Patent Grant
8639099
The present invention relates to a train-mounted video information distribution and display system that provides video information to passengers in passenger compartments, and a display switching method thereof.
In recent years, because of diversification of life patterns and behavioral patterns of people, advertisements by mass media and the like give enormous influences to these people with diversified life patterns. Furthermore, people yearn for obtaining new information, due to popularization of the Internet in recent years. For example, an advertisement video that is shown or displayed in a train is expected to have a significant advertising effect. Particularly, because the inside of a train is a confined space and also because actions of passengers are limited, the advertising effect is considered to be particularly significant, and the demand for advertisement videos is rapidly increasing.
Conventionally, there have been various patent publications concerning advertisement videos displayed in a train. For example, Patent Document 1 mentioned below discloses a technique of performing display control of determining whether to display information concerning a new interruption depending on the presence and a priority of interruption display information such as a kilometrage display, a display of door opening/closing, an emergency message display, a real-time information display, to provide a train-mounted video information distribution and display system that can securely provide various kinds of video information to passengers in passenger compartments with a simple configuration, without depending on an artificial operation by an operator and the like.
However, according to conventional techniques including that described in Patent Document 1 mentioned above, information changed in real time is interruption information from which any advertising effect is not expected. On the other hand, concerning video information from which an advertising effect is expected, only video information stored in a storage device in advance is repeatedly displayed. This has a problem that the attention degree of passengers in a train to the video information becomes lower as time passes, and the advertising effect becomes lower accordingly.
Meanwhile, to increase the advertising effect, there has been considered a method of broadcasting many pieces of video information by preparing them in advance. In this case, it is necessary to set and reset priorities of video information and interruption information each time when video information is added. Therefore, when video information is frequently added and updated, there is a problem that the cost required to prepare the video information increases and the maintainability and serviceability are reduced.
The present invention has been achieved in view of the above problems, and an object of the present invention is to provide a train-mounted video information distribution and display system capable of sufficiently increasing an advertising effect of advertisement videos to be broadcast in a train and suppressing reduction of the maintainability and serviceability, and to provide a display switching method of the system.
In order to solve the above problem and in order to attain the above object, in a train-mounted video information distribution and display system that displays a plurality of pieces of video information as advertisement videos on a display device in a train based on train information of a given train that is obtained from a train information device mounted in the train, the system of the present invention includes: a display-program determining unit that extracts one or more pieces of video information from the pieces of video information and determines a display program to be displayed on the display device; a video-information storing unit that holds the video information and reference information that is necessary to determine the display program; a display-program storage unit that receives a display program which is determined by the display-program determining unit from the video-information storing unit, and holds a received display program; and a distribution control unit that sequentially reads out display programs stored in the display-program storage unit and distributes the read display programs to the display device. Additionally, the display program includes one or more pieces of video information that are determined based on segmentation information for assigning a predetermined section within a running section of the train, and the determined one or more pieces of video information are repeatedly displayed in the predetermined section.
According to the train-mounted video information distribution and display system of the present invention, display programs, each including one or more pieces of video information that are determined based on segmentation information for assigning a predetermined section within a running section of a train, are sequentially read out and distributed to a display device. With this configuration, the determined one or more pieces of video information are repeatedly displayed in the predetermined section. Consequently, an advertising effect of advertisement videos broadcast in the train can be sufficiently increased, and thus reduction of the maintainability and serviceability can be suppressed.
Exemplary embodiments of a train-mounted video information distribution and display system and a display switching method thereof according to the present invention will be explained below in detail with reference to the accompanying drawings. The present invention is not limited to the embodiments.
(System Configuration)
First, a configuration of a train-mounted video information distribution and display system according to a first embodiment of the present invention is explained with reference to
The train-mounted video information distribution and display system according to the present embodiment is applied to a train constituted by plural vehicles (first car to n-th car). A train side includes a train information device 10, a video-information distribution device 20, a display device 40, a transmitting/receiving device 50 or the like. A way side includes an information processing device 53 and a transmitting/receiving device 55 that constitute a ground station 51.
The train information device 10 processes train identification information 10a that includes a train number for identifying a train, train position information 10b including kilometrage from a departing station and an area number that shows a running area of a train, train operation information 10c including stopping-station information and an estimated time of arrival, train current-status information 10d including an arrival time and the number of passengers, train instruction information 10e including a door opening/closing instruction, a stopping instruction or the like, and weather information 10f including temperature information, atmospheric pressure information, and weather information. The train information device 10 of a leading car is connected to various control-operation devices (not shown) such as a master controller, and performs an input/output process of various kinds of information described above. The train information devices 10 that are mounted in vehicles are connected to each other via transmission paths 28 that are provided between the vehicles, and share train information by performing mutually the same operation. Various pieces of information relevant to a train including the train identification information 10a, the train position information 10b, the train operation information 10c, the train current-status information 10d, the train instruction information 10e, and the weather information 10f are collectively called “train information”.
