A portion of the disclosure of this patent document contains material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever.
The method and system disclosed in this document relate to content page presentation and, more particularly, to devices configured to collect health and fitness information relating to a user and the use of such information to display product information to the user.
Health and fitness tracking devices are increasingly utilized by individuals interested in tracking metrics and other health data related to their personal health and fitness. The health data collected by health tracking devices is typically processed and stored by the associated health tracking system and then used to provide health data to the user. The health data may be used to provide the user with individualized information related to athletic performance over time, goal achievement, average biometric statistics, total calorie consumption, and any of various other types of health data. The user health data collected and processed by the health tracking system may also be used by a system administrator to perform demographic analysis or some related group analysis, and this data may then be available for viewing by each user of the health tracking system.
In view of the foregoing, it would be advantageous to offer improved services to the users of a health tracking system. It would be advantageous if such a health tracking system were capable of using health tracking data to offer individualized services including content pages for each user.
In accordance with one exemplary embodiment of the disclosure, there is provided a method of operating a health tracking system. The method comprises obtaining user profile data for a user and receiving health parameter data from a health tracking device associated with the user. The health parameter data may be obtained by a sensor and/or manually entered by the user. The method further comprises determining one or more personal shopping parameters for a user based at least in part on the user profile data and the health parameter data. After the personal shopping parameters for the user are determined, the method includes selecting at least one of a plurality of targeted content pages, each of the plurality of targeted content pages associated with one or more descriptive tags. Selection of the at least one of the plurality of targeted content pages is based at least in part on the one or more personal shopping parameters for the user and the one or more descriptive tags associated with each of the plurality of targeted content pages. The method further includes providing the selected at least one of the plurality of targeted content pages to a display device.
Pursuant to another exemplary embodiment of the disclosure, there is provided a method of presenting products for purchase on a display device. The method comprises determining one or more user specific parameters as well as generating a plurality of targeted content pages. Each of the plurality of targeted content pages includes a narrative portion and a product portion. Each of the plurality of narrative targeted content pages is associated with one or more descriptive identifiers. At least one of the plurality of targeted content pages is selected based at least in part on a similarity between the one or more user specific parameters and the one or more descriptive identifiers associated with each of the plurality of targeted content pages. The method further comprises sending the selected at least one of the plurality of targeted content pages to the display device.
In accordance with yet another exemplary embodiment of the disclosure, there is provided a method of operating a health tracking system. The method includes generating a user profile comprising data relating to a user and receiving health parameter data from a health tracking device. The health parameter data may be obtained by a sensor and/or manually entered by the user. The method further comprises determining one or more aspects relating to the user based at least in part on the health parameter data. Purchase options for the user are selected based on the determined one or more aspects relating to the user. The selected purchase options are sent to a user display device.
The above described features and advantages, as well as others, will become more readily apparent to those of ordinary skill in the art by reference to the following detailed description and accompanying drawings. While it would be desirable to provide a health tracking system that provides one or more of these or other advantageous features, the teachings disclosed herein extend to those embodiments which fall within the scope of the appended claims, regardless of whether they accomplish one or more of the above-mentioned advantageous features.
The foregoing aspects and other features of a health and fitness tracking system are explained in the following description, taken in connection with the accompanying drawings.
All Figures © Under Armour, Inc. 2016. All rights reserved.
For the purposes of promoting an understanding of the principles of the disclosure, reference will now be made to the embodiments illustrated in the drawings and described in the following written specification. It is understood that no limitation to the scope of the disclosure is thereby intended. It is further understood that the present disclosure includes any alterations and modifications to the illustrated embodiments and includes further applications of the principles of the disclosure as would normally occur to one skilled in the art which this disclosure pertains.
Disclosed embodiments include a method, system, and computer readable medium associated with providing targeted content pages to a user based at least in part on data collected via one or more health tracking applications.
In the following detailed description, reference is made to the accompanying drawings which form a part hereof wherein like numerals designate like parts throughout, and in which is shown, by way of illustration, embodiments that may be practiced. It is to be understood that other embodiments may be utilized and that structural or logical changes may be made without departing from the scope of the present disclosure. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of embodiments is defined by the appended claims and their equivalents.
Aspects of the disclosure are disclosed in the accompanying description. Alternate embodiments of the present disclosure and their equivalents may be devised without parting from the spirit or scope of the present disclosure. It should be noted that any discussion herein regarding “one embodiment”, “an embodiment”, “an exemplary embodiment”, and the like indicate that the embodiment described may include a particular feature, structure, or characteristic, and that such particular feature, structure, or characteristic may not necessarily be included in every embodiment. In addition, references to the foregoing do not necessarily comprise a reference to the same embodiment. Finally, irrespective of whether it is explicitly described, one of ordinary skill in the art would readily appreciate that each of the particular features, structures, or characteristics of the given embodiments may be utilized in connection or combination with those of any other embodiment discussed herein.
