This disclosure relates generally to pricing techniques and, more particularly, to pricing techniques which combine outputs from a plurality of pricing algorithms to generate new pricing algorithms for products and services.
Pricing algorithms are utilized to set prices for products or services being offered by sale. The particular pricing algorithm that is selected for pricing a product or service can vary based upon an objective or goal sought to be achieved (e.g., to maximize profits or to increase market share) by a business. Failing to properly price a product or service can negatively impact the business' efforts to achieve the objective and, in some cases, can even affect the survival of the business.
Because pricing decisions play such an important role, businesses often spend significant resources in developing appropriate pricing algorithms. However, current techniques for developing pricing algorithms are inefficient, time-consuming and resource-intensive. Moreover, the development of the pricing algorithms extends amount of time required to bring a product or service to market. These drawbacks are often attributable to the fact that the development of the pricing algorithms involves defining and solving optimization problems, which can be tedious and laborious tasks.
To facilitate further description of the embodiments, the following drawings are provided in which:
For simplicity and clarity of illustration, the drawing figures illustrate the general manner of construction, and descriptions and details of well-known features and techniques may be omitted to avoid unnecessarily obscuring the present disclosure. Additionally, elements in the drawing figures are not necessarily drawn to scale. For example, the dimensions of some of the elements in the figures may be exaggerated relative to other elements to help improve understanding of embodiments of the present disclosure. The same reference numerals in different figures denote the same elements.
The terms “first,” “second,” “third,” “fourth,” and the like in the description and in the claims, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein are, for example, capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms “include,” and “have,” and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, device, or apparatus that comprises a list of elements is not necessarily limited to those elements, but may include other elements not expressly listed or inherent to such process, method, system, article, device, or apparatus.
The terms “left,” “right,” “front,” “back,” “top,” “bottom,” “over,” “under,” and the like in the description and in the claims, if any, are used for descriptive purposes and not necessarily for describing permanent relative positions. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments of the apparatus, methods, and/or articles of manufacture described herein are, for example, capable of operation in other orientations than those illustrated or otherwise described herein.
The terms “couple,” “coupled,” “couples,” “coupling,” and the like should be broadly understood and refer to connecting two or more elements mechanically and/or otherwise. Two or more electrical elements may be electrically coupled together, but not be mechanically or otherwise coupled together. Coupling may be for any length of time, e.g., permanent or semi-permanent or only for an instant. “Electrical coupling” and the like should be broadly understood and include electrical coupling of all types. The absence of the word “removably,” “removable,” and the like near the word “coupled,” and the like does not mean that the coupling, etc. in question is or is not removable.
As defined herein, two or more elements are “integral” if they are comprised of the same piece of material. As defined herein, two or more elements are “non-integral” if each is comprised of a different piece of material.
As defined herein, “real-time” can, in some embodiments, be defined with respect to operations carried out as soon as practically possible upon occurrence of a triggering event. A triggering event can include receipt of data necessary to execute a task or to otherwise process information. Because of delays inherent in transmission and/or in computing speeds, the term “real time” encompasses operations that occur in “near” real time or somewhat delayed from a triggering event. In a number of embodiments, “real time” can mean real time less a time delay for processing (e.g., determining) and/or transmitting data. The particular time delay can vary depending on the type and/or amount of the data, the processing speeds of the hardware, the transmission capability of the communication hardware, the transmission distance, etc. However, in many embodiments, the time delay can be less than approximately one second, two seconds, five seconds, or ten seconds.
As defined herein, “approximately” can, in some embodiments, mean within plus or minus ten percent of the stated value. In other embodiments, “approximately” can mean within plus or minus five percent of the stated value. In further embodiments, “approximately” can mean within plus or minus three percent of the stated value. In yet other embodiments, “approximately” can mean within plus or minus one percent of the stated value.
A number of embodiments can include a system. The system can include one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules. The one or more storage modules can be configured to run on the one or more processing modules and perform the act of generating instructions for displaying a control panel interface that includes selectable options associated with a plurality of pricing algorithms and a plurality of combination techniques; receiving a first set of selections via the control panel interface that identify at least two pricing algorithms from the plurality of pricing algorithms; receiving a second set of selections via the control panel interface that identify at least one combination technique from the plurality of combination techniques; generating a price for the product or service by: executing each of the at least two pricing algorithms to generate a set of price outputs; and afterwards, executing the at least one combination technique to compute the price for the product or service, wherein the at least one combination technique utilizes the set of price outputs.
