Stored-value cards and other transaction cards come in many forms. A gift card, for example, is a type of stored-value card that includes a pre-loaded or selectively loaded monetary value. In one example, a consumer buys a gift card having a specified value for presentation as a gift to another person. In another example, a consumer is offered a gift card as an incentive to make a purchase. A gift card, like other stored-value cards, can be “recharged” or “reloaded” at the direction of the bearer. The balance associated with the gift card declines as the gift card is used, encouraging repeat visits to the retailer or other provider issuing the gift card. Additionally, the gift card generally remains in the user's purse or wallet, serving as an advertisement or reminder to revisit the associated retailer. Gift cards and other transaction cards provide a number of advantages to both the consumer and the retailer.
One aspect of the present invention relates to a transaction card including an audio circuit, housing and an account identifier. The audio circuit includes memory configured to store an audio file having audio properties. The audio circuit is configured to transform at least one audio property of the audio file such that upon playback of the audio file, the audio file sounds different than when the audio file was initially stored to the memory. The housing substantially encloses the audio circuit, and the account identifier links the transaction card to an account or record. The account identifier is machine readable. Other related products and methods are also disclosed and provide additional advantages.
Embodiments of the invention will be described with respect to the figures, in which like reference numerals denote like elements, and in which:
The following detailed description of the invention is merely exemplary in nature and is not intended to limit the invention or the application and uses of the invention. Furthermore, there is no intention to be bound by any theory presented in the preceding background of the invention or the following detailed description of the invention.
A gift card or other transaction card is adapted for making purchases of goods and/or services from e.g. a retail store or website. According to one embodiment, an original consumer buys the transaction card to give a recipient who in turn is able to use the transaction card at a retail store or setting to pay for goods and/or services. The transaction card, according to embodiments of the present invention, provides the consumer and recipient with extra amusement in addition to the ability to pay for goods and/or services with the transaction card. In particular, the transaction card presents the original consumer and/or other bearer of the transaction card with the ability to hear and, in some instances, record an audio file to the transaction card.
In one example, the transaction card includes a transformative feature, which allows the audio file to be played with one or more of speed, pitch, tone, frequency, reverberation, vibrato, and other audio properties being changed from the audio file as originally recorded to the transaction card. For example, the audio file may be played at a faster speed, with a higher tone, with added reverberation, etc. than the originally recorded audio file. In one example, transformation of the audio file during playback may be used to alter the audio file to more closely imitate a voice or sound associated with an animal, a specific fictional or non-fictional character, generalized type of fictional or non-fictional character, etc. Playing the audio file in a transformed state amuses the bearer of the transaction card as well as any other listeners of the audio file played via the transaction card. In one embodiment, the audio capabilities of the transaction card promote the sale and/or loading of the transaction card by potential consumers and/or bearers of the transaction card.
Turning to the figures,
Transaction card 10 includes an account identifier 20 (
In one embodiment, account identifier 20 includes a character string or code 22 (e.g., a number and or letter string) configured to provide additional security to the use of transaction card 10 and/or configured to be read by a bearer of transaction card 10 to facilitate use of transaction card 10 for web site or other purchases outside of a brick-and-mortar type retail establishment. With the above in mind, account identifier 20 is one example of means for linking transaction card 10 with an account or record, and scanning of account identifier 20 is one example of means for activating or loading value on transaction card 10.
In one embodiment, housing 12 includes a first housing member 24 and a second housing member 26. In one embodiment, first housing member 24 is a base, and second housing member 26 is a cover. In one embodiment of base 24, as described with reference to
Side walls 32, 34, 36 and 38 each extend from inside surface 42 away from outside surface 40 and collectively extend substantially about the entire perimeter of primary panel 30. In one embodiment, each side wall 32, 34, 36 and 38 extends with a generally perpendicular orientation relative to primary panel 30. In particular, first side wall 32 extends generally parallel to and is positioned opposite third side wall 36. Second side wall 34 and fourth side wall 38 each extend between first side wall 32 and third side wall 36 opposite and generally parallel to one another.