Various operations may be described as multiple discrete actions or operations in turn, in a manner that is most helpful in understanding the claimed subject matter. However, the order of description should not be construed as to imply that these operations are necessarily order dependent. In particular, these operations may not be performed in the order of presentation. Operations described may be performed in a different order than the described embodiment. Various additional operations may be performed and/or described operations may be omitted in additional embodiments.
For the purposes of the present disclosure, the phrase “A and/or B” means (A), (B), or (A and B). For the purposes of the present disclosure, the phrase “A, B, and/or C” means (A), (B), (C), (A and B), (A and C), (B and C), or (A, B and C).
The terms “comprising,” “including,” “having,” and the like, as used with respect to embodiments of the present disclosure, are synonymous.
Health Tracking System
With reference to
In at least one embodiment, the user interface may comprise an LCD touch screen or the like, a mouse or other pointing device, a keyboard or other keypad, speakers, and/or a microphone, as will be recognized by those of ordinary skill in the art. The user interface provides the user with access any of various health, fitness and activity related data such as food and nutritional consumption, calorie expenditure, heart rate, distance travelled, steps taken, etc.
Health tracking devices (including the exemplary devices discussed above) may obtain data which is collected via one or more sensors associated to or in communication with the health tracking device, such as heart rate monitors, step counters, stair counters, global positioning system (“GPS”) tracking devices, scales, sleep monitors, as well as various other motion tracking and/or biometric monitoring devices. Sensors allow the user to easily track and automatically log activity information with the health tracking device. Alternatively, or in addition to the user of sensors, a user may manually enter health related data in the health tracking devices. The term “health tracking system” as used herein refers to a health tracking system and/or health and fitness tracking system which includes or is associated with one or more health tracking devices, wherein each health tracking device may or may not be used in association with a sensor device. In another embodiment, the health tracking device may itself comprise a sensor device capable of generating health parameter data. The term “health parameter data” as used herein (which may also be referred to herein as “health data”) refers to any of various different health and fitness metrics associated with the user, such as steps taken, stairs climbed, distance travelled, heart rate, calories consumed, food consumed, calories spent, breathing rate, as well as any of various other health and fitness information that may be collected by a sensor (at a sensor device and/or health tracking device) or manually entered by the user.
The server 300 comprises computerized device configured to run one or more software applications on a processor thereof. The server 300 of the present embodiment is further configured to receive user health data entered or otherwise obtained at the health tracking devices and store such user health data records in a storage apparatus. Alternatively, the server 300 may be in communication with a separate storage entity (not shown) for storage thereof. As is explained in further detail below with respect to
In another embodiment (not shown), a user activity database and a user profile database may be provided. The user activity database comprises one or more data stores which is configured to house information relating to the recorded activity of one or more users. In one embodiment, the user activity database stores raw data having one or more identifiers associated thereto. The identifiers provide information which associates the data to e.g., a particular workout (such as by date/time), a particular user profile, a particular user device, and in some instances, to one or more particular locations (such as via additional geopositioning data). The user profile database comprises one or more data stores which is configured to house user specific information including the user's contact information (e.g., email, geographic location, etc.), physiological parameters (e.g., gender, identity, weight, height, etc.), particular preferences (sports, celebrities/athletes, etc. of interest), goals, and other information relating to each registered user. Information specific to individual ones of a plurality of users is uniquely identified within the user activity database and the user profile database via a unique user profile identifier, user device identifier, or other unique identifier.
The health tracking devices (including the exemplary devices discussed above) are configured to communicate with the system server 300. Accordingly, the health tracking devices send user health data to the system server 300 for storage thereof; and in one embodiment, may further receive processed data from the system server 300. In another embodiment, the foregoing functions are performed via execution of one or more software applications at the server 300 in communication with one or more complementary software applications at the health tracking devices. For example, a back-end health tracking program 318, running on the processor of the sever 300 may be utilized to accomplish the foregoing, as explained in further detail below. A related client-side software application for performing the same is also utilized on the health tracking devices.