Various embodiments include a method. The method can include: generating instructions for displaying, on a display device, a control panel interface that includes selectable options associated with a plurality of pricing algorithms and a plurality of combination techniques; receiving a first set of selections via the control panel interface that identify at least two pricing algorithms from the plurality of pricing algorithms; receiving a second set of selections via the control panel interface that identify at least one combination technique from the plurality of combination techniques; generating a price for the product or service by: executing each of the at least two pricing algorithms to generate a set of price outputs; and afterwards, executing the at least one combination technique to compute the price for the product or service, wherein the at least one combination technique utilizes the set of price outputs.
Turning to the drawings,
Continuing with
In various examples, portions of the memory storage module(s) of the various embodiments disclosed herein (e.g., portions of the non-volatile memory storage module(s)) can be encoded with a boot code sequence suitable for restoring computer system 100 (
As used herein, “processor” and/or “processing module” means any type of computational circuit, such as but not limited to a microprocessor, a microcontroller, a controller, a complex instruction set computing (CISC) microprocessor, a reduced instruction set computing (RISC) microprocessor, a very long instruction word (VLIW) microprocessor, a graphics processor, a digital signal processor, or any other type of processor or processing circuit capable of performing the desired functions. In some examples, the one or more processing modules of the various embodiments disclosed herein can comprise CPU 210.
Alternatively, or in addition to, the systems and procedures described herein can be implemented in hardware, or a combination of hardware, software, and/or firmware. For example, one or more application specific integrated circuits (ASICs) can be programmed to carry out one or more of the systems and procedures described herein. For example, one or more of the programs and/or executable program components described herein can be implemented in one or more ASICs. In many embodiments, an application specific integrated circuit (ASIC) can comprise one or more processors or microprocessors and/or memory blocks or memory storage.
In the depicted embodiment of
Network adapter 220 can be suitable to connect computer system 100 (
Returning now to
Meanwhile, when computer system 100 is running, program instructions (e.g., computer instructions) stored on one or more of the memory storage module(s) of the various embodiments disclosed herein can be executed by CPU 210 (
Further, although computer system 100 is illustrated as a desktop computer in
Turning ahead in the drawings,
Generally, therefore, system 300 can be implemented with hardware and/or software, as described herein. In some embodiments, part or all of the hardware and/or software can be conventional, while in these or other embodiments, part or all of the hardware and/or software can be customized (e.g., optimized) for implementing part or all of the functionality of system 300 described herein.
In some embodiments, system 300 can include a pricing system 310, a web server 320, pricing algorithms 340, combination techniques 350, a display system 360 and/or a pricing database 370. Pricing system 310, web server 320 and display system 360 can each be a computer system, such as computer system 100 (
In many embodiments, system 300 also can comprise user computers 340, 341. In some embodiments, user computers 340, 341 can be mobile devices. A mobile electronic device can refer to a portable electronic device (e.g., an electronic device easily conveyable by hand by a person of average size) with the capability to present audio and/or visual data (e.g., text, images, videos, music, etc.). For example, a mobile electronic device can comprise at least one of a digital media player, a cellular telephone (e.g., a smartphone), a personal digital assistant, a handheld digital computer device (e.g., a tablet personal computer device), a laptop computer device (e.g., a notebook computer device, a netbook computer device), a wearable user computer device, or another portable computer device with the capability to present audio and/or visual data (e.g., images, videos, music, etc.). Thus, in many examples, a mobile electronic device can comprise a volume and/or weight sufficiently small as to permit the mobile electronic device to be easily conveyable by hand. For examples, in some embodiments, a mobile electronic device can occupy a volume of less than or equal to approximately 1790 cubic centimeters, 2434 cubic centimeters, 2876 cubic centimeters, 4056 cubic centimeters, and/or 5752 cubic centimeters. Further, in these embodiments, a mobile electronic device can weigh less than or equal to 15.6 Newtons, 17.8 Newtons, 22.3 Newtons, 31.2 Newtons, and/or 44.5 Newtons.