Each side wall 32, 34, 36 and 38 extends from primary panel 30 to collectively define an inside edge 44 opposite primary panel 30. In one example, inside edge 44 is formed as a stepped edge including a first portion 46 and a second portion 48. First portion 46 extends from primary panel 30 a smaller distance than second portion 48 extends from primary panel 30, as illustrated with additional reference to
In one embodiment, redemption indicia 50 are included on housing 12, for example, on outside surface 40 of base 24. Redemption indicia 50 indicate that transaction card 10 is redeemable for the purchase of goods and/or services and that, upon use, a value of the purchased goods and/or services will be deducted from the financial account or record linked to transaction card 10. In one embodiment, redemption indicia 50 include phrases such as “<NAME OF STORE> GiftCard” and “This GiftCard is redeemable for merchandise or services at any of our stores or at our web site,” and/or provides help or phone line information in case of a lost, stolen or damaged stored-value card, etc. In one embodiment, redemption indicia 50 are additionally or alternatively included on cover 26 of housing 12.
In one example, outside surface 40 of base 24 includes directional indicia 52 generally instructing a bearer of transaction card 10 on how to use transaction card 10 to record, play and/or transform an audio file using transaction card 10 as will be further described below. In one embodiment, directional indicia 52 are additionally or alternatively included on cover 26 of housing 12.
In one embodiment, cylindrical protrusions 54 extend from inside surface 42 of primary panel 30 in a direction substantially parallel to side walls 32, 34, 36 and 38. In one example, each cylindrical protrusion 54 is at least partially hollow so as to receive a corresponding feature of cover 26, as will be further described below, to facilitate alignment and coupling of base 24 with cover 26. Other features configured to facilitate alignment and coupling of base 24 and cover 26 are also contemplated.
One embodiment of cover 26 is illustrated in
Each side wall 72, 74, 76 and 78 extends from primary panel 70 to collectively form an inside edge 84 opposite primary panel 70. In one embodiment, inside edge 84 is a stepped edge including a first portion 86 and a second portion 88. In one embodiment, first portion 86 extends from primary panel 70 a further distance than second portion 88 extends from primary panel 70. First portion 86 extends around the perimeter of second portion 88. In this respect, inside edge 84 is formed as a stepped edge with lower, second portion 88 being positioned just inside higher, first portion 86. In one embodiment, the corners of inside edge 84 formed at the intersections of side walls 72, 74, 76 and 78 with another of side walls 72, 74, 76 and 78 are rounded or chamfered.
Referring to
In one embodiment, button apertures 102 extend through primary panel 70. Each button aperture 102 is sized and shaped to receive one of buttons 16. In one embodiment, a raised rim 104 extends away from inside surface 82 generally around the perimeter of each button aperture 102. In one example, button apertures 102 and the corresponding raised rims 104 are positioned to correspond with the positioning of audio circuit 14 as will be further described below.
A speaker reception area 106 may be defined by inside surface 82 of cover 26. In particular, in one embodiment, a rim 108 sized similar to or slightly larger than a speaker 110 (
A microphone reception area 120 may be defined by insides surface 82 of cover 26. In particular, in one embodiment, a rim 122 sized similar to or slightly larger than a microphone 124 (
In view of the above, outside surface 80 at least partially defines button apertures 102, the plurality of speaker apertures 112 and at least one microphone aperture 126. In addition, in one embodiment, a panel indentation 130 (
In one embodiment, each of base 24 and cover 26 is formed by injection molding of plastic (e.g. polycarbonate, polystyrene, polyvinyl chloride (PVC), acrylonitrile butadiene styrene (ABS), polyethylene terephthalate (PET), teslin, polyactide (PLA) and acrylic) or other suitable material to define the various attributes of base 24 and cover 26. Other methods of forming base 24 and cover 26 are also contemplated. In one embodiment, in which base 24 is formed by injection molding, account identifier 20, redemption indicia 50 and any other indicia or information are printed onto outside surface 40 of the injection molded base 24.
In one example, base 24 and cover 26 are each formed of materials having a similar or identical color. In other examples, base 24 and cover 26 may be formed of materials having different coloring. For instance, in one embodiment, base 24 is colored white to best display the printed account identifier 20, redemption indicia 50, etc. on its outside surface 40 while cover 26 is a different color to correspond with and/or complement the coloring of face panel 132.