Health Tracking Device
As noted above, the health tracking devices may be provided in any of various forms. Examples of a health tracking devices configured for use with the health tracking system 100 include a smartphone 200, a laptop computer 230, and a desktop computer 240, as shown in
In one embodiment, data entered at one health tracking device may be provided to other ones of the user's devices (including additional health tracking devices). For example, health parameter data entered at the smart phone 200 may be provided to the desktop computer 240 and/or the laptop computer 230 for storage thereat; in another example, data collected at a heart rate monitor device may be provided to the user's smartphone. Alternatively, the data may be stored at a single network storage apparatus (not shown) having a dedicated portion of storage for health parameter records relating to the user and accessible by all of the user's devices. As shown in
With reference now to
The display screen 202 of the smartphone 200 may be an LCD screen or any of various other screens appropriate for the personal electronic device. The I/O interface 204 of the smartphone 200 includes software and hardware configured to facilitate communications with the user. The I/O interface 204 is connected to the display screen 202 and is configured to visually display graphics, text, and other data to the user using the display screen 202. As will be recognized by those of ordinary skill in the art, the components of the health tracking device may vary depending on the specific type of device used. Alternative health tracking devices, such as the laptop 230 and the desktop 240, may include much of the same functionality and components as the smartphone 200 shown in
The processor 208 of the smartphone 200 may be any of various processors as will be recognized by those of ordinary skill in the art. The processor 208 is connected to the I/O interface 204, the memory 210, and the transceivers 212, and is configured to deliver data to and receive data from each of these components. The memory 210 is configured to store information, including user data 220 and instructions 216 for execution by the processor 208. It will be recognized by those of ordinary skill in the art that a “processor” includes any hardware system, hardware mechanism or hardware component that processes data, signals or other information. A processor can include a system with a central processing unit, multiple processing units, dedicated circuitry for achieving functionality, or other systems.
The transceivers 212 may be any of various transceivers configured for communication with other electronic devices, including the ability to send communication signals and receive communication signals. The transceivers 212 may include different types of transceivers configured to communicate with different networks and systems. Such transceivers are well known and will be recognized by those of ordinary skill in the art. In some exemplary embodiments, the transceivers 212 include a transceiver configured to allow the smartphone 200 to perform wireless communications with the cell towers 115 of the wireless telephony network, as will be recognized by those of ordinary skill in the art. The wireless telephony network may comprise any of several known or future network types. For example, the wireless telephony network may comprise commonly used cellular phone networks using CDMA, GSM or FDMA communication schemes, as well as various other current or future wireless telecommunications arrangements. In other exemplary embodiments, the transceivers 212 include a transceiver configured to allow the smartphone 200 to communicate with any of various local area networks using WiFi, Bluetooth® or any of various other communications schemes.
With continued reference to
In another embodiment, the smartphone 200 may be further configured to run a processing application configured to receive a plurality of content cards from a first entity and instructions for the display of the cards from a second entity. The processing application is configured to use the instructions to put together one or more content pages as discussed herein. In one variant, various cards may be utilized to form a single content page or series of pages, the layout, order, size, etc. of the cards being mandated by the instructions.
The memory 210 may further be configured to store certain user data 220, including user profile data and health parameter data. The user profile data is data that identifies the user and various user demographics within the health tracking system 100. The user profile data may include, e.g., user gender, height, weight, user identifier, password, normalized vital statistics, health conditions, favorite or preferred sports, favorite or preferred athletes, etc. The user typically enters the user profile data manually when registering to use the health tracking system 100. Alternatively, certain data may be obtained passively by one or more sensors in communication with the user device 200 (such as e.g., height, weight, etc.).
The user data 220 also includes health parameter data (which may also be referred to herein as “user health data”). The health parameter data is data related to various activities of the user, including health and fitness activities, water, drug, and nutrition consumption information, and/or any of various other health-related activities. The user health data may be collected from one or more sensors associated with the user and/or may be manually entered by the user into the smartphone 200 or other device in communication therewith. Examples of user health data include steps taken, stairs climbed, distance travelled, type of activity performed (e.g., running, weightlifting, golf, basketball, etc.), heart rate, calories or food consumed, water consumed, calories spent, breathing rate, time spent sleeping, as well as any of various other health and fitness information.
The processor 208 is configured to read the program instructions 216 from the memory 210 and execute the program instructions to provide the health tracking application 218 to the user for the purpose of performing health and fitness related tasks for the user, including receiving, displaying, modifying, analyzing, and transmitting the user data 220. Further operations of the health tracking application 218 are described in further detail below. The processor 208 is also configured to read the program instructions 216 from the memory 210 and execute the program instructions to provide the sales application 219 to the user so for the purpose of offering products for purchase by the user. In one embodiment, this includes receiving instructions from a server-side entity which provide parameters for building individual content pages and receiving objects (such as text, images, audio/video, etc.) from another server-side entity which are selected based on the instructions for inclusion in the content pages. Operations of the sales application 219 are described in further detail below.
