing of identifiers based on the value of the advertisements. As yet another example, a configuration may include a listing of identifiers for advertisements that the user has selected to be included in the listing. In one embodiment, a listing of identifiers may be displayed based on a combination of the foregoing configurations. In one embodiment, the configuration may be programmed or selectable by the user. In one embodiment, a configuration of a listing of identifiers may cause the application server 106 to organize the stored advertisements based on the configuration before providing the advertisements to the mobile device 102.
In one embodiment, the application 116 may allow the user to determine the number and the type of the identifiers for the advertisements to be listed. The user may select certain identifiers in the listing to cause the selected advertisements to be downloaded from the application server 106 to the application 116 and then displayed on the mobile device 102.
In one embodiment, the application 116 may maintain an identifier for one advertisement at a time. For example, the identifier for the advertisement that was last saved by the user may be displayed by the application 116. As another example, the identifier for an advertisement, such as a coupon, that will next expire may be displayed by the application 116. As yet another example, the identifier for an advertisement that is deemed to be most desirable to the user based on contextual parameters may be displayed by the application 116. Identifiers for other advertisements may be selectively displayed based on other considerations.
As shown in
The identifiers in a displayed listing 302 may be selected by the user. Based on commands of the user provided to the application 116, the identifiers may be individually selected, collectively selected, or selected in desired combinations. The application 116 then provides a command to the application server 106 to retrieve the selected advertisements. The application server 106 then downloads the selected advertisements to the application 116 for display on the mobile device 102 to the user. When the advertisements are coupons, the user may proceed to redeem the coupons in a manner appropriate for the coupons.
In one embodiment, the functionality of the application 116 may exclusively concern handling of stored advertisements.
In one embodiment, the functionality of the application 116 may inclusively concern handling of stored advertisements and also concern other functionality unrelated to stored advertisements.
In one embodiment, the functionality of the application 116 may involve the provision of an electronic, interactive business directory. The application 116 may allow the user of the mobile device 102 to search for listings in a geographical region or worldwide. The application 116 may allow the user to browse the listings by popular categories to find popular establishments, such as restaurants, bars, shops, services, and brands. The application 116 may display ratings and reviews to find the most suitable businesses in various categories of establishments. In one embodiment, the application 116 may allow the user to share important business details with others and save favorite businesses of the user. In one embodiment, the application 116 may be YPmobile® offered by AT&T® (YPmobile and AT&T are registered trademarks of AT&T Intellectual Property).
In one embodiment, the entity in control of the application server 106 is the same as the entity in control of the advertising network server 104. In one embodiment, the entity responsible for providing the application 116 is the same as the entity responsible for provision of the toolkit 114.
In one embodiment, some of the steps of the method 400 are performed by the application server 116. In one embodiment, some of the steps of the method 400 are performed by the advertising network server 104.
In one embodiment, the machine 500 is the mobile device 102 according to an embodiment as described herein. In one embodiment, the machine 500 is a component of the mobile device 102, such as one or more computers within the mobile device 102.
In one embodiment, the machine 500 is the advertising network server 104 according to an embodiment as described herein. In one embodiment, the machine 500 is a component of the advertising network server 104, such as one or more computers within the advertising network server 104.
In one embodiment, the machine 500 is the application server 106 according to an embodiment as described herein. In one embodiment, the machine 500 is a component of the application server 106, such as one or more computers within the application server 106.
The machine 500 includes a processor 502 (e.g., a central processing unit (CPU) a graphics processing unit (GPU) or both), a main memory 504 and a nonvolatile memory 506, which communicate with each other via a bus 508. In some embodiments, the machine 500 may be a desktop computer, a laptop computer, personal digital assistant (PDA) or mobile phone, for example. In one embodiment, the machine 500 also includes a video display 510, an alphanumeric input device 512 (e.g., a keyboard), a cursor control device 514 (e.g., a mouse), a drive unit 516, a signal generation device 518 (e.g., a speaker) and a network interface device 520.
In one embodiment, the video display 510 includes a touch sensitive screen for user input. In one embodiment, the touch sensitive screen is used instead of a keyboard and mouse. The disk drive unit 516 includes a machine-readable medium 522 on which is stored one or more sets of instructions 524 (e.g., software) embodying any one or more of the methodologies or functions described herein. The instructions 524 may also reside, completely or at least partially, within the main memory 504 and/or within the processor 502 during execution thereof by the computer system 500, the main memory 504 and the processor 502 also including machine-readable media. The instructions 524 may further be transmitted or received over a network 540 via the network interface device 520. In some embodiments, the machine-readable medium 522 also includes a database 525.
While the machine-readable medium 522 is shown in an exemplary embodiment to be a single medium, the term “machine-readable medium” should be taken to include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more sets of instructions. The term “machine-readable medium” shall also be taken to include any medium that is capable of storing, encoding or carrying a set of instructions for execution by the machine and that cause the machine to perform any one or more of the methodologies of the present disclosure. The term “machine-readable medium” shall accordingly be taken to include, but not be limited to, solid-state memories, optical and magnetic media, and carrier wave signals.
In general, the routines executed to implement the embodiments of the disclosure, may be implemented as part of an operating system or a specific application, component, program, object, module or sequence of instructions referred to as “programs.” For example, one or more programs may be used to execute specific processes described herein. The programs typically comprise one or more instructions set at various times in various memory and storage devices in the machine, and that, when read and executed by one or more processors, cause the machine to perform operations to execute elements involving the various aspects of the disclosure.
Moreover, while embodiments have been described in the context of fully machines, those skilled in the art will appreciate that the various embodiments are capable of being distributed as a program product in a variety of forms, and that the disclosure applies equally regardless of the particular type of machine or computer-readable media used to actually effect the distribution. Examples of machine-readable media include but are not limited to recordable type media such as volatile and non-volatile memory devices, floppy and other removable disks, hard disk drives, optical disks (e.g., Compact Disk Read-Only Memory (CD ROMS), Digital Versatile Disks, (DVDs), etc.), among others, and transmission type media such as digital and analog communication links.
Although embodiments have been described with reference to specific exemplary embodiments, it will be evident that the various modification and changes can be made to these embodiments. Accordingly, the specification and drawings are to be regarded in an illustrative sense rather than in a restrictive sense. The foregoing specification provides a description with reference to specific exemplary embodiments. It will be evident that various modifications may be made thereto without departing from the broader spirit and scope as set forth in the following claims. The specification and drawings are, accordingly, to be regarded in an illustrative sense rather than a restrictive sense.