Referring once again to
In one embodiment, decorative indicia 138 relate to a particular occasion, such as a wedding, new baby, graduation, holiday, season, brand identifier, media format identifier or other visual design to promote purchase of transaction card 10. In one particular embodiment, decorative indicia 138 include a picture or a graphic representing a fictional and/or non-fictional character singing karaoke or in another amusing pose relating to the audio function of transaction card 10 (e.g., relative to at least one of the recordable function and the transformative function of transaction card 10). Brand indicia 140 identify a brand associated with transaction card 10 such as identifying a product brand, a store brand, department, etc.
Button indicators 142 are each positioned on face panel 132 to generally align with one of buttons 16 upon assembly of transaction card 10. In this respect, each button indicator 142 corresponds with a location of transaction card 10 where the bearer, e.g. customer or recipient, can push transaction card 10 to hear the stored audio file, as will be further described below. In one example, face panel 132 covers buttons 16 upon assembly of transaction card 10 and button indicators 142 not only indicate where a bearer of transaction card 10 should press to interact with the corresponding buttons 16, but may also indicate the function of each button such as “play,” “record,” “transform” or something similar thereto as will be apparent to those of skill in the art upon reading this application. In one embodiment, button indicators 142 may include stylized text or other markings to coordinate with decorative indicia 138, etc. of transaction card 10 as generally illustrated, for example, in
Button indicator 142 is one example of means for informing a user of how to initiate recording, playing and/or transforming of the audio file stored to transaction card 10, as will be further described below. Other combinations or selections of indicia to be displayed on face panel 132 are also contemplated. In an alternate embodiment, indicia described to be included on face panel 132 are directly printed to outside surface 80 of cover 26. In one embodiment, first, outer surface 134 of face panel 132 is printed and finished in any one of a variety of manners such as dull, matte, gloss, textured or other effect finish.
In addition, in one embodiment, face panel 132 includes a plurality of apertures 144 extending through face panel 132 and configured to generally align with at least a portion of the plurality of speaker apertures 112 and the at least one microphone aperture 126 of cover 26. In this respect, sound coming from speaker 110 has a clear pathway through the plurality of speaker apertures 112 of cover 26 and at least a portion of the plurality of apertures 144 of face panel 132. Similarly, sound from the card bearer has a clear pathway through at least a portion of the plurality of apertures 144 of face panel 132 and microphone aperture 126 to microphone 124. Other combinations or selections of information or indicia to be displayed on face panel 132 are also contemplated.
In one embodiment, voice integrated circuit 162 includes any suitable memory 176 (
Speaker 110 is any suitable speaker capable of converting audio file 178 received from voice integrated circuit 162 into sound waves perceivable by the bearer of transaction card 10, e.g., the customer and/or recipient. In one example, speaker 110 is a 27 mm speaker or any other suitably sized speaker 110. Audio circuit 14 with speaker 110 is one example of means for generating sound within transaction card 10. In one embodiment, microphone 124 is any suitable electroacoustic transducer configured to capture environmental sound waves and to convert such sound waves into an equivalent electrical signal adapted to be stored in memory 176 as audio file 178 and sized to at least partially fit within housing 12.
Each switch 166, 168 and 170 is configured to actuate voice integrated circuit to perform a particular function. In one embodiment, each switch 166, 168 and 170 is a snap or pressure sensitive switch mounted to the one or more PCBs 160, for example, to first PCB 160a. Activation of each switch 166, 168 and 170 serves to close a connection within audio circuit 14 and to activate voice integrated circuit 162 to perform a task or function corresponding with the activated switch 166, 168 or 170. For example, upon activation of record switch 166, voice integrated circuit 162 is notified and microphone 124 is readied to capture a sound wave from the bearer of transaction card 10 (e.g., a personalized audio message spoken or played generally toward transaction card 10) or other environmental sound wave and to convert such sound waves into audio file 178, which is stored to memory 176 of integrated circuit 162. Upon activation of play switch 168, voice integrated circuit 162 accesses audio file 178 stored in memory 176 and plays audio file 178 as sound waves via speaker 110.