The memory 210 that retains the data and instructions may be of any type of device capable of storing information accessible by the processor, such as a memory card, ROM, RAM, write-capable memories, read-only memories, hard drives, discs, flash memory, or any of various other computer-readable medium serving as data storage devices as will be recognized by those of ordinary skill in the art. Portions of the system and methods described herein may be implemented in suitable software code that may reside within the memory as software or firmware. In at least one embodiment, the software (such as, e.g., the client side health tracking program 218 and the sales application 219) may be downloaded from a network location, such as via the Internet, and installed in the memory 210.
A computer program product implementing an embodiment disclosed herein may therefore comprise one or more computer-readable storage media storing computer instructions translatable by a processor to provide an embodiment of a system or perform an embodiment of a method disclosed herein (see e.g.,
System Server
With reference now to
The system server 300 of
The processing circuitry/logic 304 is operative, configured and/or adapted to operate the system server 300 including the features, functionality, characteristics and/or the like as described herein. To this end, the processing circuitry/logic 304 is operably connected to the memory 306, the power module 308, the user interface 310, the network communications module 312, and the wireless transceiver 314. The memory 306 is configured to store network-side instructions 316 as well as data 320. The instructions 316 include a health tracking program 318 and a sales program 319 for execution by the processing circuitry/logic 304. The data 320 in the memory 306 is configured for use by the health tracking health tracking program 318 and the sales program 319. The data 320 includes user data 322, product records 324, targeted content pages 325, operational records 326, and graphics 328. As discussed in greater detail below, the health tracking program 318 and the sales program 319 are configured to provide targeted content page functionality to the user based on the data 320 stored in the memory 306.
With continued reference to
The network communication module 312 of the system server 300 provides an interface that allows for communication between the server 300 and any of various devices. In particular, the network communications module 312 includes a local area network port that allows for communication with any of various local computers housed in the same or nearby facility. In some embodiments, the network communications module 312 further includes a wide area network port that allows for communications with remote computers over the Internet (e.g., network 120 of
The user interface 310 allows the system server 300 to be accessed locally by an authorized user (i.e., an administrator or operator). In at least one embodiment, the user interface 310 may suitably include an LCD touch screen or the like, a mouse or other pointing device, a keyboard or other keypad, speakers, and a microphone, as will be recognized by those of ordinary skill in the art. Accordingly, the user interface 310 is configured to provide an administrator or other authorized user with access to the memory 306 and allow the authorized user to amend, manipulate and display information contained within the memory 306.
As mentioned above, the memory 306 includes various programs and other instructions that may be executed by the processor circuitry/logic 304. In particular, the memory 306 of the system server 300 of
The sales program 319 is configured to utilize the health parameter data received from one or more health tracking devices to provide data from the product records 324 to the user. As described in further detail below, each of the product records 324 is associated with one or more targeted content pages 325 that provide purchase options for the user. The targeted content pages are sent to the user for display on the screen of the user's health tracking device. Accordingly, the sales program 319 is configured to deliver the graphics 328 to be displayed as various graphical views and screen arrangements on the health tracking device of the user. Alternatively, the foregoing graphics displays are preloaded at the user device (such as the smart phone 200) and accessed thereby without network-side assistance or with minimal network-side assistance. Various aspects of the targeted content pages 325 and product records 324 are explained in further detail below in association with operation of the sales program 319.
While the sales program 319 and the health tracking program 318 have been described with reference to
With continued reference to
The user data also includes health parameter data associated with each user. In at least one embodiment, the health parameter data includes at least one an activity log 332 and/or consumable log 334 for each user. The activity log 332 allows the user to track activity such as sleep, workouts and other fitness activity that the user performed over a period of days, and any metrics associated to such activity. For example, the activity log 332 may allow the user to enter steps taken, distance travelled, heart rate, calories spent, time and duration of activity (including sleep), or other data related to one or more workouts or other physical activity. In some embodiments, the health parameter data used to create the records in the activity log 332 is collected by sensors (not shown) associated with the health tracking devices. Exemplary sensors include heart rate sensors, step counters, timers, GPS devices, etc. Alternatively, or in addition to the sensors, other health data may be manually entered by the user in order to create one or more records in the activity logs 332. Further, the health data may further processed by the health tracking device and/or the server 300 to create additional health parameter data in the activity logs 332. For example, health data sensed by various sensors may be processed to create a perceived exertion level or score for the user during an activity. In another example, health parameter data may be generated from raw data collected by the sensors, such as GPS data being utilized to determine a distance of a user's run, walk, jog, etc.
The consumable log 334 allows the user to track health data in the form of consumables that are consumed by the user over a period of days and any nutritional data associated with the food consumed. For example, the consumable log may allow the user to enter particular consumable that is consumed by the user and keep track of the associated calories, macronutrients, sugar, carbohydrates, protein, or any of various other nutritional data associated with the consumables entered by the user in the consumable log. In this manner, the consumable log provides a sort of diary or record of consumables consumed by the user over a period of time.