Exemplary mobile electronic devices can comprise (i) an iPod®, iPhone®, iTouch®, iPad®, MacBook® or similar product by Apple Inc. of Cupertino, Calif., United States of America, (ii) a Blackberry® or similar product by Research in Motion (RIM) of Waterloo, Ontario, Canada, (iii) a Lumia® or similar product by the Nokia Corporation of Keilaniemi, Espoo, Finland, and/or (iv) a Galaxy™ or similar product by the Samsung Group of Samsung Town, Seoul, South Korea. Further, in the same or different embodiments, a mobile electronic device can comprise an electronic device configured to implement one or more of (i) the iPhone® operating system by Apple Inc. of Cupertino, Calif., United States of America, (ii) the Blackberry® operating system by Research In Motion (RIM) of Waterloo, Ontario, Canada, (iii) the Palm® operating system by Palm, Inc. of Sunnyvale, Calif., United States, (iv) the Android™ operating system developed by the Open Handset Alliance, (v) the Windows Mobile™ operating system by Microsoft Corp. of Redmond, Wash., United States of America, or (vi) the Symbian™ operating system by Nokia Corp. of Keilaniemi, Espoo, Finland.
Further still, the term “wearable user computer device” as used herein can refer to an electronic device with the capability to present audio and/or visual data (e.g., text, images, videos, music, etc.) that is configured to be worn by a user and/or mountable (e.g., fixed) on the user of the wearable user computer device (e.g., sometimes under or over clothing; and/or sometimes integrated with and/or as clothing and/or another accessory, such as, for example, a hat, eyeglasses, a wrist watch, shoes, etc.). In many examples, a wearable user computer device can comprise a mobile electronic device, and vice versa. However, a wearable user computer device does not necessarily comprise a mobile electronic device, and vice versa.
In specific examples, a wearable user computer device can comprise a head mountable wearable user computer device (e.g., one or more head mountable displays, one or more eyeglasses, one or more contact lenses, one or more retinal displays, etc.) or a limb mountable wearable user computer device (e.g., a smart watch). In these examples, a head mountable wearable user computer device can be mountable in close proximity to one or both eyes of a user of the head mountable wearable user computer device and/or vectored in alignment with a field of view of the user.
In more specific examples, a head mountable wearable user computer device can comprise (i) Google Glass™ product or a similar product by Google Inc. of Menlo Park, Calif., United States of America; (ii) the Eye Tap™ product, the Laser Eye Tap™ product, or a similar product by ePI Lab of Toronto, Ontario, Canada, and/or (iii) the Raptyr™ product, the STAR 1200™ product, the Vuzix Smart Glasses M100™ product, or a similar product by Vuzix Corporation of Rochester, N.Y., United States of America. In other specific examples, a head mountable wearable user computer device can comprise the Virtual Retinal Display™ product, or similar product by the University of Washington of Seattle, Wash., United States of America. Meanwhile, in further specific examples, a limb mountable wearable user computer device can comprise the iWatch™ product, or similar product by Apple Inc. of Cupertino, Calif., United States of America, the Galaxy Gear or similar product of Samsung Group of Samsung Town, Seoul, South Korea, the Moto 360 product or similar product of Motorola of Schaumburg, Ill., United States of America, and/or the Zip™ product, One™ product, Flex™ product, Charge™ product, Surge™ product, or similar product by Fitbit Inc. of San Francisco, Calif., United States of America.
In some embodiments, web server 320 can be in data communication through a network 330 with user computers (e.g., 340, 341). The network may be any type of network such as one that includes the Internet, a local area network, a wide area network, an intranet, an extranet, and/or other network. In certain embodiments, user computers 340-341 can be desktop computers, laptop computers, smart phones, tablet devices, and/or other endpoint devices. Web server 320 can host one or more websites. For example, web server 320 can host an eCommerce website that allows users to browse and/or search for products, to add products to an electronic shopping cart, and/or to purchase products, in addition to other suitable activities.