In one embodiment, upon activation of transformative switch 170, voice integrated circuit 162 is configured to alter or transform the audio properties of audio file 178 being played. For example, activation of transformative switch 170 while audio file 178 is playing may cause audio file 178 to be played at a different speed, with a different frequency (i.e., at a different pitch), in a different tone, with a different period, with different reverberation, with different vibrato or with any other different audio property than was originally associated with audio file 178 when audio file 178 was initially recorded to memory 176. For example, upon activation of transformative switch 170, audio file 178 may be played at a faster speed, which, in one embodiment, results in an amusing playback of audio file 178.
Of note, for purposes of this application, the audio properties referred to above (e.g., speed, frequency, period, reverberation, and vibrato) do not include altering the amplitude or volume of audio file 178 alone. Rather, altering the audio properties as described herein includes a transformation of the sound as an alternative to or in addition to transforming the amplitude (i.e., volume due to the maximum amount of displacement along a corresponding sound wave) of audio file 178 such that audio file 178 not only sounds louder or softer than the initially recorded audio file 178, but audio file 178 is actually transformed or synthesized such that when played, audio file 178 is audibly different than the initially recorded audio file 178 (e.g., in one of pitch, period, speed, reverberation, and vibrato). In this manner, the played and transformed audio file 178 will sound different than the voice of the individual who originally recorded audio file 178.
In one embodiment, reverberation of audio file 178 is transformed during playback such that the voice of the bearer of transaction card 10 plays back in a manner imitating a computerized or robotic voice. Other audio effects/properties may be used and/or adjusted to alter the recorded voice of the bearer of transaction card 10 to playback in a manner imitating a well-known voice or to achieve any other desired transformative effect as will be apparent to those of skill in the art upon reading the present application. In addition, although primarily disclosed herein as transforming audio file 178 during playback, it should be understood, that in one embodiment, the captured audio file 178 may have one or more properties transformed prior to storing audio file 178 in memory 176 (e.g., while audio file 178 is recorded), such that playback of audio file 178 as stored in memory 176 differs from how audio file 178 was originally recorded. Other suitable arrangements of audio circuit 14 and timings regarding transformation of recorded audio file 178 will be apparent to those of skill in the art upon reading the present application.
Other specifics regarding the transformative capabilities and structure of voice integrated circuit 162 will be apparent to those of skill in the art upon reading the present application as dictated by the effect/property that one desires to alter upon activation of transformative switch 170. In addition, although primarily described above as effectuating a single transformative effect/property upon activation of single transformative switch 170, in one embodiment, a single switch 170 may be used to effectuate any one or more of a plurality of transformative effects/properties and/or more than one transformative switch 170 may be included where each switch 170 relates to a different transformative effect/property.
Battery 164 provides electrical power to the one or more PCB 160 and voice integrated circuit 162. In one embodiment, battery 164 is an alkaline battery such as a standard AG10 1.5 volt battery or any other suitable battery.
As illustrated with reference to
Once buttons 16 are each positioned within their respective button aperture 102, audio circuit 14 is coupled to cover 26. In particular, in one embodiment each of the one or more PCBs 160 of audio circuit 14 includes features such as apertures 186 sized and positioned to each receive one of protrusions 100 of cover 26. Each of the one or more PCBs 160 may additionally or alternatively be adhered or otherwise coupled to cover 26. More specifically, in one embodiment, first PCB 160a is positioned relative to cover 26 to align each of switches 166, 168 and 170 mounted thereon with one of buttons 16, and therefore, with button apertures 102 such that activation of one of buttons 16 (i.e., movement of one of buttons 16 further into housing 12) causes the respective button 16 to interact with the corresponding switch 166, 168 or 170 of audio circuit 14 and thereby effectuates activation of voice integrated circuit 162 to perform a desired function (e.g., record, play and/or transform audio file 178..
Speaker 110 is positioned within speaker reception area 106 of cover 26. In particular, speaker 110 is fit within rim 108 such that a front of speaker 110 is placed adjacent inside surface 82 of primary panel 70 of cover 26. As such, speaker 110 is also aligned with and positioned adjacent to the plurality of speaker apertures 112. Speaker 110 may additionally be adhered or otherwise coupled with cover 26 (e.g., with inside surface 82 and/or rim 108) and/or base 24.