With continued reference to
The plurality of targeted content pages 325 in the data 320 of the memory 306 include content pages associated with one or more of the product records 324 and associated purchase options for the user. Each of the targeted content pages 325 includes a plurality of content page tags that may be used to associate the targeted content page with a user, as explained in further detail below. In at least one embodiment, the content page tags may be the same as or similar to product facets and/or personal shopping parameters of a user. For example, a first targeted content page may include the content page tags “golf,” and “shirt,” and “men's,” and these content page tags may be the same as or similar to the product facets for one or more products. These content page tags may also be the same as or similar to the personal shopping parameters for one or more users.
In another variant, individual content objects (such as video, text, audio, images, etc.) are tagged and stored, then accessed by the server and/or user device for the generation of targeted pages as discussed herein. According to this embodiment, a single page may be built of individual tagged objects in a manner similar to that discussed elsewhere herein.
A second content page may include the tags “golf” and “Jordan Spieth” to indicate that the content page is associated with an entire line of products endorsed by the professional golfer, Jordan Spieth. The line of products may include any number of different products such as golf cleats, golf pants, golf shirts, golf hats, running shoes, training shirts, etc. Users having personal shopping parameters that match the content page tags may be presented with this targeted content page. As yet another example, a third content page may include the tags “basketball” and “shoes” and “Steph Curry” to indicate that the content page is associated with the so-called “Curry One” or “Curry Two” basketball shoe sold by Assignee hereof, as well as an entire line of products endorsed by the professional basketball player, Steph Curry. The line of products may include any number of different products such as socks, shorts, shirts, hats, balls, etc. Again, users having personal shopping parameters that match the content page tags may be presented with this targeted content page. As explained in further detail below, each of the targeted content pages 325 includes purchase options for the user, such as one or more links to a product sales page that allows a user to select options (e.g., size, color, style, etc.) for a product presented on the targeted content page and purchase such product.
The operational records 326 include current and historical data stored by the system server 300 in association with operation of the system server 300, execution of the health tracking program 318, and manipulation of data 320 within the memory 306. For example, the operational records 326 may include information concerning amendments made to any of various activity logs 332. The operational records 326 may also include other information related to the control and operation of the system server 300, including statistical, logging, licensing, and historical information.
As noted previously, the graphics 328 are configured to be displayed as various graphical views on the health tracking device (such as the smartphone 200, laptop 230 and/or desktop computer 240). In one embodiment, graphical views 328 are provided at the server 300 which are pushed to the health tracking device for display thereat as various screen arrangements when the health tracking application 218 and/or the sales application 219 is in use. The graphics 328 may include one or more photos, drawings, illustrations or other graphical material that is used in association with the targeted content pages 325. Examples of such screens for display on a health tracking device are provided in
While the system server 300 has been explained in the foregoing embodiment as housing each of the instructions 316 and the data 320 in the memory 306, it will be recognized that these components may be retained in other one or more different locations within the health tracking system 100, and may be in remote communication with one another. For example, in at least one embodiment, the health tracking program 318 is retained at a first server while the sales program 319 is retained at a second server. As yet another example, the targeted content pages 325 may be retained at data store location that is separate from the memory 306 of the server 300 where the user data 322 is stored. Moreover, data processing responsibilities may be shared between two different processors at two different locations. For example, some of the data processing and/or storage for the health tracking program 318 and/or the sales program 319 may be shared with one or more remote computers. In such embodiments, the health tracking program 318 and the sales program 319 may utilize any number of APIs to access the data in the third party databases and incorporate such information for use in the health tracking program 318 and the sales program 319. Accordingly, it will be recognized that the description of the system server 300 of
Method of Providing Targeted Content Pages Based on Health Data
Methods 400 for providing targeted content pages based on information obtained from the health parameter tracking system 100 are described below. In the description of the methods, statements that a method is performing some task or function refers to a controller or general purpose processor executing programmed instructions stored in non-transitory computer readable storage media operatively connected to the controller or processor to manipulate data or to operate one or more components in the health tracking system 100 to perform the task or function. Particularly, the processor circuitry/logic 304 of the system server 300 and/or the processor 208 of the smartphone 200 may function as such a controller or processor. Alternatively, the controller can be implemented with more than one processor and associated circuitry and components, each of which is configured to form one or more tasks or functions described herein. Additionally, the steps of the methods may be performed in any feasible order, regardless of the order shown in the figures or the order in which the steps are described.
