The present invention relates generally to display racks for retail goods, and in particular to display racks that provide for securing the goods from theft and especially so during non retail hours.
Various racks are known and used in retail business to attractively and conveniently display goods for sale. Such racks provide various means for retaining a plurality of similar or dissimilar goods in an orderly and eye pleasing fashion that also allows the consumer to readily select and remove there from the particular good of choice. Various means are used in these retail displays, such as, wire hang pegs and wire formed baskets or shelves, which are well suited to this purpose. It is also known to employ various strategies to move the goods forward as each individual good is selected and removed. Such facing-up is accomplished, for example, by biasing structures employing spring mechanisms or simply through the use of gravity wherein a shelf or similar structure is inclined in a downward direction towards the front of the retail display. By facing the goods continually towards the front, it is easier for the consumer to make a selection and take the individual good of choice, and it better enables shop keepers to see when a particular product needs to be re-stocked.
While the convenience of the customer is paramount, and greatly influences display form and function, as generally described above, a growing concern is the loss of goods due to theft. To the added dismay of retail business owners is the fact that, for many products, the majority of theft loss is due to their employees, rather than the public at large. Accordingly, it would be desirable to have a display rack that provides for the retail display and sale of products that is, in addition to aesthetically pleasing and convenient for both the consumer and the retail location owner, also provides for secure retention of the goods after store hours in order that employee theft is greatly reduced or eliminated.
The present invention is a display rack for goods, and in the illustrative example shown herein, designed for the retail display of music or movie recorded media and in particular, CD's, DVD's or video tapes. The display herein is primarily a wire formed structure that also employs channel rod as well as formed plastic top and bottom cap structures. In the preferred embodiment there exists a central rectangular frame structure having a base and extending upward there from approximately five feet. Each of the four sides of the central structure includes a rotating wall or door wherein each door includes a front retail side surface and an opposite paneled side surface. The front surfaces thereof each include a symmetrical array of columns of wire formed baskets. Each basket is capable of retaining a predetermined number of recorded media goods in a slightly downwardly angled manner. Each door is pivotally secured at the center thereof to the display base support portion and to a display top end support portion. The central frame structure and the doors thereof are sized so that each door can be individually rotated 360 degrees about its pivotal mounting so that either the goods are presented forward or the flat panel is facing forward. The doors can be locked into either position.
The preferred embodiment also includes four carousels secured to and forming an integral part of each of the four corners of the central frame. Each carousel is centrally and pivotally secured to extensions of the frame bottom and top end support portions. The carousels each have three columns for retaining goods and one flat panel column positioned vertically and symmetrically around their perimeters. Each carousel rotates 360 degrees within its own housing wherein each housing has a vertical opening sufficient to permit display of and access to the goods of one of the three goods display columns at a time or is closed completely when the flat panel thereof is registered there with. Each carousel can be locked into the panel registered position or be unlocked and free to rotate.
In operation, it can be understood that the four rotatable doors can be positioned and secured in place to either present goods for retail sale or can present the paneled side. Thus, with each door locked in the panel forward position, all of the goods face inwardly of the central frame and are inaccessible to selection and removal. Likewise, when each of the carousels is locked in the panel forward/opening registered position, the goods retained thereon are similarly inaccessible.
A better understanding of the construction and operation of the present invention as well as the objects and advantages thereof can be had by reference to the following detailed description which refers to the following figures, wherein:
The display device of the present invention is seen in FIG. 1 and generally referred to by the numeral 10. Display 10, in the illustrative embodiment thereof, is specifically designed for the retail display of music or movie recorded media and in particular, CD's, DVD's or video tapes. Of course, those of skill will understand that the present invention can easily be designed to display a wide variety of retail goods. As seen in
As seen in
As seen by referring to
Display 10 also includes four central revolving doors 34. Each door 34 includes a plurality of wire formed goods retaining baskets 36 arranged in horizontal rows along a retail side thereof and secured to a door frame 38. Frame 38 includes a central rigid tube for providing pivotal mounting of each door 24 to corresponding pins 13 and 18a. Each door also includes a panel 40 secured to frame 38 on the side thereof opposite from baskets 36 and includes a keyed lock mechanism 42.
A wired formed goods retaining cage 44 is secured to top frame 19 and is accessible only through door 20.
In operation, and as seen by further referring to
It will be appreciated by those of skill that the above described locking procedure of the carousels 24 and doors 34 is ideally performed just at the close of business hours by a designated person or persons. Naturally, an employee could take a good from the display during store retail hours, however, most employee theft is done after the close of the business when there is less visibility to other employees, to the public and where surveillance cameras may have been shut down. Best practice would have the retail owner or other, such as a trusted manager, have the responsibility for the locking of the display. Clearly other procedures could be used in conjunction with the present invention, such as, having a count of the items at opening and at close combined with a means of knowing total inventory as well as number of goods sold. It is well recognized that most any security device or system can be compromised. However, the employee theft of items such as blank or recorded audio or video media and items of similar value, results from an opportunity to easily take the goods combined with there being very little or no chance of being caught. However, the display of the present invention provides a significant barrier to employee theft by reducing the time available to steal, as well as the number of people with a good opportunity to do so, and significantly increases the risk of being detected.
It will be apparent to persons of skill that various changes or modifications to the present invention can be had that remain within the spirit and scope thereof For example, an embodiment 50, as seen in
A further embodiment 60, as seen in
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Number | Date | Country | |
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20040182811 A1 | Sep 2004 | US |