The video-information distribution device 20 is mounted in a leading car (the first car), for example, and is connected to a train information device 10 (10A) of this vehicle to input train information and output necessary video information. Details of the video-information distribution device 20 are described later. A branching device 31 and an amplifying device 33 are provided between the video-information distribution device 20 and the display device 40 that is provided in each vehicle, and a terminating device 32 is provided at a rear-end portion of a last vehicle. These devices are connected to each other via a transmission path 30. The transmission path 30 transmits an output signal (hereinafter, “video-information distribution signal”) that includes video information G from the video-information distribution device 20 to each vehicle. The branching device 31 causes a signal that flows in the transmission path 30 to be branched to the display device 40 that is provided in each vehicle. The terminating device 32 prevents the video-information distribution signal that flows in the transmission path 30 from being reflected at a terminal end of the transmission path 30. The amplifying device 33 prevents the video-information distribution signal that flows in the transmission path 30 from being attenuated. Plural display devices 40 are provided in each vehicle as shown in the drawings. The transmitting/receiving device 50 is connected to the train information device 10 (10A), inputs information from a ground station 51 side by air, and outputs the information to the video-information distribution device 20. The transmitting/receiving device 50 can be also directly connected to the video-information distribution device 20. In this case, information that becomes necessary at a train information device 10 side is transmitted via the video-information distribution device 20.
(Configuration of the Video-Information Distribution Device 20)
In the following explanations, it is assumed that video information and reference information that are necessary for the display-program determining unit 21 to determine a display program are stored in the video-information storing unit 24, and that train information that is necessary to determine a display program is obtained from the train information device 10. Needless to mention, an assumption is not limited to these examples. For example, train information can be occasionally stored in the video-information storing unit 24. On the contrary, video information that becomes a display program can be received from the ground station 51 via the transmitting/receiving device 50. In the case of this example, preferably, the video-information distribution device 20 has a storage unit (a memory) that is different from the display-program storage unit 25 for temporarily storing video information received from the ground station 51. Although video information is explained based on analog data, it is needless to mention that the present invention can be also applied to digital data.
(System Operations)
Operations of the train-mounted video information distribution and display system according to the first embodiment are explained next with reference to
For example, as shown in the program table in
Referring back to
Meanwhile, the distribution control unit 22 confirms with the display-program determining unit 21 whether an advertisement video is stored in the display-program storage unit 25. When an advertisement video is stored, the distribution control unit 22 obtains this advertisement video (Step S301) and displays this video (Step S302), and also repeatedly performs processes of Steps S301 and S302. In the flow in
When a process flow in
Area determination codes in the program table in
As is also shown in the process of the display-program determination flow in
As is also shown in the process of the display-program determination flow in
According to a method described above, in a section that is set as the “area 01” between the “station ∘∘” and the “station ΔΔ”, for example, the advertisement videos of the company A and the company B are repeatedly broadcast. A slight unoccupied time occurs depending on a relationship between a distance between the stations and broadcast times of the advertisement videos of both companies.
In
Furthermore, in the present embodiment, a display program is determined based on an area determination code that corresponds to an area number at one to one. Various methods are considered for determining an area number that assigns a running area. Details are explained in the following embodiments. Area numbers are set to determine “segmentation” for determining in which running sections many “advertisement videos” should be displayed. Hereinafter, information (“segmentation information”) that is necessary for this segmentation is called “status”.
As explained above, according to the train-mounted video information distribution and display system in the present embodiment, the distribution control unit 22 sequentially reads out and distributes to the display device 40 display programs that include one or more pieces of video information which are determined based on segmentation information for assigning a predetermined section within a running section of a train. Therefore, in the predetermined section, the determined one or more pieces of video information are repeatedly displayed. Consequently, the advertising effect of advertisement videos to be broadcast in the train can be increased, and reduction of the maintainability and serviceability can be suppressed.
In a second embodiment, an example of switching advertisement videos based on information of “kilometrage” is explained. That is, in the present embodiment, an example of using “kilometrage” as the “status” mentioned above is explained.