The method 400 of
With continued reference to
After the health data is received from the health tracking device in step 420, the method continues in step 430 by determining personal shopping parameters for a user. The personal shopping parameters for the user are aspects relating to the user which are determined based at least in part on both the user profile data and dynamically updated health parameter or activity data relating to the user. An algorithm, content management system or other tool may be used to methodically determine the personal shopping parameters for the user based on the user profile data and the user health data. For example, the algorithm may select certain user profile data (e.g., user gender, user weight, user preferences, etc.) for the personal shopping parameters and process the user health data (e.g., an activity type recently experienced by the user, distance run over a period of time, user heart rate, time logged in a gym, etc.) to determine other personal shopping parameters. In at least one embodiment, the personal shopping parameters may be provided as a set of personal tags associated with the user. The personal shopping parameters may be included as part of the user data 322, such as part of the user profile, or may be stored in a separate database.
The personal shopping parameters may be the same as or overlap with a set of product facets associated with the product records. The personal shopping parameters may be derived from various sources, and particularly from the user data 322 including the user profile data and the user health data. For example, for one user, the personal shopping parameters may include the following: “female,” “running,” “shoes,” “skiing,” and “Lindsey Vonn.” In this example, the personal shopping parameters of “female,” “skiing” and “Lindsey Vonn” may all be derived from answers to onboarding questions received from the user and stored in the user profile. These onboarding questions may be presented to the user at any number of different times, such as when creating the user profile data in the health tracking system 100, or upon downloading or opening the health tracking application 218 or the sales application 219 on the health tracking device. On the other hand, the personal shopping parameters “running” and “shoes” may be derived from recent health data provided by the health tracking system 100. For example, the health data in the activity logs 332 may indicate that the user has recently run over 100 miles (or participated in some other significant running activity) and could therefore be interested in purchasing products related to running (e.g., shoes, socks, shorts, and other gear).
With continued reference to
A content management system may be provided as part of the health tracking system 100 and used to prepare the content for the targeted content pages, the content including information from at least one product record. The content management system may be used to prepare content for any number of different targeted content pages, with each targeted content page having a unique combination of content page tags.
In at least one embodiment, the targeted content pages are prepared as narrative content pages. In this embodiment, each of the plurality of targeted content pages includes a narrative portion and a product portion. The narrative portion provides a story, report or account of connected events, experiences, or the like presented in a sequence of words, sounds or images. Therefore, the narrative portion may be directed to a person, a sport, a sporting event, a product or a product line, a shopping event, or any of various other topics of interest. For example, the narrative portion may provide a story of an athlete experience, a description of a manufacturing process, an upcoming or past event of historical or other significance, a description of a sales event, or any number of other reports or accounts of connected events. The narrative portion may be provided using any of various types of media, including text, audio, video or other media.
The product portion of the narrative content page provides a description of a product offered for sale. The description of the product includes basic factual information about the product offered for sale that is not in narrative form, and this distinguishes the product portion of the narrative content page from the narrative portion. The product portion may be provided in any of various formats, such as a full description of the product, or a link to another content page where the product is described in further detail. The product portion may be included within the narrative portion (e.g., the product portion may be a link within the narrative portion) or may be completely separate from the narrative portion (e.g., the product portion may be included before or after the narrative portion). When included in the narrative portion, a product itself is part of the narrative. For example, a product may be described in the narrative portion as being instrumental to an athletic performance. As another example, a technology used for various products may be described in the narrative portion. In these instances, a link to a product sales page may be provided directly in the narrative portion to a product description page and/or a sales page demonstrating all of the products that use the technology. Alternatively, if the narrative portion of the targeted content page does not specifically involve one or more products, links to the product description page and/or the product sales page may be provided after or before the narrative portion.
After the plurality of targeted content pages are prepared in step 440, the method continues with step 450 and one or more of the plurality of targeted content pages is selected for presentation to the user on the health tracking device. The selected targeted content page is based at least in part on the personal shopping parameters for the user and the similarity of such personal shopping parameters to the plurality of content page tags for each of the plurality of targeted content pages. For example, the content management system may index all of the targeted content pages and the content page tags that have been applied to those targeted content pages, and then compare the user's personal shopping parameters to the indexed content page tags in order to determine targeted content pages are most relevant to the user. Accordingly, in at least one embodiment, the selected targeted content page is the content page having a set of content page tags that most closely matches the personal shopping parameters of the user. Alternatively, a number of targeted content pages may be selected and presented to the user based on a minimum threshold association between the user's personal shopping parameters and the content page tags. For example, in the previously noted example where the personal shopping parameters of the user were “female,” “running,” “shoes,” “skiing,” and “Lindsey Vonn,” the system may select a first targeted content page having the tags “female,” “running,” and “shoes,” (but not “skiing” and “Lindsey Vonn”), and a second targeted content page having the content page tags “female,” “skiing,” and “Lindsey Vonn” (but not “running” and “shoes”). Accordingly, it will be recognized that one or more targeted content pages may be presented to the user based on some threshold association between the personal shopping parameters of the user and the content page tags (e.g., a perfect match or simply a minimum number of matches).