In one embodiment, microphone 124 is positioned within microphone reception area 120 of cover 26. In particular, microphone 124 is fit within rim 122 such that the front of microphone 124 is placed adjacent inside surface 82 of primary panel 70 of cover 26. As such, microphone 124 is also aligned with and positioned adjacent to the at least one microphone aperture 126. Microphone 124 may additionally be adhered or otherwise coupled with cover 26 (e.g., with inside surface 82 and/or rim 122) and/or base 24. In other embodiments, audio circuit 14 is at least partially posited with respect to and/or coupled to base 24 rather than or in addition to cover 26.
Once audio circuit 14 is properly positioned, base 24 is placed upon cover 26 or vice versa. Accordingly, base 24 is placed on cover 26 such that inside edge 44 of base 24 interfaces with inside edge 84 of cover 26. More specifically, first portion 46 and second portion 48 of inside edge 44 interface with first portion 86 and second portion 88 of inside edge 84, respectively. The stepped interface provides for a stable and generally neat coupling of base 24 and cover 26. In one example, adhesive is applied between inside edge 44 and inside edge 84 to secure base 24 to cover 26 and/or cover 26 is ultrasonically welded or otherwise coupled with base 24 along inside edges 44 and 84. In one embodiment, upon coupling of base 24 with cover 26, cylindrical protrusions 54 of base 24 receive some of the plurality of protrusions 100 (
Following securing of base 24 to cover 26, in one embodiment, second, inner surface 136 of face panel 132 is applied to outside surface 80 of cover 26. In particular, face panel 132 is fit and adhered within panel indentation 130 to generally align apertures 144 with the plurality of speaker apertures 112 and the at least one microphone aperture 126 of cover 26. When aligned and placed on cover 26, button indicators 142 of face panel 132 each generally align with a corresponding button 16. In one embodiment, face panel 132 is also adhered to end wall 152 of each button 16. In other embodiments, face panel 132 is applied to cover 26 before assembling cover 26 with button 16, audio circuit 14 and/or base 24.
Upon assembly, transaction card 10 functions to both amuse consumers and/or recipients and to entice consumers to purchase transaction card 10. In particular, upon a consumer or recipient pressing face panel 132 in a position corresponding with one of button indicators 142, the corresponding button 16 is activated thereby also activating one of switches 166, 168 or 170 of audio circuit 14. Activation (e.g., pressing, moving or other suitable interaction) with one of switches 166, 168 or 170 activates the audio circuit 14 to record, play or transform audio file 178, respectively. In particular, additionally referring to
Similarly, activation with play switch 168 closes a different portion of audio circuit 14, thereby drawing current for the at least one battery 164 to voice integrated circuit 162 to play audio file 178 stored to memory 176 via speaker 110. Further, activation with transformative switch 170 closes a different portion of audio circuit 14, thereby drawing current for the at least one battery 164 to voice integrated circuit 162 to transform the playback audio file 178. Although primarily described as transforming audio file 178 when audio file 178 is already being played due to activation of play switch 168, in one embodiment, activating transformative switch 170 alone causes audio file to be both played and transformed, and in one embodiment, play switch 168 is eliminated. In view of the above, different portions of audio circuit 14 provide example means for recording audio file 178, means for playing audio file 178 and means for transforming or altering at least one of the audio properties of audio file 178 as will be apparent to those of skill in the art upon reading the present application.
In one embodiment, when audio file 178 is finished being recorded or played, voice integrated circuit 162 automatically deactivates or shuts off. In one embodiment, the current drawn by voice integrated circuit 162 during its inactive state is sufficiently low to allow the at least one battery 164 to provide power to audio circuit 14 as needed for a number of months or years. User interaction with one of buttons 16 and thereby audio circuit 14 illustrates one example of means for recording, playing and/or transforming the audio file upon user demand. Accordingly, the customer and/or recipient are presented with both a stored-value card and a source of additional audible amusement.