In many embodiments, pricing system 310, web server 320, and display system 360 can each comprise one or more input devices (e.g., one or more keyboards, one or more keypads, one or more pointing devices such as a computer mouse or computer mice, one or more touchscreen displays, a microphone, etc.), and/or can each comprise one or more display devices (e.g., one or more monitors, one or more touch screen displays, projectors, etc.). In these or other embodiments, one or more of the input device(s) can be similar or identical to keyboard 104 (
In many embodiments, the pricing system 310, web server 320, pricing algorithms 340, combination techniques 350, display system 360 and/or pricing database 370 can be configured to communicate with one or more user computers 340 and 341. In some embodiments, user computers 340 and 341 also can be referred to as customer computers. In some embodiments, the pricing system 310, web server 320, pricing algorithms 340, combination techniques 350, display system 360 and/or pricing database 370 can communicate or interface (e.g., interact) with one or more customer computers (such as user computers 340 and 341) through a network 300, e.g., the Internet. The network 330 can be an intranet that is not open to the public. Accordingly, in certain embodiments, the pricing system 310, web server 320, pricing algorithms 340, combination techniques 350, display system 360 and/or pricing database 370 (and/or the software used by such systems) can refer to a back end of system 300 operated by an operator and/or administrator of system 300, and user computers 340 and 341 (and/or the software used by such systems) can refer to a front end of system 300 used by one or more users 350 and 351, respectively. In some embodiments, users 350 and 351 also can be referred to as customers, in which case, user computers 340 and 341 can be referred to as customer computers. In these or other embodiments, the operator and/or administrator of system 300 can manage system 300, the processing module(s) of system 300, and/or the memory storage module(s) of system 300 using the input device(s) and/or display device(s) of system 300.
Meanwhile, in many embodiments, the pricing system 310, web server 320, pricing algorithms 340, combination techniques 350, display system 360 and/or pricing database 370 also can be configured to communicate with one or more databases. The one or more databases can comprise a product database that contains information about products, items, or SKUs (stock keeping units) sold by a retailer. The one or more databases can be stored on one or more memory storage modules (e.g., non-transitory memory storage module(s)), which can be similar or identical to the one or more memory storage module(s) (e.g., non-transitory memory storage module(s)) described above with respect to computer system 100 (
The one or more databases can each comprise a structured (e.g., indexed) collection of data and can be managed by any suitable database management systems configured to define, create, query, organize, update, and manage database(s). Exemplary database management systems can include MySQL (Structured Query Language) Database, PostgreSQL Database, Microsoft SQL Server Database, Oracle Database, SAP (Systems, Applications, & Products) Database, and IBM DB2 Database.
Meanwhile, communication between the pricing system 310, web server 320, pricing algorithms 340, combination techniques 350, display system 360 and pricing database 370, and/or the one or more databases can be implemented using any suitable manner of wired and/or wireless communication. Accordingly, system 300 can comprise any software and/or hardware components configured to implement the wired and/or wireless communication. Further, the wired and/or wireless communication can be implemented using any one or any combination of wired and/or wireless communication network topologies (e.g., ring, line, tree, bus, mesh, star, daisy chain, hybrid, etc.) and/or protocols (e.g., personal area network (PAN) protocol(s), local area network (LAN) protocol(s), wide area network (WAN) protocol(s), cellular network protocol(s), powerline network protocol(s), etc.). Exemplary PAN protocol(s) can comprise Bluetooth, Zigbee, Wireless Universal Serial Bus (USB), Z-Wave, etc.; exemplary LAN and/or WAN protocol(s) can comprise Institute of Electrical and Electronic Engineers (IEEE) 802.3 (also known as Ethernet), IEEE 802.11 (also known as WiFi), etc.; and exemplary wireless cellular network protocol(s) can comprise Global System for Mobile Communications (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Evolution-Data Optimized (EV-DO), Enhanced Data Rates for GSM Evolution (EDGE), Universal Mobile Telecommunications System (UMTS), Digital Enhanced Cordless Telecommunications (DECT), Digital AMPS (IS-136/Time Division Multiple Access (TDMA)), Integrated Digital Enhanced Network (iDEN), Evolved High-Speed Packet Access (HSPA+), Long-Term Evolution (LTE), WiMAX, etc. The specific communication software and/or hardware implemented can depend on the network topologies and/or protocols implemented, and vice versa. In many embodiments, exemplary communication hardware can comprise wired communication hardware including, for example, one or more data buses, such as, for example, universal serial bus(es), one or more networking cables, such as, for example, coaxial cable(s), optical fiber cable(s), and/or twisted pair cable(s), any other suitable data cable, etc. Further exemplary communication hardware can comprise wireless communication hardware including, for example, one or more radio transceivers, one or more infrared transceivers, etc. Additional exemplary communication hardware can comprise one or more networking components (e.g., modulator-demodulator components, gateway components, etc.).