Selection of one or more targeted content pages for presentation to the user may occur based on any number of different triggers when the user is using the health tracking application 218 or the sales application 219. In at least one embodiment, one or more targeted content pages are the first content pages presented to the user when the user starts the sales application 219 or the health tracking application 218. However, in at least one alternative embodiment, one or more targeted content pages are presented to the user via the health tracking application 218 upon completion of a workout, or upon some other trigger. Examples of other triggers that may result in presentation of targeted content pages to the user include the user logging a predetermined number of running miles, or trying a new activity for the first time, etc. Whether the targeted content pages are presented to the user when running the health tracking application 218 or the sales application 219, the targeted content pages provide one or more links to content pages in the sales application 219 that allow the user to make product selections and purchases. If the user is not interested in the targeted content page, a menu option is provided to allow the user to visit different content pages within the site.
In another embodiment, the personal parameters and/or selection of targeted pages may utilize a recommendation engine such as that discussed in co-owned, co-pending U.S. patent application Ser. No. 15/086,476; filed on Mar. 31, 2016; entitled “Methods and Apparatus for Enhanced Product Recommendations”; and incorporated herein by reference in its entirety. As discussed therein, a recommendation engine may be provided which is configured to compare a plurality of product profiles (and/or targeted content pages relating thereto) to a profile of the user. As noted above, the user profiles may be created from user-specific information as well as health parameter data obtained from the heath monitoring devices. In another embodiment, each user may be associated to a static profile and a dynamic profile (as discussed in the previously referenced U.S. Patent Application). The user and product profiles are updated such as in response to newly collected activity and profile data as discussed therein.
The recommendation engine performs a comparison of a specific consumer's user profile(s) to each of the available product profiles. In one exemplary embodiment, this is performed via one or more of: (i) filtering in/out product profiles based on the consumer's static aspects; (ii) calculation of a scalar quantity via a dot product of a user dynamic profile vector and each of the filtered product profile vectors; (iii) comparison of the calculated scalar quantities to a threshold; and/or (iv) performing the calculations associated with the previously described score modules. Those ones of the product records which have a scalar quantity or an overall score at or above a given threshold are then provided as targeted content pages to the user device and/or the device is instructed to place the content pages relating to the identified products into a targeted content page.
The methods discussed herein may be accomplished with the assistance of a computer program, such as the client side health tracking application 218, the network side health tracking program 318, and the network side sales program 319 described above. The above described system and method solves a technological problem common in industry practice related to effective and efficient presentation of product data to users of a health tracking system 100. Moreover, the above-described system and method improves the functioning of the computer/device by allowing health data to be effectively communicated to the user along with a graphical user interface that presents purchase options to the user that are associated with the user's health data.
Exemplary Targeted Content Page
With reference now to
A first content screen 510 of the exemplary targeted content page 500 is shown in
As noted previously, the targeted content page 500 is associated with a plurality of content page tags, and each of these content page tags is the same as, similar to, and/or associated with one or more of the personal shopping parameters (which may also be the same as or similar to one of the product facets). In this manner, the targeted content page 500 is configured for presentation to a user who is likely to be interested in at least one product associated with the targeted content page. In the embodiment of
After viewing the first page 510 of the targeted content page 500, the user may choose to continue scrolling through the available content screens of the targeted content page 500 or exit the targeted content page 500 by selecting an option from the menu 506. If the user wishes to scroll through the content screens of the targeted content page, in one embodiment, the user slides his or her finger across the display screen of the smartphone 200 (e.g., swipe), the user will be presented with another content screen. Alternatively, the user may scroll down, or select a new screen using a touch screen icon, or the like.
It will be recognized that although the narrative portion 535 of the targeted content page 500 in
With reference now to
As noted previously, if the user wishes to leave the targeted content page 500 at any time, the user may select one of the options on the menu 506. As shown in
The methods discussed herein may be accomplished with the assistance of a computer program, such as the network and/or client side health tracking applications and sales applications described above. The above described system and method solves a technological problem common in industry practice related to effective and efficient presentation of product information to the user. Moreover, the above-described system and method improves the functioning of the computer/device by utilizing health parameter and activity data to dynamically provide targeted content pages and by allowing product data to be effectively communicated to the user along with a graphical user interface that presents product purchase options to the user in association with personal shopping parameters of the user.