Backer 200 displays indicia, graphics or text information including store logo(s), store name(s), slogans, advertising, instructions, directions, brand indicia, promotional information, holiday indicia, seasonal indicia, media format identifiers, characters and/or other information. The various indicia may be included on one or more of front and rear surfaces 202 and 204. In one example, the indicia include one or more of redemption indicia 210, instructional indicia 212, message field indicia 214, brand indicia 216, decorative indicia 218, etc.
Redemption indicia 210 indicate that transaction card 10 is redeemable for the purchase of goods and/or services and that upon use, a value of the purchased goods and/or services will be deducted from the financial account or record linked to transaction card 10. In one embodiment, redemption indicia 210 include phrases such as “<NAME OF STORE> GiftCard” and “This GiftCard is redeemable for merchandise or services at any of our stores or at our website,” and/or provides help or phone line information in case of a lost, stolen or damaged transaction card 10, etc.
Instructional indicia 212 include any indicia generally referring to how transaction card 10 can be used for purposes other than value redemption. For example, indicia 212 may instruct the bearer the activating and holding down the one of button indicators 142 marked “Record” will allow a user to record personalized message (i.e., an audio file 178), activating the one of the button indicators 142 marked “Play” will cause the recorded personalized message to be played back to the bearer and/or that activating the one of the button indicators 142 marked “Transform” or something similar will cause the playback of the personalized message to be transformed in at least one audio property such that the message sound different when played back as compared to when recorded Other instructional indicia 212 are also contemplated.
Message field indicia 214 for example include “to,” “from” and “amount” fields are configured to be written to by the bearer of transaction card assembly 206 prior to presenting transaction card assembly 206 to a recipient. As such, message field indicia 214 facilitate the consumer in preparing transaction card assembly 206 for gifting to a recipient.
Brand indicia 216 identify a store, brand, department, etc. and/or services associated with transaction card 10. Any decorative indicia 218, which may be similar to or coordinate with indicia of transaction card 10, may also be included on backer 200. Any of indicia 210, 212, 214, 216, 218 or other indicia optionally may appear anywhere on backer 200 or transaction card 10. In one embodiment, at least one of indicia 210, 212, 214, 216, 218 or other indicia include stylized text further contributing to the aesthetics of transaction card assembly 206 as illustrated, for example, in
In one embodiment, backer 200 includes a window or opening 220 for displaying account identifier 20 of transaction card 10 as illustrated in
In one embodiment, backer 200 defines a hanging aperture 222 configured to receive a support arm or hook, such that transaction card assembly 206 can be hung from a rail or rack within the retail setting or elsewhere to facilitate display of transaction card assembly 206. According to one embodiment,
At 316, account identifier 20 is added to housing 12. Although pictured in
At 318, transaction card 10 is coupled with backer 200 as generally illustrated with additional reference to
At 334, a consumer who has decided to purchase transaction card 10 presents transaction card 10 on backer 200 to a retail store employee, retail store kiosk, remote terminal or other person or device to scan account identifier 20 to access an account or record linked to account identifier 20. In particular, account identifier 20 is scanned or otherwise accessed, for example through opening 220 of backer 200 to activate transaction card 10. Upon accessing the account or record, then, at 336, value is added to the account or record in the form of monetary value, points, minutes, etc. Thus, transaction card 10 is activated and loaded.
In one example, a predetermined value is associated with transaction card 10 (i.e., associated with the account or record linked to transaction card 10 via account identifier 20) prior to activation and display, but such predetermined value is not initially available for use toward the purchase or use of goods and/or services. In such an embodiment, at 334, transaction card 10 is activated to permit subsequent access to the predetermined value (e.g., subsequent loading on and debiting from the account or record) and no additional value is added during activation such that operation 336 may be eliminated.
Once transaction card 10 is activated and loaded, transaction card 10 can be used by the consumer or any other bearer of transaction card 10 to purchase goods and/or services at the affiliated retail setting (e.g., a retail store or web site) or can be used in exchange for calling minutes, etc. In one embodiment, where transaction card 10 is displayed on a web site at 332, then, at 334, transaction card 10 may be activated in any suitable method and may not require the physical scanning of account identifier 20 to be activated or to otherwise access the associated account or record such as at 336.