Businesses may select specific pricing strategies to achieve certain objectives. For example, in some cases, prices may be set to maximize profitability for each unit sold or from the overall market. In other cases, prices may be set to defend a business' existing market share from new entrants, to increase market share, or to enter a new market. The success of the business in achieving their objective is largely tied to the prices which are assigned to the products and/or services offered by the business.
In view of the foregoing, businesses spend large amounts of money, time and resources to develop appropriate pricing algorithms that can be used to price products and/or services. However, the process of determining an appropriate pricing algorithm for a product or service is no easy task. As mentioned above, this process, which often involves solving optimization problems that account for specific factors or variables that will affect the pricing of the product or service, can be time-consuming and resource-intensive for the businesses.
As discussed throughout this disclosure, the pricing system 310 is configured to determine an optimal price for a product or service in a quick and efficient manner and without requiring a business or individual to spend resources solving optimization problems or other time-consuming tasks. In certain embodiments, the pricing system 310 is configured to generate an interface that includes a control panel that assists users with creating customized pricing algorithms 340, which can be utilized to generate prices for the products and services. The pricing system 310 includes a plurality of pre-store or pre-determined pricing algorithms 340 and a plurality of combination techniques 350. The control panel interface includes selectable input elements (e.g., checkboxes and/or radio buttons) that correspond to the stored pricing algorithms 340 and the stored combination techniques 350. Specifically, a user can select the input elements associated with the pricing algorithms 340 and combination techniques 350 to create and define new pricing algorithms that are customized to achieve specific business objectives.
In response to a user selecting two or more of the pricing algorithms 340 and a combination technique 350, the pricing system 310 will execute the selected pricing algorithms 340 to generate outputs. Next, the selected combination technique 350 is executed to combine the outputs of the selected pricing algorithms 340 in various manners. In this manner, the pricing system 310 enables users to test and experiment with different pricing strategies by selecting different options on the control panel interface. This permits the users to quickly and efficiently generate an optimal pricing algorithm 340 for a product or service without having to solve a new optimization problem.
The pricing algorithms 340 can include any currently known or later-developed pricing algorithms or pricing techniques. Exemplary pricing algorithms 340 can be based on any of the following pricing models or techniques: absorption pricing, loss leader, marginal-cost, contribution margin-based, cost plus, value-based pricing, time-based pricing, variability pricing, yield management, creaming or skimming, decoy pricing, freemium, high-low pricing, creaming or skimming, keystone, limit pricing, odd pricing, pay what you want, penetration, predatory, premium decoy, price discrimination, price leadership, psychological pricing, target pricing, and/or any other pricing model or technique. The pricing algorithms 340 also can include customized pricing algorithms (e.g., algorithms that are customized for a specific objective or marketplace solution).
Regardless of which pricing algorithms 340 are stored on the price system 310, each of the pricing algorithms 340 may be configured to receive, retrieve and/or access inputs stored in a pricing database 370 for computing or generating a price for the products or services. The pricing inputs utilized by each of the pricing algorithms 340 may vary. Generally speaking, the pricing inputs may include any data that can be useful to pricing products and/or services. Exemplary pricing inputs utilized by the pricing algorithms 340 to compute prices may include some or all of the following: product or service costs (e.g., material, overhead and labor costs), inventory levels, competitor prices, target profits, manufacturer suggested retail prices (MSRPs), minimum floor and ceiling prices, wholesale prices, market share ownership, etc. Other types of pricing inputs also may be utilized by the pricing algorithms 340.
The stored combination techniques 350 may generally include any function or technique that is configured to receive a set of pricing outputs and utilize the set of outputs to generate prices for products and services. Exemplary combination techniques 350 may include functions that combine, or operate on, the outputs using techniques that are based on one or more of the following: convex combinations, weighting values, mode values, median values and/or arithmetic average values. Other types of combination techniques 350 also may be used. Regardless of which combination techniques 350 is selected, the selected combination technique 350 computes or outputs a suggested price based on a set of prices (e.g., based on a set of pricing outputs generated by the selected pricing algorithms 340).
