Patent Application
20090191984
The present invention pertains to a method providing a tee dispenser on a golf course, and a tee dispenser.
Persons visiting a golf course, players and spectators, are known to be a ready selected and financially strong group. This notion is interesting, not only for companies in the golf business. Almost any company marketing their products or services based on quality and prestige would benefit from advertising on a golf course aiming their marketing directly to a desired customer segment. Therefore selling advertising space at golf courses should provide a highly efficient business.
Adverts are of course already being sold in great numbers on golf courses; mainly by companies sponsoring a hole at a green for instance the 18th hole is sponsored by company A while the 17th hole is sponsored by company B. This indicates that there is a limited number of sponsors on a course, depending on the course size such as a 9, 18 or 27 hole course. On some courses scoreboards offer additional advertisement as well as a few other signs that can be provided ad.
Hence, there is a need for enterprises to present their being and to promote their products by multiplying the spots on golf courses where adverts could be placed.
The present invention aims to multiply advertising space on a golf course, and to create goodwill to an advertising enterprise by providing free of cost tees at specifically promising positions at the golf course.
Hence the present invention sets forth a method providing a tee dispenser on a golf course. Hereby it comprises:
that the tee dispenser is positioned adjacent to a tee ground providing free of costs tees to golf players at the tee ground;
the tee dispenser has at least one of an advertisement attached to it promoting the provider of the free of cost tees and at least one of the providers goods and services; and
that it thus relieves the golf players from buying tees.
In one embodiment of the present invention the tees are provided at least one of an advertisement promoting the provider of tees, and goods and services provided through the provider of tees.
Moreover, the present invention sets forth a method providing a tee dispenser on a golf course. Hereby it comprises:
that the tee dispenser is positioned anywhere on a suitable spot at the golf course providing free of costs tees to golf players at the golf course;
the tee dispenser has at least one of an advertisement attached to it promoting the provider of the free of cost tees and at least one of the providers goods and services; and
that it thus relieves the golf players from buying tees.
One embodiment of the present invention provides that the tees are provided at least one of an advertisement promoting the provider of tees, and goods and services provided through the provider of tees.
Furthermore, the present invention sets forth a tee dispenser to be positioned at a golf course. Hence, the present invention is comprised:
of a container like shape holding tees and providing tees through at least one slot in the container to golf players, the tee dispenser is positioned adjacent to a tee ground providing free of costs tees to the golf players at the tee ground, and the tee dispenser has at least one of an advertisement attached to it promoting the provider of the free of cost tees and the providers goods and services; and
that it thus relieves the golf players from buying tees.
Another embodiment of the present invention provides that the tees are provided at least one of an advertisement promoting the provider of tees, and goods and services provided through the provider of tees.
Still further, the present invention sets forth a tee dispenser to be positioned at a golf course, whereby it comprises:
a container like shape holding tees and providing tees through at least one slot in the container to golf players, the tee dispenser is positioned anywhere on a suitable spot at the golf course providing free of costs tees to the golf players at the golf course, the tee dispenser has at least one of an advertisement attached to it promoting the provider of the free of cost tees and the providers goods and services; and
that it thus relieves the golf players from buying tees.
A further embodiment of the present invention provides that the tees are provided at least one of an advertisement promoting the provider of tees, and goods and services provided through the provider of tees.
Henceforth reference is had to the attached figures in the accompanying text of the description for a better understanding of the present invention with its embodiments and given examples, wherein:
a is schematically illustrating a tee container in accordance with the present invention;
b is schematically illustrating a prior art tee;
The present invention is related to a tee dispenser and a method for its utilization. The idea behind the invention involves the method to offer golf players free of cost tees at every tee ground by positioning the tee dispenser adjacent to the tee ground. In an alternative embodiment, the tee dispenser could be positioned at any suitable position for golf players at a golf course to be provided free tees.
This creates goodwill in a whole new manner to companies attaching their ad to the dispenser body. To provide the potential customer more than just the advert to look at, which is not always highly rated, is what is believed to be the most efficient manner to currently create goodwill to advertisers. The intense commerce in so many different medias, is unfortunately often considered to be disturbing/distracting. This in the end makes advertising less efficient unless it can be compensated for the “disturbance” in a positive manner. Since the advertising in accordance with the present invention really does simplify the game for the golf player by providing free of cost tees, a goodwill is established, which makes marketing more efficient despite the “disturbance”.
To furthermore strengthen the positive impression created to advertisers it is of great import that the product in accordance with the present invention is attractive, functional and suited for its position close/adjacent to a tee.
Moreover, the dispenser 10 has at least one slot 14 providing free of cost tees to golf players in one embodiment preferably by letting the tees being dispensed through gravity. It is appreciated that the dispenser 10 container could be designed in any possible shape as long as it provides tees contained by the dispenser 10.
b very schematically depicts a prior art tee 16 to be pushed into the tee ground holding a golf ball at tee off, indicated by the curved broken line in
In
In one embodiment, the dispenser 10 is manufactured in solid wood combined with stainless steel. The advertising sign attached to the dispenser 10 is made of glass with unbreakable Plexiglas on top.
It is appreciated that adverts 18 can be attached at any free space on the tee dispenser 10 in the same shape or different, also with the same message or another message.
In a business point of view, the margins are extremely good. The income of the advertising alone provides a very good profit. To make the profits even greater an advertising office or the like can add the possible income from producing material used in advertising and marketing.
Another income to consider is selling the dispensers 10 and tees to those golf courses that will rather buy the dispenser 10 than, as in the conventional case, get paid monthly for utilizing the advertising dispenser 10.
As for expenditures for instance in Sweden the golf season reaches over approximately 6 months. Advertisers therefore are only obliged to pay a 6 month fee over an entire year for their advertising. Likewise, the advertising office or like only pays the course over 6 months a year. This may of course be completely different in another geographic area.
The figures below are approximately calculated from Swedish crowns (SEK) to US dollars by dividing the Swedish figures by 8 (1 us dollar≈SEK 8). A price of the dispenser in one embodiment is estimated to $62.50. This is a very good price considering the exclusive materials being utilized.
It is estimated in one embodiment to pay a monthly fee to the golf course of $62.50 per box. This means that on a 18 hole course $1125.00 a month are paid. The interesting part is the relation between the rent of space and the income from adverts, which is very good in any price range.
In one embodiment of the present invention the dispenser 10 provides the three most commonly used lengths of tees so that the product of the present invention can be appreciated by as many players 20 as possible.
The numbers in the following price example are very generously calculated to a price of 10 cents per tee 16. This price includes colour printing of for instance logos on the tees so that the space for advertising in addition to the spaces on the tee dispenser is widened.
However, the use of more environment friendly tees would be a very good selling point, as important to us as to our advertisers. This means that the price is not necessarily the main issue.
The income per course is considerably higher than the expenses and the concept of the present invention is profitable already on the first course where it is provided. In the following examples the income from advertisers are calculated on a reasonable distribution of the different types of adverts.
Here is a calculation of 5 golf courses and over a season of 6 months. The costs for wages, marketing, office space and other similar posts must be recalculated to the existing price range in the concerned countries, but here they are calculated according to the Swedish price range, which is seasonal, so that a comparison of different posts is possible.
The post “income” is a summary of the advertising incomes over 6 month i.e. $16650 a month. Which over the Swedish season of only 6 months means $16650*6=$99900
The same procedure is applicable for “expenses” where the monthly expenses per course i.e. $5635. Multiplied by 6 months makes $5635*6=$33810
The present invention is not restricted to the examples and given embodiments presented above. A person skilled in the art is able to derive further possible embodiments by the attached set of claims.