In one embodiment, a method of operating a health tracking system is disclosed. In one variant, the method comprises: (i) obtaining user profile data for a user; (ii) receiving health parameter data from a health tracking device, the health parameter data obtained by a sensor and/or manually entered by the user; (iii) determining one or more personal shopping parameters for a user based at least in part on the user profile data and the health parameter data; (iv) selecting at least one of a plurality of targeted content pages, each of the plurality of targeted content pages associated with one or more descriptive tags, wherein selecting at least one of the plurality of targeted content pages is based at least in part on the one or more personal shopping parameters for the user and the one or more descriptive tags associated with each of the plurality of targeted content pages; and (v) providing the selected at least one of the plurality of targeted content pages to a display device.
In another variant, the method comprises: (i) generating a user profile comprising data relating to a user; (ii) receiving health parameter data from a health tracking device, the health parameter data obtained by a sensor and/or manually entered by the user; (iii) determining one or more aspects relating to the user based at least in part on the health parameter data; (iv) selecting one or more content objects relating to purchasable items for the user based on the determined one or more aspects relating to the user; and (v) enabling the selected one or more content options to be provided to a user display device.
In another embodiment, a method of presenting products for purchase on a display device is given. The method comprises: (i) determining one or more user specific parameters; (ii) selecting at least one of a plurality of targeted content pages, each of the plurality of targeted content pages including a narrative portion and a product portion, and each of the plurality of targeted content pages being associated with one or more descriptive identifiers based at least in part on a similarity between the one or more user specific parameters and the one or more descriptive identifiers associated with each of the plurality of targeted content pages; and (iii) sending the selected at least one of the plurality of targeted content pages to the display device.
Portions of the system and methods described herein may be implemented using one or more programs or suitable software code, such as the network and/or client-side health tracking applications, described above, each of which may reside within the memory of the respective computing devices as software or firmware. Such programs and code may be stored in the memory and executed by the processor of the display device or a system server or other computer in communication with the display device. A computer program product implementing an embodiment disclosed herein may therefore comprise one or more computer-readable storage media storing computer instructions translatable by processing circuitry/logic, a CPU, or other data processing device to provide an embodiment of a system or perform an embodiment of a method disclosed herein. Computer instructions may be provided by lines of code in any of various languages as will be recognized by those of ordinary skill in the art.
A “computer-readable medium” may be any type of data storage medium that can store computer instructions and/or data, including, read-only memory (ROM), random access memory (RAM), hard disks (HD), data cartridges, data backup magnetic tapes, floppy diskettes, flash memory, optical data storage, CD-ROMs, or the like. The computer readable medium can be, by way of example, only but not by limitation, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, system, device, or computer memory. The computer readable medium may include multiple computer readable media storing computer executable instructions, such as in a distributed system or instructions stored across an array. A “non-transient computer-readable medium” may be any type of data storage medium that can store computer instructions, including, but not limited to the memory devices discussed above.
The above described system and method solves a technological problem common in industry practice related to effective and efficient presentation of product data to a user for analysis and consideration by the user. Moreover, the above-described system and method improves the functioning of the computer device by causing product data to be easily presented to a user in association with a health tracking system, thus also allowing the user to easily learn about and purchase various products that are likely to be of interest to the user. In the foregoing description, various operations may be described as multiple discrete actions or operations in turn, in a manner that may be helpful in understanding the claimed subject matter. However, the order of description should not be construed as to imply that these operations are necessarily order dependent. In particular, these operations may not be performed in the order of presentation. Operations described may be performed in a different order than the described embodiment. Various additional operations may be performed and/or described operations may be omitted in additional embodiments.
The foregoing detailed description of one or more exemplary embodiments of the health tracking system has been presented herein by way of example only and not limitation. It will be recognized that there are advantages to certain individual features and functions described herein that may be obtained without incorporating other features and functions described herein. Moreover, it will be recognized that various alternatives, modifications, variations, or improvements of the above-disclosed exemplary embodiments and other features and functions, or alternatives thereof, may be desirably combined into many other different embodiments, systems or applications. Presently unforeseen or unanticipated alternatives, modifications, variations, or improvements therein may be subsequently made by those skilled in the art which are also intended to be encompassed by the appended claims. Therefore, the spirit and scope of any appended claims should not be limited to the description of the exemplary embodiments contained herein.
This application is a continuation of U.S. patent application Ser. No. 15/191,944, filed Jun. 24, 2016, and entitled “Targeted Content Page Generation,” the contents of which are incorporated herein by reference in their entirety.
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Number | Date | Country | |
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Number | Date | Country | |
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Parent | 15191944 | Jun 2016 | US |
Child | 17075033 | US |