Below is an example of a combination technique 350 that utilizes a convex combination function to combine the outputs of two pricing algorithms 340:
p_new=p_1*alpha+p_2*(1−alpha)
where:
alpha is a user selected value such that 0<=alpha<=1;
p_1 is a price output generated by a first pricing algorithm;
p_2 is a price output generated by a second pricing algorithm; and
p_new is a suggested price computed for a product or service.
It should be recognized that the above combination technique 350, which is based on a convex combination, can be modified accordingly to receive and combine outputs from more than two pricing algorithms.
Below is an example of a combination technique 350 that utilizes a median function to combine the outputs of two pricing algorithms 340:
p_new=median(p_1, p_2, . . . , p_n)
where:
p_1, p_2, . . . , p_n are price outputs generated by pricing algorithms 1-n;
n is an index identifying for the price outputs;
median( ) is a function that selects a median value from the price inputs; and
p_new is the price computed for a product or service.
In certain embodiments, before the above median-based combination technique 350 is executed, the prices p_1, p_2, . . . , p_n are analyzed to identify and remove outlier values.
In certain embodiments, the control panel interface enables a user to select more than one combination technique 350 to generate a new pricing algorithm that can be utilized to price products and services. The control panel interface may include a tool or input form which enables a user to specify how each of the selected combination techniques 350 are to be applied to the outputs of the selected pricing algorithms 340. Generally speaking, the tool or input form included on control panel interface can be configured to permit the user to apply the combination techniques 350 in a variety of different ways.
To illustrate this feature further, consider an exemplary situation in which a user has selected four pricing algorithms 340 (i.e., PA1, PA2, PA3 and PA4) and two combination techniques 350 (i.e., CT1 and CT2) to be utilized in generating a new pricing algorithm 340. After selecting the pricing algorithms 340 and combination techniques 350, the control panel interface may prompt or enable a user to specify how the selected combination techniques 350 are to be combined. For example, a user may specify that a first combination technique (CT1), which provides a median-based combination method, is to select a median value from outputs of three pricing algorithms (PA1, PA2 and PA3). The user may further specify that the second combination method (CT2), which provides an average or mean-based operation on a set of values, is to be applied to the output produced by the first combination technique (i.e., the median value selected by CT1) and the output of the fourth selected pricing algorithm (CT4). The output of the second combination method (CT2) may then represent a suggested price that can be utilized to price the subject product or service. As demonstrated by the example above, the control panel interface enables a user to specify that the combination techniques 350 can be applied in a tiered or nested manner.
As another example, a user may utilize the control panel interface to specify that a first combination technique 350 (CT1) is to perform a combination operation on outputs from a first set of pricing algorithms 340 (PA1-PA5) and a second combination technique 350 (CT2) is to perform a combination operation on outputs from a second set of pricing algorithms 340 (PA3-PA7). In this example, there is some overlap between the sets which are provided as inputs to the first and second combination techniques 350, such that the outputs of PA3-PA5 are included in both sets. The user may further specify that a third combination technique 350 (CT3) is to receive the outputs of the first and second combination techniques 350 (CT1 and CT2) and to perform a combination operation which uses the outputs of the first and second combination techniques 350 as inputs to a third combination technique 350 (CT3). The output of the third combination technique 350 (CT3) may then represent a price than can be utilized to price a product or service.
It should be evident from the discussion provided above that multiple combination techniques 350 can be applied to generate prices for products and services in other ways as well. Generally speaking, the control panel interface can be configured to permit the user to apply the combination techniques 350 in any manner possible.
In certain embodiments, the control panel interface further includes input elements (e.g., input forms or selectable options) that enable users to customize parameters associated with the selected combination techniques 350. Generally speaking, the control panel interface can be configured to permit the user to customize any and all parameters associated with combination techniques 350. For example, in the example discussed above relating to the combination technique 350 which utilizes a convex combination, the alpha value may be a value that is specified by the user via the control panel interface. Similarly, in the event that a combination technique 350 is selected that utilizes a mean, mode or median function, the control panel interface may provide the user with a parameter which enables the user to determine how outlier values should be removed. As another example, in the event that a combination technique 350 is selected that utilizes weighting values, the control panel interface may provide an input form that enables the user to provide weights for each of the selected pricing algorithms 340.