In one example, at 338, the retail store or other affiliated retail setting or web site accepts transaction card 10 as payment towards the purchase of goods and/or services made by the current bearer of transaction card 10. In particular, the value currently loaded on transaction card 10 (i.e., stored or recorded in the account or record linked to account identifier 20) is applied toward the purchase of goods and/or services. At 340, additional value is optionally loaded on transaction card 10 at a point-of-sale terminal, kiosk or other area of the retail store, retail web site, or other related setting. Upon accepting transaction card 10 as payment at 338, the retail store or related setting can subsequently perform either operation 338 again or operation 340 as requested by a current bearer of transaction card 10. Similarly, upon loading additional value on transaction card 10 at 340, the retail store or related setting can subsequently perform either operation 340 again or operation 338. In one example, the ability to accept transaction card 10 as payments for goods and/or services is limited by whether the account or record associated with transaction card 10 has any value stored or recorded therein at the time of attempted redemption.
At 364, the consumer optionally gives transaction card 10 to a recipient, such as a graduate, relative, friend, expectant parents, one having a recent or impending birthday, a couple having a recent or impending anniversary, etc. In one embodiment, a plurality of transaction cards 10 are purchased and given to party goers, such as at a birthday party, etc. as party favors or gifts. As an alternative, the consumer can keep transaction card 10 for his or her own use thereby eliminating operation 364.
At 366, the consumer, recipient or other current bearer of transaction card 10 interacts with transaction card 10. In one embodiment, playing or otherwise interacting with transaction card 10 at 366 includes one or more of recording a message (i.e., an audio file 178) at 368, playing the message at 370 and transforming the audio properties of the message being played at 372. For example, in one embodiment, interacting with transaction card 10 includes first recording the message at 368, then playing the message at 370 and transforming the audio properties of the message at 372 while the message is being played at 370. In one embodiment where audio file 178 is already stored by audio circuit 14, operation 368 may be eliminated. In one example, operation 368 can be repeated by the bearer of transaction card 10 as desired. In one embodiment, repeated performance of operation 368 writes each newly recorded message over any prior audio file 178 stored by audio circuit 14.
At 374, the consumer or recipient redeems transaction card 10 for goods and/or services from the retail store or web site. At 376, the consumer or recipient of transaction card 10 optionally adds value to transaction card 10, more particularly, to the account or record associated with account identifier 20 included therewith, at the retail store or over the Internet (i.e., via the web site). Upon playing with transaction card 10 at 366, redeeming transaction card 10 at 374 or adding value to transaction card 10 at 376, the consumer or recipient of transaction card 10 subsequently can perform either of operations 366, 374 or 376 as desired. In one embodiment, the ability of the consumer or recipient to repeat redeeming transaction card 10 at 374 is limited by whether the account or record linked with transaction card 10 has any remaining value stored or recorded therein at the time of attempted redemption.
Although primarily described above as occurring at a single retail store or web site, in one embodiment, purchasing transaction card 10 at 362, redeeming transaction card 10 at 374 and adding value to transaction card 10 at 376, can each be performed at any one of a number of stores adapted to accept transaction card 10 or over the Internet. In one example, a number of stores are each part of a chain or are similarly branded stores. In one example, a number of stores include at least one web site and/or at least one conventional brick and mortar store.
Transaction cards come in many forms, according to embodiments of the invention. The gift card, like other transaction cards, can be “re-charged” or “re-loaded” at the direction of the original consumer, the gift recipient or a third party. The term “loading on” or “loaded on” herein should be interpreted to include adding to the balance of an account or record associated with a transaction card. The balance associated with the transaction card declines as the transaction card is used, encouraging repeat visits or use. The transaction card remains in the user's purse or wallet, serving as an advertisement or a reminder to revisit the associated merchant. Gift cards according to embodiments of the invention provide a number of advantages to both the consumer and the merchant. Other gift cards and transaction cards according to embodiments of the invention include loyalty cards, merchandise return cards, electronic gift certificates, calling cards, employee cards, frequency cards, prepaid cards and other types of cards associated with or representing purchasing power, monetary value, etc.
Although the invention has been described with respect to particular embodiments, such embodiments are for illustrative purposes only and should not be considered to limit the invention. Various alternatives and other modifications within the scope of the invention in its various embodiments will be apparent to those of ordinary skill.