An advantage of determining an area number by using only kilometrage is that this method is effective for a long-distance train such as Shinkansen bullet train, for example. In the case of a long-distance train, a process can be simplified by determining an area number by using kilometrage because the number of stopping stations is small. Although the example shown in
In the train-mounted video information distribution and display system according to the second embodiment, an example of using the “kilometrage” as the “status” to switch an advertisement video has been explained. In a third embodiment, an example of using information of the “last station (the station stopped immediately before)” and the “next station (the next stopping station)” as the “status” is explained. It is needless to mention that the present embodiment can be combined with each of the first and second embodiments.
An advantage of determining an area number by using the information of a last station and a next station is that this method is effective when there is a station where a limited express train, an express train, and a rapid train (hereinafter, “limited express train and the like”) do not stop.
When the determination table as explained in the present embodiment is provided, when there is an advertisement video relevant to only a non-stopping station, for example, this advertisement video can be skipped. By skipping such an advertisement video not relevant to a stopping station, advertisement videos in hand can be effectively used within a limited time and space. When such a determination table is held uniformly and also when a determination table is used for each limited express train and the like and for each station that stops at each station, it is not necessary to distinguish an advertisement video itself and a mode of the system between a limited express train and a train that stops at each station. Consequently, the maintainability and serviceability of the system can be improved.
In the train-mounted video information distribution and display system according to the third embodiment, an example of using information of the “last station (the station stopped immediately before)” and the “next station (the next stopping station)” as the “status” has been explained. In a fourth embodiment, an example of using the number of passengers as the “status” is explained. It is needless to mention that the present embodiment can be combined with each of the first to third embodiments.
The segmentation information that is determined by using the information of the number of passengers can be used as the information for selecting an advertisement video to be inserted into an unoccupied time, for example. For example, when the number of passengers is equal to or larger than a certain number and is also equal to or smaller than a certain number, it means there are an appropriate number of passengers who watch the advertisement video. In this state, the advertisement video can be watched easily so that an advertising effect can be expected. Therefore, among advertisement videos to be inserted into an unoccupied time, an advertisement video of which advertizing fee is high can be displayed with a priority (generates a program table for displaying with a priority an advertisement video of which advertising fee is high).
When a determination table as explained in the present embodiment is held, it is possible to rightly respond to diversified needs of users. A specific effect of advertisement videos can be further increased.
In the train-mounted video information distribution and display system according to the fourth embodiment, an example of using the number of passengers as the “status” has been explained. In a fifth embodiment, an example of using information of “temperature” as the “status” is explained. It is needless to mention that the present embodiment can be combined with each of the first to fourth embodiments.
The segmentation information that is determined by using the temperature information can be used as the information for selecting an advertisement video to be inserted into an unoccupied time, for example. When the temperature is high, for example, an advertisement concerning a cooling apparatus or a cold cake can be inserted as an advertisement video that uses an unoccupied time. On the other hand, when the temperature is low, an advertisement concerning a heating device or food information such as noodles can be inserted.
When a determination table as explained in the present embodiment is held, advertisement videos in hand can be effectively used within a limited time and space. When video information is within a range of a storage capacity of the video-information storing unit 24, it is not necessary to provide a maintenance service of changing video information at each change of the season. Consequently, the maintainability and serviceability of the system can be improved.
Although an example of using information of the “temperature” as the “status” has been explained in the present embodiment, information other than the “temperature” can be also used as the “status”, such as “humidity (high/medium/low)”, “weather (rainy/sunny)”, “occupancy rate (high/medium/low)”, “time (morning/noon/evening)”, “car number (women-only car/others, weakly air-conditioned car/others, nonsmoking car/smoking car, a plural-car unit (such as first to fifth cars/sixth to tenth cars/tenth to fifteenth cars), “day of the week (weekdays/Saturdays and holidays)”, “type of train (limited express/local)”, and “destination (urban area/suburbs)”. When this information is combined the above embodiments, it becomes possible to rightly respond to diversified user needs.
As described above, the train-mounted video information distribution and display system and the display switching method thereof according to the present invention are useful as an invention capable of sufficiently increasing an advertising effect of advertisement videos to be broadcast in a train.
| Filing Document | Filing Date | Country | Kind | 371c Date |
|---|---|---|---|---|
| PCT/JP2008/073641 | 12/25/2008 | WO | 00 | 6/2/2011 |
| Publishing Document | Publishing Date | Country | Kind |
|---|---|---|---|
| WO2010/073351 | 7/1/2010 | WO | A |
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| Number | Date | Country | |
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| 20110235989 A1 | Sep 2011 | US |