In certain embodiments, the control panel interface further includes selectable input elements that correspond to objectives that may be selected by the user. Exemplary objectives may include maximizing profit, defending a market share, increasing a market share, entering a new market, business survival, increasing sales volume or quantity, company growth, maximizing long-run profit, maximizing short-run profit, obtaining a target rate of return on investment (ROI), desensitizing customers to price, obtaining a target rate of return on sales, stabilizing a market, stabilizing a market price, maintaining price leadership, discouraging new entrants to a market or industry, obtaining or maintaining customer loyalty, etc. Selecting an objective displayed on the control panel interface notifies the pricing system 310 of the user's intentions regarding the pricing algorithm that is being developed or tested. The pricing system 310 may utilize this information to recommend pricing strategies, to adjust parameters (e.g., weighting values or the above-described alpha value) associated with the pricing algorithms 340. In certain embodiments, the selected objectives also may be utilized to automatically select particular pricing algorithms 340 to be utilized in pricing a product or service.
In certain embodiments, any prices and/or pricing algorithms generated by the pricing system 310 may be stored in the pricing database 370. In certain embodiments, the prices and/or pricing algorithms generated by the pricing system 310 may be transmitted over the network 330 to a server (e.g., a server associated with an e-commerce site which offers the products and/or services with the generated prices) and/or one or more user computers 340, 341 (e.g., user computers who access an e-commerce site in order to purchase the products and/or services at the prices generated by the pricing system 310).
In certain embodiments, the pricing algorithms 340 generated by the pricing system 310 may be incorporated into an e-commerce site to dynamically compute and update prices for products and/or services offered for sale on the site. For example, a web server 320 or other component of the pricing system 310 may dynamically utilize one or more pricing algorithms developed by the pricing system 110 to dynamically update prices (e.g., which may be stored in the pricing database 370) for products and services as pricing inputs change over time (e.g., as inventory levels, costs or other pricing inputs change over time). Additionally, or alternatively, the one or more pricing algorithms developed by the pricing system 110 can be executed by a user (e.g., an administrator or pricing specialist associated with a business) on a remote computer and then the prices can be transmitted over the network 330 to a server for use by an e-commerce site and/or a database that provides pricing information at retail locations. Additionally, or alternatively, the one or more pricing algorithms developed by the pricing system 110 can be triggered to update prices for products by an event-driven streaming model which updates pricings in response to receiving or detecting certain events (e.g., in response to changing market conditions or changing pricing inputs).
It should be recognized that the pricing system 310 provides a variety of advantages. One important advantage provided by the pricing system 310 is that it enables the quick and efficient development of new pricing algorithms which are customized for particular products and services. This is due, at least in part, to the fact that the pricing system 310 allows businesses to leverage existing pricing algorithms without having to spend the time and resources with developing new pricing algorithms and/or solving new optimization problems. Instead, users can quickly and easily test and generate new pricing algorithms by selecting combinations of pricing algorithms 340 stored on the pricing system 310.
Another important advantage provided by the pricing system 310 relates to the fact that it allows a user to easily develop a new pricing algorithm that achieves and balances multiple, and possibly competing, objectives. For example, a user may wish to develop a pricing strategy with a primary objective of increasing profits per unit of sale and a secondary objective of increasing market share. To accomplish this, a user can simply select pre-stored algorithms 340 that are known to produce useful outputs for achieving the primary and secondary objectives, and then assign a combination operation which specifies how the outputs of the selected algorithms 340 are to be combined (e.g., by possibly selecting a weighted combination technique and specifying a greater weighting value for the primary objective in comparison to the secondary objective). Thus, the price generated by the pricing system 310 can represent a value that strikes a balance among a variety of objectives.
The above advantages of the pricing system 310 are enabled, at least part, by certain technical features and enhancements that are incorporated into the pricing system 310. For example, the novel control panel interface represents improvements over existing graphical user interfaces by providing a set of customizable tools that enables users to combine and customize stored pricing algorithms in an effort to test and develop new pricing algorithms. As described throughout this disclosure, the control panel interface accesses and operates on a set of specific rules (e.g., rules controlling combination techniques, algorithms, and interface layout) to provide this functionality. This unique testing and development platform overcomes the aforementioned problems associated with prior art pricing techniques (e.g. such as those which are resource-intensive and time-consuming, and/or involve solving optimization problems to develop customized pricing algorithms).
Additionally, in certain embodiments, other technical features can be found in scenarios where the pricing algorithms 340 generated by the pricing system are utilized to dynamically update prices for products and/or services that are offered for sale on an e-commerce site. In cases where an e-commerce site provides a large offering of products and/or services (e.g., for hundreds or thousands of products and/or services) and updates to prices are required frequently due to underlying changes in the pricing input information (e.g., changes in inventory levels), it would not be possible for a human to manually detect and/or implement the necessary changes in a timely fashion. Thus, integrating the pricing algorithms 340 developed by the pricing system 110 into the e-commerce platform to dynamically process these updates in real-time overcomes these limitations.
The algorithm selection section 410 provides a listing of pricing algorithms 340 (
The combination technique selection section 420 provides a listing of combination techniques 350 (
The parameter section 440 includes an input form (e.g., which may include one or more text boxes, one or more sliding scales, one or more check boxes, and/or one or more radio buttons) that enables the user to specify parameters or values that can be utilized to customize the selected combination techniques 350 (
After a user has selected two or more of the pricing algorithms 340 (
The control panel interface 400 further includes an admin feature 490 that enables pricing algorithms 340 (
The control panel interface 400 illustrated in
Turning ahead in the drawings,
Method 500 can comprise an activity 510 of storing a plurality of pricing algorithms 340 (
Method 500 can further comprise an activity 520 of receiving selections that identify at least two pricing algorithms 340 (
Method 500 can further comprise an activity 530 of receiving selections that identify at least one combination technique 350 (
Method 500 can further comprise an activity 540 of executing each of the selected pricing algorithms 340 (
Method 500 can further comprise an activity 550 of executing the at least one selected combination technique 350 (
The pricing system 310 comprises at least one non-transitory memory storage module 610 and at least one processing module 615 (e.g., which may include one or more CPUs). The at least one non-transitory memory storage module 610 stores pricing algorithms 340, combination techniques 350, a pricing database 370 and a control panel generator 640. The pricing database 370 stores, inter alia, pricing inputs 620 and generated pricing information 630. The pricing inputs 620 can generally include any information that may utilized by the pricing algorithms 340 to produce prices or other outputs. As mentioned above, exemplary pricing inputs 620 may include information relating to costs, margin requirements, current or anticipated inventory levels, target profits, competitor prices, etc. The generated pricing information 630 can generally include any information that is generated by the pricing system 310 and/or the techniques described herein for generating prices for products or services. For example, the generated pricing information 630 may include the prices 470 which are generated by combining outputs of the pricing algorithms 340. The generated pricing information 630 also may include intermediate data that is generated during the process of determining the prices 470 (e.g., the price outputs 480 (
The control panel generator 640 can include any instructions associated with providing a control panel interface 400. For example, the control panel generator 640 can include instructions for generating the control panel interface 400 (
In certain embodiments, the pricing system 310 can store computing instructions configured to run on one or more processing modules and perform one or more acts of method 500 (
Although systems and methods for generating pricing information have been described with reference to specific embodiments, it will be understood by those skilled in the art that various changes may be made without departing from the spirit or scope of the disclosure. Accordingly, the disclosure of embodiments is intended to be illustrative of the scope of the disclosure and is not intended to be limiting. It is intended that the scope of the disclosure shall be limited only to the extent required by the appended claims. For example, to one of ordinary skill in the art, it will be readily apparent that any element of
All elements claimed in any particular claim are essential to the embodiment claimed in that particular claim. Consequently, replacement of one or more claimed elements constitutes reconstruction and not repair. Additionally, benefits, other advantages, and solutions to problems have been described with regard to specific embodiments. The benefits, advantages, solutions to problems, and any element or elements that may cause any benefit, advantage, or solution to occur or become more pronounced, however, are not to be construed as critical, required, or essential features or elements of any or all of the claims, unless such benefits, advantages, solutions, or elements are stated in such claim.
Moreover, embodiments and limitations disclosed herein are not dedicated to the public under the doctrine of dedication if the embodiments and/or limitations: (1) are not expressly claimed in the claims; and (2) are or are potentially equivalents of express elements and/or limitations in the claims under the doctrine of equivalents.